Pop-up actorExploration of IS for controling

sale of beer and alcopops

Egil Øvrelid

Background

• From 1 january 2004 all kinds of drinks containing alcohol below 4, 76% were available in grocery stores.

• Lead to increasing responsibility for grocery stores

• From January to October this year, fifteen stores have lost their license from selling alcohol to people under age

Actors and inscriptions

Retire the concession to sell alchol from shops that are

selling to minors

We agree. But this is not soft drinks but

preparated drinks

It is depressing that so many minors get to buy alcohol in the

shop saysThomas Angell i Handels- og

Servicenæringens Hovedorganisasjon (HSH).

JUVENTE

Minors bought beer in every

second grocery store

Increasing number

of controls

Ingjerd Schou

Translate inscriptionsIntroduction of a new training program where clerks are given questions, short

movies with scenarios are presentedGOAL : reveal methods used by young

people

Create local training programs of each clerk,

where “Schous” threat is translated into each of the

new employees

at Grunerløkka

• The interviews were conducted at the grocery store 2 November, and we interviewed one employee and the owner. The owner works as a clerk when necessary.

Findings• IS a helpful tool

– Helping new employees to lift there heades– Emphasize the training they have received by reminding the

clerk

• Training most important– Training programs locally to each new employee as a

supplement to training programs from HSH and Rema centrally– By translating the threat (inscription) ”we can loose our grant to

sell bears” into each employee, the responsibility is spread• Ask everyone that you think is under 23, to legitimate

themselves :– ”I’m not afraid to ask the customers to legitimate themselves

because i risk losing my job otherwise” (Telephone interview ICA)– “Yesterday I asked a 30 year old if he was over 18”

– Acting as detectives to reveal breaking of rules

IS architectureSentraltBakrom

Kasser

Reflections on methods

• Observation– Didn’t get access, but performed ”curious

observation” for some time– In this occasion adequate to have an

understanding related to the domain

Reflections on methods

• Interviews– Two ”subjects” : shop owner,

employee– One ”phone interview” (ICA)– 3 ”sections” :

• IS helpful? Training and attitudes

– 13 questions – By the questions we revealed that

how they look, how they talk, and how they dresses, are more important factors than the IS

– But helpful for new employees

Thoughts and questions generated for research design

• Made med able to create a research strategy for my master thesis – How to organize the methods (design)– What are my possibilties in bag of tools

(video, audio, scenarios)– How i should formulate the questions– In what order i should use the technics

How to verify or generalize from qualitative research findings

• To verify or generalize I think it’s important to conduct interviews from several organizations or departments in our example, or by conducting qualitative methods on different type of people in the same department.