JÉRÔME PICHÉportfolio |

TABLEOFCONTENT

Transportation Design

Design Process

Product Design

Personal Infos

DESIGNPROCESS

Design Opportunity Research Insights Ideation Preliminary Concepts Final Direction Final ConceptPrototype Refinement

TRANSPORTATIONDESIGN

1998

2000

2004

2006

2008

Evolution of my drawings

2010

2012

2013

2014

X

“X” is a personal brand exercise proj-ect. The goal was to create a new bold automotive brand that would stand out of the actual mundanity of car-related brands of today by focusing on the access rather than ownership. The brand would offer a shared-fleet of electric vehicles to its members.“X” is the proof that everybody can have access to personal mobility while having a sense of premium vehicle in the most minimalistic aspect possible. The name of the models were chosen upon their proper segment. For ex-maple, the Microcar would be named “X.A” because it belongs in the A-seg-ment.

Brand Exercise | Winter 2013

Premium

Minimalist

Bold

Bold Avant-gardeAccessible

XLowProfil

Market Analysis + PositioningMoodboard

Micro car Sub compact Compact Mid-size Grand tourer

X X X X XA B C D E

Transit 950

Transit 950 is a cyclist oriented tran-sit area. This project was an Advanced Concept and Systems Design Studio at the Art Center College of Design, within the Graduate Transportation Design program. The goal was to un-derstand the needs for a growing cy-cling culture aoround the school and come up with a viable solution that could be implemented in a couple of years from now. Transit 950 is the re-sult of researches and insights done on the 2 campuses around Pasadena, CA. The South Campus on 950 S. Ray-mond Ave was chosen for the purpos-es of being easier to embrace a bike culture because of its location and its proximity to some points of interest in the city such as the LA Metro rail, parks, restaurants, etc.

Future Art Center Transportation | Fall 2014

What Art Center can doto make it possible, by improving biking facilites, to encourage more people to commute with their bicycle?

Primary Research

Framing Question

Location : Art Center College of Design South Campus

Contextual Insights

Idea (Ecosystem)

Transit 950 Master Plan

Problem Finding

Secondary Research

With Transit 950, the Art Center College of Design is contributing to fulfils of the cycling community needs

around the South Campus and the city of Pasadena.

There is an actual augmentation of people cycling to the Art Center College of Design’s South Campus. However, there are major lacks into the system of infrastructures that supports cycling at the school.

BMW i.D

BMW iD is an mobility service on de-mand for 2050 megacities. The vehi-cle on demand is semi-autonomous and meets the needs for freedom and mobility of citizens, regardless of age. BMW iD embodies a significant change in the current paradigm of the automobile : the complete depriva-tion of a vehicle. The service provides all the benefits of driving and mobili-ty while the issue of maintenance re-mains the responsibility of the service provider who is also the manufacturer. Thus now, the user uses the mobility rather than the vehicle.

This is not a sponsored project.

Bachelor’s Thesis Project | 2013-2014

MOBILITY 2.0

BMW GINA philosophySustainability

3 prospective avenues for 2050

CostsPerformance

Functionality

3R approach

Energy required

End of life

MaintenanceSecurity

LifecylceUse

Ergonomics

Encorporation

ExperienceMaterials

Production

Norms

AestheticsTechnology

CONFLICT

OBJECT

ENVIRONMENT

USER

SOCIAL

EMPIRE

3 concepts (based on the 3 key factors of a

car : avatar+environment+mobility)

Design Criterias

Researches

Avatar- Intracity + Intercity- 1 Person- Flashy- Fast- Pleasure of driving

Mobility- Intracity- 2 People- Simple- Human-powered- Shared

Environment- Intercity- 1-10 Passengers- DIY- Nature-powered- Modular

MEGACITIESINNER CITY

NORTH AMERICA

INTEGRATED MOBILITY SERVICE

ELECTRIC VEHICLE

EXPERIENCE BY INNOVATION.

FITS YOUR NEEDS FOR MOBILITY

2 SEATER4 WHEEL MOTORSSEMI AUTONOMOUS

Avatar Brand Philosophy

SystemMobility

Environment

Ideation BMW’s Iconic Double-kidney Grill Evolution

User Scenario

DYNAMIC DRIVING WORKSPACERELAXATION SPACE UTILITY SPACEInterior and Configurations

The Future Role of Cars

WHAT DO WE WANTTHE CAR

TO BE IN OUR LIFE?

WHAT DO WE WANTTHE CAR

TO BE IN OUR LIFE?

PRODUCTDESIGN

PRODUCTDESIGN

Cubilé

As part of a team studio project in school we had to develop within a month, a product from A to Z, from sketches up to sales. We had to produce a number of 12 products (mostly identicals). My team and I decided to create a unique lamp. We wanted this product to be a classic/modern lamp which is made of solid wood (Padouk, Boubinga, Canary wood, Lacewood). The LEDs light is diffused through acrylic panels at the ends and middle of the lamp. It’s basically a cube cut in half by a diagonal. To open it, you have to twist the bottom and the top parts so it lets the light emerge from the 2 sections. I mostly work on the lighting aspect and all the electrical connections of the product.

CollaboratorsPhilippe Buithieu-MartelNicolas-Patrick Thérien

Ambiant Lamp | Fall 2011

Ideation

Materials and Production Final Product

Asics

Personal project based on my second passion on footwear-related products. What could look like a shoe from tak-ing a brand (Asics Onitsuka Tiger) and trying to apply a different theme (Star Wars) on it. It’s mostly free hand sketching and photoshop rendering and illustraition.

Footwear | Spring 2014

Bauer HockeyInternship | Summer 2013

In the summer of 2013, I had the chance to have an internship at Bauer Hockey Corp. as a Designer. I’ve worked with the Designers on projects for the up-coming seasons 2015-2016. I worked on player’s gloves, roller-hockey pants, goaltender’s helmet graphics, skate footbed and player’s girdle. Unfortu-nately, the contract signed prevents me from talking in detail about the projects I’ve worked on this summer. For confidentiality reasons, I also cannot show pictures of the process, sketches or anything that has been done for Bauer Hockey Corp., because this material belongs to them. However, I’ve done work apart to show an example what I’ve could done during this internship. All the sketches and the renders are fictional products.

The Value of Objects

EACH OBJECT HAS AN INTRINSIC RELATIONSHIP

WITH PEOPLE.

Skills

2D

Various Brand Strategy

Brainstorming

Marketing

Sales pitch

Photography

3D

Education Interests

About me2010-2014

Université de Montréal | Montréal, QC (CAN)

Bachelor’s degree | Industrial Design

2014- in course

Art Center College of Design | Pasadena, CA(USA)

Master’s degree | Transportation Design

May 2013 - Sept 2013

Bauer Hockey Corp. | St-Jérôme, QC (CAN)

Internship | Industrial Designer

June 2012 - Aug 2012

Parallaxe Design | La Pocatière, QC (CAN)

Internship | Industrial Designer

Sept 2013 - May 2014

Bauer Hockey Corp. | St-Jérôme, QC (CAN)

Contract / Freelance | Industrial DesignerExperience

Language

Jérôme Piché

French | Native

Cars : been drawing them since 8Sports : played hockey my whole lifeArt and fashion

Born and raised in a cultural-oriented neighborhood called Le Plateau-Mont-Royal in Montréal, Québec. I tend to defy and bring a new vision to the actual mindsets. I love to meet new challenges.

English | Speak fluent

+1-626-710-8134

jeromepdesign@gmail.com

behance.net/jeromepiche

Bsc Industrial Design

Msc Transportation Design(In course)

JÉRÔME PICHÉDESIGNER