Industrial Design

Rocío Sandoval Monsiváis

PRO

JEC

TS

The world into a designer´s eyes

Let Dry

Glue

Humidity

Bending wood

Heat

Glue

Cuts

1

2

3

4The techniqueBending is a technique that allows to change the shape of a piece of wood, letting the design to be more organic. In this case I used this technique to accomplish an elegant form with this specific material to give a more con-temporary look to the piece.

The ProjectIt´s a ice bin holder made of bended wood. This piece accomplish to hold a regular ice basin with 2 bottles safely. The main idea is to play with the stability of the shape with-out compromising the functionality.

BAR

Arquitectural SpaceKitchen Interiors

The project objective was to design for a apartment house, taking care of the funcitionality of all the components in small spaces keep-ing measurements to the minimum without compromising the func-tionality so the space given could be optimized.

The principal characteristics that it is pretended to achieve is the space optimization by means of ergonomics as an important tool to have a mayor functionality into the space, the aesthetics of the furni-ture pieces tought carefully by a design methodology considering the space and the user interactions.

User Interaction

This proyect pretends that the user could

be able to interact with the product, in a

simple way, so the kitchen design brings in

furniture pieces that are user friendly.

The kitchen inspire the user to get closer, beacuse

of the way pieces are designed to be attractive

with the help of different materials, textures and

lights that make the kitchen come alive.

The kitchen pieces are made in a way that they

optimize space, a clever design that make multifuntional

furniture with simple geometric forms that helps the

style be minimalistic with a touch of modernism.

Lateral 1 Lateral 2 Frontal

Superior

Views

This kitchen design is strategic to

have two point of access, having

the frontal view in diagonal and

the dinner-bar on front.

Wood

Steel

Glass

Materials & Color paletts

Color palett

Tours and Interactions Lighting

Lighting plays an important part in the design,

because of the small space we are dealing

with, playing with the lights gives the kitchen a

wider sensation of space.

Spot illuminationEntrance

Interaction

Main tour

Room 2

Room 1

House Entrance

Entretaiment Room

Patio

The kitchen have easy access because

of its diagonal design that allows to have

two ways of entry and exit.

The principal challenge to this project was to design to

optimize space, so it was designed to accomplish a

minimanistic style since this movement simplify the

shapes in a very geometrical way, but it also convined

with a contemporary style because of the materials

used in the design like steel and wood.

TheThe dark colors are compensated with diverse points

of lightings to make a bright enviroment that give a

wider sensation of space, all these characteristics join

together to bring this functional kitchen design without

compromising aesthetics.

Design

Marks theSPOT

Restaurant/Bar table set consisting in plaques of wood and steel, the structure is made of armables parts so it can facilitate the ex-portation and storage of the pieces and the design helps to opti-mize space by putting the chairs inside the table once the set is not in use.

Concept

GG Its a wash basin with a modernist style, the design was achieved by means of a geometry game with the intention to make the water fall as a cascade, bringing up this original design that accomplish every quality demand.

Cascade hand

washer

Modeling: Autodesk InventorTime of modeling: 10 hours

Renders: Keyshot/ PhotoshopTime of rendering: 50 min.

Entertaiment furnitureEco-Design

Consumer Analysis

The national survey of income and outcome in homes says that families spend their total money in proportions:- 10% in home-8% in vehicles- 7% in furnitures

The apparent national consumption of furniture in Mexico is of $3,488 millions of pesos

55%

96%

21%

Price % of total of compa-nies that offers

U.S.A Mexico

Antiques reproductionsCountry/

early American

Modern/Contemporary

RTA/Lifestyle

Traditional/18th Century

High

Medium

Low

Mimbre/Casual

81%

87%

57%

77%

54%

Styles Offer % of total companies that offers

38%

Regionalization of furniture market in U.S.A according the retail sales

South 28%34.4 millions of homes

Middle East 28%26 millions of homes

North East 21%20.5 millions of homesEast 23%

21.4 millions of homes

Total Percentage planned on spending in furniture per gen-eration in 2001

The groups of 35-44 years, 45-54 and 55-64 years old are going to grow, this group make the first, the second and the forth group of ages that spend more in furniture.

Market segment by style and price of furniture offered in U.S.A

Main Findings

1. Sells by furniture type

Entre

teim

ent

O�

ce

Bedr

oom

Dinni

ng ro

omMéxicoE.U

2. In U.S.A they produce and sell in mayority wood furnitures.

7. Generaciones Y (milenios) y actuales, están com-prando cada vez mas por internet.

Yes70%

no30%

WO

OD

FABR

ICS

STEEL

10.2

11.22.5

4. 2015 Tendencies: companies will make 50% of their sells by means of the internet social networks and mobil apps.

50% Sells

5. Actual interiors tendency are looking for simple furnitures that doesn´t produce a close enviroment sensation, optimize space.

6. Las principales características que los usuarios prefieren al elegir un mueble fueron las siguientes:

Modularity

Shape

Materials

Comfortability

Durability

5.3%

5.3%

5.3%

26.3%

57.9%

3. Bussines strategies to rise and bring up the quality of furniture is focused in shape ergonomics, design and taking care of enviroment (eco-design)

Simplicity Minimalism

Modular

8. Entreteiment furniture are concentrated primarily in RTA style (Ready to asembly) suppliers could penetrate the high stake con-sumers market.

C+

9. Mayor problems in exporting furniture are in size, weight and design according the culture in every country.

10. Top companies offering styles in the U.S.A

Antiq

ue re

pro-

duct

ions

RTA/

lifes

tyle

Coun

try

Mod

erno

/ Con

-te

mpo

rary

Trad

ition

al/1

8 Ce

ntur

y

38%

57%

87%

81%77%

Shape

Design

Ecology

Qua

lity

RTA

IKEA

$1,500 MX

$1,250 MX

$1,110 MX

BoConcept

$74190 MX

Tamarindo

$4,000MX

$11790MX

Avanti

ModularidadForma Diferente

A base de repisasModerno

SImplicidad

- Avoid square shaped designs

- Put shelves to give personalization to the furniture

- Keep it simple

- Structure made of wood plates (Packaging and transportation)

Benchmarket

BrainstormingAcomodo de repisas

Design

Modularity

FunctionalityDurability

Prize

1. Use supliers with raw mate-rial enviromental certification. 2. Use cardboard package 100 recyclable %

7. Optimize the product life cycle .(modularity, adaptable compo-nents and easy repair)

3. Minimize the use of different materials or mixing chemicals in the design,

6. Optimize functions, better design to reduce packaging material and space.

ECO

-DES

IGN

Life Cycle Stage Estrategy

Raw Material

Production

Use

Distribution

4. Detachable product5. Less volume to transport

End of life cycle

InnovationComponents

Mesas (x2)

Pared para Repisas (x1)

Repisa Horizontal (x1)

Repisas Ranuradas (x5)

Soportes (x2)

Customizable

(ways to arm)

Furniture Type

Entertainment

65%

15%10%

5%5%

Dinner rooms

Living room

O�ce

Bedroom

Material

Wood40%

Reciclable35%

Metal10%

Combined10%

Glass5%

Modularity5%

Durability5%

Materials5%

Shape30%

Comfortability55%

Top interest

Preferences: Personalization

Yes80%

No5%

Indi�erent15%

Preferences: Customizable

Yes60%

No15%

Indi�erent25%

Durability

5 years10 Years

50+ years

30 years

60%

15%

20%

5%

Furniture style

Modern

BarrocoClassic

40%15%

15%30%

Futurist

Rustic

DesignType: EntertainmentShape: Streight lines with 60° angles.Style: RTA (Ready To Assembly)Material: Wood/ stainless steelCharacterístics: - Customizable - Functional - Minimalist - Adaptable components - Easy to repair

Morfologic Study

Jewelry

“ A piece of moon in the pocket is better amulet than a rabbit´s leg” - Jaime Sabines

Facing Moons

Since human origins, it is said to be indications in which the moon turns

into a living being and walks between the men to share his happy

moments and his sadnesses. It is born, grows and dies, eternally being

renewed as inmortal. Representative of the intuition and the femininity,

always vigilant and protective, the light in the darkness.

Charm: Made of silver by lost wax casting

Bracelet: Hand made with plates of brass and copper

Sketches

Waffle soleAbsorb Impact

skin layerReinforcement

Carbon fiberLightwieght/ Resistant

GillsFlexibility

*Render: Sketchbook Pro/ Photoshop

GRA

PHIC

DES

IGN

Logos

“Azteca”Logo for “Azteca Aceros Company”(Illustrator)

VIVE BIEN

“Vive Bien”Logo for “Vive bien psychology consult”(Illustrator)

“Stingray”Logo for sneakers design project(Illustrator)

“Riocío SandovalPersonal Logo(Illustrator)

“X Marks the spot”Logo for Table design project(Illustrator)

Annual Conference on Suc-cessful Aging.Semi-final Logo Contest.(Illustrator)

“Spain”Selected logo representing SpainPresented in “Arts in the streets” in Florence, Italy.(Illustrator)

“Pricsa”Logo for a air conditoner and metal doors supplier com-pany.

“Private practice Doctor”Logo for surgeon´s corporate image.

“Architecture”Remodeling the corporate image of an architect.

“Designer image”Facebook page image for designer services.

“Hackaton”Logo for the anual program-ming camp. (ITESM)

Illustration

Nike image for Nike Cortez 40° Anniversary

a! diseño Magazine Award.

L.D.I Rocio Sandoval Monsiváis

Tel. 818 704 93 45Mail. chiosm5@gmail.comTumblr. http://rociosm.tumblr.com

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