Chris Duffy.PortfolioThe following is aselection of my work,showcasing a uniqueunderstanding of avisual culture andability to implementthat to any project.

Brand Identity. LogoThese are a selection of identities that Ihave created for various businesses andpersonal projects.

Brand Identity. Fashion‘Bobby Dazzler’ is an in-house brand forIdiom Boutique, which was launched as away of offering a line of apparel that hada high-end aesthetic with it’s contemporarydesigns. The brands key characteristics were thatof being retrospective and mysteriouswith a charm that leaned towardsrebelliousness.

LITTLE BIG MARKETSLITTLE BIG MARKETSLITTLE BIG MARKETSTHE

Mount Maunganui

Vintage . Fashion . Jewellery . Arts . Crafts . Home Baking

Brand Identity.EnterpriseAn integral part of the Little Big Marketidentity was to convey a sense of curiosityand sophistication.

Website.www.idiomboutique.co.nzDesign & ImplementationThe key requirements for Idiom’s websitewas to accurately reflect the physicalstore aesthetic whilst ensuring the customerjourney was supported by a clear andconcise framework.

Advertising.BillboardThe launch of the Idiom website wasmarketed across a range of mixed mediaincluding this 4.2M x 1.9M billboard.

Designed to reflect both the online andphysical store, maintaining a consistentbrand identity.

Advertising.BannerProduct awareness for a store withina store wetsuit installation with O’Neill.

Art.ExhibitThese pieces were created for the Skateof Mind exhibition in 2008, held incollaboration with Sideroom.com and aselection of their artists.

Design.CatalogueThis 28 page ringbound cataloguewas designed for Swiss based zinepublisher Nieves, who required a simpleand informative way to showcase theirtitles .

Art.PhotographyI recreationally document interestingobjects and places.

Art.IllustrationIllustrations created for both personaland professional projects.

Advertising.Magazine SpreadsCreating cohesion with a seasonalproduct launch, which exemplified thebrand values of O’Neill.

Christopher Duffy.DesignerThank-you for viewingmy portfolio.