POLAND · premium/luxury market in Poland grew by 14% compared to 2017, reaching PLN 24 billion...

P O L A N DT H E M A R K E T A N A L Y S I S F O R W I N E T H E M E D

T O U R S T O S O U T H A F R I C A

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.

I ncreasing numbers of Polish

consumers seek a premium

category, tailored type of holiday

experience. Coupled with the fact

that there is also a growing preference

for far off destinations and that, as

recently as only 2018, interest in wine

tourism has been surging in Poland.

As a consequence of these three

converging trends it is clear that

offering wine-themed travel

experiences is an opportunity

not to be missed.

CONTEXT

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.

Macroeconomic Background


W ith a population of

nearly 40 million

inhabitants, Poland is the biggest

of the CEE (Central Eastern

European) countries in terms of

both population and area.

“Since 1989, Poland has increased its GDP per capita by almost 150% – more than any other country on the European continent.”

It is also the sixth biggest

population among the 28 EU

member states.

The Polish GDP growth in 2018

was at 5.1%, the double of the EU-

28 AVERAGE OF 2.4%.

And since 1995, according to the

World Bank, Poland has become

the fastest growing large economy

in the world among large countries

at a similar level of development,

surpassing in the continuous

key facts about the economy of Poland & the changing lifestyle habits of Poles

Macroeconomic background:

growth countries like Singapore or

South Korea.

For the first time in Poland’s

history, its economy is supported

by an inclusive, egalitarian, well-

educated and socially mobile

society, which has allowed the

whole population to flourish.

Indeed, Poland has been the only

post-communist economy where

incomes for the whole of society

have grown faster than the G-7

average.

01

In 2017, there were 1.2 million

affluent people in Poland, 15%

more than the previous year.

According to IMF, Poland’s

economic growth – calculated in

purchasing power parity (PPP) per

capita – has already surpassed the

one of Greece, by 2021 an average

Pole will have a higher purchasing

power than an average Portuguese

and within five to seven years the

purchasing power of an average

Pole will exceed the one of an

average Italian.

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.


“For the first time in Poland’s history, its economy is supported by an inclusive, egalitarian, well-educated and socially mobile society, which has allowed the whole population to flourish.”

ZACHODNIOPOMORSKI

KUJAWSKO-POMORSKIE

LUBELSKIE

PODKARPACKIE

POMORSKI

MAZOWIECKIE

OPOLSKIE

WARMINSKO-MAZUR

PODLASKIE

SLASKIE

LEBUSKIE

DOLNOSLASKIESWIETOKRZYSKIE

WIELKOPOLSKIE

LODZ

MALOPOLSKIE

5. Poznan 4. Gdansk

1. Warszawa

2. Wroclaw

Dolnoslaskie with the capital city Wroclaw/Breslau

Wielkopolskie with the capital city Poznan (the 2nd richest city in Poland after Warsaw)

Pomorskie with the capital city Gdansk - Sopot - Gdynia (The Tricity)

Mazowieckie with the capital city Warsaw (the capital of Poland)

Slaskie with the capital city Katowice

3. KatowiceRegions of Poland with the highest number of wealthy and

rich people02

Such a significent leap combined

with the size of the population of

Poland creates vast opportunities

for entering this still less known,

yet with a high potential market

for high-quality products and

services.

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.


I n 2018 the value of the

premium/luxury market in

Poland grew by 14% compared

to 2017, reaching PLN 24 billion

(approx. ZAR 96 billion).

With the rapid increase of demand for premium products in Poland, the growth rate of the premium alcohol market will grow in Poland at an average of nearly 10% per year within the next 5 years.

After luxury cars and jewellery, premium alcohol is among the fastest growing premium market segments in Poland.

Number of affluent individuals in Poland (thousands)

2018

2021

1,303 thousand

1,603 thousand

Taxpayers generaing an income in excess of PLN 7.1 thousand pre-tax per month, paying a flat_rate tax of 19%

Taxpayers paying tax at the regular rate (exceeding the second tax threshhold)

Total pre-tax income.

Alcohol

9.6%

By 2023, within the next 5 years,

the value of this segment will

almost double reaching up to

PLN 40 billion (approx. ZAR 160

billion).

03

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.

The wine market in Poland


W ine imports to Poland

are systematically

growing. Since 2010 the import

value rose from PLN 613 million

to PLN 2.16 billion.

PremiumisationWine is a category in which the

trend of premiumisation is very

visible – while the mainstream

segment grows by 7% year on year,

premium segments are growing at

a rate above 20%.

Interestingly, the demand for

sparkling wine has grown year on

year by approximately 30%.

The wine market in Poland: The premiumisation of the wine market in Poland

“Wine from the New World countries such

as South Africa increasingly gain

in popularity.”

The premium segment’s share of

the Polish wine market increased

from 22% to 40% and for sparkling

wine from 4% to 21% within eight

years (2008 – 2016).

It is very popular now in Poland

to explore wine from various parts

of the world. At any shop of any of

the major cities of the country one

can find a decent selection from

various corners of the world, not

just Europe.

Poles become increasingly

passionate about oenology – the

number of oenology courses

increase significantly, just as the

average price per bottle.

The structure of the countries of

origin of wine also changes – the

biggest wine exporters to Poland

remain Italy, USA, Spain, France

and Portugal.

While wine from the countries of

the former Eastern bloc, such as

Hungary or Bulgaria - lose their

shares, wine from the New World

countries such as Chile, Australia

or South Africa increasingly gain

in popularity.

04

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.


T he increasing popularity

of wine in Poland has

resulted in the growing local wine

industry. Currently there are 200

wineries in Poland while fifteen

years ago there were only 24 of

them.

Interestingly, wine tourism,

or enotourism as it’s called in

Polish (enoturystyka), becomes

an increasingly popular form

of holidays among Poles thanks

to the initiatives of the Polish

wineries to promote their

brands combined with visiting

the vineyards, wine tasting and

eco/sustainable tourism (which

corresponds with the “Slow Life”

“There are an increasing number of Polish web portals dedicated exclusively to wine tourism.”

movement).

There is an increasing number

of Polish web portals dedicated

exclusively to wine tourism.

Their main goal is to promote

the Polish wineries, but they

also publish articles about wine

tourism in other parts of the

world, contributing consequently

to the popularisation of this form

of leisure.

Male 51%49%Female

68%

With a higher education degree

Living in a city

Wine type

Wine Origin

64%Red 82%Dry

Italy 32% Spain 15%

48%Aged 30-44 yrs old

The profile and the preference of the average wine consumer in Poland

05

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.

The evolution of travelling habits of Poles


The evolution of travellinghabits of Poles

I n the 1990s / early 2000s

Poles weren’t yet among the

top European travellers, but the

situation is drastically changing as

the 40 million strong population

rapidly becomes more affluent

and, therefore, increasingly

geographically mobile and

interested in high quality

products and services.

Based on the data from the main

three multiagent travel platforms

in PL, in 2018 14% more Polish

tourists benefited from tourist

trips and charter trips were bought

by 36% more than in 2017.

The main destinations for summer

holidays remain within the

Mediterranean area.

80% of Poles would rather have

two holidays of one week than one

holiday of two weeks.

06

“The 40 million strong population

rapidly becomes more affluent and,

therefore, increasingly geographically

mobile.”

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.


I n 2018 over eighteen million

Poles went on holidays

(locally and abroad), which is 1. 5

million more than in the previous

year.

Even more importantly, 7.5

million Poles spent holidays

abroad, which is three million

more than in the previous year.

The number of Polish tourists

travelling via tour operators has

increased steadily since 2012: in

2018 51% of tourists travelling

abroad, which represents an

increase of +7% compared to 2017.

The revenues of the 30 largest

Polish tour operators reached

almost PLN 6.7 billion, which

is 27.7% more than a year earlier.

Poles are more and more often

starting to think about holidays

already a few months before the

planned trip, hence the growing

popularity of “first minute” offers,

which also has a positive effect on

the financial situation of travel

agencies. In 2018 around 40% of

tours could be bought in the “first

minute” offer.

“In 2018 over 18 million

Poles went on holiday

(locally and abroad).”

07

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.


F urthermore, the preference

for four and five star

accommodation is increasingly

preferred over three star and two

star accommodation.

The choice of hotels by star range (summer 2017 vs summer 2018):options available through the offers of Polish tour operators

Standard of accommodation

2 3 4 5

STAR RATING

PER

C E

NTA

GE

(%)

0

30

10

40

20

50

08

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.


Summer travellers Winter travellers

Families of >3 people: 22%

Couples +1 child: 20%

Singles: 10%

Couples: 49%

Singles: 8%

Families: 34% Couples: 58%

Couples

Families

Singles

Couples

Families of >3 people

Couples +1 child

Singles

Summer Versus Winter Travel PreferencesA ccording to the available

data, almost half of all

summer holidays abroad are

booked by couples and their

share is even higher in the winter

season reaching as high as 58%

(Christmas / January - February).

Furthermore, couples book 75%

of holidays during the Easter

break period.

Therefore, unlike on several other

European markets, in Poland

the highest demand for holidays

abroad is among couples – which

in part explains the current trend

of switching from three star hotels

to more luxurious four / five star

ones.

09

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.

Trends in winter holiday choices


T he interest in winter

holidays in warmer, non-

European countries has increased

significantly in Poland from one

year to another.

According to the stats of Wakacje.

pl (Holidays.pl), the number of

reservations via this popular portal

has increased by as much as 86%

from winter 2017 / 2018 to winter

2018 / 2019 and as compared to

the 2016 / 2017 season - as much

as 222%.

Moreover, the number of Poles

travelling abroad in winter has

been in 2018 / 2019 double that of

Trends in Winter Holiday Choices2017 / 2018 and triple that of 2016

/ 2017.

Most of the reservations have

been made by the inhabitants

of the two most affluent regions:

Mazovia (mostly Warsaw and

surroundings) and Silesia, followed

by Pomorze and Wielkopolskie –

see the map.

Main destinations for winter

holidays:

The most popular destination for

winter holidays remains Egypt

(nearly 30% of bookings) followed

by Turkey and Spain.

Below the top three are more

distant locations: Dominican

Republic and Kenya are just

behind Spain. Other destinations

that rapidly gain in popularity are

Zanzibar, Thailand and further

behind UAE and China.

10

“The interest in winter holidays in warmer, non-

European countries increases significantly in

Poland.”

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.


T he average price of a week

long holiday in the summer

period is 5.709 PLN per person

(mostly to the Mediterranean and

the EU).

However, the average price for

a week long holiday in winter is

much higher – on average it is

8-9.000 PLN per person.

Moreover, when Egypt (7.100

PLN), Turkey (4.400 PLN) and

Spain (7.800 PLN) are excluded,

the average price per week in a

non–Mediterranean country is

around 16.500 PLN per person.

8 695 PLN

7 888 PLN

6 183 PLN

8 936 PLN

6 972 PLN

9 507 PLN

6 534 PLN

10 388 PLN

7 870 PLN

7 258 PLN

9 111 PLN

6 218 PLN 6 734 PLN

7 893 PLN

9 460 PLN

8 041 PLN

Łódzkie (Łódź)

Warmińsko Mazurskie (Olsztyn)

Mazowieckie (Warsaw)

9 460 PLN

10 388 PLN

9 507 PLN

02

01

03The average cost of

1-week winter holiday abroad, by region of origin

of the PL travellers

11

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.

The available offer of trips to South Africa via Polish tour operators


A s studied in the Excel

file accompanying this

analysis, out of the 25 Polish tour

operators who currently offer trips

to SA, only three offer a trip that

would include discovering South

African wineries. And only one of

The available offers of trips toSouth Africa via Polish tour operators

them (Misja Wino) offers a truly

wine-themed experience in South

Africa.

It appears therefore that wine-

themed tours to SA are not yet

widely available in Poland.

What is worth noting however is

that wine tourism becomes popular

in Poland only since recently and

thus, it is the right moment to

seize a share in this growing niche

market.

12

Currently there are three tour

organisers specialised in wine

tourism:

Podróże z Winem (English: Travels

with wine, created in 2000s), Misja

Wino (English: Mission Wine,

Marek Kondrat, a famous actor and the founder of Kondrat Wina (a wine distributing company)

+= +

+= +(Jarosław Kuźniar, a famous journalist and the founder of goforworld.com (tour operator)

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.


created in 2018) and Podróże

Kocham Wino (English: I Love

Wine Travels, created in February

2019).

The two latter ones have been

launched only recently and

are based on a similar type of

partnership, composed of: a

boutique tour operator + a wine

distributor + a public figure.

T wo out of the three tour

organisers offering wine

tourism have South African

winelands on offer (lines 14 & 15

in the Excel list).

Podróże z Winem offers the same

“Wine & Safari” trip that’s on offer

via Noble Concierge (one of the

luxury tour operators, see details

in line 13 of the Excel list).

Misja Wino is currently the only

Polish provider of more developed

wine themed tours to South Africa.

So far they’ve organised only one

such trip, in February 2019.

The third wine-specialised travel

operator, Podróże Kocham Wino,

as it was launched only in February

2019, hasn’t done any trips yet,

but the first ones that are already

planned and available for booking

are Italy ( June 2019) and Georgia

(September 2019).

Photographs from the Misja Wino tour in

February 2019

13

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.


T he comparison of the two

available offers of wine

themed tours to South Africa.

“Cape Winelands” (10 days, offered by Misja Wino via Esta Travel tour operator)

ITINERARY:

Day 1: Cape Town

Day 2: Cape of Good Hope

Day 3: Stellenbosch (Villiera Wines, Fairview wineries)

Day 4: Franschoek

Day 5: Breede River Wine Valley (Fraai Uitzicht)

Day 6: Breede River Wine Valley (an olive production site, Arabella)

Day 7: Private Game Reseve

Day 8: Cape Agulhas, Black Oyster Catcher winery

Day 9: Hermanus (Lothian winery), Elgin valley

Return to PL from Cape Town.

Cost per person: 3400 EUR (14,650 PLN) + around 4000 PLN (flight

to SA) = around 18.650 PLN per person (approx. 74.000 ZAR /

person).

“Safari & Wine” (10 days, offered by Podróże z Winem and Noble Concierge)

ITINERARY:

Day 1: Sommerset West

Day 2: Stellenbosch

Day 3: Franschoek

Day 4: the Elgin valley

Day 5: Cape of Good Hope

Day 6: Constantia and Waterfront

Day 7: Zambia & Zimbabwe (Livingstone, Victoria Falls)

Day 8: Safari in Zimbabwe

Day 9: Botswana (Chobe Natural Reserve), return to Zimbabwe

Day 10: Livingstone Royal Express

Return to PL from Livingstone via Johannesburg.

Cost per person: 9500 PLN + around 4000 PLN (flight to SA) + 3500

USD (13.369 PLN - for the trip to Botswana) = around 26.869 PLN

per person (approx. 107.476 ZAR per person).

14

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.

Conclusions and Next Steps


15

Conclusions and Next StepsW ith the rapidly growing

purchasing power of

Poles that is consequent to the

economic growth (5.1% GDP year

on year in 2018), the demand for

high quality services (tourism) and

products (wine) is on the rise in

Poland.

Indeed, the travelling habits of

Poles go under the process of

premiumisation as four and five

star accommodation becomes

more popular than three star and

below and, in parallel, distant

holiday destinations, beyond

Europe and the Mediterranean,

become increasingly popular –

especially for winter holidays.

Interestingly, as much as 58%

of Poles travelling in winter

and 49% of those on holidays

abroad in the summer are

couples. Combined with holidays

booked by singles, it makes Poland

a perfect market for niche holidays

as opposed to‚ family holidays,

dominant in several other

European countries. Typically, the

average Pole on holiday in "exotic

destinations” is either going there

as a couple or alone, which creates

an additional argument for the

development of an offer consisting

of niche-type of holidays, among

others wine tourism.

Therefore, given the size of

the Polish population (almost

40 million), the proportion of

the growing group of affluent

Poles (1.3 million should not be

disregarded when identifying high

potential markets for the business

expansion.

Furthermore, given that the

Polish market is not as mature as

the ones of Western Europe, its

growth is more dynamic as the

country rapidly catches up with its

western neighbours and there are

more niche market / premium

opportunities to seize.

Although declining, Kenya is

still the most popular (non-

Mediterranean) African

destination for winter holidays.

However, as many Poles still are

not aware, South Africa offers

a lot more, notably The Cape

Winelands – a region having

the oldest wineries aside those

of Europe; located in some of the

most strikingly beautiful scenery

found anywhere in the world.

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.


T here are just under 4,000

tour operators registered

in Poland, yet South Africa is only

offered by approximately 25 of

them.

The status quo: 99% of trips to

South Africa on offer via Polish

tour operators are safari-oriented

and only three companies

offer wine-themed tours to the

Cape Winelands (two of them

specialised in wine tourism and

one specialised in luxury tourism).

As the wine market in Poland is

on the rise and, more specifically,

its premium segment grows at

20% year on year, hundreds of

thousands of Poles are happy to

spend more per wine bottle in

order to enjoy the taste nuances.

Knowing one’s wine is becoming

very popular.

16

Perhaps paradoxically = wine

tourism is becoming popular in

Poland due to the growth of the

local Polish wine industry. Within

only the last two to three years

several portals like “enoturystyka.

pl”, “portalenoturystyczny.pl”

have appeared to promote local

wine tourism. Numerous Polish

wineries are offering eco-tourism /

“Slow-Life” experiences combining

accommodation and wine tasting

sessions at their farms.

Meanwhile, over less than the last

twelve months, some of the major

wine distributors have teamed up

with premium / boutique tour

operators to create an offer of

wine-themed tours of various wine-

producing countries. A potential

retail partner might fit the profile

of a company such as Mielzynski

Wines (http://www.mielzynski.pl).

Input from the major wine

distributors promoting wine

themed holidays abroad may be

significant in the long run because

– as they run online wine shops

and e-commerce grows in Poland

faster than the EU average = they

advertise their co-organised wine-

themed holidays on their online

shop websites. Example below :

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.

Conclusions and Next Steps17

T he concept of wine tourism

hasn’t been exploited in

Poland until very recently. And

it seems that only since 2018 it’s

been gaining its momentum.

Three existing offers of wine-

themed tours to South Africa do

not meet the potential demand

for it – counted in high

numbers as the country is

comparable to Spain rather than

to the Netherlands in terms of size

for instance.

Moreover, given that it is the

premium-seeking travellers who

are interested in wine tourism,

countries like Italy or Spain may

seem less “exclusive” to discover

than the Cape Winelands.

Furthermore, according to a

recent study by Nielsen Group,

67% of Poles buy a specific

wine following a personal

recommendation and same

applies to premium, boutique,

niche forms of leisure.

Since Marek Kondrat Wines (a

brand exemplifying a certain

lifestyle in Poland) joined forces

only in 2018 with a luxury tour

operator Esta Travel to create

Mission Wine tours (they have

already organised their first trip to

SA) – it is a sign to appeal to this

market now.

Misja Wino will probably organise

another wine-themed travel

experience to SA next winter

season, Podróże Kocham Wino

is busy promoting wine-themed

tours to Europe and Georgia –

therefore it does give some time,

within the upcoming months, to

reply to the existing, growing

demand for such a form of leisure.

Even though Poland is a post-

communist country, the average

price per person spent on such

trips is comparable to the Western

rates, therefore the margin levels

should be comparable. It is the

premium range of Polish travellers

that would be the target clientele.

The fact that Misja Wino

organised their first wine themed

only tour of the Cape Winelands

as recently as in February 2019

shouldn’t appear as competition,

but as a piece of hard evidence

to dive into this specific niche

market. The Polish tour operators

specialised in wine tourism are

scarce and much less experienced

in the travel business than the most

recognised, mainstream ones.

Therefore the momentum for the

experienced SA tour operators, as

well as SA wineries / wine farms, is

today to approach this high

potential market before it is done

by the peers from Australia, Chile,

California and other “New World”

wine holiday destinations that

Poles are increasingly interested

as an alternative to the well-known

Mediterranean. Therefore the

momentum for the experienced

SA tour operators, as well as SA

wineries / wine farms, is today

to approach this high potential

market before it is done by the

peers from Australia, Chile,

California and other “New World”

wine / holiday destinations that

Poles are increasingly interested

as an alternative to the well-known

Mediterranean.

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.

Conclusions and Next Steps18

Marketing – reaching out to the potential clients:

• Online main focus: PPC & other online‚ sales funnel channels

• Offline – just as important, as the premium / niche-seeking clientele relies very much on word-of-mouth / personal recommendation

form of communication:

• Organising events at restaurants /bars.

- Example: http://www.mielzynski.pl/index.php/AboutUs/

• Reaching out to local wine experts/influencers – for example:

• Winicjatywa.pl

• Czaswina.pl

Meetings with local tourism experts:

• Polish Chamber of Tourism (PIT) – Ms Ewa Kubaczyk

• Travelreps.pl - Ms Barbara Dziedzic

• SA wine importers

• Other.

Recommendations

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.

Appendices

Appendices

19

AppendicesT he avalanche of travel

agency bankruptcies in

the summer of 2012 has resulted

in modifications of the laws that

protect Polish travellers.

At the end of 2016, the Tourist

Guarantee Fund was launched.

It provides additional protection

in the event of insolvency of the

tour organizers or of travel agents.

Entrepreneurs professionally

involved in organizing tourist

events are obliged to pay a

contribution to the Tourist

Guarantee Fund for each

participant of a tourist event.

The amount of contributions

depends on the country where

the tourist event will take place

and on the mode of transport to

and from the venue of the tourist

event.

Last year, 3.5 thousand Polish

tour operators transferred PLN

40 million to the Fund’s account.

A tour operator that does not pay

contributions can be removed from

the tourism register and will not

be able to engage commercially in

the travel industry for three years.

Since 2016, when the Tourist

Guarantee Fund was established,

20 companies have been banned

so far.

On 1 July 2018 a law describing

“tourist events and related tourism

services” has been established to

reflect an EU Directive on the

same subject. The new regulations

that implement the EU law

expand the circle of entities

obliged to pay a contribution to

the Tourist Guarantee Fund. Since

July, entrepreneurs offering so-

called related travel services also

bear such an obligation.

Additionally, due to the recent

changes in law, tourists can

continue their holiday even if

the organizing travel agency

goes bankrupt in the meantime.

Customers are now able to file

complaints up to 30 days after

the completion of the trip and all

claims are only lapse after three

years from the travel date.

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.

Appendices

Wine tourism chosen as strategically crucial for the South African tourism growth

20

C hristo Conradie, a manager

of Vinpro’s cellar division,

said through developing and

broadening wine tourism together,

the organisation aims to attract

a greater range of visitors to the

country and improve the spread of

visitors to smaller and rural areas.

https://www.iol.co.za/capeargus/

news/cape-wine-tourism-grows-

by-16-13810526

Would contacting VinPro be

interesting? For their potential

support in our goal to bring in

Polish travellers to the wineries of

the Cape? Reaching out to Vinpro

with this project would be naturally

interesting for them too – in their

interest to “help” bringing in more

visitors.

https://vinpro.co.za/

Same would apply to WOSA

(Wines of South Africa):

https://www.wosa.co.za/About-Us/

WOSA/

There’s an entire section

about wine tourism on the

organisation’s website so clearly

they are engaged in promoting

SA wine tourism and logically

they should be interested in Hex

/ Abang’s project to promote SA

wine tourism in Poland:

https://www.wosa.co.za/Wine-

T o u r i s m / A - Wo r l d - I n - T h e -

Winelands/

The official website dedicated to

the promotion of SA wine tourism

and run by WOSA:

https://www.visitwinelands.co.za/

More about this official portal that

promotes South Africa as a wine

tourism destination:

https:/ /www.traveller24.com/

TravelPlanning/wine -worth -

travelling-for-south-africas-wine-

tourism-goes-digital-20170628

The list of South African inbound

tour operators offering wine-

themed tours (even though the

list is long, none of them seems to

target the PL market) :

https://www.wosa.co.za/Wine-

Tourism/links/

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.

Appendices21

W hy wine tourism is

booming in 2018 – and

the best destinations to visit.

https: / /www.telegraph.co.uk/

travel/food-and-wine-holidays/

best-destinations-for-wine/

Groot Expectations: Is South

Africa #1 for Wine Tourism?

h t t p s : / / w i n e e c o n o m i s t .

com/2014/03/25/south-africa-2/

Cape wine tourism grows by 16%.

https://www.iol.co.za/capeargus/

news/cape-wine-tourism-grows-

by-16-13810526

Sustainable wine tours are getting

better than ever.

h t t p s : / / w w w. s u s t a i n a b i l i t y -

Further reading on wine tourism as an interesting opportunity to seize

times.com/green-consumerism/

sustainable-wine-tours-are-getting-

better-than-ever/

Articles:

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.

Appendices22

The Polish Internet on wine-themed holidays in South Africa and beyond

http://enoturystyka.org.pl/rejony/afryka/rpa/trasa-winiarska-w-stellenbosch-w-rpa/

http://portalenoturystyczny.pl/enoturystyka/

http://bezzadecia.pl/halo-czy-to-na-pewno-afryka-kapsztad-rpa/

https://deluxe.trojmiasto.pl/Enoturystyka-Podroze-szlakiem-wina-n113447.html

https://gadzetomania.pl/27741,enoturystyka-czyli-poznajemy-smaki-wina

https://poradnikurlopowy.pl/podroze-szlakiem-wina-enoturystyka-na-urlopie/

The

mar

ket a

naly

sis

for w

ine

them

ed to

urs

to S

outh

Afri

ca.A

utho

r : H

ex A

frica

2

019.


Date post:	01-Aug-2020
Category:	Documents
Upload:	others
View:	0 times
Download:	0 times

POLAND · premium/luxury market in Poland grew by 14% compared to 2017, reaching PLN 24 billion...

Documents