Robyn Makinson Graphic Design: Packaging & Promotion +44 (0) 797 104 6190 [email protected]Brief: Create a range of packaging for a new Marks & Spencer picnic, the theme of which could be my choice. Info: Logo and Branding, ‘Film & Feast; An Offer You Can’t Refuse’. Packaging across a range of materials: glass, plastic, paper etc. Response: A ‘Film Night’ themed range of packaging inspired by previously successful M&S ‘Dine in for £10’ campaign. Quotes used from iconic films such as ‘Casablanca’ and ‘The Godfather’ to attract customer and establish a film connection. Range includes both food and drink items, of which subcategories such as mains, deserts, alcoholic and soft beverages and side dishes have been established. PDF Portfolio University Project: Nov. 2011 YCN: M&S Picnic Packaging
Brief: Create a range of packaging for a new Marks & Spencer picnic, the theme of which could be my choice.
Info: Logo and Branding, ‘Film & Feast; An Offer You Can’t Refuse’. Packaging across a range of materials: glass, plastic, paper etc.
Response: A ‘Film Night’ themed range of packaging inspired by previously successful M&S ‘Dine in for £10’ campaign. Quotes used from iconic films such as ‘Casablanca’ and ‘The Godfather’ to attract customer and establish a film connection. Range includes both food and drink items, of which subcategories such as mains, deserts, alcoholic and soft beverages and side dishes have been established.
PDF Portfolio University Project: Nov. 2011 YCN: M&S Picnic Packaging
Brief: Kidrobot and Oxfam have teamed up to create a range of six African inspired Dunny figures, for which I designed the packaging.
Info: Laser cut designs onto 1.5 mm ply wood, individual panels designed then assembled to form the boxes that contain the vinyl figures.
Response: Using traditional African patterns found in textiles I designed six patterns and supporting typefaces that could be applied to a range of wooden packaging. My packaging was created to house six distinctly different Dunny figures, designed by fellow student Meryem Meghraoua. This was all in response to a collaboration between kidrobot and Oxfam, using colourful design to support charities in Africa including; famine, AIDS, drought etc.
PDF Portfolio University Project: Nov. 2011 ‘Afrika’ Packaging; Kidrobot & Oxfam
Brief: A twelve page zine that visually represents eleven of the most noted cult films, from 1958’s ‘Attack of the 50ft Woman’ to 2004’s ‘Napoleon Dynamite’.
Info: Laser cut front and back cover, two colour print, predominantly imaged based, additional A2 poster inspired by 1997’s ‘Romy and MIchele’s High School Reunion’.
Response: Key scenes, quotes and imagery from each chosen film has been used as inspiration for the individual page designs. All illustrations are two colour, plus black, and all pages have been printed onto an off white sugar paper. The front covers are either one of two colours; maroon or navy blue, and where created using a laser cutter combined a simple type based design. Some film designs have been enlarged and printed onto A2 paper for distribution.
PDF Portfolio University Project: Nov. 2011 Cult Film Zine
Brief: Develop a unique promotional idea that celebrates the 20th Anniversary of ‘Sonic the Hedgehog’ under the SEGA label.
Info: Limited Edition package includes sticker set, certificate of authenticity, celebratory poster and the original 16-bit game on a disc compatible with all platforms.
Response: Using my strengths in packaging design I proposed an item of Sonic memorabilia that interprets the iconic ‘loop’ found in the ‘Green Hill Zone’ of the original game. The exterior design is robust enough to contain several limited edition items, all of which come together to bring the vintage game into the modern gaming environment. All visuals where taken straight from the game graphics.
PDF Portfolio University Project: April. 2010 YCN: Sonic 20th Anniversary
Brief: A packaging concept that promotes NBC’s ‘Thursday Night Comedy’ line up in a unique and memorable way.
Info: Four Shows: 30 Rock, The Office, Parks & Recreation and Community. Four meal components: sandwich, crisps, chocolate bar & beverage.
Response: A largely typographic project, inspired by quotes from all four programmes featured in NBC’s Thursday night line up in 2011. Largely humour based with splashes of vibrant colour to emphasise the light hearted nature. Supported by an on-line website design for the customer to order their picnic in preparation for the Thursday comedy night. Exterior package design inspired by classic TV shape and an additional food based typographic poster also supplied.
PDF Portfolio University Project: May. 2011 NBC ‘Thursday Night Comedy’ Picnic
Brief: Design a line of new cosmetic products inspired by previous Body Shop examples and package and promote the items.
Info: Exterior packaging and physical container ideas proposed. Three ranges: Aloe, White Musk and Tea Tree. Traditional print promotional material also considered.
Response: For a brief that required ethical considerations, yet still needed to appeal to the intended ‘high-end’ consumer, I used bold colours and subtle feminine patterns to wrap my range of products. The labels were then added to provide the necessary information to the consumer without disrupting the aesthetic impact. Each range has its own colour scheme and therefore slightly varying label designs, however all are based on an original template.
PDF Portfolio University Project: Nov. 2011 D&AD: The Body Shop
Brief: To celebrate 30 years in film-making, design a box set that houses a collection of Pedro Almodovar’s most ground breaking films.
Info: Five individual DVD sleeves, each holding two films, brought together in one comprehensive package. Additional material includes detailed leaflet and type heavy poster.
Response: I took the back catalogue of iconic Spanish film director; Pedro Almodóvar, and created the ultimate DVD collection. Working with five different actors many consider to be Almodóvar’s ‘muses’,the box set contains ten films, with two films dedicated to each collaboration between director and actor. Within the individual packages are booklets detailing the films within the boxset. Each film has it’s essential info such as cast and synopsis displayed.
PDF Portfolio University Project: Nov. 2011 Pedro Almodovar: DVD Packaging
