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a portfolio [email protected]
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I love the color blue, naps, and cheese. I can cook some mean garlic bread. My life goals
include writing a book, coming up with an idea for a hit TV show, and owning a
business. I’m afraid of mice, spiders, and jumping. I love the beach, but would rather swim in a pool. I’m perfectly content with a
$7 bottle of wine. I am double jointed in my knees and have a Megan Fox thumb. I was a Cold Stone employee of the year, and got to go to Vegas for it. I am a natural blonde. My friends and family are my lifeline. I listen
to everything from Lupe Fiasco to Dave Matthews to Mumford & Sons, and love it
all. I’m a hopeless romantic, and I believe life should be lived large and full of love. I
sincerely hope that whatever I end up doing makes some sort of difference in the world.
things you should know:
Internships
The Next Great GenerationAs the campaign coordinator, I am in charge of running the Twitter handle (@nextgreatgen) as well as the Facebook, LinkedIn and StumbleUpon accounts. I work to actively promote our content while also engaging with readers, bloggers and publications. In addition, I identify potential blogs for partnerships and writers for guest posts. I also contribute articles and help brainstream and implement college outreach. As part of a very small team, I have played a significant role in the success of TNGG and its launch on Boston.com. We are currently looking to expand our reader base and monthly visitors in order to increase our revenue.
Tavalon TeaAs an account executive, I led the team in marketing intiatives for the client. Projects included new packaging, competitive reviews and social media promotions. Much of our work centered around Tavalon’s expansion into Boston. We helped make suggestions for store locations and aesthetics and our sales team worked to partner with local restaurants, hotels, and spas. Through this experience, I successfully learned how to work with both a client and lead a team.
Connelly PartnersAs an brand
management intern at Connelly Partners, I
completed various tasks for several clients. These
tasks included proofing print ads and menus,
testing websites, doing competitive research and
transcribing commercials. One of my
larger projects was creating a site map for the existing website of
Rowe’s furniture to assist in the making of a new website, which is now
live.
Pannos Winzeler MarketingAs the media intern for Summer 2009, I worked to help the agency pitch and create Facebook pages for clients. This included creating a framework and writing a competitive analysis. For one client, Monandnock Community Bank, I helped come up with the idea for the “Charity Fan Fund,” in which the bank donated $1 for every new fan they received during themonth. Fans also had a chance to nominate and vote on their favorite local charities. The promotion was run in conjunction with their existing in-store promotion, “The Coffee Fund,” in which employees and customers voted on charities by donating money for coffee. The Facebook promotion helped build a strong online community for a bank. I also wrote a press release to announce the promotion. They still use the promotion today.
United Way of Greater NashuaAs a communications intern, I
provided support for event preparation and promoted the
United Way branch on social media, including recording and editing short
“How I Live United” videos. The compelling stories encouraged others to become involved and
helped share stories that often got lost in the shuffle. I helped UW gain
followers by providing inspiring content and promotions for Twitter, Facebook, YouTube, LinkedIn, and
Constant Contact.
The Nashua TelegraphAs an intern, I for the features department during Summer 2010. Much of my work involved ranslating press releases into stories through interviews and research. I wrote several articles a week, working on my own schedule and deadlines. Several stories appeared on the front page of the paper and the front page of the Encore section.
Class Assignments
Assignment: STEPPSSTEPPS, the Summit for Teen Em-powerment and Parenting Success, was looking for a way to attract Boston-area pregnant and parenting teens. My partner and I designed a new logo, posters, pamphlets, website and identity for the summit, focusing on the fact that these parents are motivated by their children. We used quotes from real parents using strong imagery and accompanied by children’s pictures. The goal was to appeal to both men and women, which we accomplished by using a navy blue color scheme. The client was very impressed with our results and ended up using our logo and poster designs.
Assignment: Cambridge Children and Family Services
Worked with a team to develop complete PR plan for 18th Annual
Circle of Friends Gala & Auction. I took on the additional role of compiling and
editing our content, designing our presentation and write-up, and
designing these save the date cards. We suggested they market the event
to wealthier towns in the area such as Wellesley.
Assignment: Biodegradable Running Shoes
Worked as account planner for fictional client Ceres’ biodegradable shoe. I did
primary research, then conducted a survey of 185 people to learn about
the target audience. These key insights helped significantly as we developed a complete marketing campaign for our
“Light Green” target audience. Our final result was impressive and included a
commercial and ideas for innovative tactics such as taxi wraps and a large biodegradable shoe to be placed in a
public park. We came up with the name “Ceres” and I created the logo.
Key Findings:Generally run 1-5 miles a week.
35% run for fitness and exercise, 18% run to stay in shape or for athletic
training. They wear Nike, Asics or New
Balance. Choose shoes because they fit well, give support, and are com-
fortable. 76% would be interested in
buying biodegradable shoes. Main concerns with biodegradable
shoes are longevity, endurance, and quality.
Assurances of quality are absolutely es-sential.
Young adults are the most respon-sive to “green” advertising.
Assignment: Blue Ice VodkaOur assignment was to rebrand Blue Ice vodka, a vodka made in America from Idaho potatoes. My partner and I chose to appeal to a young crowd with ironic images of American landmarks and symbols. The ads are all extremely simple and cause the viewer to do a double-take.
Photography
Clients
Client: Polcari Music StudioI helped Jeanne Polcari redesign
her website to make it more up-to-date and accessible to
students. While her old website was cluttered and confusing, the new website is simple and easy
to use. Visit it at www.polcarimusic.com.
