Portfolio 2011

Björn Bengtsson

Contact details - Mail:Bjorn(at)iddqd.se - Phone: +46(0)705261992 - web: www.iddqd.se

About me

During my design studies, my interest has shifted from solely hard products, to include footwear and now a growing interest of soft goods and technical clothing. Each project opens my eyes for new sources of influence and inspiration. and my thirst for knowledge is also a strong motivational force.

In the end, I pursued this path because I love to solve problems. I hope you will enjoy my solutions.

Thank you!

I’m a 28 year old Swedish designer, currently finishing my master thesis at Lund University. With a great passion for design and sports, my ambition is to continue my career in these sectors.


Working with both color & materials department as well as the design department, gave me a very in depth taste of what the footwear industry has to offer.

Among other things, I had the opportunity to work on special make-up styles, color and material specifications, designs of new uppers and a lot of graphic design projects.

During my internship at the PUMA headquarter in Germany, I had the opportunity to work on a wide variety of footwear related project for a period of six months.

Puma internship

Projects displayed with consent of puma


A sail shoe concept for the crew members on the bow of the boat, who are in need of extra protection around ankle and forefoot.

Puma bowfighter

Sailors who work on the front of the deck, work in a high-pace, on the most hazardous part of the boat. Many prefer a mid-cut shoe, for the extra protection it offers, both in terms of blows to the feet as well as the extra stability.


Bumper:

Flex point:

Sole stability:Shank track:

Heel lacing:The high and wide collar and the vamp is protected by a thick silicone pad, to hinder unnecessary accidents. The collar is made wide for preserved flexibility around the ankle.

Cutout in the bumper enable flexibility of the forefoot, and ventilate moist.

Outsole has increased width at the widest part of the

forefoot and heel to minimize rolling of the ankles.

Outsole has a cutout reinforced by PVC under the shank for balancing on rope or maintain stronghold. There is also an integrated valve to get rid of water of water inside the shoe.

The lacing has been moved to the heel to keep the laces from getting tangled with other objects.

Building the concept around a mid-cut shoe, for extra support. The vamp has been cleaned up to make place for a protective bumper, as well as the lacing in the heel is less likely to get tangled in objects.


Upper material: Tong HongPu Coated 0955Whorl LeatherUS$ 1.55/SQM

Collar:Puma Suede no.1

Print and deboss, Puma gold

Perfed as on 301900-03

Debossed FS stripes

Honey Gold15-1142

Dark Shadow19-3906

Puma Black

This was one of the first projects where I got to create the design, color and material specifications, and also the first that made it in to the market place. The shoe is now available in the PUMA web shop, as well as several other stores.

Sasquash II Mid

Sasquash I Mid

In this project I was assigned to create a new version of the Sasquash winter boot, using a different outsole than the predecessor.


This design is now released and featured on PUMA’s homepage as well as several football blogs and stores around the world. Afterwards my graphics has also been transferred to other products, like goalie gloves and footballs.

Puma v1.10 KanjiThe task was to create a graphic pack for the v1.10 soccer boot, with an Asian theme, that expressed speed.


This was my bachelor project , where I was given the opportuni ty to col laborate wi th a company making compasses for sai l - and motorboats. I was shown some new components which they wanted to ut i l ize for a new digi ta l compass. The compass was meant to be used for dinghies and smal l keel boats.

A compass in collaboration with Nexus Marine, to create a new type of racing compass for their range of navigation products.

Sail compass


High visibility from different angles,‘Point of race’-information and simple and universal mounting was where I put my main focus.

Nexus analog and digi ta l compasses

Most activity Least activityMedium activity

Crew act iv i ty on the deck was an integral aspect of the compass.

Going for concept wi th f lexible OLED displays, sui t ing the solut ion I was looking for. Wide angle of v is ion, and a high contrast screen.


Key Features:

- S p l i t / m a x i - m o d e d e p e n d i n g o n p l a c e m e n t o f c r e w

- L i f t / h e a d e r i s d i s p l a y e d w i t h a c o l o r e d d i v i d e r

- U n i v e r s a l m o u n t i n g w i t h a w o v e n s t r a p

- P e r m a n e n t m o u n t i n g w i t h t h r e a d e d h o l e s o n e a c h s i d e

- B u t t o n s w i t h t a c t i l e f e e d b a c k

Start t imerCompass course


This was the main project during my exchange studies as FH-Joanneum in Graz, Austria. A cutting powertool for home use, with a morphing quality was what we were assigned to do. The color scheme was predetermined and with weekly teacher-to-student meetings, it was a very educational experience to another way of working.

The task was to create a cutting tool that had different appearance in on- and off-mode. My finished product was an telescopic oscillating hacksaw.

Telescopic saw


My research led me to portable band saws, made for heavy, quick and effective cutting in material that is not substantially thicker or harder than what you cut with a normal hand- or hacksaw. Its peculiar appearance was also an aspect that made me choose this object as the starting point.

After pursuing four different concepts, my concept became a bandsaw with a telescopic arm and oscillating blade.


Giving it the characteristics of a hacksaw with the power of a band saw, and small amount of space consumption when being stored away.

When you combine this with a futuristic aesthetic, it makes an interesting saw concept.

Electric telescopic oscillating saw


What can you bring to the table’ was a group project where no one had to compromise. Each part of the chair was designed independently without any influence from the other participants.

“What can you bring to the table?”Milan furniture fair 2008


The chair I was involved with, was the ‘Awkward’-one, which opened up to some amusing results.

I focused on basic geometrical shapes, that did not fit together visually , and that would not seem to be able to support or fill the function that was required of it.

Awkward Androgynous Voluptuos


A chance for me to work on more footwear related products on my own during my Puma-internship. My personal goal was to work effective and give it a few hours each night. It was also a good opportunity to work on parts of the shoe that I was unfamiliar with.

My entry for the ‘Project Bluefoot’ contest. The task was to create a casual shoe for Lebron James.

Nike Lebron casual

R o b u s tP o w e r f u lD ic ta t ing

R u g g e dR e l a x e dG e n u i n e

Off dutyOn duty


The shoe was inspired by winter- and cowboyboots, mainly because of their relaxed and rugged appearance. The most iconic part became the forward leaning collar, that has a split heel, meant to give a slight overhang like Timberland boots, as well as to support the leg of loose fit jeans.

A forward leaning open collar on a clean shoe, which still has the ability to perform when needed to.


Urban birdhouseA workshop for developing our three dimensional thinking, and teach us about concrete casting. Our ambition was to push our conception of what is possible to create with concrete.

In collaboration with Johan Kroon

The concept was pretty simple. We wanted to create a cast concrete birdhouse, which had a suspension that did not require any drilling or hammering. We created everything in one single mold, including the inner housing with the help of Styrofoam and ethanol.


Watching a lot of recordings of races, and high-fps movies of sprinters and their technique, my concept was aimed at runners who suffer from unwanted movement in the foot, where is twists from side to side. A big inspiration was the placement of the feet during the accelleration phase, where they tend to shift in to a V-position, similar to how hockeyplayers and cross country skiers move position their feet for gripping the surface.

AsymmetriPresenceProportion

A sprint spike shoe for New Balance. A good chance to look harder at sprinters and the mechanics of running.

NB sprints


Using the medial malleolus in order to eliminate unnecessary movement and keep the foot in a forward direction. Super stiff shank and split toe to increase efficiency on that last touch of the foot strike.


I found my inspiration in the arena where it takes place, where I drew parallels to dancing between two parties. I also wanted to find a detail about Michael Jordans skills, that stood in the shadows, but was an integral part of his success. That skill was his ‘fadeaway’ shots.

My first entry for a shoe design competition. The brief was to create the “Jordan XXV”, giving me the chance to get a deeper look in to the heart of the sneaker culture.

Ballroom wingtips

The original Jordan 1’s


The ballroom wingtips were my attempt to create a classy basketball shoe, thinking about the brand, businessman and legend Michael Jordan has become.


The intent ion of get t ing better knowledge of lead users, as wel l as research the cul ture of act ion sports and causes of the quick shi f ts in the direct ion of their act iv i t ies.

Together we had a lot of d iscussions of why and how things happened, where th is new phenomenon was going, and what undiscovered potent ia l i t was possessing.

My master thesis at Lunds University. With the help and inspiration of two lead users I created an electric wakeboard winch.

E l v i r a ( i n p r o g r e s s )


The activity is based on wakeboarding, without a motorboat. Instead the riders build a winch with go-kart engines. A spool with 200 meters of rope, lets them ride wherever they can imagine.After a lot of field research and discussions, I decided to investigate a route that would make them even more mobile, which would let them ride spots that were harder to reach, making less noise and not attract unwanted attention.


There were some key issues that I decided to address, after my field studies. Weight, sound and rope logistics were the most important ones.

Main design criteria:- Simple construction and manufacturing- 20 kg including batteries- 30 pulls per charge- 7 m/s top speed- Silent operation

Orthographic layout comparison

Top

Back

Side

Spool head side

Spool head front/back

Electronics front/side/top

Large cog front/side

Small cog front/side

Axis front/side

Motor front/side

Batterypack front/side

Cogs/Axis

Spool

Batterypack (6pcs)

Engine/propulsion

Electronics

I found some behavior that helped me solve key problems. Working with a lot of full scale sketch models, and detailed solutions of the mechanics of the winch, made it a successful process.


It is lightweight, strong and efficient. Rationalizing and reevaluating the key parts and mechanics proved successful with the users. Further more, with inspiration from the subcultures and the heritage from which the phenomenon stems from, the result did get a lot of character.

At the moment the project is in the prototype phase. A majority of the parts are CNC-bend or cut with a water jet.

The presentation is expected during spring 2011.


05-10

2009

2009

2008

03-05

99-01

Industrial Design, Masters programme Lunds Tekniska Högskola, Sweden

Footwear Internship - Puma AG, Herzogenaurach, Germany Supporting both color&materials and design departments including own projects. 6 months duration

Sketch course co-instructor - LTH, Lund Tutoring technical designers on the basics of handsketching. 10 weeks

FH-Joanneum Graz, Austria Exchange semester, ID-programme 6 months

Multimedia technology, B.Sc programme Lunds Tekniska Högskola, Sweden (interrupted) 1.5 years

Upper secondary school, Ängelholm Riksidrottsgymnasium (Sailing) Natural science with additional sports

E d u c a t i o n

CV

Swedish (Native tongue)English (Fluent)Danish (Good)German (Basic)

LanguagesOS X (native)WindowsAdobe SuiteAutodesk StudiotoolsAutodesk SB pro

SoftwareAutodesk Realizer (basic)Hypershot, KeyshotSolidworks SolidEdgeHTML (basic)

Rhinoceros 3D MS office suiteiWork, iLifeProduct range manager, PRM

E m p l o y m e n t04-08

2004

2002

2001

1999

1995

93-94

Machine operator - Unilever bestfoods, Helsingborg Operating the process and manufacturing of dairy products. 3 months annually

Technical support - Stream, Helsingborg Technical support for DELL, outsourced to Stream. 6 months

Sailmaker — Linds segel, Helsingborg Sewing and assembly of sails for both racing and cruising. 13 months‘Warehouse staff - Everfresh group, Helsingborg Collecting, packaging and processsing orders at floor level. 7 months

Sailing instructor - Domstens båtklubb, Helsingborg Teaching children in ages 6-12 how to sail dinghies. 4 weeks

Construction worker - Pamil modulsystem, Helsingborg Building and assembling modular buildings. 3 weeks

Sailing instructor - Råå jolle klubb, Helsingborg Teaching children in ages 6-12 how to sail dinghies. 8 weeks

Thomas RushbrookSenior designer,NIKE GOLFNike Campus1 Bowerman DriveBeaverton, OregonUSATomfoolery(at)gmail.com

Conny SchmidlingDesigner, EspritBruchstrasse 5740235 DüsseldorfGermanyMobile: +49 177 454 0 611

References

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Portfolio 2011

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