5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Polisse (Sundance Selects)

Street, Online, Social Media and Print CampaignDMA: Los Angeles

Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign• Campus Circle worked on marketing the release of the

French film, Polisse in Los Angeles. This report recapsour efforts on multiple levels including:

• Online Marketing through CampusCircle.comBanner Ads, Newsletter Advertising, Trailer/Online EditorialPostings, Sweepstakes Hosting

• Street Marketing - Flyering (French retail/regular retail inL.A. near the Landmark Theatre).

• Social Media - Campus Circle utilized its own SocialMedia channels to promote the release of Polisse. Wedisseminated original content we produced for the moviethrough our Facebook and Twitter pages along withvarious other efforts of outreach.

• Campus Circle - We utilized our free weekly newspaperin L.A. as a marketing tool to promote the release ofPolisse.

Campaign stats fromCampus Circle’s outreach

Banner Advertising - 213K impressions, 67 clicksDedicated Email - 27,648 sent, Total Opens - 3,061, Total clicks - 529

Newsletter Banner Ad - 2 wk, 28,000 emails per week, 48 clicksSocial Media - Campus Circle channels: Facebook - 56,104; Twitter- 2,600

Sweepstakes page - 864 page viewsMovie Trailer on website - 70 page views

Online Editorial - 603 page views Print Ad - 30k circ., 90k readership, 800 retail/40 schools

Print Editorial - 30k circ., 90k readership, 500 retail/40 schoolsStreet Marketing - Flyering in Los Angeles

Total Page Views - 4,598Total Clicks - 644

Street Marketing #1French related retail & Areas near The Landmark

Street Marketing #2French related retail & Areas near The Landmark

Street Marketing #3French related retail & Areas near The Landmark

Street Marketing #4French related retail & Areas near The Landmark

Street Marketing #5French related retail & Areas near The Landmark

Laurent Bonjour’s Cheese Truck Promotion

• Polisse flyers were givento Laurent’s customerswith cheese purchases atvarious farmer’s marketsin Los Angeles he visits.

Campus Circle - Online Editorial

• The Polisse article thatappeared in Campus Circlenewspaper also appears onour website.

• To date, the article has beenviewed 603 times.

• Campus Circle website trafficaverages:

• 519,000 page views/month• 140,000 unique visitors/month

Banner Advertising• Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads ran throughout 95% of the site. Our monthly traffic currently averages 519,000page views and 140,000 unique visitors. The banner ads had a combined 213,000impressions and 67 clicks in 8 days. The value of the banner ads was $2,130.00.

Newsletter Advertising

• Banner advertising for the filmappeared in our weekly emailnewsletter for two weeks.

• The Campus Circle weekly emailnewsletter reaches 28,000members per week in thegreater Los Angeles area. Thebanner ads had 48 combinedclicks.

• The total value of the bannerads over two weeks was$600.00.

Bit.ly Tracking Stats

• Campus Circle usedbit.ly as a third partytracking service totrack click throughsfor the followingonline components:

• Banner Campaign• Newsletter Campaign• Dedicated Email

• To date, the totalnumber of clicks forthe 3 components is1,225.

Dedicated Email Campaign• Campus Circle sent out a

dedicated email to promotethe release of the film.

• The stats for the email wereas follows:

• Emails sent: 27,648• Total Clicks: 529• Total Opens: 3,061• Value = $1,200.00

Polisse Calendar Listing• The Polisse calendar

listing had 113 pageviews to date.

Film Trailer on website

• The trailer for Polisseappears on our website.To date, the trailer pagehas been viewed 70times.

Polisse Sweepstakes• The film sweepstakes has

483 entries in 7 days onour website. Thesweepstakes page hasbeen viewed 864 times todate.

Polisse Sweepstakes Stats - Age

Polisse Sweepstakes Stats - Gender

Polisse Sweepstakes Stats - Ethnicity

Polisse Sweepstakes Stats - Status

Campus Circle - Social Media

Campus Circle utilized its ownSocial Media channels to promotethe release of Polisse. Wedisseminated original content weproduced for the film through ourFacebook and Twitter pages alongwith various other efforts ofoutreach. The following picturesrecaps some of our approach.

Facebook Likes: 6,104Twitter followers: 2,600

Total Value = $1,100.00

Campus Circle - Social Media 2

Print ad in Campus Circle

Campus Circle - Print Editorial

• Print Campaign

• A review of the film appeared in the 5/10issue of Campus Circle.

• Campus Circle is a weekly alternativenewspaper distributed to 40 schools andover 500 retail outlets in the greater LosAngeles area. In its 21th year, CampusCircle covers film, music, events andL.A. culture.

• The value of the 1/2 page article is$825.00.

• Circulation: 30,000• Readership: 90,000