p o r t f o l i o

roberta aita

roberta.aita20@gmail.com

d e s i g n e r

SHANGHAIITALY

+86 15821278524+39 3924074160

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c u r r i c u l u m v i t a e

2006-2010 Seconda Università degli Studi di Napoli

Politecnico di Milano

Bachelor in Industrial Design

2010-presentMaster in PSSD

Product Service System Design

Tongji University Shanghai2012-presentMaster Design and Innovation

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r o b e r t a a i t a

skills

languages

Hand Drowing Adobe Suite Rhinoceros 3D V-Ray

Italian English Spanish Chinese Mandarin

// native speaker// fluent // basic // somehow, I can communicate

// pen, pencil, pastel// Illustrator, Photoshop, Indesign// 3D Modeling// Rendering

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2008-2010 Adiss Onluss Foundation, Italy

Graphic Designer40-&5 ' 6,-%"7 '+58"0 . $ #,"&.7 '

2009/Seconda Università degli Studi di Napoli, ITALYTeamwork: Roberta Aita, Dante Fusco, Ivo Pisanti

e x p r e s s o1 .entertainment cafè

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p o i n t s o fc i r c u m v e s u v i a n a2 .

2010/Seconda Università degli Studi di Napoli, ITALY

thesis project

storyboard

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3 .d a y l i n e

2011/Politecnico di Milano, ITALYTeamwork: Roberta Aita, Stefano Ciardiello, Yun Zhao

product?

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SOULution map.4 .

3D model by Mariano Viti

l o n d o n

2011/Politecnico di Milano, ITALY

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5 .y o u c a t

2011/Politecnico di Milano, ITALYTeamwork: Roberta Aita, Nemanja Backovic, Stefano Ciardiello, Vincenzo Centinaro, Riccardo Croco, Marija Petkovic

service design

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6 .p e t e r & g i s e l l a

2011/Politecnico di Milano, ITALYTeamwork: Roberta Aita, Giselle Chajin, Manon Lameire, Francesco Petronelli, Matthis Schneider

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teamwork

Hens  breeded  for  the  industrial  production  of  eggs  are  forced  to  live  in  terrible  conditions.

7 .l ’ o v

Lo  facciamo  col  cuore.

Our hens live freein open !elds.

We feed them withnatural food, GMO free.

"e secret for theirhappiness is

Lo  facciamo  col  cuore.

Adopt Milli the Hen.Support the cause,let’s provide a better lifeto animals.Taste the quality ofproducts fromhappy animals

13.02.2012Piazza CastelloMilano

2011/Politecnico di Milano, ITALYTeamwork: Roberta Aita, Vincenzo Centinaro, Riccardo Croco, Marija Petkovic

service design

business canvass

“L’OV”,   is   a   dialectal   italian   expression  that   means   “the   egg”,   but   in   english,   of  cours,  it  remainds  the  word  Love.  L’OV  is  a   concept   store   of   eggs,   selling   product  that   only   come   from   “happy   hens”:   a  good   treatment   of   animals   equals   to   a  high  quality  food  production.    

The   eggs   come   from  Cascine  di  Milano,  sold   in   the   store   in   the   centre   of   the  city,   to  connect   i t  with   the   farm  real i ty  sourronding  Milan.  The   awareness   campaign   supports   the  associat ion   “Nemesi   Animale”   against  the   abuse   of   animal ,   col lect ing   money  sel l ing  a  gadget ,   “Mil l i   the  hen”.  

customer  segmentskey  partners

Cost  Structure Revenues  Stream

key  resources

customer  relationshipkey  activities value  proposition  

Free

Animals!we NoCAGES

Educate people that agood treatment of animalsis equal to a high quality

of food

Collect eggs fromCascine di MilanoCascine di Milano

Nemesi Animale

High quality Egg

Animals Lovers

High QualityOrganic Food

Lovers.

Markets interestedin selling quality food

(B2B)

Educationabout

animalstreatment

Concept Store

Standsin the city

Website

channels

Spread awareness in the city

Human resources

Phisical resources

Knowledge about hens treatment and eggs

proprieties

Eggs (Raw material)Transportation

PuppetsRenting store

Selling eggsPercentage from selling

of the puppets

Site Maintanence

BIO

l i g h t i n o u t8 .

2012/Tongji University Shanghai, CHINATeamwork: Roberta Aita, Riccardo Croco, Maria Monzvelweska, Yuan Shu

light installation

picture by Roberta Aita

This   instal lat ion   is   the  result  of  a  three  weeks  workshop  about  Lighting  Design   in  Tongj i  University.  The   loca-­‐t ion   is   the  relaxing  area  of   the  Aalto  Design  Factory   in  The  concept   is   to  give  a  new  use  to   the  area  through  the   l ight  an  designing    

di f ferent  atmospheres ,  of fering  a  space  that   can  be  used  by   the   students   l iving  the  campus  also  during  the  night .  We  worked  on   the   en t rance  pa th ,  mee t ing   a rea ,   and   c rea ted   an   “ in t i -­‐mate ”   spo t .

t e x t i l e s t o r i e s9 .

2012/Tongki University Shanghai, CHINATeamwork: Roberta Aita, Salvatore Difrancesco, Mattia Nobile, YiMeng, XinWo

service designThe   aim   of   this   project ,   in   col labora-­‐t ion   with   Marimekko,   was   to   improve  the   dai ly   l ige   of   a   community   of   the  Sweetie   House   through   fabrics   and  colors .  The  Sweetie  House   is   a  place   in  Shanghai   where   ret ired   people   organi-­‐ze  act ivit ies   to  entartain  themselves    

and  spend  the i r  e ldery   in  a  co l l abora -­‐t ive   way.   We   co l l abora ted   w i th   them  to   des i gn   and   bu i ld   l amps   and   the  ma i l   box   o f   the   bu i ld ing   decora t ing  the   space .   We   l e t   them   choose   the  fabr i c s ,   j o in ing   them   wi th   keywords  showing   the   va lues   o f   the   Swee t i e  House .

picture by Roberta Aita

t h a n k y o u