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( Yes, we want it all— everything, ” generally tills is what a woman seeks for when she’ s buy- ing a beauty product. AA beauty product that can make her as fair as snow whit e, works hard to keep her r moisturised , supple skin all day, blends quickly like a charm , covers those itsy-bitsy little spots in a wink , whil e she stays cool and makes herself appear mornkig- fresh even at the end of the day—is that too much to ask ask for? ation with them is not new I ye been using their prod- ucts for many years. ’ She has been chosen as the face of Pond’ s white beauty rM BB+ Fair- ness cream , “It ’ s an honour to to represent a brand that lye a! ways loved The brand has been part of my j ourney to the crown and I’m m really excited and proud to be the face of this product , which is indeed the lu- Lure of fairness. It is a first of its kind solution that not only makes one instantly spotless but also give s long lasting radi- ance. I look forward to beginning my first as- signment as a Miss India with a brand that has been in- strumental in my success , ” she added. This association marks the be- ginning of Navneet ’ s career as she features i n n the TVC for the latest inno- vation from the Pond’s portfolio . POND’S white beau- ty BB+ fairness cream also completes the daily Pond’s face care regime with its instant natu- ral coverage and advanced sunscreen protection , in addi- tion to superior skin lightening ness cream not only im- proves skin texture and effectively lightens skin from wi thin but also pro- vides Natural looking looking in- stant glow for Indian skin. Clinically proven to lighten skin tone and reduce dark spots . GenWhlLe TM Formula is enriched with a powerful mix of Vitamin B3. Vit- amin E Allantom and advanced su perior sunscreen protection en 4 I • HOW LONG DOES AA TUBE LASTS? Under normal usage , Pond’s BB cream is best used within 3 years after the date of manufacture, One tube is rec- ommended for 2 months of of daily use. make up 13% of the market This trend has since sp read from South Korea to many Asian countries in cluding Singapore , Hong Kong, Taiwan and China Leading Korean brands include Mis- sha , The Face Shop, Etude House , Suib- wasoo , Skin Food . Dr. J art and Hanskin . Today, many interna- tional brands have re- alised the importance of BB cream and hence have start ed launching their own BB Cream formats. • WHY IS THE PACK SMALL IN SIZE? It is pocket-sized for 1 83% said they were not happy with what it does to their skin L and are ready to try something new. pp Bennett Coleman & Co. Ltd TIMESOFIND IA.COM I EPAPER.TIMESOFINDIA.COM and brightening benefits. With its smooth and light tex- ture , Pond’s white beauty TM BB÷ fairness cream is applied in three easy steps after cleansing wiLli Pond’ s white beauty face wash. For a smooth , flawless complexion . simply squeeze a small amount ofof Pond’s white beauty TM BB÷ f air- ness cream onto fingertips , dot the forehead , cheeks and chin, Then , blend and spread outward towards the hairline and j awiine for an eveneven coverage. Providing muili-targeted cov- erage with skin lightening benefits that lasts throughout the day, Pond’s white beauty TM BB+ f air- ness cream is the perfect comple- ment to the Pond’s daily face care regime. MUMBAI: Summer skin care con- sists of both , protecting one’ s skin from sun damage and keeping it hydrated and fresh looking. looking. And now there is a single solution for both; the BB cream i.e. the beau- ty ty benefit cream - a unique skin cream that promises all day long radiance with skin care even in the lace of scorching tempera- tures. Pond’ s, with over 160 years of ex- perience when it comes to skin care, has recently introduced their revolutionary Pond’s white beau- ty BB+ fairness cream. An in- novative beauty solution from the Pond’ s white beauty portfolio , this •ML Acomi that givc efficacies • Convenie Reducesthe r during beauty • AHordablllty Available in d iffer consumers to owi • Unique Proposition The first beauty product hybrid between skin care & cosmetics to offer cross-functional efficacies. the Pond’s BB cream provides nat- ural coverage that is suited to In- dia n n skin tone. The Pond’s EB cream conceals spot inslanUy and also works from deep within the epidermis to lighten stubborn spots; it is the perfect solution for all day long, spot-less radiant skin and skin care. Currently, this revolutionary cream is being promoted by the newly crowned Miss India 2013, Navneet Kau r r Dhillon. Currently basking in the glory of her prestigious win, talking about her relationship with th e brand , she said , My associ- • MuIti-Function Benetits A A combination between skin care and cosmetics benefts that gives you instantgratification and longer-term skincare efficacies. • Convenience Reduces the number of beauty & ski n care products required during beauty ritual. BB cream from Pond’s offers mul- tiple benefits. First is the instant coverage of spots which results in a blemish free look and the sec- ond is its lightening action on the skin from deep within to reveal perfect skin. With SPF 30 PA++ and GenWhite cover formula , • AHonlability Available in different price ranges, making it affordable for consumers to own one. • HOW IS B8 CREAM DIFFERENT FROM LIQUID FOUNDATION? Liquid fou ndation offers sheer to heavy coverage , and pre- dominantly no skincare bene- fit. BB cream offers various skincare benefits as well as sheer to medium coverage. convenient and easy use , wher- ever you go. in Asia and South Africa , we have proven that our BB cream works with consumers with dif- fecent skiti tones to deliver a hh at- ural looking, even finish. been tested by over 1400 con- sumers , proven to be safe , non- irri tating, a nd unlikely to cause irriLatio ti under tiormal use. However , if you have a history of skin allergy or are prone to breakouts , it is always best to perform a skin test on your wrist or neck before applying the BB cream on the face. • THERE IS ONLY 1 SHADE AVAIL- ABLE , HOW DOES THIS BLEND WELL WITH MY SKIN TONE TO ACHIEVE PERFECT NATURAL COVERAGE? The Gen White formula works with your unique genetic make- up, giving you a natural glow that radiates from within. Our formula is scientifically designed to address different consumers ’ skin lightening needs. Through consumer tests • Vitamin 63- Pond’ s signature ingredient, helps to reduce and control melanin accumulation on the skin • Vitamin E — — A A potent fat soluble anti-oxidant to neutralize the harmful effects of free radicals which can trigger melanin production which leads to darker skin • Altantoin Recognized as an anti-inflammatory by US FDA found i n the corncorn f rey pl ant an d helps to reduce processes that can lead to increased pigmentation • Advanced Superior Sunscreen Protection SPF 30 PA++ SPF 30 PA++ - Helps to protect against skin tanning and photo ageing • DOES IT REPLACE MY FACIAL MOISTURIZER? Yes, it is an all in one solu- tion for your skincare needs. • WILL IT CLOG MY PORES? No , Pond’s BB Cream has a non- pore s clogging ’ formulation • WILL BB CREAM HARM MY SKIN? Pond’s BB creams are designed to work with your skin. IL has • WHERE DOES BB CREAM FIT INTO MY CURRENT BEAUTY REGIME? It is applied after wash- ing your fac e, but before any makeup, like concealer , blush • THIS BB CREAM SEEMS MORE ‘CAKEY’ , DOES THAT MEAN THAT IT IS MUCH THICKER TH AA N COMPE TITORS? Our BB cream is specially designed with many skincare benefits , and it has been tested as a light texture formula , and does not leave unwanted residue on skin , does not make skin feel- ing sticky and absorbs quickly. It is proven to be suitable for dif- ferent skin types. In fact , when you try on our BB cream , you will notice that you do not need to use as much of our product to achieve that instant natural coverage. WITH the Pond’s Institute ’ s Formula and SPF 30 PA++ ad- dual -acting sophisticated skin vanced sunscreen protection. lightening GenWhite Cover Pond’s white beauty BB+ fair- or powder. It may take the place of your primer or fouii- d ation. BB CREAM , also known as Blemish Balm Cream was originally formulated in Germany by dermatol- ogist Dr. Christine Schrammek in the 1950s , the cream was initially used to protect patient ’ s skin after laser procedures and surgery, while also providing light coverage. Introduced to South Ko- rea and Japan in the 1980s , BB C REAM has been named ‘the secret of Korean actresses ’ and in 2005 , has been heavily en- dorsed by Korean celebri- ties , which gained it large exposure in these Asian markets. The cream became a hit especially in South Ko- rea , where BB creams Pond’ s has been dedicat- ed to snake real differences to women ’ s skin-care need. The motive of the survey done by a leading beauty magazine was to under- stand a woman ’ s daily beauty regimen better a nd subsequently offer her with a solution Hundreds of women wrote back ex pressing their skin care needs About Pond’s: Pond s is a global thce care expert that h a presence in over 50 countries including As hil pines Thailand lnd iesla China Vietnam Korea and Japan) and LISA making It a skin care brand to reciwn with The brand boasts of state of the art R&D facilities led from Ponds Institutes at New York , Tokyo and Madnd hel ng it create international beau ty solutions for the discerning woman The Pond s philosophy is based on the application of leading edge technology to face care and giving customised solutions for different skin care needs. By combining this willi an intimate understanding of the woman ’ s skin care neeth and requirements , Pond s delivers results women can see and feel 91% women said that they want an all-i n-one n-one fairness cream that provides Instant and long lasting fairness. ladies weren ’t t tt oo happy with their fairness creams. Accord- ing to Pond’ s, the big advantages of of this new product is a more ef- fective absorption , a more po- tent SPF rating and a lighter Lex- ture (oil-free). Some also high- light the power of of hydration and antioxidanL action. The popu- larity is growing in Europe and promises to conquer the four corners of of the world. 85% women said that a fairness souffl é is their magic beauty product that occupies the top slot on their dressing table , which they turn to religiously; twice a week to look their best. and they all resonated that no , women aren ’ t t satisfied with how their skin feels at the moment. They wanted a skin cream , rich in vitamins and minerals , th att works simultaneously as a foun- dation. It is safe to say that the TIMES ADVERTORLALAND PROMOTIONAL FEATURE Beauty Queen ’ s Beauty Secret Miss India Navneet Kaur Dhillion to represent the brand. The new , all -in -one Pond ’ s white beauty TM BB+ fairness cream A A CONSUMER CONNECT INflAT E A A GREAT COMPLEMENT TO THE POND’S FACE CARE REGIME: Pond ’ s while beauty BBi lainiess cream is available br Hs.125 for 18 gm and Rs69 for 9 om. tion to superior skit WHY BB CREAM IS POPULAR AMONG CONSUMERS THE GENERAL EFFI CAA CIES OF BB CREAM The BB CREAM is billed as a hybrid between cosmetic and skin care benefits with different formulation and product claims across competing brands in the beauty industry. Some skin care benefits of BR CREAM: • Contains whitening, hydrating, anti-aging and/or oil-control properties of a face moisturizer, • Soothes skin like an anti-inflammatory, • Suitable even for sensitive ski n, • Cont ains LIV protection, eliminating the need to apply additional sun block. Some cosmetics benefits of BB CREAM: • Brightens skin in the same way a primer does, • Evens out complexion complexion like a light weight foundation, • Covers blemishes like a concealer. NOW GEr Instant natural coverage — — Reduces dark spots — — Lightens from within epidermis level — — Evens skin tone — — SPF 30 PA+÷ protects fro m UVA, UVB and visible light — — Non-pores dogging — — Light, non-oily texture FAQ For Consumer The science behind Pond ’ s white beauty TM BB+ lairness cream • WHAT IS THE UNIQUE BENEFIT THAT YOU CAN WOULD EXPECT FROM FUTURE OF FAIRNESS CREAM To get a perfect skin matching for Asian Skin tone. ORIGIN OF BB CREAM I I www. facebook .com/Pondstndla @pondslndia Visit uu s at w w.punds.in The Reason For BB cream
