PointSource Currency: A Mobile Commerce Solution

Erik Burckart and Aaron Shook, PointSource

Currency: A Mobile Commerce Solution

2 www.PointSource.com

Mobile is a leader,

not a follower.- Kevin Lyons, Senior VP of eCommerce, h.h.gregg

http://www.pointsource.us




The influence of mobile on Retail Commerce is clear



The three waves of retail commerce












Retailer implications resulting from the 3rd wave

Channel

ConfluenceConsumer

Engagement

Device

Proliferation



Introducing PointSource Currency

Currency is a mobile commerce solution, which enables retailers to build an

engaging, contextual, and seamless, shopping experience on any device, that

captures mobile moments for your users, in a device optimized manner.



Currency components

STARTER

STORE

ENTERPRISE-GRADE

RUNTIME

VISUAL CONTENT

CREATION

PRE-BUILT UI

CATALOG

INTEGRATION AND

OPTIMIZATION SERVICES



Currency architectural overview



FEATURES:

• Prebuilt starter store Reference

Implementation

• Supports breadth of standard

e-commerce functionality

• Client-rendered UI built for speed

and scale

• Share UI assets across both web

and installable applications

1. Starter store



2. Pre-built UI catalog

</>

Widget

UI Catalog

FEATURES:

• Installable Worklight Studio

Template to jump start your store

development

• Uses standards based programming

model (HTML5/CSS3/JS)

• Ready-to-use toolkit for quick page

composition

• Enhanced theming and extensibility

with CSS and developer page

composition



FEATURES:

• Integration with the backend

e-commerce platform using

SOA/REST

• Built on highly-scalable, industry-

proven node.js, couchDB, and IBM

Worklight technologies.

• Completely stateless architecture

for easy scale

• Built to be cloud-ready, can be

deployed behind-the-firewall or

using a bring-your-own-cloud model

3. Enterprise-grade runtime

Currency Server

(node.js)



4. Integration and optimization services

FEATURES:

• Out of the box integration with

WebSphere Commerce commerce

and marketing capabilities.

• Commerce Composer integration

allows business users to compose web

and app pages without writing code.

• Third party service integrations

built-in: PayPal, PowerReviews,

Bazaar Voice reviews, analytics

and tagging platforms.

• Provides secure and performant

abstraction layer in front of

enterprise back-ends.

Currency Server

(node.js)



5. Visual page composition and preview

FEATURES:

• Business users can author pages

using Commerce Composer

template layouts and widgets

• No learning curve. Reuse of

Composer metadata supports

responsive page rendering

• Client side page rendering provides

faster performance and better

scalability.

• Use HTML5 to create a widget

library for your business users to

enable a hyper personalized

experience

Widgets

Templates



A path forward: Reinvention of the omni-channel store

Start with a responsive mobile website• Deliver with a fast time to market

• Iterate on the store development, moving out towards tablet and desktop

Create an installable hybrid application • One that takes advantage of device specific capabilities to provide an enhanced user experience


Installable applications further

engage your customers

Why installable apps? Engagement & loyalty

Further engage your

most loyal customers1

Increase the size of your

loyal customer base2

Provide purchase capability

within your loyalty app3


Why are we better than the alternatives?

vs. eCommerce providers

• Get unconstrained UX design

freedom

• Obtain blazing speeds using a

mobile-optimized architecture

• Deliver faster using pre-built assets

• Optimize app dev costs

through reuse

vs. M-Commerce vendors

• Deliver engaging, context-relevant

mobile experiences

• Get superior and stable

site performance

• Lower your TCO through code reuse

• Free yourself of proprietary code

vendor lock-in

Alternatives



Mobile Commerce Solution

Increase Site Traffic 70%

PERSONALIZEIncrease Conversion Rate 30%

ENGAGEDelivery in Under 4 Months

LAUNCH


www.PointSource.com22

A Few of Our Clients


Erik Burckart, Chief Technology Officer, PointSource

[email protected] @burckart

Aaron Shook, Executive Software Architect, Retail Practice Lead, PointSource

[email protected] @akshook

Seize the Mobile MomentCome see us in Booth 540

Date post:	15-Jul-2015
Category:	Mobile
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