Milani

By: Alyssa Milani

Mission Statement

“Milani seeks to be the leading brand of quality lifestyle accessories and wants to create

an atmosphere of welcoming comfort while our customer shops. The company’s heritage is

rooted in producing well made, fashion forward, and practical leather goods for the

everyday life, Milani symbolizes the highest standards of customer service.”

Mission Philosophy

The selling appeal of Milani’s handbags is because we have unique products that are

great for the everyday use. We create products for the everyday person with an everyday

price. We understand what women 35-50 years old want and we provide that for them

with the best customer service possible. Also our products are long lasting and stand up to

the everyday use. We also understand these women don’t have a lot of down time so we

make sure that ordering product online is easy and simple. We also make sure we as a

company can help them find the perfect bag for their lifestyle. We truly believe the

customer is the most important to us and we love to see them satisfied.

Mood Board

A Day in the Life of our Customer

This is a day in the life of Carry; she wakes up on Monday morning at 6:30 A.M. while

her husband wakes up at 7:00 A.M. They live in the suburb called Bloomingdale, IL.

They have been living in a 3 bedroom house for 6 years now. They live a block away from

the towns High School. Carry works at Westfield Middle School which is 10 minutes

away from their house. She has been working here for 4 years now. She has 2 kids, a boy

who is 10 years old and his name is John. She also has a daughter Isabelle who is 7

years old. John loves to play hockey and Isabelle loves ballet, these are the activities they

do after school. Once Carry wakes up she heads downstairs to make breakfast, her

specialty is chocolate chip pancakes. Her husband is now waking up and he wakes the kids

up as well, and they head downstairs to eat breakfast. After they eat breakfast as a

family they head back up stairs and she gets the kids ready for school. The husband then

drives the kids to school while Carry is at home getting ready for work. Then he comes

home to get ready for work himself.

Customer Profile

Cost Sheets

Cost Sheets

Cost Sheets

Unit Distribution Sheet

VENDOR NAME BEGIN SHIP COMPLETE LABEL SEASON

Milani October Sebtember Milani Fall 2013

X NEW ORDER SHIPPED: X ORDINARY

SIZE

STYLE # DESCRIPTION COLOR Small Medium Large TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE

1a11111 Tote Pebbled leather Black 5 5 $639.00 $1,265.00 $3,195.00

1a11112 Tote Pebbled leather Black 5 5 $813.40 $1,610.00 $4,067.00

1a11113 Tote Pebbled leather Black 5 5 $639.00 $1,265.00 $3,195.00

1a11121 Tote Smooth Leather Black 5 5 $406.70 $805.00 $2,033.50

1a11122 Tote Smooth Leather Black 5 5 $1,045.80 $2,070.00 $5,229.00

1a11123 Tote Smooth Leather Black 5 5 $639.00 $1,265.00 $3,195.00

1a11211 Tote Pebbled leather Dark Brown 4 4 $581.00 $1,150.00 $2,324.00

1a11212 Tote Pebbled leather Dark Brown 4 4 $813.00 $1,610.00 $3,252.00

1a11213 Tote Pebbled leather Dark Brown 5 5 $581.00 $1,150.00 $2,905.00

1a11221 Tote Smooth Leather Dark Brown 5 5 $406.00 $805.00 $2,030.00

1a11222 Tote Smooth Leather Dark Brown 5 5 $987.70 $1,955.00 $4,938.50

1a11223 Tote Smooth Leather Dark Brown 5 5 $581.00 $1,150.00 $2,905.00

1a11311 Tote Pebbled leather Burgandy 4 4 $464.80 $920.00 $1,859.20

1a11312 Tote Pebbled leather Burgandy 4 4 $639.00 $1,265.00 $2,556.00

1a11313 Tote Pebbled leather Burgandy 3 3 $464.00 $920.00 $1,392.00

1a11321 Tote Smooth Leather Burgandy 4 4 $232.40 $460.00 $929.60

1a11322 Tote Smooth Leather Burgandy 3 3 $581.00 $1,150.00 $1,743.00

1a11323 Tote Smooth Leather Burgandy 4 4 $348.60 $690.00 $1,394.40

1a11411 Tote Pebbled leather Persimmon 3 3 $174.30 $345.00 $522.90

1a11412 Tote Pebbled leather Persimmon 2 2 $232.00 $460.00 $464.00

1a11413 Tote Pebbled leather Persimmon 3 3 $174.00 $345.00 $522.00

Invoice

Date Invoice #

11/14/2012

Bill To: Ship To:

Alyssa Milani Milani Handbags

555 Rose Drive 555 Rose Drive

Schaumburg, IL Schaumburg, IL

60195 60195

P.O. Number Terms Rep Ship Via F.O.B. Label/ Brand

3/10, n/30 Milani

Quantity Style # Description Price Each Total Amount

5 1a11111 Tote Pebbled Leather Black Small $58.10 $290.50

5 1a11112 Tote Pebbled Leather Black Medium $58.10 $290.50

5 1a11113 Tote Pebbled Leather Black Large $58.10 $290.50

5 1a11121 Tote Smooth Leather Black Small $58.10 $290.50

5 1a11122 Tote Smooth Leather Black Medium $58.10 $290.50

5 1a11123 Tote Smooth Leather Black Large $58.10 $290.50

4 1a15311 Carryall Pebbled Leather Burgandy Small $29.40 $117.60

3 1a15312 Carryall Pebbled Leather Burgandy Medium $29.40 $88.20

5 1a15313 Carryall Pebbled Leather Burgandy Large $29.40 $147.00

3 1a15321 Carryall Smooth Leather Burgandy Small $29.40 $88.20

3 1a15322 Carryal Smooth Leather Burgandy Medium $29.40 $88.20

3 1a15323 Carryall Smooth Leather Burgandy Large $29.40 $88.20

4 1a43211 Bi fold Pebbled Leather Dark Brown Small $34.72 $138.88

3 1a43212 Bi fold Pebbled Leather Dark Brown Medium $34.72 $104.16

2 1a43213 Bi fold Pebbled Leather Dark Brown Large $34.72 $69.44

4 1a43221 Bi fold Smooth Leather Dark Brown Small $34.72 $138.88

2 1a43222 Bi fold Smooth Leather Dark Brown Medium $34.72 $69.44

2 1a43223 Bi fold Smooth Leather Dark Brown Large $34.72 $69.44

Grand Total $2,950.64

Introductory Floor Plan

Objectives, Strategies & Tactics

OBJECTIVE: To increase 30% of sales by December 2015

STRATEGY: Creating a shoe selection and new limited edition handbags

TACTICS: Hiring a professional design team to come up with the best designs for the shoes and limited edition handbags

Hiring a team of professionals to work on creating these shoes and handbags in our factories so they are the best quality

Having our marketing team find the best way to showcase these new items to the target customer

Having a trend reporter find the newest trends for shoes and handbags this season

EVALUATION METHOD: District managers from all area's carrying this product Review sales by December 2016 and review likablity of new product from customer feedback

Press Package

Milani’s Handbag’s

New Release

Contact:

Milani’s Public Relations and Communications Telephone: (312) 555-4444

Publicrelations@milanihandbags.com

For Immediate Release

June 30, 2013

Grand Opening for Milani’s Handbag’s fall/winter 2013 Collection

Milani’s is proud to introduce the fall/winter collection for 2013 and their grand opening of

their first store in Schaumburg, Illinois. The collection includes warm dark colors and practical well

made handbags that enhances the Fall/Winter season. The launches are set to have eye catching

designs that our customers love.

The grand opening of our store will happen June 30, 2013 in the Chicago land area at 555

Rose Drive Schaumburg, IL near Woodfield Mall. Milani’s will launch their fall collection that

same day. The grand opening event and launch of this season’s line will start at 10 A.M. with

Milani’s employees ready to help the next customer. The designs this season take a new fresh

approach to the dark colors of the fall and winter time. The designs reflect a simplistic, classic but

stylish design that is versatile and made just for you.

“We are excited to open our first store, and to see our visitor’s reactions and to get feedback

from everyone. We love the collection that we created and we are sure our targeted customer will

love it as well.” Design Chief of Milani Handbag’s “We immediately thought of what our targeted

customer does on a daily basis and what they are looking for in a practical handbag that can fit their

busy life style.” The liveliness and beauty of the bags are very prominent in viewing the collection.

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