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© 2018 LMC Automotive Limited, All Rights Reserved.
Outlook
A Policy Driven ASEAN Automotive Outlook
Titikorn L., ASEAN Manager
© 2018 LMC Automotive Limited, All Rights Reserved.
Global presence with regional expertise
São Paulo
Offices
Affiliates
Detroit Oxford
Bangkok
Shanghai
Tokyo
© 2018 LMC Automotive Limited, All Rights Reserved.
Our Partnerships
Oxford Economics is one of the world’s
leaders in the field of macro-economic
forecasting and provides many of the
underlying global macroeconomic forecasts
which underpin the LMC Automotive’s
vehicle forecasts.
J.D. Power is a global market
information firm, whose independent and
unbiased benchmark studies provide
LMC with insights of the carmakers,
products and consumers
JATO Dynamics provides LMC with the
world’s most timely, accurate and up-to-
date information on vehicle specifications
and pricing, sales and registrations,
news and incentives
OXFORD
ECONOMICS
Marklines, the world’s leading on-line
strategic automotive portal and B2B
Gateway, provides strategic market strategy
data, proprietary and custom B2B e-
marketing solutions, customized market
research, and actionable business
intelligence with LMC.
CENO Consulting develops automotive
market retail intelligence for the Chinese
market. Our alliance provides a
comprehensive database of China’s
regional automobile market.
ACT Research, the recognized leader in the
provision of data and forecasts for the
commercial vehicle industry in North America,
co-publish with LMC the Global Commercial
Vehicle Forecast.
© 2018 LMC Automotive Limited, All Rights Reserved.
ASEAN5: High Compound Annual Growth Rate
Low Vehicle Density and Large Population
Global Light Vehicle (LV) Sales 2017 & 2025
North America
Asia-Pacific
Europe
South America
World
China
ASEAN5
2017 2025 CAGR
95 mn 114 mn 2.3%
2017 2025 CAGR
29 mn 36 mn 2.7%
2017 2025 CAGR
45 mn 55 mn 2.7%
2017 2025 CAGR
3 mn 4 mn 4.2%
2017 2025 CAGR
21 mn 24 mn 2.1%
2017 2025 CAGR
4 mn 6 mn 4.3%
2017 2025 CAGR
21 mn 21 mn 0.2%
Others
2017 2025
4 mn 8 mn
India
2017 2025 CAGR
4 mn 7 mn 7.8%
© 2018 LMC Automotive Limited, All Rights Reserved.
2.92 2.99 3.13 3.27 3.44
3.61 3.76 3.93 4.08 4.22 4.35
0.0
1.0
2.0
3.0
4.0
5.0
6.0
'15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25
Mill
ions
ASEAN Sales: Increasing Trend in LV Demand
© 2018 LMC Automotive Limited, All Rights Reserved.
3.79 3.88 3.93 4.16 4.29
4.51 4.70 4.81
4.98 5.10 5.15
0.0
1.0
2.0
3.0
4.0
5.0
6.0
'15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25
Mill
ions
ASEAN Production Surplus Sales
© 2018 LMC Automotive Limited, All Rights Reserved.
Countries with Output of More Than 1 million units
0
5
10
15
20
25
30M
illio
ns 2016 2017
© 2018 LMC Automotive Limited, All Rights Reserved.
Thai Annual Sales Exceed 1 million units in 2012 -2013
0.60 0.54
0.78 0.77
1.40
1.29
0.85 0.77 0.74
0.85 0.94 0.95
0.99 1.03 1.06 1.09 1.11 1.14
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
'08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25
Mill
ion
s
2.70 mn 2.70 mn -> 1st car scheme
© 2018 LMC Automotive Limited, All Rights Reserved.
Thai Sales Back On Track
0.60 0.54
0.78 0.77 0.85
0.77 0.74
0.85 0.94 0.95
0.99 1.03 1.06 1.09 1.11 1.14
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
'08 '09 '10 '11 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25
Mill
ion
s
Sales 2016: - 4% YoY
- Sales in Q1-Q3 2016: +0.6% YoY
- Sales in Q4 2016: -14% YoY
(PV -27% / LCV +5% YoY)
On a YoY basic, April 18 sales is the 16th consecutive month of growth.
© 2018 LMC Automotive Limited, All Rights Reserved.
Thailand as an Export Base
0.73 0.70
1.43 1.29
0.74 0.69 0.73 0.82 0.90 0.91 0.96 1.00 1.02 1.05 1.07 1.07
0.89 0.74
1.00 1.13
1.13 1.20 1.19 1.14
1.16 1.17 1.22
1.28 1.29 1.34 1.35 1.35
0.0
0.5
1.0
1.5
2.0
2.5
3.0
'10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25
Mill
ions
Export Domestic sales
© 2018 LMC Automotive Limited, All Rights Reserved.
Eco Cars – Thailand’s second pillar
Toyota - Yaris / Yaris Ativ Honda - Brio and Brio Amaze
Mazda - Mazda2
Mitsubishi Mirage and Attrage Suzuki - Swift, Celerio and Ciaz
Nissan - March, Almera and Note
Minimum production requirement; 100k units per year
© 2018 LMC Automotive Limited, All Rights Reserved.
Thailand Export Structure Change
0.58 0.41
0.60 0.58 0.60
0.19
0.19
0.12
0.29
0.61 0.54
0.18
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
2008 2009 2010 2016 2017 Jan - Apr2018
Millio
ns
Passenger Vehicle Pickup
© 2018 LMC Automotive Limited, All Rights Reserved.
Thailand – maintaining the S Curve
1970s
2010s
xEV;
HEV, PHEV & BEV
© 2018 LMC Automotive Limited, All Rights Reserved.
Indonesia Sales: Largest Market in ASEAN
0.55
0.44
0.68
0.79
1.00
1.11 1.11
0.95 1.01 1.00
1.04 1.10
1.17 1.22
1.28 1.34
1.40 1.45
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
'08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25
Mill
ion
s
The commodities
super cycle
2010 - 2013
16% 17% 23% 23% 22%
2014 2015 2016 2017 Jan - Apr2018
LCGC share of domestic sales
Low Cost
Green Car
New Segment
© 2018 LMC Automotive Limited, All Rights Reserved.
Tight Auto Loans Pressure PV but LCV Saw Growth
0
5,000
10,000
15,000
20,000
25,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2014 2015 2016 2017 2018
November 2015: LCV sales begin to decline
April 2017: LCV sales begin to rise year-over-year
© 2018 LMC Automotive Limited, All Rights Reserved.
Indonesia: Limited Export Due to Unfavorable Tax Structure
0.57 0.64 0.79
0.94 1.02
0.83 0.93 0.92 0.97 1.02 1.09 1.13 1.18 1.24 1.30 1.35
0.08 0.11
0.18
0.17 0.20
0.21 0.19 0.23
0.26 0.30
0.30 0.30
0.30 0.30
0.30 0.31
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
'10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25
Mill
ions
Export Domestic sales
© 2018 LMC Automotive Limited, All Rights Reserved.
Indonesia Automotive Industry Roadmap
2010
2015
2020
2025
MPV, LCV and
Environment Friendly Vehicle
MPV, LCV, Environment Friendly Vehicle
MHCV, SUV and Small Car
80% Local Content for MPV and LCV
MPV, LCV, Environment Friendly Vehicle
MHCV, SUV and Small Car,
Hybrid Vehicle and Sedan
80% Local Content for MPV, LCV, Small Car and SUV
MPV, LCV, MHCV, SUV,
Environment Friendly Vehicle,
Small Car, Sedan, Hybrid Vehicle
and Luxury car
80% Local Content for MPV, LCV,
Small Sedan, SUV and Medium Sedan
2013: LCGC
Low Cost
Green Car
2018-2019: LCEV
Low Carbon
Emission Vehicle
© 2018 LMC Automotive Limited, All Rights Reserved.
Malaysia: Mature Market
0.54 0.53
0.60 0.60 0.61 0.65 0.66 0.66
0.58 0.57 0.57 0.60 0.61 0.63 0.64 0.65 0.66 0.68
0.00
0.20
0.40
0.60
0.80
1.00
'08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25
Mill
ion
s
© 2018 LMC Automotive Limited, All Rights Reserved. 9
Malaysia: National Brands and Non-National Brands
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
'13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25
Perodua Proton Honda Toyota Nissan Other
© 2018 LMC Automotive Limited, All Rights Reserved.
Malaysian Production Lower Than Domestic Sales
0.54 0.53
0.60 0.60 0.61 0.65 0.66 0.66
0.58 0.57 0.57 0.60 0.61 0.63 0.64 0.65 0.66 0.68
0.52 0.48
0.56 0.53
0.57 0.59 0.59 0.61
0.54 0.50
0.54 0.56 0.57 0.59 0.60 0.62 0.63 0.63
0.00
0.20
0.40
0.60
0.80
1.00
'08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25
Mill
ion
s
Domestic Sales Production
© 2018 LMC Automotive Limited, All Rights Reserved.
Malaysia: Energy Efficiency Vehicles (EEV)
EEV is key policy under NAP 2014 (National Automotive Policy)
Customized incentives based on investments. EEV specs do not require xEV.
Segment Description Curb weight (kg) Fuel Efficiency
(L/100km)
A Micro Car < 800 4.5
City Car 801-1000 5.0
B Super mini car 1001-1250 6.0
C Small Family car 1251-1400 6.5
D Large family car 1401-1550 7.0 Compact executive car
E Executive car 1551-1800 9.5
F Luxury Car 1801-2050 11.0
J Large 4x4 2051-2350 11.5
Other Other 2351-2500 12.0
© 2018 LMC Automotive Limited, All Rights Reserved.
Malaysia: NAP 2018 Could Be Delayed
NAP 2018 - Connectivity, Mobility, Next-Generation Vehicles, Big Data and Lifestyle.
*Source: https://paultan.org
© 2018 LMC Automotive Limited, All Rights Reserved.
Philippines: Pull-forward Purchases in 2017
0.12 0.13 0.17 0.16 0.18
0.21
0.27
0.32
0.40
0.46 0.41
0.44 0.46
0.49 0.53
0.55 0.58
0.60
0.00
0.20
0.40
0.60
0.80
'08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25
Mill
ion
s
LV Demand boosted by
- Strong remittance inflow
- Booming Service Export; BPO
Sales in Jan – Apr 2017: -9% YoY
BUT Pickup sales rose by +23% YoY
© 2018 LMC Automotive Limited, All Rights Reserved.
Philippines: Support Electrification and CV
Net Manufacturer’s/ Importer’s Selling
Price
Excise Tax before January 2018
Up to PHP 600,000 2%
600,000 – 1.1 mn PHP 12,000 + 20% of value in excess of PHP600k
1.1 mn – 2.1 mn PHP112,000 + 40% of value in excess of PHP1.1 mn
> 2.1 mn PHP512,000 + 60% of value in excess of PHP2.1 mn
Net Manufacturer’s/ Importer’s Selling
Price
New Excise Tax from January 2018
ICE Hybrid Vehicle Pickup and BEV
Up to PHP 600,000 4% 2% 0%
600,000 – 1.0 mn 10% 5% 0%
1.0 mn – 4.0 mn 20% 10% 0%
> 4.0 mn 50% 25% 0%
© 2018 LMC Automotive Limited, All Rights Reserved.
Philippines: No More Production of Euro 3 & Older Models
2017 production boosted by CARS program.
0.07 0.07
0.08
0.07 0.07 0.07
0.09
0.10 0.10
0.14
0.09
0.09
0.12 0.12 0.13 0.13 0.13 0.12
0.00
0.05
0.10
0.15
'08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25
Mill
ion
s
Production in 2017: +44% YoY
- Mitsubishi started to produce Mirage and Attrage under CARS
- HARI started to produce Hyundai Eon under “MVDP”
© 2018 LMC Automotive Limited, All Rights Reserved.
Vietnam: Anticipation of Zero Tariff Led to 2017 Sales Drop
0.12
0.15 0.13 0.12
0.09 0.11
0.14
0.21
0.26 0.25
0.31
0.35
0.38 0.40
0.42 0.44
0.46 0.49
0.00
0.05
0.10
0.15
0.20
0.25
0.30
0.35
0.40
0.45
0.50
'08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25
Mill
ion
s
Sales in 2017: - 5% YoY
- Consumer expected the lower prices in 2018
a) Lower SCT tax for small engines
b) Zero import tariff under ASEAN trade agreement
© 2018 LMC Automotive Limited, All Rights Reserved.
Vietnam Production: Decree 116 (Non-Tariff Barrier)
0.09 0.08 0.08 0.08
0.06 0.08
0.10
0.15
0.20 0.18
0.23 0.24
0.27 0.27
0.29 0.30
0.31 0.31
0.00
0.05
0.10
0.15
0.20
0.25
0.30
0.35
'08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25
Mill
ion
s
Production in 2017: - 10% YoY
a) Production stops replaced by imports from ASEAN
b) Lower Demand
© 2018 LMC Automotive Limited, All Rights Reserved.
Vietnam Government Supports Local Industry
Time Detail
January 2016 Government changed import tariffs calculation from “CIF” to “Wholes sales prices”
April 2016 THACO announced to capacity expansion to 100,000 units per year for Mazda
September 2017 Vingroup announced production of made-in-Vietnam Car or “VinFast”
Plant Capacity:
- 300,000 units for Motorbike (start production in 2018)
- 250,000 units for Sedan and SUV (start production in Q3 2019)
October 2017 Government planned to cut import tariffs for auto components to support local car makers.
Government announced Decree 116:
- Require VTA issued by a foreign authorized agency or government
- Every batch of CBU Imports must be tested and inspected.
January 2018 - Automakers stopped exporting cars to Vietnam
March 2018 - Automakers resumed exporting cars to Vietnam and increased CBU model prices.
© 2018 LMC Automotive Limited, All Rights Reserved.
Collaboration Among ASEAN: Toyota’s IMV Project
Source: Hideo KOBAYASHI (2015), Current State and Issues of the Automobile
and Auto Parts Industries in ASEAN, ERIA Discussion Paper Series.
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