Ahmed El Ruby

Chipsy Campaign for the world cup

Introducing 5 new flavors to the market

Lines were for the teaser campaign, the Idea was introducing the flavors in the form of riddles

صلصة ياباني المشويات البرازيلية الجبنة الجنوب افريقي

نسرين ونرمين تؤام القدر قرر ان الفرق ما بينهم

يكون شعراية

حياتهم متعلقة بيها والزم يحافظوا عليها

كبروا وطول شعرهم وكبرت ما بينهم المسافات

وفي يوم اكتشفه اول شعراية بيضة، جريت نسرين

عالصبغة من غير ما تاخد رأي اختها

وحياتهم بقت مهددة .. لكن ضعف شعرهم وبدأ يقع

صعب عليهم شعرهم وحنوااليام ما كان شعرهم في احسن

حال

دلهم الصيدلي على حنة فيانسيه جولد

الحل اللي هيرجع لشعرهم شبابه

حنه فيانسيه جولد، حنه طبيعية بمكونات الكركديه وزيت

املة اللي هترجع لشعرك لونه وصحته

هتحني لشعرك .. حنة فيانسيه جولد

A concept for a TV copy for the launch of 7up Squeeze

3 different copies, each one representing 3 different families A,B and C class

The following is the copy for the A class

احنا عيلة لطفي بيه العصار

عند الليمون ستوب وقف الهزار

ده بالنسبالنا ده الحياة

ومع سفن اب سكويييز

لموناتة بصودا بطعم لذيذ

عمر ما دوقنا زيها

دي لذاذة مش طبيعية عماللنا حالة من الجنان

ده ليمون بجد انا عمري ما دقت زيه انا من زمان

دي سفن اب سكويز

لموناتة بصودا بطعم لذيذ

Egypt's version of Pharrell Williams' "Happy" song with an Egyptian face lift

More than 1 M view on YouTube

Sponsored by:

- Etisalat

- CocaCola

https://www.youtube.com/wa

tch?v=xUJ-jZVBsFw

Viral Video spoofing all the crazy things we witnessed on TV in Ramadan 2013

https://www.youtube.com/watch?v=ZGr

rKrj7FEc

Laffah is a viral video encouraging tourists to come to Egypt and promoting the hashtag #Laffah.

The purpose of taking a Laffah is showing and sharing where you are, what you are doing, and the beauty of your surroundings.

LAFFAH won 2 MENA Cristal awards: Best use of branded content & Best use of cultural campaign)

Sponsored by:

- Samsung

- Dolce

- EgyptAir https://www.youtube.com/wa

tch?v=kKfnhRhCrgY

A viral digital Ramadan ad for mandolin chocolate .

Asked the fans on page why Mandolin manufactured the 2 bars, and taking the creative ideas from fans, transforming it into one big idea and the idea was to live more longer, we asked the fans in the video that they can still submit their ideas and if we found any creative ideas we will shoot them too.

Mandolin ad was nominated from the top 10 Ramadan ads in MENA

Views on facebook: 2.5 M in 3 weeks

Views on YT: 2 M in 2 weeks

Reposted on so many famous marketing facebook pages https://www.youtube.com/wa

tch?v=7FQKHoF4Tyo

Personalizing Trident flavors into characters that makes your mouth transforms when eating the Gum.

Each character is expressing what it feels, when their only chance is when someone chew Trident

The song was #1 ad on YouTube in November 2016

Total number of views on social media 5 M

Top song on Anghami music application in Nov. 2016

https://www.youtube.com/wa

tch?v=vR5dLD-EQ_c