© 2 0 1 4 K i n g F e a t u r e s S y n d i c a t e , I n c . ™ H e a r s t H o l d i n g s , I n c .

Brand Highlights

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Popeye the Licensing Man • Popeye is a pop culture icon and the #1 licensed character for food brands around

the world.

• With licensees in 50 countries, Popeye has products in development across all licensing categories.

• Popeye has been an advertising spokescharacter for some of the world’s best-known brands, including Pepsi, Kimberly-Clark, Duracell, Mazda, Toyota, MasterCard and Campbell’s Soup.

• Most recently, Popeye was featured in advertising campaigns for Bank of America, Mini Cooper and Nike’s Fuel Band.

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Marketing and Advertising

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Celebrities Love Popeye!

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Popeye x Supreme

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Popeye x Philipp Plein

• Swiss-based fashion brand with animated rock-n-roll soul

• Sold in specialty boutiques in 80 countries and Philipp Plein flagship stores

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Popeye x Miss Sixty/Energie

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Popeye x Dolce & Gabbana

• Renowned designer brand

• Men’s and boys sizes

• Third consecutive Popeye collection

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Popeye x Urban Outfitters (United Kingdom) • In Spring 2014, Urban Outfitters in the U.K. began selling Popeye and Olive Oyl T-shirts.

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Popeye x John Mayer

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Popeye x Wilco

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Popeye x Bloomingdale’s

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Popeye x Rolex

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Popeye x Medicom BE@RBRICK

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Popeye x NZI Helmets

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Popeye x Dragonplay

Slot City Casino for Online Play

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Popeye x Storm Games

Available in the United Kingdom, these amazing Popeye slots from Storm Games will have players swimming in spinach!

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Retail Distribution

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Global Reach • Australia/New Zealand

• Asia

• Brazil

• Chile

• Eastern Europe

• France

• Germany/Austria/Switzerland

• Greece

• India

• Israel

• Italy

• Japan

• Mexico/Latin America

• Netherlands/Belgium/Luxembourg

• Poland

• Scandinavian Countries

• Russia/Ukraine/Baltics

• South Africa

• Spain/Portugal

• Turkey

• United Arab Emirates/Middle East

• United Kingdom/Ireland

• United States and North America

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Popeye Classic Art

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Popeye Tattoo Art

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Popeye Design Collection

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Popeye Vintage Biker

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Digital

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Popeye & Friends

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Contact

To discuss licensing opportunities for Popeye, please contact:

David Golzman Director, North American Licensing

(212) 969-7583

dgolzman@hearst.com