Date post: | 01-Apr-2016 |
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Plan.Build.Operate.
POP UP STORES
• New consumer behaviors and habits are changing Retail industry.
• Flexibility & differentiation are characteristics that people are expecting from retailers and companies.
• Young people want surprise ,fun and experiences.
• Alternative communications channels are existing in the market.
• Different
• Finally , world is changing together with businesses.
Retail is Changing!
POP UP STORES
• A retail store that is opened temporarily to take advantage of a trend or a seasonal product. Demand for products sold in pop-up retail is typically short-lived. The term "pop-up" refers to the short-term duration of the stores, which "pop up" one day and are gone the next. Pop-up stores are also beneficial to retailers; in a down market, sellers can take advantage of lower rents and shorter leases if they are looking to generate sales but have a limited amount of inventory.
Definition
POP UP STORES
Branding & MarketingCreate an ExperienceNew Product Launch
Market TestSeasonal Markets & Offerings
Share & CelebrateCommunicate Your Start Up
POP UP STORES
Develop New Business.
POP UP STORES
Create an Experience.
POP UP STORES
Establish the Brand!
POP UP STORES
POP UP STORES
Differentiate the Business model!
Celebrate & Share!
POP UP STORES
“Apply” to seasonality!
POP UP STORES
POP UP STORES
New Products , new approach!
POP UP STORES
Positive surprise!
Συνάντηςε και Συνδζςου με τουσ πελάτεσ ςου.
POP UP STORES
Ξεπζραςε τισ Προςδοκίεσ.
POP UP STORES
Tell your Story!
POP UP STORES
Communicate Your start up!
POP UP STORES
Total Solutions.
POP UP STORES
REAL ESTATELEGAL & ACCOUNTING FRAME
DESIGNSTORE OPERATIONSCOMMUNICATIONS
POP UP STORES
HIRINGVENDORS SOURCINGP&L MANAGEMENT
POP UP STORES