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www.p-m.si www.pomp-forum.si Sak van den Boom, Customer media council 4/3/2010 Slovenia
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www.p-m.si
www.pomp-forum.si
Sak van den Boom, Customer media council
4/3/2010 Slovenia
TIME FOR CHANGE
Customer Media Council 2010 Ljubljana 4 march 2010
Marketing is more and more about
publishing.
THE UNDERSTANDING
Publishing is more and more about
content marketing.
THE UNDERSTANDING
Customer Media Council 2010
Content marketing is more and more about
multiplatform presence.
THE UNDERSTANDING
Customer Media Council 2010
Multiplatform presence is more and more about
interactive networked communication.
THE UNDERSTANDING
Customer Media Council 2010
THE UNDERSTANDING
Customer Media Council 2010
THE UNDERSTANDING
Customer Media Council 2010
Brands create and distribute
Integrated content that attracts, holds and serves key audiences across all media
channels.
KLM MAGAZINE
Bron: Smart rich mediaCustomer Media Council 2010
KLM MAGAZINE
Customer Media Council 2010
KLM MAGAZINE
Bron: Smart rich mediaCustomer Media Council 2010
KLM MAGAZINE
Bron: Smart rich mediaCustomer Media Council 2010
IFLY MAGAZINE Six times a year More than 1 million clients (dutch) 125.000 readers Reading time 10 minutes Click possibilities per issue: over 600 Per click more than 2 tags
THE UNDERSTANDING
WHAT WE DID IN THE PASTBuying reach
Creating engagement
WHAT WE ARE DOING NOWCreating engagement
Getting reach
Customer Media Council 2010
The new marketing paradigm isabout creating
accountable platforms of digital utilities and content,
created by ourselves and our consumers
THE UNDERSTANDING
Customer Media Council 2010
THE UNDERSTANDING
WHAT WE DID IN THE PASTSpending 80 % on distribution
20 % on content
WHAT WE ARE DOING NOWSpending 80 % on content
20 % on distribution
Customer Media Council 2010
ALBERT HEIJN
Customer Media Council 2010
ALBERT HEIJN
Customer Media Council 2010
ALBERT HEIJN
Customer Media Council 2010
ALBERT HEIJN
Customer Media Council 2010
ALLERHANDE Montly magazine (since 1956) Circulation 2.3 million, reach 4.2 million Digital magazine, with daily new recepies Weekly specials Games How to movies Personal cookbooks Shopping list GPS (*closest shop)In one click everything on your mobilephone
RABOBANK
Customer Media Council 2010
RABOBANK
Customer Media Council 2010
DICHTERBIJ 4 TIMES A YEAR CIRCULATION: MORE THAN 1 MILLION 150 EDITIONS POSSIBILITY TO LOCALISE PARTS OF AN ARTICLE OR FULL PAGE 100 PERCENT OF CONTENT CAN BE LOCALISED LOCALISED BY LOCAL BANK COOPERATION THANKS TO A SPECIFIC CONTENT MANAGEMENT SYSTEM TO KEEP ON A CENTRAL BASE THE QAULITY UNDER CONTROL
RABOBANK
Customer Media Council 2010
UNILEVER
Customer Media Council 2010
UNILEVER
Customer Media Council 2010
VDVELDE
Customer Media Council 2010
FORD
Print + ezine for a perfect score
Customer Media Council 2010
IKEA
Customer Media Council 2010
AUGMENTED REALITY
BELGACOM
Customer Media Council 2010
SONY
From electronica brand to an entertainment brand
Customer Media Council 2010
AUGMENTED REALITY
Customer Media Council 2010
AUGMENTED REALITY
Customer Media Council 2010
AUGMENTED REALITY
Customer Media Council 2010
AUGMENTED REALITY
how the first-ever living, breathing, moving, talking magazine came to life
Customer Media Council 2010
NEW CHANNELS
Be there were
Your customer is
Customer Media Council 2010
THNXFOn behalf of the Customer Media Council
To keep yourself informed please register yourself at
www.customermedia.nl
Customer Media Council 2010
