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YAEL
FIERRO RAFFL
P O R T F O L I OINDUSTRIAL DESIGN 2008 - 2013GRAPHIC DESIGN // //
I AM...
EDERA
UFO
GENTE DE LA TIERRA
MAMËLL
LLAMEL
WENKU
GRAPHICS
VERTIGO
CALIGARI
ANIMALS
PUNTO
CARLOMAGNO
ZEBRA
PIEL 925
PERSONAL INFORMATION
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74
INDEX Pages
I’m Yael Fierro, a young
designer born in Bolzano
in1990, who lived in Cile 12
years. I graduated in 2013
at the Faculty of Design and
Art at the Free University of
Bolzano, Italy. In this port-
folio I collected some work
done during the last years.
N. 1product design in the woodway 2009
EDERA
Edera is a high-heeled shoe especially designed for women. The
shoe is separated in two different parts: one for the forefoot and
one for the heel, both connected with thin wooden stripes wrap-
ping around the whole foot. The aesthetics are inspired by the
natural structure of wood, by the way it grows and moves. The ba-
sic materials are green goat-leather and thin layered birch wood.
10 EDERA || PRODUCT DESIGN
]
11EDERA || PRODUCT DESIGN
12 EDERA || PRODUCT DESIGN
13EDERA || PRODUCT DESIGN
N. 1product design project 2009Edera in the woodway wood and leather
14 EDERA || PRODUCT DESIGN
15EDERA || PRODUCT DESIGN
UFO
N. 2product design produced by "Odone Angelo" 2011
UFO is a small table designed for "Odone Angelo". The aim of this
project was to change the traditional idea we have of marble as a
„noble material“ in such a way as to encourage people to view it
under a different persepective. UFO is made of a thin marble sur-
face and is supported by three empty wine bottles. This way the
usual application of the used materials (glass and marble) are in-
verted and allow us to experience them in an unfamiliar way.
The object's form is inspired by the typical image of a UFO, in-
viting people to see the maerials under a different point of view.
18 UFO || PRODUCT DESIGN
19UFO || PRODUCT DESIGN
20 UFO || PRODUCT DESIGN
21UFO || PRODUCT DESIGN
22 UFO || PRODUCT DESIGN
23UFO || PRODUCT DESIGN
24 EDERA || PRODUCT DESIGN
25EDERA || PRODUCT DESIGN
N. 3product design thesis 2013
"People of the earth" These three stools are inspired by my research
about Chilean identity. The mixed folk of Chile don't perceive this iden-
tity as such, given that we understand „identity“ as a consciousness,
that responds with acceptance of differences and recognisement of
similarities when confronted with „others“. Chile is the idea of a folk
that does not yet manifest itself, an idea that defines itself over the
process of the negation of one's roots. Turning to these roots we find
that it was not written documentations but rather everyday objects
that are time-witnesses of ethnicities such as the 'Mapuches' in Chile.
PEOPLE OF THE EARTH
28 PEOPLE OF THE EARTH || PRODUCT DESIGN
29PEOPLE OF THE EARTH || PRODUCT DESIGN
30 PEOPLE OF THE EARTH || PRODUCT DESIGN
31PEOPLE OF THE EARTH || PRODUCT DESIGN
32 PEOPLE OF THE EARTH || PRODUCT DESIGN
33PEOPLE OF THE EARTH || PRODUCT DESIGN
N. 3.1people of the earth thesis 2013“mamëll” interlocking system plywood
34 EDERA || PRODUCT DESIGN
35EDERA || PRODUCT DESIGN
36 PEOPLE OF THE EARTH || PRODUCT DESIGN
37PEOPLE OF THE EARTH || PRODUCT DESIGN
38 PEOPLE OF THE EARTH || PRODUCT DESIGN
39PEOPLE OF THE EARTH || PRODUCT DESIGN
N. 3.2people of the earth thesis 2013“lamell” hand carved solid wood
40 PEOPLE OF THE EARTH || PRODUCT DESIGN
41PEOPLE OF THE EARTH || PRODUCT DESIGN
42 PEOPLE OF THE EARTH || PRODUCT DESIGN
43PEOPLE OF THE EARTH || PRODUCT DESIGN
N. 3.3people of the earth thesis 2013“wenku” loom wool, wood and metal
44 PEOPLE OF THE EARTH || PRODUCT DESIGN
45PEOPLE OF THE EARTH || PRODUCT DESIGN
46 EDERA || PRODUCT DESIGN
47EDERA || PRODUCT DESIGN
48
N. 4graphic design selection 2011-2013
GRAPHICS
This chapter contains a short selection of graphic works.
Vertigo, a book inspired by Alfred Hitchcock's famous movie; Calig-
ari, a geometrical font composed by eight pieces; Animals, a logo
created for a dress shop; an infographic telling the tale of Char-
lemagne; Zebra, a poster inspired by a song from John Butler.
50 VERTIGO || GRAPHIC DESIGN
51VERTIGO || GRAPHIC DESIGN
52 CALIGARI || GRAPHIC DESIGN
53CALIGARI || GRAPHIC DESIGN
54 ANIMALS || GRAPHIC DESIGN
55ANIMALS || GRAPHIC DESIGN
56 PUNTO || PRODUCT DESIGN
57PUNTO || PRODUCT DESIGN
restaurant | kultur | treffpunkt
Verdistraße 2739010 Bozen
Tel.: 0471 33 66 01www.punto.com
58 CHARLEMAGNE || GRAPHIC DESIGN
CHARLEMAGNE || GRAPHIC DESIGN 59
60 ZEBRA|| GRAPHIC DESIGN
61
John Butler trio|| Sunrise Over Sea || 2011
Yael FierroCorso Tipografia e Grafica
esercizio “Lettering” S.S. 2011
ZEBRA || GRAPHIC DESIGN 61
Piel 925 is a series of hand made jewellery born as a collaboration between
Jacopo Coen and Yael Fierro. The main goal of this experience was to use the
project methodology of design and combine it with the handcraft of jewellery.
N. 5jewellery piel 925 2013
PIEL 925
64 PIEL925 || JEWELLERY
65PIEL925 || JEWELLERY
66 PIEL925 || JEWELLERY
67PIEL925 || JEWELLERY
68 PIEL925 || JEWELLERY
69PIEL925 || JEWELLERY
70 PIEL925 || JEWELLERY
71PIEL925 || JEWELLERY
72 PIEL925 || JEWELLERY
73PIEL925 || JEWELLERY
PROGRAMSLANGUAGES
Combination of project methodology and the-chnical, scientific and theoretical expertise.
Extensive experience in independent develo-pment of projects in the field of product de-
sign as well as in visual communication.
Spanish
German
Italian
English
Illustrator
Indesign
Photoshop
Rhino
PERSONAL INFORMATION
Name: Yael Fierro
Nationality: Italian
Date of birth: 05.06.1990
Gender: Female
Education: " Bachelor of Arts and
Design" at the
"Free University of Bolzano"
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4
1
2
COMPETENCIES
Interdiciplinaryapproach
that unites visual com-munication and product
design.
SKILLSINTERESTS
Design project management
Ilustration, hand sketching
Technical drawing
Team work abilities
Sustainable Design
Handcraft
Ilustration
Learning
EXHIBITIONS
"Vertigini" , Salone del mobile, 03. 2012
"Vertigini" , ArtDesign Feldkirch , 11. 2012
"Dutile come il marmo" , Marmomacc, 09.2012
"Dutile come il marmo", Made Expo , 10. 2013
PRESS
Domus, 19. aprile. 2012
Domus, 11.06.2012
Abitare, 30. 03. 2012
Alto Adige, oct. 2012
AT Casa-Corriere della sera, 05.04.2012
L'Espresso 06.2012
odonemarmi.it
www.bestup.it
www.stoneideas.com
Development of sustainable products.Experience in practical elaboration of projects (e.g. various printing methods, wood and me-tal working, digital photography and film etc.)
3 4
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COMPETENCIES