------------------------------------2164 Williams, ~arden E. The Portslouth pollce story; successful

blueprint for police-community relations. New York:Exposition Press, 1573. 153 pp.

2165 Wortman, ~. s., Jr. and everton, C. E. Compulsoryarbitration: the end of the line in the police field? PubPers "qt, 2, Jan 1973, 4-8. The experience of on~ stat~ incompulsory arbltration.

2166 Zacker, Joseph and Bard, ~orton. Effects of conflictmanagement training on Folice Ferformance. JAP, 58, Oct 1973,202-208. The lev~l of perforlance by effectiveexperimentally-trained officers was superior to officers withno or different training.

ALSO SEE ENTBIES: 0156,12111,13511,18112, 2JJ2, 2547, 2573,2606

POLITICS

2167 Epstein, Edward ~. The corporation in Alerican politics.Englewood Cliffs, New Jersey: Prentice-Hall, 1969. 365 pp.

2168 Atkin, Charles K., Bowen, Lawrence, Naylan, Oguz B. andSheinkopf, Kenneth G. Quality versus quantlty in televlsedpolitical ads. POO, 37, sUller 1973, 209-211. Focuses onpatterns of exposure and attention In polltical advertising,inforlation acquisition, and voting lntentions.

2169 Bagdlkian, Ben H. The frults of Agnewisl. CJR, 11, Jan/feb1973, 9-12. "ass ledia's coverage of the 1972 presidentialelection was influenced by Adlinistration attacks.

2170 Barber, James David, Ed. Choosing the president. EnglewoodCliffs, N.J.: Prentice-Hall, 1974. 208 pp.

2171 Barrett, "arvin, ed. The politics of broadcasting. NewYork: Thomas Y. Crowell, 1973. 2117 pp. Describes the centralissue facing broadcast journalists during the 1972presidential election.

2172 Rartell, Ted. and Bouxsein, Sandra. The Chelsea project:candidate preference, issue preference, and turnout effectsof student canvassing. POQ, 37, sUller 1973, 268-275.Assesses the impact of alternate canvassing strategies.

2173 RloOI, "elyyn. Public relations & presidential caapaigns.Nev York: Thomas Y. Crowell Co., 1973. 349 pp. The role andeffect of PR in presldential calpaigns.

2174 Botein, ". Ventllat.ion of the president, 1972: politicalbroadcasting under the calFaign coaaunications refora act.Tennessee Law Review, 40, Spring 1973, 361.

217~ Boulay, Harvey. Th~ structure of confllct ln localpolitical systems: a study of tvo cOlaunltles. PhD diss.,Boston Univ., 1973. DAJ4: 1979A. The political systems of Lynnand New Bedford, "assachusetts.

2176 Bovers, Thomas A. Newspaper political advertlsing and theagenda- setting tunction. JO, 50, autuln 1974, 552-556.

2177 Campaign R~porting and Dlsclosing Act ot 1973. Houston LavReview 11, "ay 19711, 971-90.

2178 Chase, W. Public relations in new arenas. PRJ, 29, Aug1973, 12-13. Every struggle for power attemFts to create anadmired and respected public ilage for its cause.

2179 Clark, Terry Nichols, ed. Coaparative coalunity politics.New York: Halsted Press, 1974. 1114 pp.

2180 coillns, w. P., ed. perspectiVES on state and localFolitics. Englewood Cliffs, ".J.: Prentice-Hall, 19711.

2181 Congress and public pellcy. Harvard Journal ofLegislation, 10, Peb 1973, ]31. A study of the FederalElaction Campaign Act of 1971.

21R2 Constitutional law -- federal election calpaign act of 1971

138

~-----------------------------------

construed to avoid constitutional question raised by acompUlsory disclosure provision. Elory Law Journal, 23,Summer 1974, 845-60.

2183 Constitutional law -- first amendment -- prior restraintsimposed by the federal election campaign act of 1971.Tennessee Law Review, 41, Summer 1974, 906-13.

2184 Constitutional law -- first amendment. Harvard Law ReView,87, May 1974, 1568-79. Reguirement of certification ofnewspaper campaign advertisements under Federal ElectionCampaign Act of 1971 is an unconstitutional prior restraintof speech.

2185 Constitutionality of restrictions on individualcontributions to candidates in federal elections. Univ. ofPennsylvania Law Review, 122, June 1974, 1609-46.

2186 Corpordt~ contributions to ballot-measure campaigns. Uniyof Michigan J L Bef, 6, Spring 1973, 781.

2187 Costain, Anne Nicholas. A coalition study of candidatecompetition in natienal party conventions, 1940-1972. PhDdiss., Johns Hopkins Univ., 1973. D134:34821.

2188 Cox, Edward C. and Morgan, James Q. City politics and the2 press. New York: Cambridge University Press, 1973. 159 pp.

189 Crouse, Timothy. The boys on the bus: riding with theCall1paign Press Corps. Nell York: Random House, 1973. 371 pp.Reporters are driven by their editors and victimized by theirsources. Presidential campaign, 1972.

2190 Oanigelis, Nicholas L. Race and political activity in theUnited States, 1948-1968: a trend analysis. PhD diss.,

2 Indiana Oniv., 1973. D134:6777A.191 David, St~phpn. and Petprson, Paul E., eds. Urban politics

dnd public policy: the city in crisis. Nell York: Praeger,2 1973. 337 pp ,

192 Diffenbaugh, Donald Louis. The influpnce of political andSocioeconomic variables on rollcall votes: a stUdy of votingbehavior in the U.S. House of Representatives. PhD diss.,~eorge Washington Univ., 1973. DA34:1. Investigates the

21 tnfluence of environmental and political characteristics.9) Does the presidential nells conference have a future? 1SNE8Ul., Feb. 1974, 12-14. Brief essays by seven newsmen whoCClllplain of infrequency, irregularity, lanipulation, the

2 shoW-biz approach.194 Donahue, Thomas R. Impact of viewer predispositions on

Political TV commercials. J of Bdcstg, 18, winter 1973, 3-15.21 Three hplications. .

95 Douglas, Paul M. Electronic nominating conventions. PRJ,30, Oct 1974, 26-27. presidential no.inating conventions via

21 closed-circuit television.96 Dunn, Charles D. Current recruit.ent and rol~ perceptionPatterns of county chairmen in American political parties.

21/hn d Lss , , Southern Illinois Univ., 1973. D134:60641.7 Dye, Thomas R. Politics in states and communities. New

21 Jprsey: Prentice-Hall, 1973. 548 pp ,98 Elshtain, Jean B. Women dnd politics: a theoreticaldnalysis. rhD diss., Brandeis univ., 1973. 0134:43431. Thestatus or definition of politics with the problem of women as

21qa focus.? P.rshkowitz, Meria. and Zik.und, Joseph, eds. Black politics

22 tn Philadelphia. Nell York: Basic Books, 1973. 288 pp.00 ErVin, Sam J., Jr. calpaign practices dnd the law:Watergate and beyond. Elory Lav Journal, 23, Winter 197Q,1-1022 •

01 Pleischman, Joel. Freedom of speech and equality of

139

l·oUties------------------------------------political oportunnity. North Carolina Law Rey, 51, Jan 1973,389-483. Federal election calpaign act of 1971 collides withFirst Amend.ent rights; extensive analysis given.

2202 10gel, Norman Jack. The i.pact of cognitive dissonance onelectoral behavior. PhD diss., Ohio Statp. OniY., 1974.0135:73621. The relationship between a dissonant stateproduced by cognitive elelents with incolpatible responsetendencies and electoral behavior.

2203 10irsey, ~aurice H. Ethics and political science. PhDdiss., Oniv. of Oregon, 1973. CA34:60641. Develops anddemonstrates a fraaework for syste.atically identifying andcritically evaluating issues of professional ethics forpolitical SC1ence.

2204 Fowlkes, Diane Lowe. The relative effects of the falily,the school, peer grcups and the lass ledia on the politicalsocializatin of high school seniors in the Onited States. PhDdiss., Elory UniY., 1974. C135:30741.

2205 Frankovic, Kathleen lnn. The effect of religion onpolitical attitudes. PhD diss., Rutgers UniY., 1974. D135.

2206 Freelan, H. and Edelstein, S. Political ca.paigning and theairways. PepperdiDe Law Review, 1, 1974, 178-208.

2207 Gilbert, Robert E. Television and presidential politics.North Quincy, ~ass.: Christopher Publishing House, 1972. 335pp. A historical yolule on presidential politics andtelevision froa the 1952 through 1968 ca.paigns.

2208 Has the press done a job on Nilon? CJR, 12, Jan/Feb 1974,50-58. COI.ents by Herb Klein, Bill "oyers, Ben Bradlee, 'redFriendly, TOl Vicker, Hess, Schlidt, 1bel, Dale, and Busher.

2209 Hershey, "arjorie Randon. The laking of calpaign strategy.Lelington, "ass.: Lexington Books, 1974. 164 pp. Data cOlesfrol interviews with candidates and calpaign lanagers forfive statevide offices and all congressional seats inWisconsin, 1970.

2210 Hess, Ricbard C. the 1970 senatorial calpaign in Indiana: arhetorical case study of political cOllunication. PhD diss.,Ohio State Univ., 1973. 0134:73651. Analyzes efforts of eachcandidate before sililar partisan, non-partisan andtelevision audiences.

2211 Hokkeler, Larry 1. COllunication Yariables, candidate ilageand voting tehavior: a study of influence 1n the 1972presidential and guternatorial elections. PhD diss., SouthernIllinois UniY., 1973. 0134:60141. Relationships between:voting behavior, ilage discrepancy scores, lediul trol vhichrespondents received lost ot their political inforlation,specific sources vithin the lediuI, types at lessages, etC.

2212 International Broadcast Institute. Is TV debasing politicS?CJR, 11, Sept/Oct 1973, 41-48. Television bas influencedelectoral Frocpss lore deeply tban lost journalists realize.Excerpt frol a sYIFosiul of the IBI.

2213 Isaacs, stephen. Were polls oYerelphasized? CJR, 11,Jan/Feb 1973, 29-30+. Tbe effect of polls on the 1972presidential election.

2214 Israel, "icbael L. The lost cause candidate; tbe 11th ofcoapetition in uncolpetitive 11erican congressionalelections. PhD diss., Rutgers Univ., 1974. D135:5351. Thefunctions of non-cc.petitive elections.

2215 ICSSO International bibliography of the social scienceS:political science. Vol. XII. Chicago, Ill.: 11dine-1ther t on,1974. 292 pp,

2216 Jackson, J. S. Alienation and black politicalparticipation. J Pol, 3';, Nov 1973, 8"9-85.

140

110 11ties----------------------2217 Jaros, Dean and Grant, Lawrence V. Political behavior:

choice and perspective. New York: st. Martin's Press, 1974.366 pp.

2218 Jones, Melvin E. Issues, issue publics and electoralbehavior. PhD d Lss , , Univ. of Oklahoma, 1973. DA34: 5266A. Therole ot issues in electoral behavior.

221q Kaid, Lynda Lee. Folitical campaign communication: abibliography and guide to the literature. Metuchen, N.J.:Scarecrow Press.

2220 Levine, Ellen Susan. Political and social role orientationsamong black businessmen. PhD diss., Stanford Univ., 1974.OA34:7840A. Interviews thirty black executives and thirtyblack entrepreneurs.

~221 Lubelli, Samuel. The future while it happened. New York:Norton, 1973. 162 pp , A chilling book about the vays in whichPsychological warfare between the presidency and a troubledelectorate is hastening 1984.

2222 MarSh, David Dollison. Education for political involvement:a pilot study of twelfth graders. PhD diss., Univ. of~isconsin, 1973. DA35:172. willingness to participate islnfluenced by situational variables such as political issuean,1 risk level.

2223 May, Ernest P. and Fraser, Janet, eds. Campaign '72; themanagers speak. Cambridge, Mass.: Harvard University Press,1~73. 31A ~p. campaign managers, pollsters and journalists~lSCUSS their techniqu~s and tactics, their successes andfailures in the '72 campaign.

222~ May, J. D. Opinion structure of political parties: theSpecial law of curvilinear disparity. Pol Stud, 21, June

2 1q 7 3, 13 5- 5 1.225 McKinney, Michael William. Political attitude and opinion

structures among ~ass Fublics: an empirical analysis. PhD~iss., Univ. of Maryland, 1973. DA34:7840A. How thelndividual organizes his thoughts on political matters and

2 how this ties in with his actions.226 Mead, David Edmund. A model for predicting voters'

lehavior: a case study of the Massachusetts graduated incometax referendum. PhD diss., Clark Univ., 1974. DA35:4836A.Tests the hypotheses that the individual makes politicalchoices which maximize his narrowly defined economic

2 self-interest.227 Media monopoly and politics. washington: American

~nstltllte tor Political Communication, 1973. 177 pp. AnIn-depth comparative study carried out during 1970 inCommunities served respectively by a media monopoly and

2 Competing media.228 Meyers, Manny. Issues and images: the political consultant

and thp changing AmerIcan electcral process. PhD diss., NewYork Univ., 1q74. DA35. Changes and problems wrought by

22 POlitical consultants.29 Minow, Newton N., Mdrtin, John Bartlow and Mitchell, Lee M.Presidential televIsion. New York: Basic Books, 1973. l32 pp.The authors'.major concern is President Nixon's overuse ofnetwork televislon to unbalance the constitutional

223rBlationshlF brtween the governmpnt's three branches.o Moore, James Proctor. A survey study of political andCOmmunication behaviors of college undergraduate students asVoters in d prpsidentlal election. PhD diss., Univ. ofDenvor, 1974. DA3:307HA. Studies relationshIps betweenpartlsan irtentitlcation, candidate preference, uses ot massme1ia and lotetporacnal communication sourCES in voting

141

--------------------------decisions.

2231 "organ, n. B. Political linkage and pUblic policy:attitudinal congruence bet~een citizens and officials. WestPol Q, 26, June 1973, 109-23.

2232 "urphy, William T., Jr. and Schnelder, Ed~ard. Vote power.How to work for the person you want elected. New York: AnchorPress, 1974. 224 pp.

2233 "yers, David S. Editorials and foreign affairs in the 1972presidential campaign. JQ, 51, spring 197~, 251-257.Editorials on foreign affairs favored Nixon even in paperswhich endorEed "cGovern -- results support notion thatforeign affairs issues decided election.

2234 Neustadt, Rick and Paisner, Richard. How to run on TV. NewYork Times "agazine, Dec 15 1974, 20+. Eleven guidelinesexplained, including: get to know the assignment editors,make it visual, if they ask a tough question give them ananswer they can't use.

2235 Nimmo, Dan D. and Bonjean, Charles "., eds. Politicalattitudes and public opinion. New York: David "cKay, 1972.568 pp ,

2236 O'Sullivan, Elizabeth Ann. The relationship of reterencegroups and self-esteem to wOlen's political participation.PhD diss., Univ. of "aryland, 1974. DA35:38~OA. Concludesthat reference groups may motivate members to politicalactivity only when there is a clear reason to do so.

2237 Patterson, Thomas E. and "cClure, Robert D. Politicaladvertising on television: spot commercials in the 1972presidential election. "alwell R, spring 1973, 57-69.

2238 Peabody, Rob~rt L. and others. To enact a law: congress andcampaign financing. New York: Praeger, 1972. 225 pp. Astep-by-step guide through each phase of the legislativeprocess.

2239 Perry, James ". Us & them: hov the press covered the 1972election. New York: Clarkson N. Potter, 1973. 279 pp. Focuseson the questlon: how much does the reporter's hackgrounddistort the reader's (or Viewer's) image of the politicalcandidate?

2240 Perry, Newman Smith, Jr. A structural theory of politicalbehavior within organizations. PhD diss., Univ. ofWashington, 1974. DA35:398~A.

2241 Phelan, James and Pozen, Bohert. The company state. RalphNader's study group report on Dupont in Delaware. New York:Grossman, 1973. The DuPont owned iilmington newspapers aswell as many other papers, tend to view the world through theeyes of their locality's most powerful business interests andthose interests' favorite political party.

2242 Political contributlons and tax-exempt status for labororganizations. Washington nm v, Law Quarterly, 1974, 139-116.

2243 Politicians sot ten towards the press in Watergate's wake.Wall st J, June 1 1973, 1.

2244 Pollock, Art. Public broadcasting and politics: Florida's"Politithon '10." J of Bdcstg, 18, wintet" 1973, 39-47.Attempt to expose voters to all candidates.

2245 Robinson, John P. The press as king-maket": what sut"veysfrom last five campaigns shOVe JQ, 51, vinter 1974, 587-594.Even when other factot"s are taken into account, voterschoices are related to endot"seaents by newspapers.

2246 Rose, Richard, ed. Electct"al behaviot": a coaparativehandbook. New York: The free Press, 1974. 75] !'p. t:lEOctot"alhistot"y and structure, party systers, and the t"ole ofde~ographic and social vat"iables in deteralninq partisan

142

-----------------------------------preferences in 12 western democratic countries.

2247 Rosenbloom, David Lee. The election men: professionalcampaign lanagers and American democracy. New York:Quadrangle Books, Inc., 1973. 182 pp. The professionalpolitical campaign manager -- his development, methods,tools, problems, victories, and losses.

2248 Schaut, D. D. Taxable entities and politics. Taxes, 52, Nov1974, 644-54.

2249 Schneider, Mark. Etbnicit, and politics: a cOlparativestate analysis. PhD diss., Univ. of North Carolina, 1974.OA35:5490A. Nationalit, group politics.

2250 Schneider, Pamela Jane. Political campaign lanagementstyles: a 1972 field study. PhD diss., Univ. of ~ichigan,

1973. DA35:615A.2251 Searing, D. D. and others. Structuring principle: political

socialization and belief systems. Am Pol Sci R, 67, June1973, 415-32.

2252 Seymour-ure, Colin. The political ilpact of mass media.Beverly Hills, behaviorally oriented media studies. 79.

2253 Shama, Avraham. Candidate image and voter preference: atheory and experiment. PhD diss., Northwestern Univ., 1973.OA34:2836A. How voters fori evaluations of politicalcandidates; ilplications for the candidates and marketsegmentation strategies.

2254 Sheikh, Ahmed. International law and national behavior: abebavioral interpretation of contemporary international law

2 and politics. New York: John Wiley and Sons, 1974. 352 pp••255 Sheinkopf, Kenneth G., Atkin, Charles K. and Bowen,

Lawrence. Row political party workers respond to politicaladvertising. JQ, 50, summer 1973, 334-339. Campaign workerspaid significantl, greater heed to both newspaper andtelevision advertising of both candidates than did the votingPUblic.

2256 Sperlich, Peter W. Conflict and harmony in hUlan affairs: astudy of cross-pressures and political behavior. Chicago,Ill.: Rand "cNally, 1971. 256 pp. Attempts to throw new light

22 on one of the lost pervasive of human bebaviors: conflict.57 Spiegel, Steven L. At issue: politics in tbe world arena.

2 Nev York: St. Martin's Press, 1973. 326 pp.258 Stalbaugh, Warren G. Good politics and good PR go

hand-in-band. PRJ, 30:12, Dec 1974, 12-4. A practitioner of2 both tells wh, these professions need each oth~r.259 Strauss, George H. The protest generation: political

disenchantlent and activism along lmerican high schoolstUdents. PhD diss., Nev York Univ., 1973. D134:1338A. Highscbool politics were investigated according to: independent!ariables (delograpbic attributes, type of school, ec.);lntervening variables (parental characteristics, studentself-esteel, etc.); aDd dependent variables (student

2 Political activities, etc.)260 Tbayer, George. Who shakes the lone, tree? Alerican

Calpaign financing practices frol 1789 to the present. NewYork: Simon & Schuster, 1973. 320 pp. Documents who givescampaign loney, who raises it, how it is spent, as well as

22 Vhy people give, wbat tbey expect to get, etc.61 The 1972 presi~ential calpaign: Nixon adlinistration-Iassledia relationships. Washington: The Alerican Institute forPOlitical COllunic~tion, 1974. 425 pp. Based on acOlprehensiye study of the cO.lunications performance andpractices of the Adlinistration in power and of lajornewspaper and broadcast organizati~ns before during and

---------------------------143

.'011tics-----------------------------------immediately after the 1972 general election contest.

2262 Thompson, Hunter S. rear and loathing: on the caapaigntrail '72. San Francisco: Straight lrrow, 1973. 505 pp. Forthose who want a different view of political caapaigns thanTheodore White's nak ing of the President series.

2261 Thornton, Leonard. conceptions of authority, politicalorientat~ons and political dissent. PhD diss., Univ. ofIllinois, 1973. DI34:78951. How conceptions of authority andpolitical oripntations eaerge and how orientations affect thedirection of political activity.

2264 Thurber, James Illen. Political party recruitaent andlegislative role orientations. PhD diss., Indiana Univ.,1974. DI34 :78501. The role of pol itical parties in thescreening and selection of polit ical elite.

2265 Tucbman, "itchell 111an. Structure of cinematic thought:Imerican political filas 1968-1971. PhD diss., Tale Oniv.,1973.

2266 Tudor, Henry. Political a,ths. New Tork: Praeger, 1972. 157pp. The author contends that political ayths are fabricatedfor propaganda purfoses, and exaaines the atteapts that havebpen made to ascertain origin, aeaning and function of aytb.

2267 Umbach, Kenneth williaa. Politicus ex aacbina? Politicalapplications of the ccaputer. PhD diss., Claremont GraduateSchool, 1974. 0135:17251. Role, effects and future ofcomputer technology in political caapaigning.

2268 Unjisclosed earaarking: violat ion of the federal electioncampa ign act of: 1971. Harvard Journal of Legislation, 10,Feb 1973, 175.

2269 Weil, Heraan ". Urbanization and public or~er: first stepStoward an adaptive theory. PhD diss., Northwestern Univ,1973. 01]4:60781. OevPlops and tests a theory of the behaviorof political systems faced witb pressures troa tbeirenvironaents.

2270 Weinberg, Lee Snyder. Incentives, recruit.ent, roleperception and role pprforaance of Pittsburgh precinctpoliticians. PhD diss., Univ. of Pittsburgh, 197].0134:60781. Tests the validity of a professional precinctleader model with data based on a survey of 298 randomlyselected pittsburgh precinct leaders.

2271 Wpitzel, 11len R. conteaporary caapaign comaunication: a fcase stUdy of a Nevada state senate race. PhD diss., univ. 0Southern California, 1974. Poe used on candidate perceptionSand activ~ties and electorate perceptions of the ca.pa1gn.

2272 Witcover, Jules. The tr1als of a one-cand1date caapaign.CJR, 11, Jan/Peb 1973, 24-28. I political strategy ofcandidate insulation and issue avoidance is not siapl, aprp-ss problea, but a public one.

2273 Wolfe, Donald Thoaas. Southern strategy: race, region, andreputllcan Fresidential politics, 1964 and 1968. PhD diss.~ 1Johns Hopkins Un~v., 1974. DI35:79901. Describes presiden t 1delection strate91es of Barry Goldwater in 196~ and RichardNixon in 1'l68.

2274 wood, James Leslie. Political consciousness and studentpol1tical activis•• PhD diss., Univ. of California, BerkeleY,197). 0IJ4:44421. Exa. ines various theories of participation1n instances ot student political activisa 1n tbe Sixtiesvith e~~iricdl data collected at tho Univ. of Cal1tornia,Rerkelpy in 1~&8.

lLSO SU: ENTIHES: 0264, OJ16, 03)4, 0341, 0402, 0~1J, 0512,05J&, 055]. C599, 0609, 06.<9, 0638, 0649, 0&92, 0694, 0700,1119, 112~, 11~0, 1170, 117), 1190, 1194, 1199, 1201, 121J,

144

••.. .:SS 1l.:latiolis-cOllr':"':II':':S

1215. 1218. 1221. 1222. 1243. 1246. 1253, 1266, 1270. 1286.1314, 1370, 1371, 1426. 1457, 1658, 1677. 1764, 1853, 1864.1869, 1899, 1907, 1916, 1929. 1948, 1956, 1973, 2014. 2015,2039, 2054, 2055, 2112, 2149, 2162. 2275. 2291, 2319. 2329.2BO. 2339, 2410. 2418, 2419. 2453, 2521, 2537, 2550. 2601.2605, 2652, 2685

PR ESS RELATIONS

2275 Cudahy, Richard D. and Mitchell, Robert W. Two perspectiveson politics and the press. Washington: American Institute forPolitical Communication. 1973. 56 pp. The relationship ofpolitics and the press.

2276 Games newspeOFle Flay. Quill, Aug. 1973. 16-18. Survf'yshows that the free ride is still with us -- tickets, tr1ps,meals.

2277 Grants and awards available to American writers. NewYork: P. E. N. American Center, 156 Fitth Ave., 1973. 71 pp.Comprehensive list ot grants and awards available to Americanwriters here and abroad, with information about each.

2278 Griffith, Thomas. Must business fight the press? Fortune,89, June 1974, 202-208+. the tendency of businessmen to runfrom the press is self-destructive.

2279 Guenter. Cornelius Donald. Press relations of a localschool district: an analysis of the coverage of emergingissues. PhD diss., Univ. of Minnesota, 1974. DA35:4076A.

2280 Harper, Timothy. Disclosures on the campaign tra1l. Quill,March 1974. 24. How compaign disclosure laws place anadditional responsibility in the hands of the campaignreportpr.

2281 Industry needs to tell its story; but do the media treat itfairly? Ind II. 176. Jan 8 197.1, 60-3.

2282 Luedtke, ~urt. Freebies: the public relations man's view.PRJ. 29, April 1973, 32-34. How potential givers look at thetouchy practice of gifts and junkets for the Fress. Results

2 of Associated Press Managing Editors' survey of PRSA members.283 Newbury, Don. A survey of perceived relationshiFs between

higher education inst1tutions and daily newspapers andtelevision situations in Texas. PhD diss., North Texas State

. Univ., 1973. DA34:2009A.2284 Wittenberg, Ernest. The changing nature of mass media. PRQ,

18:1, summer 1973, 21-23. Media audiences becoming moresp~cialized.

ALso SEE ENTIUES: 0202.0560, 0t.11, 1140, 1153, 1154. 1169,1181, 1229, 1247, 1365. 1523. 1843, 1994, 2077. 2087, 2154,21fl8, 2191, 2261. 2287, 239H. 2414, 2418, 2449. 2451. 2657

PRES$ RELATIONS--CONFERENCES

2285 Ardrey, william J., III. The editorial interview: how toget the mcst out of it. PRJ. 29, Jan 1973, 26-27. P.ditorialintervipw as communication technique for promoting company

2 an~ its products. Tips fer good intervipw.286 Katov, Oscar. Stag1ng a press conference -- in Russia. PRJ,

2 30, Feb 1974, 18-.21.2ij7 'a10ne, A. J. When and how to hold a press conference.

Burroughs Clparing House. 58, Jan 1974, 2+. When you invitethe press, make sure your reasons arp valid. duthor advises,~nd thpn work within a tramewcrk of press relations<i i s c 1pli ne .

~LSo SF:;; f,;NTRIE5: 0497. ]139. 21q I, .l361

---------------------------145