graphic des ignermacksa01@uww.edu 262.581 .6870samanthamack.com

Book Jacket

“ Brave New World” is a novel about a util itarian society that practices social stability. The inhabitants of this world are predetermined to occupy a cer tain caste. Each class is also conditioned physically, mentally and emotionally to live in the community. This book jacket reflects the immoral aspects of the world by showing infants on a conveyor belt being mass produced l ike car par ts. The typography references to the novel ’s vocabular y being brainwashed into each child. This teaches them to function properly in the society for the goal of communal happiness, no matter the ethical cost.

Soma

BraveNewWorld

Brave New World Aldous

Huxley

Aldous Huxley

The astonishing novel Brave New World,

originally published in 1932, presents

Aldous Huxley’s vision of the future—of

a world utterly transformed. Through the

most efficient scientific and psychologi-

cal engineering, people are genetically

designed to be passive and therefore

consistently useful to the ruling class.

This powerful work of speculative fiction

sheds a blazing critical light on the present

and is considered to be Aldous Huxley’s

most enduring masterpiece.

USA $23.95Canda $36.95

HarperCollinsPublishers

www.harpercollins.com

Praise for Brave New World“Mr. Huxley is eloquent in his declaration of an artist’s faith in man, and it is his eloquence, bitter in attack, noble in defense, that, when one has closed the book, one remembers.”

—Saturday Review of Literature

“It is as sparkling, as provocative, as brilliant, in the appropriate sense, as impressive as the day i t was publ ished. This remained s u r p r i s i n g l y c o n t e m p o r a r y, b o t h i n i t s particular forecasts and in its general tone of semiserious alarm. But it is much more because the book succeeds as a work of art. . .This is surely Huxley ’s best book.”

—Martin Green

Foreword by Christopher Hitchens

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Aldous Huxley was born in Surrey, England,

in 1894. He attended Oxford University

and taught briefly at Eton College. He

also was a staff writer for Athenaeum and

Westminster Gazette. He is the author of

many critically acclaimed works of fic-

tion and nonfiction, including The Doors of

Perception, Island, Eyeless in Gaza, Crome

Yel low , and The Perennial Philosophy .

He received the Award of Merit and Gold

Medal from the Academy of Arts and Letters

in 1959. He died in California in 1963.

Conditioning

Social StabilityHyponaedia

Hatchery

Model T

FordAlpha

Epsilon

Delta

Feelys

Bokanovsky Twins

DECANTINGMalthusia

n Belt

—Christopher Hitchens, from his foreword

“HuxleyNEVER

WENT OUT OF STYLE.”

Poster

Poster chosen to promote Ear th Day 2012 at UW-Whitewater. Theme: Connected by Rivers and Roads. The bold type was chosen to grab attent ion of a college age audience and get them excited to par t ic ipate in Ear th Day. The pictures were masked with words to make the type and photos more engaging. The approach is clean, organized and informat ive with a clear h ierarchy of informat ion.

Logos

The cactus identif ies the business as a Mexican grill while the negative space within the cac tus re fe rences tha t the es tab l i shment i s a res tau ran t . The logo he lps communicate the type of restaurant and is universally recognizable to an audience speaking any language.

Logo for UW-Whitewater Bookstore’s program TextXpress. The book barcode, indicated by the ISBN reference, positions the program as a textbook buying service. The logo’s name and color help to establish the ease of buying books as well as the time and money saving benefits through this program. (Published)

I S B N : F A L L 2 0 1 2

Brochure

The brochure was revamped for the Rewards Program at the UW-Whitewater Bookstore. A heavy use of bold typography was used to attract a college age audience. The words “rewards” and “warhawk” were combined to help establish a connection between incentives and customer loyalty.

Front Inside Panel Inside

Playing Cards

The deck of cards is a retro meets Wild West theme. The blocks of color poke through each silhouette making them pop and putting a twist on the average set of western cards. Texture was added to the silhouettes to give it a worn look along with a stained paper background.

Annual Report

Cover

The annual report required a high standard of design. The design was kept simple and clean to reflect the company’s views of helping maintain sustainabil i ty for the planet. Almost all of the photography is original and made especially for the annual repor t. The cover photo symbolizes the company taking act ion to f ight unethical practices, in both the textile industry and the rest of the world.