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- Any responsibility you have, particularly towardsmembers of the society with whom you interact ortowards the society in general, are called your

social responsibility.

- Social responsibility is also known as Corporate

Social Responsibility (CSR).

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Conducting business in an ethical way and in theinterests of the wider community

Responding positively to emerging societalpriorities and expectations

A willingness to act ahead of regulatoryconfrontation

Balancing shareholder interests against the interestsof the wider community

Being a good citizen in the community

For example: AMULis developing gardens wherever

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Discourages:

Black-marketing, hoarding, adulteration, taxevasion and cheating customers, etc to earn profit.

Encourages:

To earn profit through judicious management

of the business, by providing better working and

living conditions to employees, providingbetter products, after sales-service, control

pollution and conserve natural resources.

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Public Image

Government Regulation

Survival and Growth

Employee satisfaction

Consumer Awareness

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All production units certified to ISO 14001.

Tree plantation, eventual count was 1.6 million.

100% treatment of waste water.

20% reduction in raw-material consumption.

Greening supply chain.

Many landmarks in labor welfare.

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Imparts teaching free of cost at established ConstructionSkills Training Institute (CSTI)

Participates in building a healthy community throughcontinuing initiatives in several areas of healthcare

Diverse and sustained programmes in education provideunderprivileged children with learning opportunities

Its employees have provided relief measures duringnatural calamities

Encourages employees to volunteer for CSR activities,resulting in a self-driven approach

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All Environment, Health and Safety ManagementSystems in ITC conform to the best internationalstandards.

Preserves of India's rich cultural heritage E-Choupal initiative is the world's largest rural

digital infrastructure

Social and Farm Forestry initiative

Watershed Development Initiative brings preciouswater

Sustainable Community Development initiativesinclude women empowerment, supplementary

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Mainly there are two types of views regardingsocial responsibility. Some say it is to be done by

business while some say no it is not businesssresponsibility to do welfare of people. So twoviews namely;

Favor social responsibility

Dont favor social responsibility

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Changed public expectations from business

Public image Avoidance of government regulations

Business has the resources

Moral responsibility

Duty of gratitude

Balance of responsibility with power

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Profit maximization

Society has to pay the cost

Lack of social skill

Business has enough power

Social overhead cost Lack of accountability

Lack of broad support

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Individuals or groups that have interests, rights, or

ownership in an organization and its activities.

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Stakeholders

Employees

Shareholder

Government

Society

Consumers

Suppliers

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Timely and regular payment of wages and salaries.

Proper working conditions and welfare amenities.

Opportunity for better career prospects.

Job security as well as social security like, provident fund,

pension, retirement benefits, etc

Better living conditions like housing, transport, canteen, crchesetc.

Timely training and development.

Appreciation of special skills and capabilities 18

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Earn sufficient profit

Ensuring safety of their investment

Regular payment of dividend

Timely repayment of principal amount

Improve business to build up financial independence

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Setting up units as per guidelines of government

Payment of fees, duties and taxes regularly as well as

honestly. Not to indulge in monopolistic and restrictive trade

practices.

Conforming to pollution control norms set up by

government.

Not to indulge in corruption through bribing and other

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Help the weaker and backward sections of the society

Preserve and promote social and cultural values

Generate employment

Protect the environment

Assisting overall development of locality

Promote sports and culture

Contribute in R&D

Promotion of ancillary and small scale industries21

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Qualitative products and services

Regularity in supply of goods and services

Reasonable and affordable price

To inform about product advantages and sideeffects

Proper after-sales service.

Grievances of the consumers, if any, must be settledquickly

Unfair means like under weighing the product,adulteration, etc. Must be avoided.

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Giving regular orders for purchase of goods.

Dealing on fair terms and conditions.

Availing reasonable credit period.

Timely payment of dues.

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