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Pops Worldwide (Vietnam)

Date post: 04-Jul-2015
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POPS develops, aggregates, and distributes media content, delivering it through cross-media platforms in Vietnam. They offer digital music to mobile users through a range of WVAS platforms over mobile networks and the Internet. POPS markets its services online and offline through telecom operators, as well as through non-operator channels, such as online stores, handset vendor partnerships and mobile retail chains. POPS launched the first digital music kiosk throughout Vietnam.
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Building the ‘real’ music industry in vietnam POPS @ MIDEM
Transcript
Page 1: Pops Worldwide (Vietnam)

Building the ‘real’ music industry in vietnam

POPS @ MIDEM

Page 2: Pops Worldwide (Vietnam)
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87 million population

65% under the age of 35median age is 27

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64% mobile subscribers

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Vietnam is now the 18th most active user of the internet globally

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MOBILE MUSIC USAGE BY COUNTRY

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PROBLEM

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PRIVACY PREVAILS

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SOLUTION

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DISCOVERY

LARGEST LIBRARY OF INTERNATIONAL MUSIC…

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BEFORE

AFTER

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HOW DOES A FAN BECOME A FAN?

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