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1Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Creating an Economic Strategy for Taiwan
Prof. Michael E. PorterHarvard Business School
Global Leaders ForumTaipei, Taiwan
April 8, 2010
This presentation draws on ideas from Professor Porter’s articles and books, including, The Competitive Advantage of Nations (The Free Press,1990), “The Microeconomic Foundations of Economic Development,” in The Global Competitiveness Report, (World Economic Forum), “Clustersand the New Competitive Agenda for Companies and Governments” in On Competition (Harvard Business School Press, 1998) and ongoingresearch at the Institute for Strategy and Competitiveness. Additional information may be found at the website of the Institute for Strategy andCompetitiveness, www.isc.hbs.edu No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any formor by any means - electronic, mechanical, photocopying, recording, or otherwise - without the permission of Michael E. Porter.
2Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
• Recent economic downturn
• Highest unemployment in decades
• Uncertainty of future relationship to China
Taiwan’s Current Malaise
3Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
• Recent economic downturn
• Highest unemployment in decades
• Uncertainty of future relationship to China
Taiwan’s Current Malaise
Slide from “The Competitive Advantage of Taiwan”
Commonwealth Speech delivered on July 31, 2001
4Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%
Prosperity Performance Selected Countries, 1990 to 2000
Finland
Source: EIU (2010), authors calculations
PPP-adjusted GDP per Capita, 2000 ($USD)
Czech Republic
IsraelSouth Korea
New ZealandSpain
Portugal
Growth of Real GDP per Capita (PPP-adjusted), CAGR, 1990 to 2000
Hungary
Greece
NorwayUnited States
Ireland
Hong Kong
Singapore
Taiwan
CanadaAustria
AustraliaNetherlands
Switzerland
Iceland Sweden Denmark
GermanyUnited Kingdom
Japan
France
Italy OECD average: $24,590
OECD average: 4.15%
Mexico
Turkey
Poland
Brazil
China (11.0%)India
Russia (-1.8%)
Belgium
Thailand
Malaysia
IndonesiaPhilippines (-0.3%)
Chile
VietnamLaos
5Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%
Prosperity PerformanceSelected Countries, 2000 to 2009
Finland
Source: EIU (2010), authors calculations
PPP-adjusted GDP per Capita, 2009 ($USD)
Czech RepublicIsrael South KoreaNew Zealand
Spain
Portugal
Growth of Real GDP per Capita (PPP-adjusted), CAGR, 2000 to 2009
Hungary
Greece
Norway
United States
Ireland Hong Kong
Singapore
Taiwan
CanadaAustriaAustraliaNetherlands
Switzerland
Iceland
SwedenDenmark
GermanyUnited KingdomJapan
France
Italy
OECD average: $32,810
OECD average: 3.26%
Mexico
Turkey
Poland
Brazil
China (12.44%)
India
Russia
Belgium
Slovakia
Malaysia
Indonesia
Philippines
Chile
VietnamLaos
Thailand
Cambodia
6Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
0
500
1,000
1,500
2,000
2,500
1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005Note: PPP using Geary Khamis calculation methodology. Source: Groningen Growth and Development Centre, Total Economy Database (Accessed March 2010)
Index of GDP per Capita
(1950 = 100)CAGR:
+5.05%
CAGR:
+5.63%
CAGR:
+7.22%
2009
CAGR:
+2.21%
Taiwan
China
Hong Kong
USA
Taiwan’s Prosperity Performance1950-2009
100 -
7Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Unemployment PerformanceSelected CountriesUnemployment
Rate, 2009
Change of Unemployment Rate in Percentage Points, 1999-2009Source: EIU (2010)
AustraliaAustria
Belgium
CanadaChile
Czech Republic
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
Italy
JapanLuxembourg
NetherlandsNew Zealand
Norway
Poland
Portugal
Slovakia
South Korea
Spain
Sweden
Switzerland
Turkey
United Kingdom
United States
Brazil
China
Hong Kong
India
IndonesiaIsrael
Malaysia
Philippines
Russia
Singapore
Taiwan
Thailand
Vietnam
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
-8.0% -6.0% -4.0% -2.0% 0.0% 2.0% 4.0% 6.0% 8.0%
DeterioratingImproving
8Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Export IntensitySelected CountriesExports as %
GDP, 2009
Source: EUI (2010)
Change of Exports as Share of GDP, 1999 to 2009
OECD Average: 23.8%
OECD Average: 3.1%
Vietnam
United States
United Kingdom Turkey
Thailand
Taiwan
SwitzerlandSweden
Spain
South Korea
Slovakia
RussiaPhilippines (-20.2%)
Norway
New Zealand
Netherlands
Mexico
Malaysia (-27.9%)
Japan
Italy
Israel
Ireland
IndonesiaIndia
Iceland
Hungary
Greece
Germany
France
Finland
Denmark
Czech Republic
China
Chile
Canada
Cambodia
Brazil
Belgium
Austria
Australia
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
-20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0%
Singapore (24.4%, 208.3%) Hong Kong (68.3%, 196.6%)
9Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
0
50
100
150
200
250
300
-10% -5% 0% 5% 10% 15% 20% 25% 30%
Source: USPTO (2008), EIU (2008)
Average U.S. patents per 1 million population, 2006-2008
CAGR of US-registered patents, 1998 to 2008
Innovative OutputSelected Countries, 1998 to 2008
Hong Kong
Germany
Canada
Norway
Belgium
Netherlands
Taiwan
India
France
Israel
Spain
Sweden
Finland
China
United States
SingaporeDenmark
Italy
Australia
Switzerland
UK
South Korea
10,000 patents =
Austria
South Africa
Japan
10Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
-15
5
25
45
65
85
Taiw
an
Sing
apor
e
Finl
and
Icel
and
Sout
h K
orea
Isra
el
Japa
n
Irela
nd
Aus
tria
Hon
g K
ong
Swed
en
Ger
man
y
Aus
tralia
Nor
way
Can
ada
Den
mar
k
Mal
aysi
a
Chi
na
Indi
a
Thai
land
Phili
ppin
es
Indo
nesi
a
Viet
nam
Rus
sia
Uni
ted
Kin
gdom
Uni
ted
Stat
es
Switz
erla
nd
International Patenting OutputChange 1998 - 2008Change in the annual
number of U.S. patents per 1 million population
Source: USPTO (2008), EIU (2008)
11Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Top 20 Taiwanese Originators of U.S. Patents, 2004-2008
Source: Patenting By Geographic Region (State and Country), Breakout By Organization, USPTO (2010)
First-Named Assignee 2004 2005 2006 2007 2008 TotalTaiwan Semiconductor Manufacturing Co., Ltd. 455 430 459 454 355 2,153Industrial Technology Research Institute, Taiwan 196 159 237 224 271 1,087Hon Hai Precision Ind. Co., Ltd. 216 136 231 183 278 1,044Au Optronics Corp. 76 104 157 176 174 687Via Technologies, Inc. 112 118 159 144 125 658Macronix International Co., Ltd. 161 101 107 124 119 612United Microelectronics Corporation 74 91 104 122 117 508Ben Q Corporation 79 81 105 134 39 438Mediatek Inc. 22 29 104 121 151 427Delta Electronics Inc. 85 70 90 82 86 413Inventec Corporation 26 36 47 84 130 323Nan Ya Technology Corporation 100 84 74 17 28 303Advanced Semiconductor Engineering, Inc. 53 41 82 66 57 299Winbond Electronics Corp. 81 54 48 31 17 231Chunghwa Picture Tubes, Ltd. 12 27 32 49 70 190Realtek Semiconductor Corporation 10 16 41 64 55 186Quanta Computer Inc. 40 25 45 38 37 185Powerchip Semiconductor Corp. 27 37 35 40 44 183Hannstar Display Corp. 44 30 34 23 37 168Lite-On Technology Corporation 35 27 42 25 37 166
All Other Taiwan Assignees 3,380 2,872 3,439 3,283 3,381 16,355Total Taiwan Utility Patents 5,284 4,568 5,672 5,484 5,608 26,616
12Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
I. Address some chronic weaknesses
II. Expand, upgrade, and globalize the innovation-driven economy
III. Redefine Taiwan’s economic relationship to China
These agendas are interrelated
Taiwan’s Economic ChallengeThree Agendas
13Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
What is Competitiveness?
• Nations compete to offer the most productive environment for business
• The public and private sectors play different but interrelated roles in creating a productive economy
• Competitiveness is the productivity with which a nation uses its human, capital, and natural resources
– Productivity sets the standard of living
– Productivity growth sets sustainable economic growth
• Productivity and prosperity depends on how a nation competes, not what industries it competes in
– Productivity in the modern global economy arises from a combination of domestic and foreign firms
• Relentless innovation is necessary to drive productivity growth and enable the standard of living to rise
– Technology, products, and organizational methods
14Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Macroeconomic Competitiveness
Microeconomic Competitiveness
Sophisticationof Company
Operations andStrategy
Quality of the NationalBusiness
Environment
MacroeconomicPolicies
SocialInfrastructure and PoliticalInstitutions
State of Cluster Development
• Macroeconomic competitiveness creates the potential for high productivity, but is not sufficient
• Productivity ultimately depends on improving the microeconomic capability of the economy and the sophistication of local competition
Determinants of Competitiveness
Inherited Endowments
15Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Macroeconomic Competitiveness
Basic human capacity• Basic education• Health system
Political institutions• Political freedom• Voice and accountability• Political stability• Government effectiveness• Decentralization of economic policymaking
Rule of law• Judicial independence• Efficiency of legal framework• Business costs of corruption• Civil rights
Fiscal policy• Government surplus/deficit• Government debt
Monetary policy• Inflation• Interest rate spread
Macroeconomic Management
Social Infrastructure and Political Institutions
Macroeconomic Policies
16Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Macroeconomic Competitiveness
Microeconomic CompetitivenessSophistication
of CompanyOperations and
Strategy
Quality of the NationalBusiness
Environment
SocialInfrastructure and PoliticalInstitutions
State of Cluster Development
Inherited Endowments
MacroeconomicPolicies
Determinants of Competitiveness
The internal company skills, capabilities,and managementpractices required to attain a given level of productivity and innovation
Sophisticationof Company
Operations andStrategy
17Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Determinants of Competitiveness
• The external business environment conditions supporting company productivity and innovation
Quality of the National Business
Environment Macroeconomic Competitiveness
Microeconomic CompetitivenessSophistication
of CompanyOperations and
Strategy
Quality of the NationalBusiness
Environment
SocialInfrastructure and PoliticalInstitutions
State of Cluster Development
Inherited Endowments
MacroeconomicPolicies
18Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Quality of the Business Environment
Context forCompetition
Related and Supporting Industries
FactorInputs
Demand Conditions
• Sophisticated and demanding local customers and needs
– e.g., Strict quality, safety, and environmental standards
– Consumer protection laws
• Many things matter for competitiveness• Successful economic development is a process of successive upgrading, in which the
business environment improves to enable increasingly sophisticated ways of competing
• Local rules and incentives that encourage investment and productivity
– e.g. incentives for capital investments, intellectual property protection, corporate governance standards
Open and vigorous local competition– Openness to foreign competition– Competition laws• Access to high quality business
inputs and infrastructure– e.g., human resources, capital,
physical infrastructure, administrative rules, scientific and technological infrastructure
• Availability of suppliers and supporting industries
19Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Determinants of Competitiveness
• The presence of a concentration of firms in particular fields, together with specialized skills, infrastructure, and supporting institutions, enabling productivity through externalities across related entities
State of Cluster Development
Macroeconomic Competitiveness
Microeconomic CompetitivenessSophistication
of CompanyOperations and
Strategy
Quality of the NationalBusiness
Environment
SocialInfrastructure and PoliticalInstitutions
State of Cluster Development
Inherited Endowments
MacroeconomicPolicies
20Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. PorterSources: HBS student team research (2003) - Peter Tynan, Chai McConnell, Alexandra West, Jean Hayden
Hotels
Attractions andActivities
e.g., theme parks, casinos, sports
Airlines, Cruise Ships
Travel agents Tour operators
Restaurants
PropertyServices
MaintenanceServices
Government agenciese.g. Australian Tourism Commission,
Great Barrier Reef Authority
Educational Institutionse.g. James Cook University,
Cairns College of TAFE
Industry Groupse.g. Queensland Tourism
Industry Council
FoodSuppliers
Public Relations & Market Research
Services
Local retail, health care, andother services
Souvenirs, Duty Free
Banks,Foreign
Exchange
Local Transportation
State of Cluster DevelopmentTourism Cluster in Cairns, Australia
21Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Aerospace Vehicles &
Defense
FurnitureBuilding Fixtures,
Equipment & Services
Fishing & Fishing Products
Hospitality & TourismAgricultural
Products
Transportation & Logistics
Cluster Linkages and Economic Diversification
Plastics
Oil & Gas
Chemical Products
Biopharma-ceuticals
Power Generation
Lightning & ElectricalEquipment
Financial Services
Publishing & Printing
Communi-cations
Equipment
Aerospace Engines
Business Services
DistributionServices
Forest Products
Heavy Construction
Services
ConstructionMaterials
Prefabricated Enclosures
Heavy Machinery
Sporting & Recreation
Goods
Automotive
Production Technology
Motor Driven Products
Mining & Metal Manufacturing
Apparel
Leather & Related Products
Jewelry & Precious Metals
Textiles
Footwear
Processed Food
Tobacco
Enter-tainment
Information Tech.
Medical Devices
Analytical InstrumentsEducation &
Knowledge Creation
Note: Clusters with overlapping borders or identical shading have at least 20% overlap (by number of industries) in both directions.
22Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
National Value Proposition
Defining a National Economic Strategy
Developing Unique Strengths Addressing Crucial Constraints
• What elements of institutional context and the business environment can be uniquestrengths relative to peers/neighbors?
• What existing and emerging clusterscan be built upon?
• What are the crucial weaknesses and constraints that must be addressed to achieve parity with peer countries and allow the country to move to the next level?
What are the distinctive competitive assets of the nation’s economy given its location, legacy, existing strengths, rate of progress, and potential strengths?
• What unique value as a business location?• In what areas of the economy / clusters?• Playing what roles with neighbors, the region, and the broader
world?
• Priorities and sequencing are a necessity in economic development
23Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
I. Address some chronic weaknesses
II. Expand, upgrade, and globalize the innovation-driven economy
III. Redefine Taiwan’s economic relationship to China
These agendas are interrelated
Taiwan’s Economic Agenda in 2010
24Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Taiwan’s Competitiveness Profile, 2009Harvard Country Competitiveness Model
Macroeconomic Competitiveness (24)
Political Institutions (22)
Rule of Law (29)
Human Development (24)
MicroeconomicCompetitiveness (13)
Macroeconomic Policy (12)
Business Environment Quality (13)
Company Sophistication
(14)
Taiwan’s GDP per capita rank is 19th versus 133 countries
Note: Rank versus 133 countries; overall, Taiwan ranks 19th in 2009 PPP adjusted GDP per capita and 19th in Global CompetitivenessSource: Institute for Strategy and Competitiveness, Harvard Business School and Harvard University (2009), based in part on data ??? by the World Economic Forum
Country Competitiveness (19)
25Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Taiwan’s Strengths
Context forCompetition
Related and Supporting Industries
FactorInputs
Demand Conditions
• Strict local regulations on environmental protection, consumer safety
• Sophisticated demand in technology-related fields
• Strong intellectual property protection and enforcement
• Network of industrial parks, export processing zones, and free trade zones
• Free and open media
• High level of innovation• Strong university education,
especially scientists and engineers• Strong research institutions• Excellent basic education• Strong physical infrastructure• Labor-management cooperation• Venture financing • Some deep clusters in higher technology
26Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
R2 = 0.7377
2.5
3.0
3.5
4.0
4.5
5.0
New Global Competitiveness Index 2009
GDP per Capita, log scale(Purchasing Power Adjusted)
HighLow
Ranking Economic Competitiveness and ProsperityHarvard Country Competitiveness Index, 2009
LuxembourgQatar
DenmarkFinland
SwitzerlandSingapore
Sweden
Brunei
Venezuela
Thailand
Colombia
Burundi
EthiopiaMadagascar
Bangladesh
Malawi
UgandaGambia
BeninGhana
IndiaVietnam
Jordan China
Nicaragua
Tunisia
MalaysiaChile
Estonia
New Zealand
Norway
IrelandKuwait
Italy
HungaryPoland
ArgentinaTurkey
CroatiaRussia
Dominican RepublicJamaica
Paraguay
Guyana
Egypt
Brazil
Indonesia
BahrainSpain
UAE
Greece
Tanzania
Senegal
USA
JapanUK
Morocco
$100,000
$10,000
$1,000
Costa Rica
Algeria
Peru
Mexico
Saudi Arabia
Philippines
IndonesiaNigeria
Taiwan
Mongolia
South Korea
27Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
I. Address some chronic weaknesses― Improve political institutions
Taiwan’s Economic Agenda in 2010
28Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Finland
New Zea
land
Netherl
ands
Austra
lia
Singapore
Hong K
ong
United
States
Japan
Chile
Hungary
Taiwan
South
KoreaChin
a
Voice and AccountabilityPolitical StabilityGovernment EffectivenessRegulatory QualityRule of LawControl of Corruption
Governance IndicatorsSelected Countries
Note: Sorted left to right by decreasing average value across all indicators. The ‘zero’ horizontal line corresponds to the median country’s average value across all indicators.Source: World Bank (2009)
Worstcountry in the world
Index of Governance
Quality,2008
Best country in the world
29Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
I. Address some chronic weaknesses― Improve political institutions ― Reduce corruption
Taiwan’s Economic Agenda in 2010
30Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Corruption Perception Index, 2009
Note: Ranks only countries available in both years (91 countries total)Source: Global Corruption Report, 2009
Change in Rank, Global Corruption Report, 2009 versus 2001
Rank in Global Corruption Index,
2009
Deteriorating Improving
New ZealandDenmarkSingapore Sweden SwitzerlandFinland Netherlands
Iceland Canada Australia
NorwayLuxembourg Hong KongGermanyIreland
AustriaUnited Kingdom JapanUSA Belgium
FranceChile
SpainIsraelPortugal Taiwan
South KoreaHungary Poland
Czech Republic
MalaysiaSlovakia
TurkeyItaly
GreeceBrazil
ChinaIndiaThailand
Mexico
ArgentinaIndonesia
Vietnam
PhilippinesRussia
-91
-81
-71
-61
-51
-41
-31
-21
-11
-1
-20 -15 -10 -5 0 5 10 15 20
High corruption
Low corruption
31Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
I. Address some chronic weaknesses― Improve political institutions ― Reduce corruption― Reduce bureaucracy and regulatory complexity
Taiwan’s Economic Agenda in 2010
32Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Doing BusinessSelected Countries
Rank out of 183 countries. Source: World Bank Doing Business (2010).
Ease of Doing
Business Rank
Starting a Business
Dealing with
Construct-ion Permits
Employing Workers
Getting Credit
Protecting Investors
Paying Taxes
Enforcing Contracts
Closing a Business
Singapore 1 4 2 1 4 2 5 13 2
Hong Kong 3 18 1 6 4 3 3 3 13
United States 4 8 25 1 4 5 61 8 15
Thailand 12 55 13 52 71 12 88 24 48
Japan 15 91 45 40 15 16 123 20 1
South Korea 19 53 23 150 15 73 49 5 12
Taiwan 46 29 97 153 71 73 92 90 11
China 89 151 180 140 61 93 125 18 65
33Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Utility patents per million population 1 Telephone lines per 100 population 3 Tertiary enrollment 4 Quality of railroad infrastructure 6 Ease of starting a new business 6 Quality of math and science education 6 Financing through local equity market 7 Availability of scientists and engineers 7 Personal computers per 100 population 8 Quality of roads 9 Quality of domestic transport network: business 9Internet access in schools 9 Venture capital availability 10 Quality of port infrastructure 11 Quality of telephone infrastructure 11 Ease of access to loans 11 Quality of the educational system 11 University-industry research collaboration 13
Competitive Disadvantages Relative to GDP per Capita
Competitive Advantages Relative to GDP per Capita
Time required to start a business 59Getting Credit, legal rights 54 Paying Taxes, tax rates 44 Soundness of banks 41 Number of procedures to start a business 38 Quality of air transport infrastructure 35 Protection of minority shareholders’ interests 32 Financial market sophistication 31 Mobile telephone subscribers per 100 population 30 Quality of management schools 26 Quality of electricity supply 24 Regulation of securities exchanges 23
Factor ConditionsTaiwan's Relative Position 2009
FactorConditions
Note: Rank versus 133 countries; overall, Taiwan ranks 19th in 2009 PPP adjusted GDP per capita and 19th in Global CompetitivenessSource:World Economic Forum and Institute for Strategy and Competitiveness, Harvard University (2009)
34Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
I. Address some chronic weaknesses― Improve political institutions― Reduce corruption― Reduce bureaucracy and regulatory complexity― Improve labor force flexibility and ease skilled immigration
Taiwan’s Economic Agenda in 2010
35Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Context for Strategy and RivalryTaiwan's Relative Position 2009
Intensity of local competition 2
Pay and productivity 3
Low extent of market dominance by 5business groups
Efficacy of corporate boards 12
Cooperation in labor-employer relations 13
FDI and technology transfer 13
Impact of taxation on incentives 13 to work and invest
Competitive Disadvantages Relative to GDP per Capita
Competitive Advantages Relative to GDP per Capita
Rigidity of employment 64Restrictions on capital flows 61 Distortive effect of taxes and 58 subsidies on competition Market disruption from state-owned 47 enterprises Tariff rate 42 Prevalence of trade barriers 41 Strength of investor protection 39 Prevalence of foreign ownership 32 Regulatory quality 30 Strength of auditing & reporting standards 26
Context for Firm Strategy
and Rivalry
Note: Rank versus 133 countries; overall, Taiwan ranks 19th in 2009 PPP adjusted GDP per capita and 19th in Global CompetitivenessSource:World Economic Forum and Institute for Strategy and Competitiveness, Harvard University (2009)
36Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
0%
10%
20%
30%
40%
50%
60%
70%
Singapore
Switzerl
and
China
Thailan
d
Cambo
dia
Norway
Netherl
ands
Vietnam
Austra
lia
HongKong
Japan
SouthK
orea
Finland
Indonesia
United
States
Taiwan
Malays
ia
NewZea
land
India
Philippin
es
Labor Force MobilizationSelected Countries
Employees as % of Total Population, 2009
Source: Groningen Growth and Development Centre, Total Economy Database, accessed March 2010; Labor Force Mobilization is defined by total employment over total population.
37Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
I. Address some chronic weaknesses― Improve political institutions ― Reduce corruption― Reduce bureaucracy and regulatory complexity― Improve labor force flexibility and ease skilled immigration― Reduce distortions and barriers to competition
Taiwan’s Economic Agenda in 2010
38Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Context for Strategy and RivalryTaiwan's Relative Position 2009
Intensity of local competition 2
Pay and productivity 3
Low extent of market dominance by 5business groups
Efficacy of corporate boards 12
Cooperation in labor-employer relations 13
FDI and technology transfer 13
Impact of taxation on incentives 13 to work and invest
Competitive Disadvantages Relative to GDP per Capita
Competitive Advantages Relative to GDP per Capita
Rigidity of employment 64Restrictions on capital flows 61 Distortive effect of taxes and 58 subsidies on competition Market disruption from state-owned 47 enterprises Tariff rate 42 Prevalence of trade barriers 41 Strength of investor protection 39 Prevalence of foreign ownership 32 Regulatory quality 30 Strength of auditing & reporting standards 26
Context for Firm Strategy
and Rivalry
Note: Rank versus 133 countries; overall, Taiwan ranks 19th in 2009 PPP adjusted GDP per capita and 19th in Global CompetitivenessSource:World Economic Forum and Institute for Strategy and Competitiveness, Harvard University (2009)
39Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
I. Address some chronic weaknesses― Improve political institutions ― Reduce corruption― Reduce bureaucracy and regulatory complexity― Improve labor force flexibility and ease skilled immigration― Reduce distortions and barriers to competition― Improve the quality and transparency of financial markets
Taiwan’s Economic Agenda in 2010
40Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Utility patents per million population 1 Telephone lines per 100 population 3 Tertiary enrollment 4 Quality of railroad infrastructure 6 Ease of starting a new business 6 Quality of math and science education 6 Financing through local equity market 7 Availability of scientists and engineers 7 Personal computers per 100 population 8 Quality of roads 9 Quality of domestic transport network: business 9Internet access in schools 9 Venture capital availability 10 Quality of port infrastructure 11 Quality of telephone infrastructure 11 Ease of access to loans 11 Quality of the educational system 11 University-industry research collaboration 13
Competitive Disadvantages Relative to GDP per Capita
Competitive Advantages Relative to GDP per Capita
Time required to start a business 59Getting Credit, legal rights 54 Paying Taxes, tax rates 44 Soundness of banks 41 Number of procedures to start a business 38 Quality of air transport infrastructure 35 Protection of minority shareholders’ interests 32 Financial market sophistication 31 Mobile telephone subscribers per 100 population 30 Quality of management schools 26 Quality of electricity supply 24 Regulation of securities exchanges 23
Factor ConditionsTaiwan's Relative Position 2009
FactorConditions
Note: Rank versus 133 countries; overall, Taiwan ranks 19th in 2009 PPP adjusted GDP per capita and 19th in Global CompetitivenessSource:World Economic Forum and Institute for Strategy and Competitiveness, Harvard University (2009)
41Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
I. Address some chronic weaknesses― Improve political institutions ― Reduce corruption― Reduce bureaucracy and regulatory complexity― Improve labor force flexibility and ease skilled immigration― Reduce distortions and barriers to competition― Improve the quality and transparency of financial markets
II. Expand, upgrade, and globalize the innovation-driven economy― Open Taiwan to foreign direct investment by world-class
companies
Taiwan’s Economic Agenda in 2010
42Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Inbound Foreign InvestmentStocks and Flows, Selected Countries
Source: UNCTAD, World Investment Report (2009). OECD Average does not include Luxembourg.
Inbound FDI Stocks as % of
GDP, Average 2000-2008
FDI Inflows as % of Gross Fixed Capital Formation, Average 2000 - 2008
Ireland (105.8%)OECD Average 17.9%
OECD Average: 37.3%
Singapore (60.7%, 157.1%)
Hong Kong (92.9%, 320.2%)
Japan
India
Indonesia
South KoreaTaiwan
Greece
Turkey
China
Italy United StatesPhilippines
Germany BrazilRussia
IcelandMexicoNorway IsraelAustriaLaos Finland
FrancePoland
CanadaThailandAustraliaDenmarkSpain United Kingdom
MalaysiaPortugalCambodia
Slovakia
New Zealand SwedenCzech RepublicSwitzerland
Hungary
ChileVietnam
Netherlands
0%
20%
40%
60%
80%
0% 5% 10% 15% 20% 25% 30% 35% 40%
43Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
0%
10%
20%
30%
40%
1990 1994 1998 2002 2006
HongKongSingaporeChinaUnitedStatesSouthKoreaTaiwanJapan
Inbound Foreign Investment PerformanceFlows, Selected Countries
Inbound FDI Flows, % of GDP
Source: UNCTAD, World Investment Report (2009)
2008
44Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Context for Strategy and RivalryTaiwan's Relative Position 2009
Intensity of local competition 2
Pay and productivity 3
Low extent of market dominance by 5business groups
Efficacy of corporate boards 12
Cooperation in labor-employer relations 13
FDI and technology transfer 13
Impact of taxation on incentives 13 to work and invest
Competitive Disadvantages Relative to GDP per Capita
Competitive Advantages Relative to GDP per Capita
Rigidity of employment 64Restrictions on capital flows 61 Distortive effect of taxes and 58 subsidies on competition Market disruption from state-owned 47 enterprises Tariff rate 42 Prevalence of trade barriers 41 Strength of investor protection 39 Prevalence of foreign ownership 32 Regulatory quality 30 Strength of auditing & reporting standards 26
Context for Firm Strategy
and Rivalry
Note: Rank versus 133 countries; overall, Taiwan ranks 19th in 2009 PPP adjusted GDP per capita and 19th in Global CompetitivenessSource:World Economic Forum and Institute for Strategy and Competitiveness, Harvard University (2009)
45Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
I. Address some chronic weaknesses― Improve political institutions ― Reduce corruption― Reduce bureaucracy and regulatory complexity― Improve labor force flexibility and ease skilled immigration― Reduce distortions and barriers to competition― Improve the quality and transparency of financial markets
II. Expand, upgrade, and globalize the innovation-driven economy― Open Taiwan to foreign direct investment by world-class companies― Grow Taiwanese companies to regional and global stature
Taiwan’s Economic Agenda in 2010
46Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
I. Address some chronic weaknesses― Improve political institutions ― Reduce corruption― Reduce bureaucracy and regulatory complexity― Improve labor force flexibility and ease skilled immigration― Reduce distortions and barriers to competition― Improve the quality and transparency of financial markets
II. Expand, upgrade, and globalize the innovation-driven economy― Open Taiwan to foreign direct investment by world-class companies― Grow Taiwanese companies to regional and global stature― Broaden Taiwan’s portfolio of competitive clusters
Taiwan’s Economic Agenda in 2010
47Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
National Cluster Export PortfolioTaiwan, 1997-2007
Change in Taiwan’s world export market share, 1997 – 2007
Taiw
an’s
wor
ld e
xpor
t mar
ket s
hare
, 200
7
Exports of US$8.8 Billion = Source: Prof. Michael E. Porter, International Cluster Competitiveness Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Underlying data drawn from the UN Commodity Trade Statistics Database and the IMF BOP statistics.
Change In Taiwan’s average world export share: - 0.23%
Taiwan’s average world export share: 2.08%
Rising Exports
Declining Exports
Change (97-07)
Information Technology
Analytical Instruments
Metal ManufacturingPlastics
Communications Equipment
Business Services
Production Technology
Chemical Products
Oil and Gas Products
Textiles
Logistics
Sporting, Recreational and Children's Goods (-5.5%)
Automotive
Tourism
Entertainment
Lighting and Electrical
Motor ProductsApparel
Medical Devices
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
-2.5% -1.5% -0.5% 0.5% 1.5% 2.5% 3.5% 4.5% 5.5%
48Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Hospitality & Tourism
Agricultural Products
Transportation & Logistics Aerospace
Vehicles & Defense
Enter-tainment
FurnitureBuilding Fixtures,
Equipment & Services
Fishing & Fishing Products
Share of World Exports by ClusterTaiwan, 1997
Plastics
Oil & Gas
Chemical Products
Biopharma-ceuticals
Power Generation
Lightning & ElectricalEquipment
Financial Services
Publishing & Printing
Information Tech.
Communi-cations
Equipment
Business Services
DistributionServices
Forest Products
Heavy Construction
Services
ConstructionMaterials
Prefabricated Enclosures
Apparel
Leather & Related Products
Jewelry & Precious Metals
Textiles
Footwear
Processed Food
Tobacco
Medical Devices
Analytical InstrumentsEducation &
Knowledge Creation
Note: Clusters with overlapping borders have at least 20% overlap (by number of industries) in both directions.
Marine Equipment
Aerospace Engines
Heavy Machinery
Sporting & Recreation
Goods
Automotive
Production Technology
Motor Driven Products
Mining & Metal Manufacturing
2% - 4%
4% - 6%
> 6%
World Market Share
49Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Hospitality & Tourism
Agricultural Products
Aerospace Vehicles &
Defense
Transportation & Logistics Enter-
tainment
FurnitureBuilding Fixtures,
Equipment & Services
Fishing & Fishing Products
Share of World Exports by ClusterTaiwan, 1997
Plastics
Oil & Gas
Chemical Products
Biopharma-ceuticals
Power Generation
Lightning & ElectricalEquipment
Financial Services
Publishing & Printing
Information Tech.
Communi-cations
Equipment
Business Services
DistributionServices
Forest Products
Heavy Construction
Services
ConstructionMaterials
Prefabricated Enclosures
Apparel
Leather & Related Products
Jewelry & Precious Metals
Textiles
Footwear
Processed Food
Tobacco
Medical Devices
Analytical InstrumentsEducation &
Knowledge Creation
Note: Clusters with overlapping borders have at least 20% overlap (by number of industries) in both directions.
Marine Equipment
Aerospace Engines
Heavy Machinery
Sporting & Recreation
Goods
Automotive
Production Technology
Motor Driven Products
Mining & Metal Manufacturing
2% - 4%
4% - 6%
> 6%
World Market Share
50Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Hospitality & Tourism
Agricultural Products
Aerospace Vehicles &
Defense
Transportation & Logistics Enter-
tainment
FurnitureBuilding Fixtures,
Equipment & Services
Fishing & Fishing Products
Share of World Exports by ClusterTaiwan, 2007
Plastics
Oil & Gas
Chemical Products
Biopharma-ceuticals
Power Generation
Lightning & ElectricalEquipment
Financial Services
Publishing & Printing
Information Tech.
Communi-cations
Equipment
Business Services
DistributionServices
Forest Products
Heavy Construction
Services
ConstructionMaterials
Prefabricated Enclosures
Apparel
Leather & Related Products
Jewelry & Precious Metals
Textiles
Footwear
Processed Food
Tobacco
Medical Devices
Analytical InstrumentsEducation &
Knowledge Creation
Note: Clusters with overlapping borders have at least 20% overlap (by number of industries) in both directions.
Marine Equipment
Aerospace Engines
Heavy Machinery
Sporting & Recreation
Goods
Automotive
Production Technology
Motor Driven Products
Mining & Metal Manufacturing
2% - 4%
4% - 6%
> 6%
World Market Share
51Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Hospitality & Tourism
Agricultural Products
Aerospace Vehicles &
Defense
Transportation & Logistics Enter-
tainment
FurnitureBuilding Fixtures,
Equipment & Services
Fishing & Fishing Products
Share of World Exports by ClusterTaiwan, 2007
Plastics
Oil & Gas
Chemical Products
Biopharma-ceuticals
Power Generation
Lightning & ElectricalEquipment
Financial Services
Publishing & Printing
Information Tech.
Communi-cations
Equipment
Business Services
DistributionServices
Forest Products
Heavy Construction
Services
ConstructionMaterials
Prefabricated Enclosures
Apparel
Leather & Related Products
Jewelry & Precious Metals
Textiles
Footwear
Processed Food
Tobacco
Medical Devices
Analytical InstrumentsEducation &
Knowledge Creation
Note: Clusters with overlapping borders have at least 20% overlap (by number of industries) in both directions.
Marine Equipment
Aerospace Engines
Heavy Machinery
Sporting & Recreation
Goods
Automotive
Production Technology
Motor Driven Products
Mining & Metal Manufacturing
2% - 4%
4% - 6%
> 6%
World Market Share
52Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Turn Niche Products Into Clusters
Develop Related Clusters
Clusters and Economic Diversification
Deepen Existing Clusters Build Clusters AroundStrong MNCs
53Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
I. Address some chronic weaknesses― Improve political institutions― Reduce corruption― Reduce bureaucracy and regulatory complexity― Improve labor force flexibility and ease skilled immigration― Reduce distortions and barriers to competition― Improve the quality and transparency of financial markets
II. Expand, upgrade, and globalize the innovation-driven economy― Open Taiwan to foreign direct investment by world-class companies― Grow Taiwanese companies to regional and global stature― Broaden Taiwan’s portfolio of competitive clusters
III. Redefine Taiwan’s relationship with China
Taiwan’s Economic Agenda in 2010
54Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Taiwan’s Trade With China1993-2007
-40
-20
0
20
40
60
80
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
US
$B
ImportsExports
Source: Taiwan Bureau of Foreign Trade (2008)
55Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Taiwan’s Total Exports By Partner
0
50,000
100,000
150,000
200,000
250,000
300,000
1998 2008
Source:Taiwan Directorate-General of Budget, Accounting and Statistics
Exports (US$M)
All Other
Italy Australia United Kingdom Thailand Germany
China
Hong Kong
United States
JapanSingaporeSouth Korea
56Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Approved Taiwanese Indirect Investment In Mainland China, 1991 - 2008
Outbound Flows ($B)
Source: Investment Commission, Ministry of Economic Affairs, R.O.C., Statistics on Overseas Chinese & Foreign Investment, Outward Investment, Indirect Mainland Investment, R.O.C., March 2009.
0 2 4 6 8
10 12
57Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
020406080
100120140160180
Ease o
f Doing B
usine
ss R
ank
Closing a
Busines
s
Startin
g a B
usines
s
Regist
ering Pro
perty
Trading A
cross
Bord
ers
Getting C
redit
Protec
ting In
vesto
rs
Enforci
ng Con
tracts
Paying T
axes
Dealin
g with
Constr
uction Perm
its
Employing W
orkers
Hong Kong Taiwan China
Ease of Doing Business RankingsTaiwan’s Relative Position, 2009
Ranking, 2009 (of 183 countries)
Source: World Bank Report, Doing Business (2010).
Favorable Unfavorable
Taiwan’s per capita GDP rank: 19
58Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Toward A Taiwanese Economic StrategyWhat Is Unique About Taiwan?
• Highly innovative• Strong intellectual property protection• Entrepreneurial• Flexible business culture reacts rapidly• Large pool of researchers• Strong science and technology education, research institutions• Some deep technology clusters in closely related industries• Logistics strengthened In past 10 years• Strong outbound FDI• Gateway to China: strongest democracy, freedom of speech of any Chinese-speaking
country
59Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Taiwan
Creating a Complementary Positioning
China Hong Kong
• Assembly location for less complex manufacturing
• Source of commodities and natural resources
• Manufacturing center for mass consumer market
• China commerce and trade gateway
• Business and financial services• Commercialization center for
consumer products• Management training center
• Innovation center for first-generation technology
• Manufacturing of high-technology, complex products
• Strong intellectual property rights and protection make Taiwan a prime destination for MNC Asian innovation centers
• Higher education center in science and technology
• Skills training center for technical workers
60Taiwan Competitiveness 20100408 Copyright © 2010 Professor Michael E. Porter
Toward A Taiwanese Economic StrategyWhat Is Unique About Taiwan?
• Highly innovative• Strong intellectual property protection• Entrepreneurial• Flexible business culture reacts rapidly• Large pool of researchers• Strong science and technology education, research institutions• Some deep technology clusters in closely related industries• Logistics strengthened In past 10 years• Strong outbound FDI• Gateway to China: strongest democracy, freedom of speech of any Chinese-speaking country
Some Implications
• Make Taiwan the research, technology, and complex manufacturing base for MNCs in Asia― Become the most attractive site for R&D centers― Create a welcoming, transparent, and highly efficient investment climate― Make Taiwan the easiest place in Asia to do business― Serve as the secure technology gateway to China― Provide world-class logistics and business services― Develop Taiwan as a knowledge and education center― Become a hub for information