Evolution and spread of

street fashion with in India

byMahak Khanna

Evolution and spread of

street fashion with in India

Content1. street Fashion and Subculture

2. Evolution of Street Fashion in India

3. Influence and design direction in metro city – Delhi

4. Penetration and contemporarization in other metros.

?? What is Street Fashion??• Street fashion is fashion that is considered to have emerged not from

studios, but from the grassroots. Street fashion is generally associated with youth culture, and is most often seen in major urban centers.  Street fashion is not specific to one type of dressing, but instead covers a host of different styles, all unique.

• It is this style that has begun to influence the creators of high fashion. The tight-fitted jeans once favored only by those wearing the street fashion known as punk now are a common element in high fashion designer wear. 

??What is Sub Culture??

A subculture is a cultural subgroup. They are considered 'opposite from the mainstream culture because of their unique trends.

Subcultures are judged by what they look like, what they wear, where they live,etc.

Subcultures have distinctive styles of dress, activity and music. They form when the main stream culture fails to meet the needs of a particular group of people.

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Teddy Boy styleglam rockRockersPunksGrungeHippiesGothEmoGeek ChicGangstaGreasersDandysSkin headsHip hop

MOST POPULAR SUBCULTURES 

TYPES OF

• Hippies (denim, T-shirts, long hair, flower power and psychedelic imagery, flared trousers)

• Punk fashion (ripped clothing, safety pins, bondage, provocative T-shirt slogans, Mohican hairstyle)

• Skinheads (short-cropped hair, fitted jeans, Ben Sherman button-up shirts, Fred Perry polo shirts, Harrington jackets, Dr. Martens boots)

• Gothic fashion (black clothing, heavy coats, poet shirts, big boots, makeup).

• Hip hop fashion (501 Levis, ECKO, South Pole, Avirex, Sean Jean, NIKE)

Punk• The Punk subculture was not only about the fashion style and music, but

also a philosophy. • Modern art was very inspirational to them. Their art is a depiction of many

things, such as political issues and was used mainly for album covers and flyers.

• They shocked everyone in the streets with their mo-hawk, the boots, the ripped trousers and that attitude.

• They wore this style simply to shock and enrage the general public.• Before punk came about all of the young people used to dress vary smartly

and as can only be expected.• Punk rebellion. Also, before punk became so popular ,Punk music had

rhythm and melody, but it did not have harmony.

Punk emergence in India• Gypsy punk is a hybrid musical genre that crosses

traditional Romani music with punk rock.• Romani people, who are spread out throughout the

world• Since their migrations from their original homeland

in India• One pUnk NatioN is also India's first Punk Only Podcast

and also India's First Punk Only Record Label.

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Punk look in WIFW

WIFW runway 2013 summer lookbook

www.indiatoday.intoday.in/

•Thick Eyebrows

•Painted Lips

•Braiding Hair

•Ponytail Straighten

•Semi-mohawk Look

•Hair In Three sections

•Hair Gel

•Wispy Strands Fly

Amir khan punk look influenced fashion and effected people in metros to follow the same style

Spiky Hair And Bulging Biceps Chains and mohawk look

• Low waist jeans

•Narrow fit jeans

•Low-neck chest

•Revealing tees

•Spiked hair

•Mohawk style

•Gel hairs

Sharukh khan in Ra. One (Mumbai)

• Appearance of bollywood stars is a major factor to influence fashion in metros.

Honey Singh Fashion Icon • Honey Singh (also

known as Yo Yo Honey Singh is a Punjabi rapper, musicproducer,  singer and film actor is now Influencing fashion to limits.

• Places near Punjab and delhi are the areas where effect is widest.

• His typical hairstyle resembling punk look has once again re emerged the punk fashion into common people

Rohit Kant NIFT DELHI passout

www.facebook.com/RohitKant

Amir Khan Gajini look resembles PUNK

"The buzzed hair style with shaved scalp and head, scar lines on his head.Bollywood has given memorable styles to masses.

PUNK evolution in metros

Wills India Lifestyle Fashion Week.www.photogallery.apunkachoice.com 

Priyanka chopra on red carpet

Taare zameen par

• Darshil safari influence kids fashion to great extent in metros as well in other areas of india

Punk : movie Mr. ya miss

 Fashion is yet another area which has always been influenced by Hindi films. Right from bell-bottoms worn in the cinema of the 70's to the latest low-waist jeans of today, youngsters are completely aware of the latest trends in fashion thanks to cinema.

Virat Kohli Spiked Punk Look

http://www.indiaupon.com/

Punk look which were off everyday wear for the normal population, did cause a stir and led to fashion influences as the market was starved of such looks

Delhi photos

PUNK ROCK INDIA

• Disenfranchised In India India's first punk rock compilation's Gangtok launch covered in a local newspaper. Good going Zo Hass & everyone who was a part of making it happen. Punk rock forever!

Bands inspired by punk style• Punk gig tonight in Delhi to launch India's first

punk rock compilation. Go to Cafe Morrison, South Ex - II, New Delhi to catch punk rockers BULL ENGINE & Outliners.

Arun S Ravi of The Riot Peddlers @Independence Rock band

The Riot Peddlers, Mumbai's hardcore punk trio, opens this years Independence Rock in Mumbai this Saturday, 25th Nov. Powerful punk in your face.

Re-introducing QUIXOTIC, the first all girls punk rock band in the country.

Image courtesy: RAVE magazine 2006

VJ Bani

MTVRodiesMumbaiTatoosColouredyed hairs

Emo StyleEmo is original appeared in the mid-1980s by the hardcore punk movement of Washington and also known as "emotional hardcore", characterized by melodic musicianship and expressive, often confessional lyrics.

http://www.famouswhy.com

Emo boys• emo boys are guys the choose to not follow

the ideas of the maintstream society. emo boys dress in tight pants and shirts. they also wear eyeliner and have shaggy hair that hangs in there face. although some people have the misconception that emo boys only makeout with each other.

Rich Kumari NIFT (emo style)The goal then was to incorporate more feeling into this aggressive form of music. That led to the phrase emocore, short for emotional hardcore. The music style became a fashion and found a home with teens ready to share their pain with the world.

www.facebook.com/richa.kumari

Katrina Kaif : Movie Newyork (2009)

Visual key look is even more bold. There are no strict rules when it comes to clothes and makeup. Garish streaks of colour in the hair and face are often derived from characters in manga comics.  the look is a re-import of a look from Japan.

Metro City Residents with Emo style

• Emo emerged from the "emotional hardcore Punk" or "emocore" Emo broke into mainstream culture in the early 2000s followed by the emergence of the subgenre “scream”

• Youth culture experts say the Emo scene is the fastest growing trend out there. But because of its dramatic aspects, its adherents are sometimes subject to bullying, especially since Emo randomly picks up elements from Goth and punk culture.

jbcutleryindustries.comwww.fanpop.com

DID (Dance India Dance)Mumbai ,India

• Prince• Hair style

• Wear layers

• Wear emo band tees

• Wear dark coloured, black, or colorful/printed skinny jeans

• Accessorize. 

• Wear emo shoes.

• Wear makeup.

www.fanpop.com

Teddy Boy style• Emerged from grease subculture and started in London in the 1950's • Extremely high-waist trousers and tight t-shirts• BOYS : Young men wearing drainpipe, high-waist trousers, drape jackets

and greased-up hair combed back with a quaff in front.

• GIRLS : The girls wore bows on their head and hobble skirts. and was adopted mostly by well-off, young people and it was acceptable for men to be concerned about their appearance.

Goth in metro city (India)• Gothic fashion includes

a pale complexion with colored black hair, black lips and black clothes. Both male and female Goths wear dark eyeliner and dark fingernails. Styles are often borrowed from the Punks, Victorians and Elizabethans

www.facebook.com/nivedita.singhwww.facebook.com/falak.kashyap.

Goth• The allure for goths of dark, mysterious, and morbid imagery

and mood lies in the same tradition of Romanticism's gothic novel. During the late 18th and 19th century, feelings of horror, and supernatural dread were widespread motifs in popular literature; The process continues in the modern horror film. Another central element of the gothic is a deliberate sense of camp theatricality and self-dramatization; present both in gothic literature as well as in the gothic subculture itself.

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