Political Awareness & Media Consumption Patterns Among

Students Of Gulbarga University: A Study

Vijaykumar MetiPh.D Research Scholar Department of Journalism & Mass Communication Gulbarga University, Gulbarga, KarnatakaE-Mail: vijaymeti007@gmail.com Mobile: 9739973222

Sahyadri Arts College Shimoga , Dept. of Journalism, National Seminar on “Media in Contemporary Society”

March 28 & 19, 2014

The need of youth in politics means involving today’s young generation in tomorrow’s democracy.

Youth is considered a strong pillar of any society because it is involved in making changes and processes of any country.

Youth raise their voices in public sphere. Their participation makes changes in the political activities and takes notice.

Media plays a significant role in shaping public perception on political issues such as election campaign.

Media are central to politics today due to immediate and instant dissemination of political issues.IN

TR

OD

UC

TIO

N

The purpose of the study of political issue for

research is to realize the media's role towards it.

As the political issues in India has increased and the

current situation of these issues has affected the

whole society leads to political instability.

This study will help to know how much affiliation

and interest do university students have towards

political issues and what are their preferences who

seek this information.

INTR

OD

UC

TIO

N…

.

To understand the media’s consumption patterns

among Gulbarga University students.

To find out the Preference of the media outlet for

consumption of political information.

To explain if the medium for political information

gratifying the needs of students.

To understand whether students discuss political

issues and if yes from where they are taking points.OB

JEC

TIV

ES

OF

TH

E S

TU

DY

The study focuses only the post graduate students

of Jana Ganga Campus of Gulbarga University,

Gulbarga in the state of Karnataka, India.

Survey method has been followed to collect the

data from respondents.

Total 100 respondents equally consisting 50 male

and 50 female respondents were selected randomly

from them.

METH

OD

OLO

GY

50%50%

Gender of the Respondents

MaleFemale

STU

DY

FIN

DIN

GS

30%

63%

7%Age of the Respondents

Under 2526-3031-35

STU

DY

FIN

DIN

GS

24%

63%

4%9%

Respondents Preference for Media Out-lets

NewspaperTelevisionRadioInternet

18%

48%

15%

19%

Total Hours Spent On Media Consumption

Less than 2 hours2-3 hours4-5 hoursMore than 5 hours

STU

DY

FIN

DIN

GS

22%

46%

23%

7% 2%

Using Media For Political Infor-mation Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

63%

19%

7%

11%

Popular Media Format To Consume Political Information

Television Talk Shows

Newspaper Editorial/ Columns

Radio Discussion

Internet WebPages/ Blogs

STU

DY

FIN

DIN

GS

38%

34%

28%

Respondent Discuss Political Issues With Others

AlwaysSometimeNever

15%

72%

2%11%

From Where Respondents Take Points For Discussion

NewspaperTelevisionRadioInternet

The findings suggest that Mass Media plays a powerful and influencing role in creating political awareness among post graduate students of Gulbarga University.

The study highlighted that consumption of media is deeply linked in creating political awareness.

Political interests are defined by political discussions and also by exposition to the media.

The study revealed that university students like to consume different media outlets. However, most prefer to watch television but some students also like to read newspaper‘s columns and editorials for political information.

CO

NC

LU

SIO

N

Political talk shows are more popular among other

formats for political information and the target

population like to watch them for the purpose of

information.

Students like to discuss political issues with others

and for political discussions they mostly take points

from talk shows.

In conclusion, study analyses and examines that

university students are politically aware & television

is the most popular medium to gain political

information as well as for creating political

awareness among them.

CO

NC

LU

SIO

N

Thank You