Pomerantz Career Center
Student Marketing Campaign
Angi McKie
Director, Marketing and Public Relations
Background
• The College of Business students were utilizing services at Pomerantz Career Center
• College of Liberal Arts and Sciences (CLAS) students were not using services as much
Goal
• To increase the number of CLAS students using services
Tracking
• The number of students in UI Employment Expo
(Stores data regarding on-campus interviews and advising notes)
Brainstorming
Write down a goal for something you’d like to do/accomplish
on your campus
Target Audience:• 17 majors within CLAS that Pomerantz
Career Center had listings for and larger quantities of students in the major
The Idea:• Something new, different and fun• PCC staff brainstorm session• Focus on getting attention
The Plan
• Academic Outreach
• Campus Promotion
• Special Events
Academic Outreach
• Career Advisors contacted departments to re/establish relationships
• Completed fact finding worksheet ahead of meetings
• Contacted department-related student organizations
• Connected with Academic Advisors for majors
Promotion
• Print advertisement – Posters and fliers on campus– Bus posters– Ads in student newspaper – ran 10 times
over 5-6 weeks
• PowerPoint/kiosk slides on campus
• T-shirts
Special Events
• Invitation sent by email and mailed postcard for both events
• Breakfast for faculty and staff in Liberal Arts and Sciences– Offered overview of UI Employment Expo– Services highlighted
Special Events
• Open House for students in College of Liberal Arts and Sciences– Popcorn, pop/water, 100 Grand bars,
Smarties, Payday bars– Career Jeopardy– Scavenger Hunt through office for prizes– Door prizes– Movie “Officespace” playing
Brainstorming
Break into small groups and come up with strategies/ideas of things to
implement for your goals
Results
• 50 faculty/staff at breakfast
• 100 at open house
• Buzz around campus
The Numbers (within targeted departments)
Before campaign:
• 2,069 students in UI Employment Expo for advising and job/internship search
One year later:
• 2,547 students in UI Employment Expo for advising and job/internship search
• Increase of 19%
Questions?
Thank you for attending!