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When I create, I tend to look around for inspiration. Everyday things inspire me; music, books, nature, people, buildings. The simple things

in life. My work tends to follow the same track. Simple, yet different. I tend to see lines wherever I look, it’s simply where my eye is

drawn, and tends to re�ect throughout my style. Life is full of different vibes, and we are constantly chnging as people. How we dress,

what we like, our appearance, therefore why shouldnt design style change as well?

Artist Statement

CASCO BAY CRUISE L INES

BEAST

BROKEN SOCIAL SCENE

FRESH POWDER

WAREHOUSE 3 1

MUDSL IDE

BAPT IST MEDICAL CENTER

FEED ING AMERICA

SCIENCE vs . REL IG ION

c o m p a n y r e b r a n d

a l b u m d e s i g n

s n o w b o a r d i n g m a g a z i n e

h i s t o r i c a l b o o k

c o f f e e p a c k a g i n g d e s i g n

w a y � n d i n g s y s t e m

a d c a m p a i g n

m u s e u m e x h i b i t i o n

l o g o d e s i g n

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CASCO BAY rebrand design

P R O J E C TThis project is a complete rebrand of an exist ing scenic cruise l ine based in Maine. I t consis ts of a new logo, websi te design, t icket design, and dif ferent merchandise to be purchased from the store. The new logo is a s imple vector logo using the colors of the boat. The same sty le is used in the websi te s t ick -ing to the same color scheme as wel l as s imple design. The new t icket is mult i funct ional act ing as a t icket as wel l as a postcard to send home to loved ones.

PLACE STAMP HERE

TICKET DESIGN

Casco Bay Lines offers many opportunities to get out on the Bay with a variety of scenic trips offering different destinations, durations, and departure times. Pack a lunch; bring your camera, binoculars, and a sweater.Choose from a family trip with the kids to explore tidal pools or wade at one of the small beach areas. Escape for a romantic lunch or dinner, a day at the beach, or bring your bike and explore island life. There truly is something foreveryone!Choose an adventure to fit your schedule.

Casco Bay Lines offers many opportunities to get out on the Bay with a variety of scenic trips offering different destinations, durations, and departure times. Pack a lunch; bring your camera, binoculars, and a sweater.Choose from a family trip with the kids to explore tidal pools or wade at one of the small beach areas. Escape for a romantic lunch or dinner, a day at the beach, or bring your bike and explore island life. There truly is something foreveryone!Choose an adventure to fit your schedule.

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BEASTlogo design & branding

P R O J E C T This is a branding project for a f ict ional skateboard and sur f company cal led Beast. The logo was designed af ter a doodle, using l ines and dif ferent designs to create a interest in charac-ter ful l of energy. The logo was then used to create merchan-dise for the company that ref lects the same sty le. The color scheme is l imi ted to more cool colors, s taying away from the more common warm colors associated with skateboarding and sur f ing companies.

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BROKEN SOCIAL SCENEalbum design

P R O J E C TThis project consis ts of an album cover, tour poster and t -shir t as wel l as a pandora add. The inspirat ion for this design was based of f one of the bands songs about a love story. This design also incorporates a specif ic font designed just for the band. The font is more of the decorat ive sty le that ref lects the mel low and smooth sounds of Broken Social Scene.

album design

TOUR POSTER

VISITwww.brokensocialscene.ca

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TOUR POSTER

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FRESHmagazine design

P R O J E C T

This project is the complete design of a magazine. Focusing on interest ing uses of ar t ic le layout and type design. Breaking al l of the normal rules to make a unique and interest ing layout that ref lects the general target audience of this snowboarding magazine.

INTERVIEW WITH JAMIE ANDERSON

5 BEST SLOPES OF 2011-2012

INTIMATE HISTORY OF SNOWBOARDING

ARTIST OF THE MONTH: JOHN BALESSARI

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O VER ALL , SNOWBOARDING HAS BEEN A VERY FAST GROWING SPORT . B UT IT DID HAVE A ROCKY BEGINNING . T HE HISTORY OF SNOWBOARDING , HOWEVER , TELLS THE STORY OF HOW THE SPORT WAS EVOLVED FROM A COMPLETELY DIFFERENT

HUMAN NEED . Many people didn’t like snowboarding because snowboarders were mostly

teenage males, and they were crazy on their boards. It started a prejudice among

people that snowboarders are drug addicts and snowboarding is not a decent

sport. Discrimination against them brought friction and, for a time, and the future

of snowboarding was in jeopardy. The ski industry was vigilant about two things

at the time: tight pants and skier safety; snowboarding would not meet either of

these criteria. This rebel reputation is still common today in spite of the fact that

snowboarding appeals to men, women, and children of all nationalities and social groups.

By Rob Daniels

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T HANKS TO LAST YEAR ’ S UNRELENTING SNOWS IN A REGION FILLED WITH SKIERS AND SNOWBOARDERS WHO DO THEIR SPORT CLOSE TO HOME , P ENNSYLVANIA WINTER RESORTS RACKED UP A RECORD NUMBER OF VISITORS LAST SEASON . A S A RESULT , A BLIZZARD OF RESOURCES HAS BEEN POURED INTO TRAILS , LODGES AND TERRAIN PARKS FOR THE ADVENT OF A NEW WINTER IN THE P ENNSYLVANIA MOUNTAINS . H ERE ’ S WHAT ’ S HAPPENING .

By Jay Lloyd

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SHAWNEE MOUNTAINHollow Rd.

Shawnee-on-Delaware, PA 18356

www.shawneemt.com

Shawnee Mountain makes it easier to get away from

job. Both lodges have boosted their Wi-Fi service,

which allows skiers to connect faster, work faster

between runs, and get back on the slopes faster.

Also look for “ballroom” conditions on the mountain

due to upgraded snowmaking, new snow CATS and

new groomers. And the rental shop has gotten a

big boost as well with the addition of 350 new sets

of high performance skis and 350 state-of-the-art

snowboards. The shop can now outfit 4,000 skiers

and riders a day.

CAMELBACK MOUNTAINOne Camelback Rd.

Tannersville, PA 18372

www.skicamelback.com

High-fliers will hit a soft landing this season with

the installation of a giant “Air Bag” on the main

terrain park at Camelback. This lets riders expand

no matter how they come down. It’s a chance to try

jumps that create Olympic fantasies. The terrain park

will also unveil cutting-edge rails, boxes and bonks

to challenge snow surfers and freeskiers. Finally,

fifty new hi-tech snowguns have been added to the

Camelback snowmaking arsenal for more powder-

like snow, even in marginal conditions.

JACK FROST & BIG BOULDEROne Jack Frost Mountain Road

Blakeslee, PA 18610

www.jfbb.com

Sister resorts Jack Frost and Big Boulder in the

western Poconos will be moving to a salsa beat this

season: The popular Alpine Lounge at Boulder has

morphed into the new T-Bar, with stunning views of

the slopes and some of the areas hottest bands and

brews on tap every Saturday from 4 to 8 p.m. and

on holidays. Check out the new features for riders in

both the Frost and Boulder terrain parks this season,

too; it’s all spelled out at www.jfbb.com, where you’ll

also find new interactive trail maps that you can

customize with your own photos and videos. Be part

of the action and the display!

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SNO MOUNTAIN1000 Montage Mountain Rd.

Scranton, PA 18507

www.snomtn.com

One of the most popular racing programs in the

country returns to Sno Mountain every Saturday

and Sunday this winter. Anyone can sign up to blast

through the gates in NASTAR racing, where you’ll

run a standard course (with a handicap system)

that allows a skier to compare his or her results with

competitors across the nation. The entry cost is $5

for two runs or $10 for 4-1/2 hours of racing. The

course is open weekends from 10 a.m. to 2:30 p.m.

ELK MOUNTAIN344 Elk Mountain Rd.

Union Dale, PA 18470

www.elkskier.com

One of the most enduring traditions at Elk Mountain,

set high in the Endless Mountains of northeast

Pennsylvania, has been the rustic, fireplace-warmed

picnic lodge slopeside. For decades, families have

been making their “first run on skis” carrying picnic

baskets and coolers to the lodge for storage until

lunch time.

This season, the lodge has gotten a facelift with

some remodeling, brand new flooring and a fresh

coat of paint. On the slopes and trails, snowmaking

has been enhanced with the addition of new “airless”

snow guns and a swarm of snow gun pedestals on

the popular Lenape, Wissahickon and Snow Bowl

trails. Elk also continues its contributions to the

environment—they’ve planted an additional 1,200

Norway and White Spruce trees that have enhanced

the scenic vistas on those long cruising trails.

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JAMIE ANDERSON ( BORN SEPTEMBER 13, 1990) IS AN AMERICAN SNOWBOARDER FROM SOUTH LAKE TAHOE .

Jamie Anderson has built a reputation as the most solid Slopestyle rider in the

business with her raw talent and exceptional style and versatility of tricks. She has

been one of the most successful female snowboarders on the Swatch TTR World

Snowboard Tour so far. Jamie Anderson kills—no doubt about it. She’s good in the air,

on rails, she’s calm in the contest pressure cooker and she appreciates a good pow

Open this season. At the Open, she got knocked the F out in the rail jam and still won

it! Jamie is a badass and it’s a mystery of marketing how this girl is riding around right

now with no board sponsor. She’s one of the best female riders in the game—surely,

she’ll have a new ride under her feet before long. Until then, she’ll be taking laps.

By CrustPhotos By: Jorick Blom

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What was the highlight of your season so far?Probably our OneLife trip to Spain and Andorra. We

had the best crew, met some of the coolest people and

really just had a lot of fun!

What’s the worst slam you’ve taken this season?

just sent it and went huge! I wasn’t able to compete at

that event, which definitely sucked, but I’m super stoked

I didn’t get seriously hurt! I also got crashed into at the

US open rail jam and got knocked out—that sucked too!

What was the best run you stomped?A run: Back 5, Switch Back 5, Front 7, Back 1, cab 7…

best day ever shredding Breckenridge with my friend

Sarka Pancochova.

How do you keep the fear from creeping in?I try to think positively…

Does your snowboarding complicate or compliment your love life?Both!

What’s the worst interview question you’ve ever been asked (beside the “love life” one above)?

Any unfulfilled shred fantasies?There’s this mental pillow line in Tahoe that I really want

illegal because its above a highway, haha. I also would

love to dial in a legit pipe run!

What do you think about new helmet laws being debated for riders under 18?I went through a phase of not liking helmets at all. But

after I got knocked out cold, not wearing one, it makes

me want to wear one all the time! And I think everyone

should! This sport is dangerous!

0403

What inspires you outside snowboarding?Music. I’ve been hanging out with

some musicians the last few weeks

and it’s really inspiring!

And what about in snowboarding?Riding backcountry. I’m such a park

rat nowadays that when I get the

chance to go ride powder I get so

unique features.

What is disappointing to you in snowboarding right now?Me not having a board sponsor!

And what is epic?Riding a 4-foot pow day at my

home mountain—Sierra At Tahoe—

on April 5th! I love home!

Last words?Go for it. One Life, Live it up!

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ABSTRACT : PROFILE OF J OHN B ALDESSARI . A NDY W ARHOL ’ S SHADOW HANGS HEAVY OVER THE INTERNATIONAL ART WORLD , BUT NOT IN L .A ., WHERE THE MOST RELEVANT ARTIST OF THE MOMENT , THE SEVENTY - NINE - YEAR - OLD J OHN B ALDESSARI , SAID RECENTLY THAT HE “ HADN ’ T THOUGHT ABOUT W ARHOL IN FORTY YEARS .” B ALDESSARI ’ S ENDLESSLY SURPRISING RETROSPECTIVE , WHICH WAS ON VIEW ALL SUMMER AT THE L OS A NGELES C OUNTY MUSEUM OF A RT , COMES TO N EW Y ORK THIS MONTH , OPENING ON O CTOBER 20 TH AT THE

METROPOLITAN MUSEUM OF A RT . Baldessari has made a career out of upsetting priorities and defying expectations

with his contrarian brand of conceptual, photography-based art-about-art. “Pure

Beauty,” an early work that doubles as the exhibition’s title, consists of those two words,

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WHY WE DIDN ’ T THINK OF A LEX O LSON FOR THIS DEPARTMENT BEFORE IS BEYOND US . HERE ALEX TAKES TO THIS ISSUES TEN THINGS I HATE DEPARTMENT WITH THE GRACE AND EASE OF A NINETY SEVEN YEAR OLD WITH PROSTATE CANCER . A DICKY HEART AND A CANE FOR HITTIN ’ THE YOUNG RASCALS THAT

WALK PAST HIS CARNATION BED .

01 . I hate that Monster Children is asking me to do this.

02. I hated seeing the examples of other people that did this.

03. I hate myself and other people.

04. Traveling on skate trips I really fucking hate!

05. I hate doing something over again.

06. Filming and hate go hand and hand.

07. I hate the fact that there’s a top 10 things to hate article in a magazine. Way to

make this place better assholes!

08. I really hate the heat.

09. I hate the Berrics

1 0. I hate smoking.

ALEX OLSONPHOTOGRAPHY BY: BEN COLEN

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WAREHOUSE 31historical book design

P R O J E C TThis project is a his tor ical book about a local legend in S t. August ine. I t is designed to ref lect the eer ie his tory of i t ʼs story. The book is based on dif ferent type studies and layouts and uses Gotham as i ts main focus. Al l of the photographs were taken and al tered to ref lect the story as wel l .

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MUDSLIDEpackage design

P R O J E C TThis project focuses on package design for a cof fee bean. I t consis ts of three dif ferent packages to show var iety in the kinds of cof fee bean.The design ref lects the name of the company using a s l ight mud texture as wel l as a pattern s imi lar to tracks in mud. The f inal outcome for this project was a logo and three package designs.

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BAPTIST HOSPITALway�nding system

P R O J E C TThis project consis ts of designing a wayf inding system for a local hospi tal . Also a new logo is designed to update the exist ing one. The stainless s teel s igns that would be used for al l of the s igns represent the clean and modern str ides of medicine today. The new logo also fol lows this idea in i ts new design.

DIRECTORY SIGNS

PARKING

MAIN BUILDING

STAFF PARKING

L E G E N D

1st FLOOREmergency Center

2nd FLOORSurgery Services

3rd FLOORMaternityServices

4th FLOOR Patient Rooms

400-450

5th FLOORPatient Rooms

500-550

OasisCafe

DIRECTORY SIGNS

PARKING

MAIN BUILDING

STAFF PARKING

L E G E N D

1st FLOOREmergency Center

2nd FLOORSurgery Services

3rd FLOORMaternityServices

4th FLOOR Patient Rooms

400-450

5th FLOORPatient Rooms

500-550

OasisCafe

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EXTERIOR SIGNS28

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FEEDING AMERICAad campaign

P R O J E C T This project is an ant i hunger ad campaign for Feeding Amer ica. Instead of using the normal malnur ished chi ldren for imagery this project focuses more on stat is t ics. The stat is t ics are shown as icons instead of real people. This approach to ant i hunger is a l i t t le less hear t breaking yet s t i l l tugs the r ight hear t s tr ings to br ing in donations. The ads are al l shown on a chalboard sty le background as i f learning somehting new in school when viewing them.There wil l be pr int ads for magazines as wel l as ads pr inted on reusable grocery bags, bus stops and bui ldings.

1 IN 6 PEOPLE FACE HUNGER EVERYDAY.1 IN 6 PEOPLE FACE HUNGER EVERYDAY.HELP US HELP AMERICA.HELP US HELP AMERICA.

www.feedingamerica.orgwww.feedingamerica.org

1 in 5 CHILDREN ARE AT RISK OF HUNGER.1 in 5 CHILDREN ARE AT RISK OF HUNGER.HELP US HELP AMERICA.HELP US HELP AMERICA.


HELP US HELP AMERICA.HELP US HELP AMERICA.


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1 in 5 CHILDREN ARE AT RISK OF HUNGER.1 in 5 CHILDREN ARE AT RISK OF HUNGER.HELP US HELP AMERICA.HELP US HELP AMERICA.


HELP US HELP AMERICA.HELP US HELP AMERICA.


1 IN 6 PEOPLE FACE HUNGER EVERYDAY.1 IN 6 PEOPLE FACE HUNGER EVERYDAY.HELP US HELP AMERICA.HELP US HELP AMERICA.


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SCIENCE VS. RELIGIONmuseum exhibition with type panels

P R O J E C T

This project is a focus on typography. I t tel ls a story through visuals bui l t ent irely out of text to explain the dif ferent ideas of science and rel igion. The images are both scient i f ic and rel igious with no specif ic view point, s imply shar ing the ideas through images and text at the same t ime.

Science may have alleviated the miseries of disease and drudgery and provided an array of gadgetry for our entertainment and convenience, but is has left us in a world with out wonder. Our sunsets have been reduced to wavelengths and frequencies. T

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EXHIBITION FUNDED BY: ALESSANDRO ABERTOAT MOCA, LOS ANGELESSEPTEMBER 12, 2012 THROUGH DECEMBER 21,2012

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WAREHOUSE 3 1

MUDSL IDE

c o f f e e p a c k a g i n g d e s i g n

thanks.

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