Portals History, Features and Typology

Hermann Rösch: Portals – History, Features and Typology

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PortalsHistory, Features and Typology

Hermann RöschUniversity of Applied Sciences

Cologne

European Association of Aquatic Sciences Libraries and Information Centres,May 7-9th 2003, Institut fuer Meereskunde, Kiel, Germany

10th Biennial Conference


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Structure / Outline

Developmental History of Portals

Future Developments

Features of Portals

Portal Types


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Measurements for the Success of Search Engines and Web Catalogues

Ad Clicks: frequency of clicks onto a specific banner

advertisement

Page Impressions: number of viewings of a website with

advertisements Unique Users: number of individual users of one website within

a certain time period

Visits: number of connected usages of a web service

View Time: duration of stays on one webpage or of visits

Clickstream: number of pages clicked on during one single visit


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Content

Application

Tools

Community Building Services

Personalisation

Internet Portal


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Operators of Internet portals

Search Engines or Web Catalogues

Internet Service Providers (AOL, Telekom)

Browser Producers (Netscape/AOL, Microsoft)

Media Groups (Walt Disney, Bertelsmann...) Possible Operators from other Areas:

E-Commerce Businesses (amazon)

Traditional Trade Combines, Distribution Chains

Hosts as Content Providers


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Corporate Portal


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Search Engine

Grapevine

Collaboration

My AccountPersonalisation

Internet Catalogue

Academic Portal


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Horizontal Portals („Hortals“)

Broad Coverage (Topics, Interests, Applications)

Try to be Complete and Exhaustive (Contents, Subject Areas)

Aim at Mass Market or Unspecific User Groups

e.g.: Internet Portals (MyYahoo), Corporate portals

(for Entire Businesses)


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Vertikal Portals („Vortals“)

Limit their Service to Single Subjects, Topics, Subject Areas, Sectors, Lines of Business, Business

Connections Aim to be Exhaustive in a Defined Area

(„Depth instead of Breadth“)

Addressed to Defined, Selected Focus Groups („Community-oriented“)

e.g.: B2B-Portals (Global Petroleum Portal); Subject Portals (SOSIG, EEVL, HUMBUL...)


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Internet Portals

For Users primarily: Search and Orientation Tools Communication Channels

For Businesses: Advertising opportunity Distribution channels E-Commerce Market


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Corporate Portals

Corporate Portal as Instrument for: Information Management Knowledge Management

Business-to-Business (B2B)-Portal: Open up Lines of Business and Product Markets Bring together Suppliers, Service Providers, Producers and Distributors


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Academic Portals

Academic Portal as Infrastructure for: Changed Information and Communication Needs Information Management and Knowledge ManagementRelating to: Individual Universities, single Subject Areas,

Academic Community Possible Operators: Libraries, Academic Societies, Interest Groups, Publishers, other Commercial Bodies


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Studio di Portali

MICHELANGELO

Studio di Por tali

MICHELANGELO


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Features (1): Unified Access Point

1. Unified Access Point

One Login for all Subsequent Activities

Access to an Overview of the most Important Applications on the Entry

Page

Internet Portal Corporate Portal Academic Portal

Central Access

Motive:

Raise Usage Frequency

Motive: Stop Internal Fragmentation (Business, Sector, University, Subject Area)


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Features (2): Simplicity

2. Simplicity

Intuitive, Self Explanatory Access Based on Standard Internet Browsers


Based on Common Standards (Browser)

Motive:

Raise Attractiveness

Motive:

Save Time

Rationalisation, Navigation, Ease Information Searches


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Features (3): Powerful Search Tools

3. Powerful Search Tools

Combination of Search Engine and Web Catalogue („Search and Browse“)

Search Tools for Specific Formats (Charts, Pictures, Audio or Video Files) or for Specific Document Types (Project Plans, Preprints, E-Journals...)


Combine Automatic and Manual Indexing

(„Search“ and „Browse“)

Motive:

Increase User Bonds

Motive:

Increase User Comfort, Accessibility and Transparency


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4. Accumulation of Large Quantities of Information

Include Relevant Contents

From Internal or External Sources

Free of Charge and Liable to Costs

Structured and Unstructured

Features (4): Accumulation of large Quantities of Information


Extend Regarding Contents

Work relevant Information

Information for Research and Teaching

Motive:

Increase User Bonds

Motive:

Optimise and Rationalise the Process of Information Provision


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Features (5): Structuring, Processing and Editing Information

5. Structuring, Processing and Editing Information Processing Information

With Regard to StockRelevant Web ResourcesCooperatively

Quality Control viaChoicesAnnotationsAssessments


Web Catalogues;

Ranking

Context Related Structuring and Assessing

Integration of Internet Sources

Motive:

Increase User Bonds

Motive: Save Time Identifying and Assessing Information; Process External Sources


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Features (6): Integrating Special Features into a Unified Information Environment

6. Integrating Special Features into a Unified Information Environment

Integrate Isolated Programms, Databases, Contents

Option to Search Different Sources Simultaniously

Optional Direct Access to Resources via the Original Interface thus Keeping its Search Tools


Extend Regarding Applications

Synchronise Previously Isolated Applications

Include Diverse Sources in one Interface

Motive:

Increase User Bonds

Motive:

Harmonise

Synergetic EffectsIntegrated Information Management


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Features - Résumée

Portal Features Mentioned (1-6): Belong to the Area of Information Management Contribute to Modernise Information Management

Three Additional Functions of Portals: Belong to the Area of Knowledge Management Found the Transition from Object to Subject

Orientation Supplement the Information Function with

Communication and Transaction Functions


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Features (7): Personalisation

7. Personalisation

Clients Get their Individual Entry Pages Define which Portal Features are to be Included on that

Page Set their own Interest Profiles

On this Basis Portals Offer a Combination of Push- and Pull-Technologies the Use of Personal Data Assistants


User Specific Profiles via Check Box ProceduresEvaluation of actionsCookiesRule-based Partitioning

Motive:

One-to-One Marketing

Motive:

Choose Work Specific Information; Reduce Ballast; Proactive Services; Intelligent Agents


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Features (8): Communication and Collaboration

8. Communication and Collaboration

„Community Building Services“: Encourage Communication

(E-Mail, Chat Room, Discussion List) Publicize Individual Knowledge Make Collaborative Work Processes Possible Offer Room for Additional Information Services Make Collective Assessment Processes Possible

(Peer Review)


Community Building Services: E-Mail, Chat Rooms, Jumble Sales

Channel

Standardise

Distribute

Ensure Quality

Motive: Increase User Bonds

Motive: Knowledge Management, Communication within the Related Unit (Business, Sector, University, Subject Area)


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Features (9): Validating Information

9. Validating Information

Information Sharing as a Result of Collaborative Tools

Peer Review of Documents Published by or Accessible via the Portals


Members of Portals Assess Individual Information or Publications within its Contexts

Motive: Ensure Quality; Validate Decision, Work and Research Relevant Information


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Summary (1)

Achievements of Portals: Modernising Information Management Use of Knowledge Management Features Transition from Object to Subject Orientation Supplement the Information Function with Communication and Transaction Functions


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Summary (2)

Achievements of Portals (cont.): Reducing Information Overload Reducing Complexity through Personalisation Increasing User Bonds through Increased Interaction Commercial Potential through Strategic Alliances and Commercial Business Connections


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Internet Portals – Areas of Future Development

Existing Horizontal Internet Portals

- Market is Reduced to a few Competitive Providers

- are Supplemented by a Variety of Vertical, Interest Specific Portals

(Subject and Regional Specialisation) Diverse Vertical Portals Amalgamate into Meta Portals or Portal Consortia


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Corporate Portals – Areas of Future Development

Business wide Portals are supplemented by

- Business Internal Vertical Sub Portals

- Sector Specific B2B-Portals Partial Convergence of Business wide Portal, B2B-Portal and End User Orientated B2C-Portal


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Academic Portals – Areas of Future Development

Development and further Specifying of different Portal Types Local, University wide Portal Subject Specific, Vertical Portal (Subject Portal) Sector Portal (Central Portal, Meta Portal)


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Thank you very muchfor your Time and Patience!

Questions and Suggestions:[email protected]

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