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Portable Studios - Media Kit 2014

Date post: 28-Nov-2014
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Our introductory guide to the capabilities, processes and story of Portable Studios, a digital agency and creative studio with offices in Melbourne, Sydney and New York.
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Page 1: Portable Studios - Media Kit 2014
Page 2: Portable Studios - Media Kit 2014

INTELLIGENT THINKING. GROUNDBREAKING PRODUCTS.

Portable is a full service digital and content agency that uses the processes of discovery, design and development to deliver superior product solutions for complex business problems.

Page 3: Portable Studios - Media Kit 2014

CAPABILITIES

Portable Studios is a full service digital and content agency that delivers intelligent and creative products and services. Established in 2005, Portable Studios is a team of creative and motivated professionals working across the following capabilities;

· Digital Insights & Benchmarking

· Digital Strategy

· UX & Web Design

· Content Strategy

· Web, App, Mobile, Tablet & E-Commerce Development

· Audience Engagement

We support you plan, build and market your website using a process of discovery, design and development.

Our Process for Creating Groundbreaking Products

AUDIENCE ENGAGEMENT

INSIGHTS AND BENCHMARKING

DIGITAL STRATEGY

USER EXPERIENCE AND WEB DESIGN

CONTENT STRATEGY

WEB, APP, MOBILE AND ECOMMERCE

DEVELOPMENT

CUSTOMER

Page 4: Portable Studios - Media Kit 2014

INSIGHTS & BENCHMARKING

At Portable Studios, we promote a culture of continuous learning and improvement, as technology, online consumer behaviour and business priorities change over time.

Insights and benchmarking come from a range of data and research sources. At Portable we combine information from sources like Google Analytics, Facebook insights, email, market trends and more. From this we create a single view to benchmark your website’s effectiveness and plan for future improvements.

Whether your business requires ongoing analysis and reporting of online performance, or you simply require a digital health check, we can advise and develop the best solution.

Page 5: Portable Studios - Media Kit 2014

DIGITAL STRATEGY

The online universe is expanding every day, creating new ways for audiences and consumers to connect with brands. The challenge is understanding how to take advantage of the emerging technology that delivers results for your business. At Portable we not only understand technology but the way in which people are using it to create, explore, buy and sell.

Digital Strategy and Audience Development is at the core of our offering at Portable Studios. We have been identifying needs, providing solutions to problems and defining strategies for clients, agencies and brands since our inception. Portable understands that the importance of identifying a strong strategic foundation is paramount to creating an online presence that your customers love engaging with.

Page 6: Portable Studios - Media Kit 2014

USER EXPERIENCE & WEB DESIGN

User Experience Design is integral to us at Portable Studios. We make deliberate experiences that people have with a platform; a phone, website, app, tablet or an object. We understand that interaction between a person and their surroundings should be engineered to deliver value to that person and the brand.

Portable creates beautifully designed web experiences that make use of the latest tools in digital technology. Whilst we develop solutions in a range of technologies, we prefer using open source tools, with an emphasis on Drupal and Wordpress.

Page 7: Portable Studios - Media Kit 2014

CONTENT STRATEGY

Content Strategy is at the core of our offering at Portable Studios. Generating and publishing content for the web is something we do every day. Portable Studios work with clients to create a detailed Content Strategy that helps them audit current content and plan

Page 8: Portable Studios - Media Kit 2014

WEB, APP, MOBILE, TABLET & E-COMMERCE DEVELOPMENT

We live in a world of multi-channel consumption where users consume, develop and share content across multiple online platforms and devices.

At Portable Studios we deliver content and digital solutions that ensure you’re visible and relevant to your online customer.

Commerce has moved online. Portable Studios has worked with over one hundred retailers, wholesalers, brands and clients around the world to design and power their e-commerce. Not confined by platforms, Portable Studios are also experts in providing mobile commerce solutions

Page 9: Portable Studios - Media Kit 2014

AUDIENCE ENGAGEMENT

We’ve all heard that “content is king,” but what is the point of talking if no one is listening? At Portable Studios we develop audience engagement strategies that align your brand with its target audience in a way that creates value for both parties.

Through an analysis of current and target audiences, best online channels, content types and metrics, we create the opportunity for a two-way conversation that moves users from discovery stage through to co-creator of content and brand ambassadors. By measuring our efforts on a regular basis we track levels of engagement to build loyal online ecosystems your target audiences want to be a part of.

Page 10: Portable Studios - Media Kit 2014

CLIENTS

Portable works alongside clients and agencies which include the finance, technology, corporate, fashion, community, environment, design, music, art and government sectors.

Page 11: Portable Studios - Media Kit 2014

THE PORTABLE STORY

Portable was founded by Andrew Apostola and Simon Goodrich on November 6, 2005 and inspired by the creation of the video iPod, which Andrew saw in an Apple store in San Francisco. He called Simon, they talked for a bit, Simon came up with a name and the rest is history. From that point forward Portable has strived to produce excellent work and to stay true to the original ideals and creative endeavours.

Portable now has offices in Melbourne, Sydney and New York, employing a talented team of more than 30 with experience from across gaming, not for profit, public media, government, social enterprises, electronics, startups, film and corporates.

Intelligent Thinking First, Technology Second

We maintain and extend our position as a leading technology company by acknowledging that innovative technology is only ever the byproduct of intelligent thinking. This means that we ensure that we think, design and plan before constructing any process or technology tool.

2005 Founded

2006 - 2009 Portable Film Festival

2008 Started our ‘Portable Talks’ tours

2009 Portable Shops launched (Initially called Swappler.com)

2010 We established a New York office,

2012 Inaugural Curators’ Conference in MEL and NY

2012 Svbscription Launched

2012 Qualistaff Launched

2013 Released first book, Taking Back Retail

2013 Portable was named Australia’s 13th fastest growing SME in the SmartCompany Smart 50 Awards, and was included in the BRW Fast 100 at 24

Page 12: Portable Studios - Media Kit 2014

OUR FOUNDERS

SIMON GOODRICH Simon is co-founder and Managing Director of Portable Australia, based in the company’s Melbourne office. He is a board member and past National President of the Australian Interactive Media Industry Association, representing over 700 companies in the online media, advertising and interactive space. He is also a member and Australian Ambassador for the New York based International Academy of Digital Arts & Sciences, the premier international recognition for pioneering online initiatives and the team behind the Webby Awards.

ANDREW APOSTOLAAndrew is the co-founder of Portable and Managing Director of Portable NY, based in the company’s New York office. He is a member and Australian Ambassador for the New York based International Academy of Digital Arts & Sciences, the premier international recognition for pioneering online initiatives and the team behind the Webby Awards. In 2009 he received a British Council Award honoring him as one of the most talented digital creatives working in the field. He has worked across a vast array of Portable’s internal and external products, developing strategy and providing creative direction.

Page 13: Portable Studios - Media Kit 2014

THANK YOU

MELBOURNEp. +613 9417 0571

NEW YORK p. +1 646 416 1737

SYDNEYp. +612 8212 4547

www.portablestudios.com.au


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