POP UP FINAL PRESENTATION

Fall 2011

Team Members & Titles

Emily Andrade – Manager & Buyer

Jessica Guerrero- Operations & Merchandising

Samantha Smith- Financing & Marketing

Mission Statement

Our mission is to make the Pop-Up store a preferred shopping experience among consumers by delivering great value, continuous inventory and exemplary costumer service. To support our mission, we are lead by our commitments to: provide great value products for consumers and to provide an exceptional range of products based on the diversity of the community.

Team Norm

Team members must interact with and communicate with each other. Each team member will be responsible and accountable for moving the project forward and accomplishing the goals. Every team member will attend schedule meetings and pop up events. Team members must respond to emails within 24 hours and respond to phone calls promptly.

Statement of the Problem

Because we have a lot of different types of people to provide for, it is difficult to generalize them. We have to find a way to strategize the range of products we supply to please and provide for our consumer.

Solutions to our Problem Catered to each event’s target market

by,› Purchasing items for children for the

Pumpkin Festival including teddy bears, totes and children sized Halloween shirts.

› Purchasing Horse show related apparel for the Horse Shows including, plush horses, I Love Horses shirts and Horse Lover scarves

› Purchasing school spirit clothing attire for the on campus pop-ups including I Love CPP shirts and scarves.

Deliverable Solutions Quadrupled sales from the last quarter, producing a total sales of $2,941.08 Kept a physical inventory list throughout the quarter including the

merchandise in Wearhouse from the beginning, middle and end of the quarter.› Took a physical inventory on October 1st, October 18th, and December 4th

Liquidated horse show merchandise by 21% of the total inventory.

Held promotions for certain products to help stimulate sales.› 2 for $5.00 teddy bears and $2.00 totes with purchase.

Produced sales of $2.608.00 at the Pumpkin Festival.

Sold over 79% of new merchandise bought for the Fall 2011 Quarter.

Kept a record of all contact information and communication amongst group members and outside venues.

Pop Up Events

Arabian Horse Show Sun, October 2nd from 12-3pm Sun, November 6th from 12-3pm Sun, December 4th from 12-3pm

› W.K Kellogg Arabian Horse Center

Pumpkin Festival Sat, October 15th from 6-

5:30pm Sun, October 16th from 6:30-

5:30pm› Farm Store parking lot

U-Hour Tue, November 8th from 11-1pm Tue, November 29th from 11-

1pm› On campus by BSC

Bazaar Th, December 1st from 4-8pm

› Building 45 rm.102

Basketball Pre-game Th, December 1st from 3-9pm

› Cal Poly Gym

Weekly Objectives Week 1-2

› We looked over the inventory that was left from the previous quarter to determine what we would need to order.

› We prepared for our first event; the Horse Show on Oct. 2nd, which was a success. We sold 17 items making a total of $126.57.

› After completing the Horse Show, we began to plan out our duties and looking for merchandise for the Pumpkin Festival on Oct. 15th and 16th

› Jessica attended a meeting to find out where we would be setting up for the Pumpkin Festival

Weekly Objectives Week 3-4

› After weeks of preparing for the Pumpkin Festival the event came and was a complete success.

› Our team started preparing for our first U-Hour event; Samantha reserved a space for the Pop-Up store.

› Emily ordered the merchandise and Samantha was in charge of designing the screen print for our merchandise.

› Emily and Jessica started designing the screen prints for the merchandise for the next horse show.

Weekly Objectives

Week 5› Our team focused on ordering new

merchandise for our next Horse Show and U-Hour events.

› We created a timeline for set up and take down to help our time management.

Weekly Objectives Week 6-7

› Prepare merchandise for the Horse Show on Nov. 6th and for U-Hour on Nov. 8th

› Look over the leftover merchandise for the horse show to determine what could be mark down.

› Discuss new ideas for the U-Hour Pop-Up on November 29th, 2011and order merchandise.

Weekly Objectives Week 8-9

› Check out inventory from the Warehouse on Monday.

› Organize meeting time for U-Hour event on Nov. 29th.

› Check out inventory from the wearhouse on Wednesday Nov. 30th for Horse Show.

› Organize who and when working Bazaar and Basketball pre-game vendor events.

› Organize meeting time for Horse Show on Sunday Dec. 4.

Weekly Objectives

Week 10› Our focus in our last week was preparing

for our last Horse Show on Dec. 4th › Took inventory count after the Horse Show

was completed.› Return all inventory to the Wearhouse.› Our team began compiling all the

information gathered throughout the quarter to begin our final project/presentation.

Arabian Horse Show Overall we were successful at

the Horse Shows this quarter. Our Goal was to liquidate 20% of the Kellogg

Horse Center merchandise, we liquidated 21% of the Kellogg Center merchandise this quarter.

Pumpkin Festival This event was the best our

team had in the quarter. We order new products aimed

towards children and families. Products sold:

o Trick or treat tote bags o Cutest little pumpkin shirts

for kids & Adults.o Halloween teddy bearso Cal Poly Pomona Male &

Female Shirts Our goal for the Pumpkin

Festival was to produce sales of $250.00. We were able to sell 10 times as much as our goal, producing sales of $2,608.00

U-Hour

This event was successful in promoting our new school-spirited items.

We learned that for future U-Hour events, the Pop Up needs to have advertisement on main campus to generate more sales.

Bazaar

Unfortunately we did not make any sales at this event but nonetheless we promoted our new merchandise.

Which finally arrived the beginning of week 10.

Basketball Pre-Game

This was the first time our store was at a school sports event.

We made 2 sales at this event and promoted the Pop-Up store and our merchandise.

Could of generated more sales if we had a credit card machine.

Actual SALESEvent Date Total Sales

Arabian Horse Show October 2, 2011 $126.57

Pumpkin Festival October 15, 2011October 16, 2011

$2,903 – 20%$2608

U-Hr November 8, 2011 $47.25

U-Hr November 29, 2011 $36.50

Bazaar December 1,2011 $0

Basketball Pre-Game December 1, 2011 $29.00

Arabian Horse Show December 4, 2011 $93.76

Total: $2941.08

Our goal for the Fall 2011 quarter was to increase sales by 10% of last quarters sales which were $618.73. Instead we totaled more than 4 times what they sold last quarter, totaling $2,941.08

Recommendations for Next Quarter

Don’t procrastinate. Communication is key, not only with your team members

but also with Professor Tucker, Patty Mutz and the Wearhouse.

Order merchandise in a timely manner. Don’t wait a week or two before a Pop Up event.

Make sure to bring proper supplies to each event. Order Cal Poly Pomona clothing for kids. Specially for the

Horse Show and Pumpkin Festival. Start doing more events on the main campus. Always have a credit card machine at each event. Most

people don’t carry cash anymore. Promote on main campus of when and where the next

Pop Up will be.

THANK YOU & Good Bye Until Next Time