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Portfolio

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Design portfolio of Brian French.
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PORTFOLIO Brian French, designer
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Page 1: Portfolio

PortfolioBrian French, designer

Page 2: Portfolio
Page 3: Portfolio

PRINT ADVERTISING

Page 4: Portfolio

Sept. 11 Ten-Year Tribute This piece was intended to be a full page newspaper pullout with advertising on the reverse side to cover print cost, however not enough advertising was sold and the piece did not print.

Page 5: Portfolio
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Community News in Focus Redesigned an existing house ad with an updated feel and room for additional staff contact information.

Page 7: Portfolio

(804) 746-1235 • Toll Free (877) 888-0449 | Fax (804) 730-0476 | P.O. Box 1118, Mechanicsville, VA 23111

This is YOUR Community. This is YOUR Newspaper.For the latest in... Community News, Business News, Sports, Engagements and Weddings, Birth Announcements, Student News, Letters to the Editor, Calendar, Obituaries, and Classifi ed Advertising read Th e Goochland Gazette!

Community News In Focus

Joy Monopoli .................Publisher ........................ (804) 239-2280 ........................... [email protected] Odor ........................Editor.............................. (804) 627-3249 [email protected] Leffl er.................Sports Editor ................. (804) 543-9201 [email protected] Fields .......................Senior Staff Writer ......... (804) 971-8696 ........................... jfi [email protected] Sanders .................Sales Manager ............... (804) 746-1235 x18 [email protected] Childrey ........Sales Executive ............. (804) 814-7780 [email protected] Grant ....................Classifi eds ..................... (804) 746-1235 x16 .....................classifi [email protected]

CON

TACT

US

For the latest in... Community News, Business News,

Sports, Engagements & Weddings, Birth Announcements, Student News, Letters to the Editor,

Calendar, Obituaries, and Classified Advertising read

877-888-0449 Toll FreeMailing Address: P.O. Box 1118, Mechanicsville, VA 23111

FAX: 804-556-4237 • email: [email protected] Advertising, email: [email protected]

or [email protected]

CommunityNews InFocus

(Before)

Page 8: Portfolio

Knock, knockHumorous subscription house ad

“Knock, knock.”

“Who’s there?”

“Ben!”

“Ben who?”

“Ben thinking about subscribing to Powhatan Today, can you tell me how?”

You betcha Ben! Just fi ll out the form to the right and mail it in. It’s a wise decision.

Remit to: Subscriptions, P.O. Box 10, Powhatan, VA 23139

Account Number: ________________________Signature: _____________________________ Expiration Date:_____________

Name: _________________________________Phone: _________________________________Address: ________________________________

Please send a check, money order or include your Visa or Mastercard information

1 Year$2350

3 Years$3950

2 Years$3150

PT-040908

Page 9: Portfolio

Trick or TreatHumorous/cute subscription house ad

Remit to: Subscriptions, P.O. Box 10, Powhatan, VA 23139

Account Number: ________________________Signature: _____________________________ Expiration Date:_____________

Name: _________________________________Phone: _________________________________Address: ________________________________

Please send a check, money order or include your Visa or Mastercard information

1 Year$2350

3 Years$3950

2 Years$3150

PT100406-MM

No tricks... Just treats

Powhatan today

Local news, business, and high school coverage, award winning designers and writers, special sections throughout the year...And much more!

Page 10: Portfolio

Graphic Designer tied up— help needed!

Send rescue efforts [email protected]

Help needed!Humorous help wanted house ad

Page 11: Portfolio

But we do offer the same down-home

community news that they would have approved of!

Okay,so we haven’t been around quite that long...

( S I N C E 1 9 8 6 )

8 0 4 . 5 9 8 . 4 3 0 5

Est. 1776Humorous house ad

1986

Page 12: Portfolio

Your source for your sportsHouse ad for Blessed Sacrament Huguenot 2010 football program

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FOOTBALL PROGRAM COVERS

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FOOTBALL PROGR AM 20 07

Blessed sacramentHuguenot

Football Prog r aM 20 0 6

BLESSED SACRAMENT HUGUENOT 2008

20072006 2008

Page 17: Portfolio

2010 20112009

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DIRECT MAIL

Page 20: Portfolio

AAA CarolinasThese freelance assignments required designs for lift notes, testimonials, order cards, letters, brochures and outer envelopes

11BJG1TB

AAA Membership is Your Ticket to:

Go More. Play More. Save More.Feed your wanderlust.

You’re clear for takeoff. 

AAA MembersSave as much as 30% in discount travel.

Whether traveling down the street… across the country… around the world… off road… in the air… or by sea.

SIX big reasons why AAA Represents the highest standard in roadside and travel services.

AAA Travel – At your service

How much can you save with AAA Travel?

Airfare $110.00Cruises $200.00Drive Vacations $150.00Hotels $40.00Car Rentals $35.00Local Attractions $50.00Theme Parks $30.00

You’re clear for takeoff

There’s no Better Time to Travel Than Right Now.

Go Ahead! Feed Your Wanderlust with AAA Members-Only

Save and Go Travel Benefits.

1. The World’s Largest Member-based Travel AgencyThe AAA travel agency gets special deals from world-wide tour operators, major airlines, parks and recreation, cruise lines, hotels, restaurants, and car rentals.

Why? Because we’re 52-million members strong. The entire travel industry wants our business. We command big discounts. Which means you get big discounts. We’ll set you up. We’ll get you ready. All you need to do is – GO.

2. Destination DiscoveryWhere does your mind wander when you dream of getting away?

Romancing with a getaway weekend for two…Relaxing on a Caribbean cruise …Enjoying the family with a theme park vacation…Camping with the family on the Appalachian Trail…Roaming the streets of Paris…Riding the raging rapids on the Colorado River…Discovering the mysteries of the Egyptian Pyramids…Surfing the massive waves in Hawaii…Visiting historical landmarks in the Carolinas…

Your interests + Your Preferences = Our Personal Recommendations.Destination Discovery enables you to input your interests in our amazing proprietary “Triporati” software… and magically – our recommendations of places to go, see, and do are delivered in seconds. All in the order that matters most to you. Drop into our office, give us a call, or test it yourself at AAACarolinas.com.

Feed your wanderlust.

Visit your AAA personal travel counselor.Come into the office. Call us on the phone at 1-866-593-8626.Or visit us online at: JoinAAAnow.com

11BJG1TB.indd 1 12/17/2010 12:46:30 AM

11BJG1TB

AAA Travel – At your service

AAA Travel offers the best value and service on:

Domestic & International FlightsCruises

Drive VacationsHotel

Car RentalLocal Attraction

Theme Parks

Go Ahead! Go More, Play More and Save More with AAA!

Join AAA today to have your own AAA personal travel specialist! You can mail in

your activation form or join online at: JoinAAANow.com and start saving today!

1. The World’s Largest Member-based Travel Agency.Because we’re the largest, we can get you better deals from world-wide tour operators, major airlines, theme parks, cruise lines, hotels, restaurants, and car rentals.

Why? Because we’re 52-million members strong. The entire travel industry wants our business. We command big discounts. Which means you get big discounts. We’ll set you up. We’ll get you ready. All you need to do is – GO.

2. Destination DiscoveryWhere does your mind wander when you dream of getting away?

Romancing with a getaway weekend for two…Relaxing on a Caribbean cruise …Enjoying the family with a theme park vacation…Camping with the family on the Appalachian Trail…Roaming the streets of Paris…Riding the raging rapids on the Colorado River…Discovering the mysteries of the Egyptian Pyramids…Surfing the massive waves in Hawaii…Visiting historical landmarks in the Carolinas…

Your interests + Your Preferences = Our Personal Recommendations.Destination Discovery enables you to input your interests in our amazing proprietary “Triporati” software… and magically – our recommendations of places to go, see, and do are delivered in seconds. All in the order that matters most to you. Drop into our office, give us a call, or test it yourself at AAA.com/Travel.

Whether traveling down the street… across the country… around the world… off road… in the air… or by sea, you will have more fun and spend less as a AAA member. Here are six reasons why…

SIX big reasons why you can Go More, Play More and Save More as a AAA Member

11BJG1TB.indd 1 12/21/2010 9:54:33 PM

Page 21: Portfolio

Yes, you will be rescued under this special, unbelievably low-cost, half-price membership in your Carolinas AAA.Dear Carolina Driver,

With a AAA Membership, you’ll always be safe and secure—in your own car, in a rental, a loaner or as a passenger riding with a friend—anywhere in the 50 States.

If you ever need roadside help, use your AAA card to call one of the rescue vehicles cruising the area 24 hours a day, 7 days a week. The driver is expecting your call, and will be on the way to you in minutes.

What’s more, the enclosed temporary AAA membership cards are “live.” Respond today and you can start using them today. Your permanent cards will be mailed to you shortly.

What will the friendly, highly trained AAA driver do for you?

Tow you to safety $109X FREE

Change your flat tire $67X FREE

Jump your dead battery $54X FREE

Bring gas if you run out $48X FREE

Unlock your car with the keys locked inside $50X FREE

Pull you out of a ditch or snow $82X FREE

Your cost under this special half-price membership offer: just $24.50 for a full year—and you can call for help again and again.

Plus. . . You can save $100s—even $1,000s—when you show your AAA card!

See how. Please turn the page …

Card Expires: 4/30/11

Protected Carolina Family$500 Savings WayPeace of Mind, Carolinas

FREE Emergency Roadside Service 1-800-AAA-HELP (222-4357)

OFFICIAL MEMBERSHIP CARD

Card Expires: 6/10/11

Protected Carolina Family$500 Savings WayPeace of Mind, Carolinas

FREE Emergency Roadside Service 1-800-AAA-HELP (222-4357)

OFFICIAL MEMBERSHIP CARD

Covers you as driver or passenger in ANY car, not just your own.

Don’t let this nightmare happen to you!It’s late at night. You are far from home.

Your car won’t move.

Your cell phone has a signal, but who do you call?

Is a gas station open anywhere?

Will someone come?

Rick found out how easy it was to staRt

saving money in the fiRst few weeks with his

aaa caRd. heRe’s the note that he sent us…

11AHH1T.indd 1

11/18/2010 9:46:18 PM11BJG1TB

AAA Membership is Your Ticket to:

Go More. Play More. Save More.Feed your wanderlust.

You’re clear for takeoff. 

AAA MembersSave as much as 30% in discount travel.

Whether traveling down the street… across the country… around the world… off road… in the air… or by sea.

SIX big reasons why AAA Represents the highest standard in roadside and travel services.

AAA Travel – At your service

How much can you save with AAA Travel?

Airfare $110.00Cruises $200.00Drive Vacations $150.00Hotels $40.00Car Rentals $35.00Local Attractions $50.00Theme Parks $30.00

You’re clear for takeoff

There’s no Better Time to Travel Than Right Now.

Go Ahead! Feed Your Wanderlust with AAA Members-Only

Save and Go Travel Benefits.

1. The World’s Largest Member-based Travel AgencyThe AAA travel agency gets special deals from world-wide tour operators, major airlines, parks and recreation, cruise lines, hotels, restaurants, and car rentals.

Why? Because we’re 52-million members strong. The entire travel industry wants our business. We command big discounts. Which means you get big discounts. We’ll set you up. We’ll get you ready. All you need to do is – GO.

2. Destination DiscoveryWhere does your mind wander when you dream of getting away?

Romancing with a getaway weekend for two…Relaxing on a Caribbean cruise …Enjoying the family with a theme park vacation…Camping with the family on the Appalachian Trail…Roaming the streets of Paris…Riding the raging rapids on the Colorado River…Discovering the mysteries of the Egyptian Pyramids…Surfing the massive waves in Hawaii…Visiting historical landmarks in the Carolinas…

Your interests + Your Preferences = Our Personal Recommendations.Destination Discovery enables you to input your interests in our amazing proprietary “Triporati” software… and magically – our recommendations of places to go, see, and do are delivered in seconds. All in the order that matters most to you. Drop into our office, give us a call, or test it yourself at AAACarolinas.com.

Feed your wanderlust.

Visit your AAA personal travel counselor.Come into the office. Call us on the phone at 1-866-593-8626.Or visit us online at: JoinAAAnow.com

11BJG1TB.indd 1 12/17/2010 12:46:30 AM

FLAP

11AHH1OE

Exclusive Offer Expires Midnight January 31, 2011

Would you invest $49 $24.50 for $1,000 in discounts?

11AHH1OE.indd 1 11/20/2010 12:06:18 AM

YES! I want to activate my 13-month membership! Because my Enrollment Fee is waived and I get a FREE extra month, I only pay $49 $24.50.

Please issue a SECOND MEMBERSHIP for my spouse or other eligible family member for only $25 $12.50, also for 13 months (See reverse for eligibility.)

/ PRINT SECOND MEMBER NAME / RELATIONSHIP TO YOU

Please issue additional memberships for the names listed on the reverse of this card for just $25 each.

Check enclosed for $ (make payable to AAA Carolinas)

Charge my q Visa q MasterCard q American Express q Discover

c c c c c c c c c c c c c c c c c c c cCard Number Expires

Signature (required on credit card orders, please)

( ) ( )

Home Phone Work Phone

E-mail Address

AAA6600 AAA DriveCharlotte, NC 28212

This special offer expires May 31, 2011

Mail today!

Place

2 FreeMonths

Sticker Here(See Reply Envelope for Details)

Payment Method:

M M Y Yc c c c c cM M D D Y Y

Mail this card today… or visit JoinAAAnow.com

DAT

E PA

ID: _

____

____

____

____

____

____

____

____

____

AM

OU

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PAID

: __

____

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PAYM

ENT

MET

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CH

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q C

RED

IT C

AR

DC

HEC

K N

UM

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/ C

AR

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____

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Keep

stu

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r yo

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reco

rds.

Membership forMr. Jerry X. MontgomeryPO Box 7927 Charlottesville, VA 22906-7927

Priority # XXXXXXXXX EL07

Covers you as driver or passenger in ANY car, not just your own.

Date of Birth

Date of Birth

c c c c c cM M D D Y Y

ACTIVATE BEFORE MIDNIGHT, MAy 31, 2011Mail the Membership Form below, or join at JoinAAAnow.com, and begin using your Membership Cards today. You’ll receive your permanent plastic cards shortly.

our 365-DAY 100% MoneY BAck

Guarantee

Covers you as driver or passenger in ANY car, not just your own.

Offer not valid for current AAA members

*********AUTO*MIXED AADC 604Mr. Jerry X. MontgomeryPO Box 7927Charlottesville, VA 22906-7927

Card Expires: 6/10/11 XXXXXXXXX XXXXTemporary Card. Expires: 6/10/11 XXXXXXXXX XXXX

AAA Membership for Household Member ofMr. Jerry X. MontgomeryPO Box 7927Charlottesville, VA 22906-7927

FREE Emergency Roadside Service

1-800-AAA-HELP (222-4357)FREE Emergency Roadside Service

1-800-AAA-HELP (222-4357)

OFFICIAL MEMBERSHIP CARDOFFICIAL MEMBERSHIP CARD

WElCOME BACk TO AAA!

By ACTIVATING yOuR CARDs TODAy yOu RECEIVE

1) FREE enrollment (You save $10)

2) FREE membership for your spouse or child (You save $25)

3) FREE extra month (You save another $6)

Detach these Temporary AAA Membership Cards and carrythem with you. You can start using them TODAY.

Use this card to guarantee roadside rescue in any car. Mail today and you are protected today!

Yes, if at any time in your first year you’re not completely satisfied with all the benefits AAA offers, or even if you just change your mind and choose to cancel, we’ll refund 100% of your money – even on the last day of your 365-day membership, and regardless of how many of our services you’ve used.

We want you to have the best Emergency Roadside Assistance available and save hundreds of dollars using AAA’s shopping and travel discounts with ABSOLUTELY NO RISK.

Dear New Carolina Member,

I’m excited to offer you a full-privilege membership for half-price, offer a second membership at half-

price, waive your enrollment fee, and add an extra month. Yet this does not compare to the satisfaction I

get to see the peace of mind, savings, and other benefits our members receive year after year.

As a fellow Carolinian, I’m committed to delivering you and your family the best roadside, car care,

insurance, and travel services available. If you’re not thrilled with our services and all the discounts you

receive, we will refund 100% of your membership fee anytime within your first year.

Your membership card becomes active the second you mail the enclosed Membership Activation Form. Be

sure to activate it before midnight, January 31, 2011.

Welcome to America’s #1 roadside service, discount, and travel club. You are now in great company with

52 million other AAA members. David E. Parsons, President

11AHH1LN

11AHH1LN.indd 1

11/16/2010 9:21:35 PM

Page 22: Portfolio
Page 23: Portfolio

PROMOTIONAL PRODUCTS

Page 24: Portfolio

(804) 746-1235 [email protected]

“I’m a Mechanicsville Local”Jar opener

Chip clip front

Can koozie

Cork coaster

Sticker

“I’m a Mechanicsville Local”MechLocal.com

“I’m a Mechanicsville Local”

Page 25: Portfolio

Fan front Fan back

Water bottle label

StopS at every home in town

Or reach us at (804) [email protected]

www.mechlocal.com

Become a Fan of The Mechanicsville Local on Facebook:http://www.facebook.com/mechlocal

Shoot the breeze with us on Twitter: http://twitter.com/mLeditor

“I’m a Mechanicsville Local”

This breeze is

made possible by:

(804) [email protected]

Page 26: Portfolio
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MARKETING COLLATERAL

Page 28: Portfolio

Classified Rate CardDeveloped a rate card format consolidating existing rate cards and cheat sheets for multiple products into a single, easy-to-read sheet.

Page 29: Portfolio

Products publish weekly • RSN-012411 • Rates Effective 10/01/10

CLASSIFIEDS Richmond Suburban NewsA M e d i A G e n e r A l Co M pA n y

DEADLINE:

5 p.m. FridayMechanicsville LocalMidlothian ExchangePowhatan Today

5 p.m. MondayGoochland Gazette

Cindy Grant(804) 746-1235 x16 [email protected]

Michelle Wall(804) 746-1235 x10 [email protected]

Office: 6400 Mechanicsville TpkeMechanicsville, VA 23111

Mail: P.O. Box 1118Mechanicsville, VA 23111

(877) 888-0049 Toll Free (804) 746-1235 Office (804) 730-0476 Fax

www.mechlocal.com

CONtACt US:

Classified Liner Samples

1.00"(8 lines)

.75"(6 lines)

Classified Display Advertising DimensionsColumn Width:1 column: 2.38 inches2 columns: 4.88 inches3 columns: 7.38 inches4 columns: 9.88 inches

Max ad depth:Goochland: 9.5 inches Mechanicsville: 9.5 inchesMidlothian: 20.75 inchesPowhatan: 20.75 inches

GoochlandGazette

Published Thursdays

Mechanicsville Local

Published Wednesdays

Midlothian Exchange

Published Thursdays

Powhatan today

Published Wednesdays

LINErSClassified Liner rate (3/4 inch minimum) First 3/4" Add'l 1/4" First 3/4" Add'l 1/4" First 3/4" Add'l 1/4" First 3/4" Add'l 1/4"

Open $15.00 $5.00 $20.00 $5.00 $20.00 $5.00 $15.00 $5.00 4-8 days $13.50 $4.50 $18.00 $4.50 $18.00 $4.50 $13.50 $4.50 9+ days $12.75 $4.25 $17.00 $4.25 $17.00 $4.25 $12.75 $4.25

Legal Liner rate (per line) $6.25 $14.00 — $6.25

Digital Options (per ad, per 7 days)

Mobile $5.00 $5.00 $5.00 $5.00

Church Directory Up to 1/2 inch $5.50 $5.50 — — Over 1/2 inch $11.00 $11.00 — — Per square — — — $5.00

Service Directory First 1/2" Add'l 1/4" First 1/2" Add'l 1/4"

Open $10.00 $5.00 $15.00 $5.00 — — — — 4-8 days $9.00 $4.50 $13.50 $4.50 — — — — 9+ days $8.50 $4.25 $12.75 $4.25 — — — —

DISPLAYClassified Display rate (per column inch)

Open $20.50 $42.00 $22.00 $11.00 8-12 days $19.45 $39.90 $20.90 $10.45 13-25 days $17.45 $35.70 $18.70 $9.35 26-51 days $16.40 $33.60 $17.60 $8.80 52+ day $15.38 $31.50 $16.50 $8.25 Add color $9.45 $10.00 $9.45 $5.00

Signed contract required for multiple insert discounts to apply - discounts apply to ads run in any RSN product.

Legal Display rate (2 inch minimum)

Per inch per day $13.00 $25.00 — $18.00 Additional 1/4 inch $3.25 $6.25 — $4.50

Better

Good

Best

PAULIE'S PET PARLOR & PET SITTING SERVICESWe have every product & offer every service for your pet's needs & wants. Currently accepting new pets for our pet daycare. We are also offering Pet Obedience Classes starting next month. For more information, please call XXX-XXXX.

2007 Honda Accord Sedan, LX, 35K miles (Mostly Highway Miles), Automatic, Sunroof, Electric seats, windows, doors & locks. Leather heated seats. Gray on gray. One Owner. All paperwork. Garage Kept. Paid $23,000, Asking $14,000 or will take trade for a pickup truck of equal or of more value. Serious inquiries only, please call XXX-XXXX after 5pm M-F or anytime Saturday & Sunday.

Page 30: Portfolio

Preprint Rate CardsDeveloped a rate card with a consistent look consolidating existing preprint rate cards based on printing location.

Page 31: Portfolio

PREPRINTS

• Your preprint should not be larger than 12 1/2 inches wide and 11 inches long (long width is folded edge).

• Minimum size is 7 1/2 inches by 9 1/4 inches.

• For smaller sizes, consult your newspaper representative.

• Single sheet preprints should be on no less than 70 lb. stock paper.

• Four-page preprints or less and on less than 70 lb. stock paper need to be quarter-folded.

• Preprints larger than 12 1/2 inches by 11 inches need to be quarter-folded.

• Preprints more than four pages and no larger than 12 1/2 inches by 11 inches do not need to be quarter-folded.

• Other sizes quoted upon request.

• Inserts larger than 10.5” x 12” must be folded to conform to folded newspaper size. (Maximum folded size is 7” x 11”).

• The advertiser is responsible for folding of inserts.

• Inserts must be folded to conform to postal regulations.

Size Requirements

Improperly packed inserts can cause misses or multiples. We offer these important guidelines:

• Stack inserts on non-returnable 4-way wooden pallets designed for use with forklift trucks.

• Pallet size should be 40 x 48 inches with two runners six inches off the floor.

• Add a protective cover to the bottom of pallet to protect inserts from green lumber and another on top to protect from the weather.

• Do not double stack pallets.

• Skids must be tagged with insert name, date of insertion, and quantity.

• Small quantities can be delivered in boxes identified on the outside with insert name, quantity in each box, publication name to be inserted in and insert date.

Packaging Your Inserts

Delivery Address

Powhatan TodayC/O Culpeper Star Exp.122 W. Spencer St.Culpeper, VA 22701

Call for unloading instruction and directions: (540) 825-0771

Preprints must be received no more than 14 days prior to insertion date and no later than 7 days prior to insertion date.

Reservations & Deadlines

Monday-Friday: 8:00 a.m. to 3:30 p.m.

Delivery Hours

Powhatan Today is published weekly on Wednesday | Cumberland Today is published monthly on Wednesday • RSN-071411 • Rates Effective 10/01/10

Pre-Printed Insert Rates(Based on cost per thousand)

Size (Tab) (Broadsheet) OpenSingle Sheet (up to 12.5" x 11") ............$39 4 pages .......... Single Sheet ..............$54 8 pages ..............4 pages .................$5812 pages ..............6 pages .................$6016 pages ..............8 pages .................$6220 pages .............10 pages ................$6524 pages .............12 pages ................$6728 pages .............14 pages ................$7032 pages .............16 pages ................$7336 pages .............18 pages ................$7540 pages .............20 pages ................$79

National Rates for Pre-Prints:Multiply above rates by a factor of 1.1765

Preprint Contract RatesFrequency Discount off 1X rate8X ....................................................... 5%13X ................................................... 10%26X ................................................... 20%52X ................................................... 30%

Richmond Suburban NewsA M e d i A G e n e r A l Co M pA n y

CONTACT US:Office:3229 Anderson Hwy, Ste. 200, Powhatan, VA 23139

Mail:P.O. Box 10, Powhatan, VA 23139

Office (804) 598-4305 or (877) 888-0449 Toll Free (804) 598-7757 Fax

www.powhatantoday.com www.cumberlandtoday.com

Spencer St.

522

522

29

15 29 15

15

29

522

29

29 522

3

3 PREPRINTS

• Your preprint should not be larger than 12 1/2 inches wide and 11 inches long (long width is folded edge).

• Minimum size is 7 1/2 inches by 9 1/4 inches.

• For smaller sizes, consult your newspaper representative.

• Single sheet preprints should be on no less than 70 lb. stock paper.

• Four-page preprints or less and on less than 70 lb. stock paper need to be quarter-folded.

• Preprints larger than 12 1/2 inches by 11 inches need to be quarter-folded.

• Preprints more than four pages and no larger than 12 1/2 inches by 11 inches do not need to be quarter-folded.

• Other sizes quoted upon request.

• Inserts larger than 10.5” x 12” must be folded to conform to folded newspaper size. (Maximum folded size is 7” x 11”).

• The advertiser is responsible for folding of inserts.

• Inserts must be folded to conform to postal regulations.

Size Requirements

Improperly packed inserts can cause misses or multiples. We offer these important guidelines:

• Stack inserts on non-returnable 4-way wooden pallets designed for use with forklift trucks.

• Pallet size should be 40 x 48 inches with two runners six inches off the floor.

• Add a protective cover to the bottom of pallet to protect inserts from green lumber and another on top to protect from the weather.

• Do not double stack pallets.

• Skids must be tagged with insert name, date of insertion, and quantity.

• Small quantities can be delivered in boxes identified on the outside with insert name, quantity in each box, publication name to be inserted in and insert date.

Packaging Your Inserts

Delivery Address

Richmond Newspapers, Inc.8460 Times-Dispatch Blvd.Mechanicsville, VA 23116Attention: John Thurston or Malcolm Hart

Call for unloading instruction and directions: (804) 559-8272 or (804) 559-8211

Preprints must be received no more than 14 days prior to insertion date and no later than 7 days prior to insertion date.

Reservations & Deadlines

Monday-Friday: 8:00 a.m. to 3:30 p.m.

Delivery Hours

The Mechanicsville Local is published weekly on Wednesday | The Goochland Gazette is published weekly on Thursday • RSN-071311 • Rates Effective 10/01/10

95

95

295

295

295

95

64

64

95195

301

301

Times-Dispatch Blvd.Chamberla

yne R

d.

Pre-Printed Insert Rates(Based on cost per thousand)

Size (Tab) Open ZonedSingle Sheet $ 47.00 $ 52.00 2 pages $ 59.00 $ 64.00 4 pages $ 62.00 $ 67.00 6 pages $ 69.00 $ 74.00 8 pages $ 74.00 $ 79.0010 pages $ 80.00 $ 85.0012 pages $ 85.50 $ 90.0014 pages $ 92.00 $ 97.0016 pages $ 97.00 $102.0018 pages $103.00 $108.0020 pages $110.00 $115.0024 pages $120.00 $125.00

Preprint Contract RatesFrequency Discount off 1X rate8X ....................................................... 5%13X ................................................... 10%26X ................................................... 20%52X ................................................... 30%

Richmond Suburban NewsA M e d i A G e n e r A l Co M pA n y

Contact Us:Office:6400 Mechanicsville Tpke, Mechanicsville, VA 23111Mail:P.O. Box 1118, Mechanicsville, VA 23111

Office (804) 746-1235 or Toll Free (877) 888-0049 (804) 730-0476 Fax

www.mechlocal.com www.goochlandgazette.com

Page 32: Portfolio

ROP Rate CardsDeveloped a consistent rate card format with organized information which combined existing sales materials into a single card for each print product.

Page 33: Portfolio

ContaCt Us:Mechanicsville Localoffice:6400 Mechanicsville TpkeMechanicsville, VA 23111

Mail:P.O. Box 1118, Mechanicsville, VA 23111

(877) 888-0049 Toll Free (804) 746-1235 Office (804) 730-0476 Fax

www.mechlocal.com

FYI: How to Calculate Display ad Rates

____# of columns X ____# of vertical inches X ____rate per inch = ____ ____ total ad price.

DEaDLInE: 3 p.m. thursdayAll ad materials due by 3 p.m. Thursday for the following week's publication.

Display advertising Ratesper column inch

General Rate (Commissionable) . . . . . . .$30.00Display Open Rate* . . . . . . . . . . . . . $27.30Color Charge . . . . . . . . . . . . . . . . . +$10.00Guaranteed Position . . . . +15% of ad cost* Non-Commissionable

Contract Discountsper column inch

Frequency Discount B&W Color8X . . . . . . . . . . . . . . . .5% ....$25.94 ...$35.4413X . . . . . . . . . . . . . .10% ....$24.57 ...$33.5726X . . . . . . . . . . . . . .20% ....$21.84 ...$29.8452X . . . . . . . . . . . . . .30% .... $19.11 ...$26.11

Business & Professional Directory Rates

per week

1X . . . . . . . . . . . . . . . . . . . . . . . . . .$80.008X . . . . . . . . . . . . . . . . . . . . . . . . . . $75.0013X. . . . . . . . . . . . . . . . . . . . . . . . . . $70.0026X . . . . . . . . . . . . . . . . . . . . . . . . .$65.0052X . . . . . . . . . . . . . . . . . . . . . . . . .$60.00Spot Color . . . . . . . . . . . . . . . . . . . . . FREE

Prices are subject to change due to contracts as well as the placing of an ad in other Richmond Suburban Newspapers. Other sizes are available.

Display Advertising Dimensions1 column: 1.56"2 columns: 3.22"3 columns: 4.89"4 columns: 6.56"5 columns: 8.22"6 columns: 9.89"

Double truck: 20.89"

Max ad depth: 9.5"

To place your ad call:

(804) 746-1235or email:

[email protected]

Classified RatesFor rates call: . . . . . . . (804) 746-1235 x 3or email: [email protected]

online advertisingper 10,000 impressions

Top Shared Leader Board . . . . . . . .$9.00Bottom Shared Leader Board . . . . .$5.00Large Square Rectangle . . . . . . . . . . $7.00

per month

Sponsor Ad . . . . . . . . . . . . . . . . . . . . $250

PreprintsYes, we can distribute your preprinted inserts to over 27,500 Mechanicsville area households weekly. Ask for more details.

stoPs at EvERY HoME In town

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dolorti sissit, con-sequisi.

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cilis nit verat. Idui bla ad do consenim zzriusc inisi.

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DELIVER TO:Postal Patron

Mechanicsville,VA 23111

PRSRT. STANDARDU.S. POSTAGE PAIDMechanicsville, VA

Permit No.141

Vol. 27, No. 32 | Richmond Surburban Newspapers | December 8, 2010STOPS AT EVERY HOME IN TOWN

Retailers would have us believe that the Christmas season should start as early as Halloween, but for many Mechanicsville locals, Christmas hasn’t fully arrived until

it’s time for the annual Christmas parade. Begun by John Clodfelter in 1985, the parade has since been taken over by the Rotary and Ruritan clubs and has become a Mechanicsville tradition.

Beginning at 3 p.m. last Sunday, this year’s parade had an

impressive turnout, both in units participating in the parade and in spectators, with people coming out as early as 1:30 to stake claim to their spots along the parade route. Despite the chill, there was an air of cheerful preparation in the hour leading up to the event,

snippets of carols floating through the air as high school marching bands ran through last-minute rehearsals and the occasional elf zoomed past on roller blades. One little girl, bundled tight against the cold, shot out of her seat when the

Chill in the air can’t stop parade’s warm feelingBy Forrest Gladstone

For Th e Mechanicsville Local

In December 1985, John Clodfelter and his wife, Gloria, organized a Christmas cele-bration at the windmill bank. They enlisted local scout troops and students from Lee Davis High School to help with preparations and music and decorated with old-fashioned crafts like seed-dipped pine-cones. And at the center of the festivities, John Clodfelter sat as Santa Claus, inviting chil-dren up onto his knee and encouraging them to tell him their Christmas wishes.

“We just felt that there should be a time of year, at least one, when we could do something good,” Clodfelter said. “It had a great turnout, and pretty soon people began asking if we were going to do it again the next year.”

By the time Christmas rolled around again, interest in the event had grown to such an extent that Clodfelter restruc-tured it into a community parade. The Mechanicsville Christmas Parade had 32 units its first year and has grown

steadily since. Clodfelter orga-nized it for nearly 20 years and served as Santa Claus until 2009. It is for him, and always has been, a labor of love.

“It’s for the kids, really. That’s why I tell people, when I’m being Santa, I need as much time with the children as they need to give me. Because you never know what they are bringing with them.”

John and Gloria’s son, Kenneth Clodfelter, was one of the U.S. sailors killed in the 2000 terrorist bombing of the USS Cole, and Clodfelter commented that after his son’s death many people wondered if he would stop his work as parade organizer and Santa Claus. Clodfelter shook his head at the thought.

“I couldn’t think of a better reason to continue. Kenneth helped me make the first parade a success. I couldn’t stop doing it.”

Though the parade finally got too big for Clodfelter to organize on his own, he con-tinues to serve as Santa for the Mechanicsville commu-nity, this year playing the role for Cracker Barrel and a local Cub Scout troop as well as for the children of soldiers sta-tioned aboard the USS Cole. He noted that though anyone

see CLODFELTER, pg. 4

Parade founder is still Santa at heartJohn Clodfelter: After 20+ years, still ho-ho-hoing

By Forrest GladstoneFor Th e Mechanicsville Local

see PARADE, pg. 4

A brrrreautiful sight

Photo courtesy of Patrick Dobbs

Children wave as their fl oat goes by at the 2010 Mechanicsville Christmas Parade.

Are you a non-profit organization? Ask how you can receive a 15% discounted rate.

Rates Effective 10/01/10ML-012411

Richmond Suburban Newspapers - A Media General Company

Publishes Weekly on Wednesday • Circulation: 27,500 (CAC Audited)

oPEn RatE saMPLE sIZEs

*Other sizes and discounted rates are available

Full Page (9.89" x 9.5") B&W......$1,556.10 Color......$2,126.10 6 columns x 9.5"

2/3 Page (6.56" x 9.5") B&W......$1,037.40 Color......$1,417.40 4 columns x 9.5"

1/2 Page v (4.89" x 9.5") B&W......$778.05 Color......$1,063.05 3 columns x 9.5"

1/2 Page H (9.89" x 4.5") B&W......$737.10 Color......$1,007.10 6 columns x 4.5"

1/3 Page (4.89" x 6.25") B&W......$511.88 Color......$699.38 3 columns x 6.25"

1/4 Page (4.89" x 4.5") B&W......$369.55 Color......$503.55 3 columns x 4.5"

1/6 Page (4.89" x 3.00") B&W......$245.70 Color......$355.70 3 columns x 3.00"

1/9 Page (3.22" x 3.00") B&W......$163.80 Color......$223.80 2 columns x 3.00"

SERVING THE COMMUNITIES OF CHESTERFIELD COUNTY

PUBLISHED EVERY THURSDAY || ONLINE EVERY DAY

OPEN RATE SAMPLE SIZES

*Other sizes available

Full Page (9.89" x 20.75")

B&W......$2,490.00Color......$3,666.526 columns x 20.75"

1/2 Page V (4.89" x 20.75")

B&W......$1,245.00Color......$1,833.263 columns x 20.75"

1/2 Page H (9.89" x 10.25")

B&W......$1,230.00Color......$1,811.176 columns x 10.25"

1/3 Page (4.89" x 13.60")

B&W......$810.00Color......$1,192.733 columns x 13.50"

1/4 Page (4.89" x 10.25")

B&W......$615.00Color......$905.593 columns x 10.25"

1/6 Page (4.89" x 6.75")

B&W......$405.00Color......$596.363 columns x 6.75"

1/9 Page (3.22" x 6.75")

B&W......$270.00Color......$397.582 columns x 6.75"

1/15 Page (3.22" x 4.00")

B&W......$160.00Color......$235.602 columns x 4.00"

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laorem in velenis aut nim vulla at. Ut iriuscing elesendio commy nisciduis nosto et irit do-lorem augue dolore ex el inisciduis et, consequ atuero-strud tie ting eugue tet, vel dolore feui te dolortis aliquisci-lis nit verat. Idui bla ad do consenim zzriusc inisi.

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sequam, consed dolent nonsed etue tetue te tisci eugiame tueriur erilit nullaorperos doloreros aut luptatis at, core dipiscidunt lutpat. Ing enisi blamet laorper sum vel dio odit at nonse esto conse delesed molo-bortie tem nim iureet, veliquations num inibh et, senissit ad mod do odolortin eu facilisit dolendignis num quisisit lore veliquatum dit velestrud mod eriliquam, commy nostisl delesed et, volor iuscillamet autpat wisit nos nonsed magna alit, velessenim iure vel il ullamet lore tis nostie dolorem zzrit at laoreetuerit lore mincipisi te del ulputat vullan hent wismodo lestis dolobore eugiam ilit la commolore do commy nonsequipisl eratin heniam vel dunt velisi bla faciliqui bla faccum in eui et ut nullutpat.

Odolortin exeros nonsequat, quamet dolobor iniat, conum ea core volor acidui bla facipiscidui tem vel iliquipsum zz-rilit ilismod diametue molorem dolessenim autpat adipit, conum inibh eriurer ipisiscin velenim quat alit lore dignim velit ent ad exercipisi.

Quat. Agnisi ero odit endre tie tate do con vel iniamco mmol-oreet nulput lorem delestrud ting eraesto cons ea feugiam er ad modiamc onsectem zzrit, quis alit, sed tat lamet wisciduisi.

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do endreet wisciduisi eugiat, commy nostrud mincin ut amet ac-cumsan heniscipit am non hent at, velit vel utat. Duipism oloreet lamet alisi et praestrud ex eugait incilla ndipit lum aliquat, quipit doluptat. Ectet, si tat augait inciduis atue do dionsed eros alit etue tatio dolore mincipit, quamet ver sequip ex ero duisi.

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CONTACT US:Midlothian ExchangeOffi ce:13702 Village Mill Drive, Suite 203Midlothian, VA 23114

Mail:P.O. Box 420, Midlothian, VA 23113

(877) 888-0049 Toll Free(804) 379-6451 Offi ce(804) 379-6215 Fax

www.midlothianexchange.com

TIP: How to Calculate Display Ad Rates

____# of columns X ____# of vertical inches X ____rate per inch = ____ ____ total ad price

DEADLINE: 3 p.m. ThursdayAll ad materials due by 3 p.m. Thursday for the following week's publication.

3 p.m. Thursday

Display Advertising Ratesper column inch

Open Rate . . . . . . . . . . . . . . . . . . . .$20.00Color Charge . . . . . . . . . . . . . . . . . . +$9.45

Contract Discountsper column inch

Frequency Discount B&W Color8X . . . . . . . . . . . . . . . .5% . . . .$19.00 . . . .$27.9813X . . . . . . . . . . . . . .10% . . . .$18.00 . . . $26.5126X . . . . . . . . . . . . . .20% . . . .$16.00 . . . $23.5652X . . . . . . . . . . . . . .30% . . . .$14.00 . . . $20.61

Guaranteed PositionAdditional 15% of ad cost

Business & Professional Directory Rates

per week

1X . . . . . . . . . . . . . . . . . . . . . . . . . .$55.008X . . . . . . . . . . . . . . . . . . . . . . . . . .$50.0013X. . . . . . . . . . . . . . . . . . . . . . . . . .$45.0026X . . . . . . . . . . . . . . . . . . . . . . . . .$40.0052X . . . . . . . . . . . . . . . . . . . . . . . . .$35.00Spot color . . . . . . . . . . . . . . . . . . . . . FREE

To place your ad call:

(804) 379-6451or email:

[email protected]

Classifi ed RatesFor rates call: . . . . . . . (804) 746-1235 x 3or email: . . . . . . [email protected]

Online Advertisingper 10,000 impressions

Top Shared Leader Board . . . . . . . .$9.00Bottom Shared Leader Board . . . . .$5.00Large Square Rectangle . . . . . . . . . . $7.00

per month

Sponsor Ad . . . . . . . . . . . . . . . . . . . . $250

PreprintsYes, we can distribute your preprinted inserts to over 22,000 Midlothian area households. Ask for more details.

Prices are subject to change due to contracts as well as the placing of an ad in other Richmond Suburban Newspapers. Other sizes are available.

Display Advertising Dimensions1 column: 1.56"2 columns: 3.22"3 columns: 4.89"4 columns: 6.56"5 columns: 8.22"6 columns: 9.89"

Double truck: 20.89"

Max ad depth: 20.75"

Are you a non-profi t organization? Ask how you can receive a 15% discounted rate.

Rates Effective 10/01/10ME-011411

Richmond Suburban Newspapers - A Media General Company

Published Weekly • Circulation: 22,000+

OPEN RATE SAMPLE SIZES

*Other sizes and discounted rates are available

Full Page (9.89" x 9.5") B&W......$701.10 Color......$1,239.75 6 columns x 9.5"

2/3 Page (6.56" x 9.5") B&W......$467.40 Color......$826.50 4 columns x 9.5"

1/2 Page V (4.89" x 9.5") B&W......$350.55 Color......$619.88 3 columns x 9.5"

1/2 Page H (9.89" x 4.5") B&W......$332.10 Color......$587.25 6 columns x 4.5"

1/3 Page (4.89" x 6.25") B&W......$230.63 Color......$407.81 3 columns x 6.25"

1/4 Page (4.89" x 4.5") B&W......$166.05 Color......$293.63 3 columns x 4.5"

1/6 Page (4.89" x 3.00") B&W......$110.70 Color......$195.75 3 columns x 3.00"

1/9 Page (3.22" x 3.00") B&W......$73.80 Color......$130.50 2 columns x 3.00"

CONTACT US:Goochland GazetteEmail:[email protected]

Mail:P.O. Box 1118, Mechanicsville, VA 23111

(877) 888-0449 Toll Free (804) 746-1235 Office(804) 730-0476 Fax

www.goochlandgazette.com

TIP: How to Calculate Display Ad Rates

____# of columns X ____# of vertical inches X ____rate per inch = ____ ____ total ad price.

DEADLINE: 3 p.m. ThursdayAll ad materials due by 3 p.m. Thursday for the following week's publication.

Display Advertising Ratesper column inch

Display Open Rate* . . . . . . . . . . . . . $12.30Color Charge . . . . . . . . . . . . . . . . . . +$9.45Guaranteed Position . . . . +15% of ad cost* Non-Commissionable

Contract Discountsper column inch

Frequency Discount B&W Color8X . . . . . . . . . . . . . . . .5% ....$11.69 ...$20.6613X . . . . . . . . . . . . . .10% ... $ 11.07 ...$19.5826X . . . . . . . . . . . . . .20% .....$ 9.84 ...$17.4052X . . . . . . . . . . . . . .30% .....$ 8.61 ...$15.23

Business & Professional Directory Rates

per week

1X . . . . . . . . . . . . . . . . . . . . . . . . . .$50.008X . . . . . . . . . . . . . . . . . . . . . . . . . .$45.0013X. . . . . . . . . . . . . . . . . . . . . . . . . .$40.0026X . . . . . . . . . . . . . . . . . . . . . . . . .$35.0052X . . . . . . . . . . . . . . . . . . . . . . . . .$30.00Spot Color . . . . . . . . . . . . . . . . . . . . . FREE

Prices are subject to change due to contracts as well as the placing of an ad in other Richmond Suburban Newspapers. Other sizes are available.

Display Advertising Dimensions1 column: 1.56"2 columns: 3.22"3 columns: 4.89"4 columns: 6.56"5 columns: 8.22"6 columns: 9.89"

Double truck: 20.89"

Max ad depth: 9.5"

To place your ad call:

(804) 746-1235or email:

[email protected]

Classified RatesFor rates call: . . . . . . . (804) 746-1235 x 3or email: [email protected]

Online Advertisingper 10,000 impressions

Top Shared Leader Board . . . . . . . .$9.00Bottom Shared Leader Board . . . . .$5.00Large Square Rectangle . . . . . . . . . . $7.00

per month

Sponsor Ad . . . . . . . . . . . . . . . . . . . . $250

PreprintsYes, we can distribute your preprinted inserts to over 8,500 Goochland area households weekly. Ask for more details.

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cilis nit verat. Idui bla ad do consenim zzriusc inisi.

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NAACP honors two at annual banquet> page 2

INSIDE

Volume 56, Number 38 • September 23, 2010

westT H E L O C A L

S E R V I N G E A S T E R N G O O C H L A N D A N D W E S T E R N H E N R I C O

Henrico celebrates Glen Allen Day

INDEX Health News 5Calendar 2Classifi eds 14-15 County 3News 2

Letters 6Education 3Opinion 6Sports 9-10TV Listings 11-13

Runners make strides at Collegiate Invitational > page 9

SPORTS

Field Day of the past breaks attendance records

Photo by Ken Odor

Dennis Gammon and Louise Holland cut lumber into two-inch sections so that Thomas Cozart can turn them into broom handles at last weekend’s Field Day of the Past. It was the 19th year for the Rockville event. Field Day organizer Melinda Gammon said attendance broke all previous records, exceeding the 34,000 who attended last year, although a fi nal count was not yet in at presstime.

The Goochland Sheriff’s Office is ask-ing for help in determining what led to the death of Billy Lee Maxwell III, 17, who was found in the middle of Broad Street Road just east of Maidens Road early Saturday morning.

Goochland Sheriff’s Office spokesman Chad Hatton declined Monday to call the incident a case of hit and run.

“It’s too early in the investigation,” said Hatton. “We are trying to find out exactly

what happened.”Hatton said it does appear a vehicle was

involved. Unresponsive but still breathing, Maxwell

was found “in the middle of Broad Street,” according to Hatton. He died around 3:30 a.m. at the scene. His body has been taken to the Richmond Medical Examiner’s office where toxicology tests will be performed.

Authorities said there was no one at the scene when the incident was reported or when authorities arrived.

Investigators want to hear from persons who may have seen anything in the area

of Broad Street Road between Oilville and Maidens Roads from 1:30 a.m. to 3 a.m. Saturday morning.

Hatton said the Sheriff’s Office is work-ing closely with Virginia State Police and reminded the public that any information is wanted.

“We are looking to talk to anyone,” he said. “They can always call Crime Stoppers anonymously,” said Hatton.

Anyone with information can contact the Goochland Sheriff’s Office at 804-556-5349 or Metro Richmond Crime Stoppers at 804-780-1000.

Goochland teen’s death still under investigation

Goochland County schools will benefit from a newly passed federal program to the tune of more than a quarter of a mil-lion dollars, said superintendent Linda Underwood at last week’s school board meeting.

“We expected to get maybe $60,000,” said Underwood. The money comes from the Education Jobs Fund Act, passed by Congress in August.

“Much to our surprise, we got $260,000,” Underwood told board members. Nationally the legislation provided $10 billion for education jobs.

Underwood said Goochland will use half the money this year and save half for next year.

Five jobs will be funded with this money, said Underwood: one middle school teacher, three classroom assistants (one for each elementary school) and a classroom assistant at Goochland High School.

Earlier in the meeting Underwood produced a sum-mary of positions reduced in the current budget.

All told 18 positions were reduced in the current budget: nine teaching or instructional support positions, three instruc-tional assistant jobs, one clerical

position at the high school and one at the middle school and three central office positions.

In addition, the new budget reduced hours for contract clean-ers and instituted four furlough days, said Underwood.

The board also discussed plans for an all-day retreat in the first half of October to begin discussion of a revision of the school board’s comprehensive plan. A date for the retreat, which will be held locally, has not yet been set.

One topic of contention was a request for approval for a Spring Break trip by the Goochland High School baseball team to Disney World. Although no school funds are being requested, board member Raymond Miller balked at approving the trip.

“I would prefer this request be included in the September 28 presentation,” said Miller, referring to the scheduled pre-sentation of by GHS and GMS will present the board with a proposed budget for the athletic department.

In other news, Underwood announced that two empty posi-tions in central office have now been filled.

Shannon Lacy has been named Testing Coordinator and

New federal money means more school jobs

see Federal > page 3

By Ken [email protected]

By Ken [email protected]

Are you a non-profit organization? Ask how you can receive a 15% discounted rate.

Rates Effective 10/01/10GG-012411

Richmond Suburban Newspapers - A Media General Company

Publishes Weekly on Thursday • Circulation: 8,500+ (CAC Audited)

Powhatan, Virginia

Rates Effective 10/01/10PT-012411

Publishes Weekly on Wednesday: Circulation – 3,700+Mass Mailed Once Monthly on Wednesday: Circulation – 11,500

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ContaCt Us:Powhatan todayoffice:3229 Anderson Hwy, Ste. 200Powhatan, VA 23139

Mail:P.O. Box 10, Powhatan, VA 23139

(877) 888-0449 Toll Free(804) 598-4305 Office(804) 598-7757 Fax

www.powhatantoday.com

tIP: How to Calculate Display ad Rates

____# of columns X ____# of vertical inches X ____rate per inch = ____ ____ total ad price.

DEaDLInE: 3 p.m. thursdayAll ad materials due by 3 p.m. Thursday for the following week's publication.

Display advertising Ratesper column inch

Open Rate . . . . . . . . . . . . . . . . . . . . . $8.75Mass Mailer Rate . . . . . . . . . . . . . . $11.00Color Charge . . . . . . . . . . . . . . . . . . +$5.00

Contract Discountsper column inch

Frequency Discount B&W Color8X . . . . . . . . . . . . . . . .5% .....$8.31 ...$13.0613X . . . . . . . . . . . . . .10% ..... $7.88 ... $12.3826X . . . . . . . . . . . . . .20% ..... $7.00 ... $11.0052X . . . . . . . . . . . . . .30% ..... $6.13 .....$9.63

Guaranteed PositionAdditional 15% of ad cost

Bulletin Board Ratesper week

1X . . . . . . . . . . . . . . . . . . . . . . . . . . $25.0013X. . . . . . . . . . . . . . . . . . . . . . . . . .$20.0026X . . . . . . . . . . . . . . . . . . . . . . . . . $18.0052X . . . . . . . . . . . . . . . . . . . . . . . . . $15.00

Church Directory Ratesper week

1 space . . . . . . . . . . . . . . . . . . . . . . .$5.00

To place your ad call:

(804) 598-4305or email:

[email protected]

Classified RatesFor rates call: . . . . . . . (804) 746-1235 x 3or email: [email protected]

online advertisingper 10,000 impressions

Top Shared Leader Board . . . . . . . .$9.00Bottom Shared Leader Board . . . . .$5.00Large Square Rectangle . . . . . . . . . . $7.00

per month

Sponsor Ad . . . . . . . . . . . . . . . . . . . . $250

PreprintsYes, we can distribute your preprinted inserts to up to 11,500 Powhatan area households. Ask for more details.

Richmond Suburban Newspapers - A Media General Company

REaCH MoRE: Powhatan today Mass MailerAsk your sales representative how you can reach all households in Powhatan.

Prices are subject to change due to contracts as well as the placing of an ad in other Richmond Suburban Newspapers. Other sizes are available.

Display Advertising Dimensions1 column: 1.56"2 columns: 3.22"3 columns: 4.89"4 columns: 6.56"5 columns: 8.22"6 columns: 9.89"

Double truck: 20.89"

Max ad depth: 20.75"

Are you a non-profit organization? Ask how you can receive a 15% discounted rate.

oPEn RatE saMPLE sIZEs

*Other sizes and discounted rates are available

Full Page (9.89" x 20.75") B&W......$1,089.38 Color......$1,711.88 6 columns x 20.75"

1/2 Page V (4.89" x 20.75") B&W......$544.69 Color......$855.94 3 columns x 20.75"

1/2 Page H (9.89" x 10.25") B&W......$538.13 Color......$845.63 6 columns x 10.25"

1/3 Page (4.89" x 13.50") B&W......$354.375 Color......$556.88 3 columns x 13.50"

1/4 Page (4.89" x 10.25") B&W......$269.06 Color......$422.81 3 columns x 10.25"

1/6 Page (4.89" x 6.75") B&W......$177.19 Color......$278.44 3 columns x 6.75"

1/9 Page (3.22" x 6.75") B&W......$118.13 Color......$185.63 2 columns x 6.75"

1/15 Page (3.22" x 4.00") B&W......$70.00 Color......$110.00 2 columns x 4.00"

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WEB DESIGN

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Daily Deals webpageThe concept behind this webpage was to use Twitter as a medium to give advertisers, grouped by business category, the ability to update their advertising message at any given time while tapping into the Richmond Suburban Newspaper’s website audience.The sales initiative failed to gain traction in our rural markets and was eventually shuttered in favor of a corporate instituted Daily Deals program.

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County navigation mapCounty highlights on mouseover, on click redirects to corresponding Daily Deals page for the newspaper product in that county.

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Landing page designsThis assignment required me to convert print materials into online landing pages with a design consistent to existing pages

Source for artistic direction

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SHIRT DESIGN

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Jim: Under New ManagementThese t-shirt designs were created in honor of a friend who was getting married.

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UNDERNEWMANAGEMENT

Jim07.11.09

Un

der

new

man

ag

em

en

t

Undernewmanagement

Jim JimUnder

newmanagement

Jim07.11.09

07.11.09

07.11.09

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Jeff’s ChallengeLogo was designed for a 5k run/walk and 9-hole golf competition in honor of a friend of the client who passed away of cancer.

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PortfolioBrian French, designer


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