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[email protected]+91 9923093904
CONTENTS03 PUBLICATION DESIG N
07 CORPORATE IDENTITY DESIG N 11 PRINT
17 PACKAG ING19 STYLING
21 PHOTOG RAPHY
THEOCTOBER
ISSUE
ROCK THE BLUES
Do it Yourself
SHADOWBOX
VOL. I
MEDIAAdobe Indesign
PROJECTCreate a complete Fashion Magazine. The magazine explores the lofty bohemian ideals and includes the latest fashion trends, college happenings and the growth of denims. Research, designing the layouts, photoshoots, text and team work brings together “THE OCTOBER ISSUE”
3 | PUBLICATION DESIGN
MAGAZINELayout
ROCK THE BLUES
TEXT BY INDIRA PANDEYPHOTOGRAPHY BY HANSRAJSTYLING BY SNIGDHA PALCHOUDHURIAND INDIRA PANDEYMAKE UP BY TANUSHREE SINGHGRAPHICS BY INDIRA PANDEY AND PALLAVI GUPTA
Whether worn by Presidents or Punks, gold diggers or gun slingers, hippies or rebels without a cause, the blue jeans over the decades have continued to symbolize freedom, independence and the pursuit of self expression.An insight into how the “waist overalls” of the 1800s got smart, clothed the American dream and conquered the world.
A Twilled HistoryConventionally the fabric originated independently in two places. The word denim is an anglicized version of the word ‘Serge de Nimes’ meaning cloth from Nimes, a little mill town in 17th century France. While in Italy the fabric was worn by the sailors swabbing the deck. It was called ‘jean’ since the sailors were Genoese. It’s safe to say that the pair of blue jeans cut in the 1880’s had a fair bit of history already woven into its twill before becoming the most universal piece of clothing and an iconic fashion statement.
4 | PUBLICATION DESIGN
NEW YORKTHERE IS NOTHING YOU CAN”T DO HERE
YOU ARE IN
ACITY THATNEVER SLEEPS
www.nycgo.com
MEDIAAdobe Indesign
PROJECTCreate an A5 booklet. The topic chosen was New York. The book is a personal perspective of the New York City, not exactly a travel guide but to promote tourism. Includes the major identities of New York. A 3x3 grid is used consistently with a simple layout and typography.Most pictures used are self-clicked.
5 | PUBLICATION DESIGN
YELLOW
A common sight on the streets of New York is the yellow taxi cabs. The company that first began running taxi cabs in New York was founded in 1905, although the yellow taxis did not come along until August 1915. The color yellow was used because a research study at the time indicated it was
the most eye-catching.
CABS
IF IN NEW YORKYOU ARE LATE FOR AN APPOINTMENT SAYYOU TOOK A TAXI.
BROOKLYN
Brooklyn NY is home to everyone from everywhere brooklyn is big, it’s diverse, and it’s got something for everyone - this is the real New York! You name it, Brooklyn’s got it: history, beaches, including Brighton Beach, parks, New York’s only aquarium, Coney Island, ethnic enclaves, night clubs, hip art galleries &
museums, world-class shopping. It’s all here.
CRADLE OF TOUGH GUYS PROOF OF THE POWER OF MARGINALITY AND HOMELAND OF AMERICA’S MOST CREATIVE DIASPORIC CULTURE.
TIMES SQUAREA PRIMARY LANDMARKMANHATTAN BUSINESS COMMUNITYANIMATED AND DIGITALHOME TO BRODWAY THEATERSAND A TOURIST ATTRACTIONTimes Square got its name from the New York Times, which moved its offices and printing facility to Broadway and 42nd Street in 1904. The areas was previously know as Longacre Square.The Times Square portion of Broadway is often referred to as “The Great White Way,” because of the large number of theaters in the area. Broadway, is also the longest thoroughfare in the city, running from Lower Manhattan to Yonkers in Westchester County.The Times Square subway station is the largest and busiest subway station in the New York City Transit System. The station is served by 11 subway lines.Times Square is famous for the annual ball drop, which rings in the new year. The ball is actually lowered down a flagpole located on top of 1 Times Square, the former offices of the New York Times.
BOOKLETDesign
6 | PUBLICATION DESIGN
LOGO
COLOR VARIATIONSThere are two color variations given for the Ek logo. Both denote the same brand and can be used according to the requirement. The color speci�cations must be kept in mind;;.
VARIATION 1
VARIATION 2
EK BRAND MANUAL
MEDIAAdobe Illustrator
PROJECTDesign an identity system for a new Indian retail brand - ‘EK’ that makes affordable one time use accessories. Its a fun, chick accessory Brand that appeals young, contemporary Indian woman. Includes designing the stationary, packaging, brand manual and a website.Yellow and pink are used to give an asthetic feel to the identity. A visual language is also produced to be used along with the identity.
7 | CORPORATE IDENTITY DESIGN
STATIONARY
EK BRAND MANUAL
LETTERHEAD
A preformatted MS Word Letter Template with sample address copy has been created. Contact Corporate Communications.Type in your correct address, follow the same style the sample copy was set in. Use this template when printing on EK letterhead. The size is 8.5 inches x 11 inches.
+91 99230393904
Alisha Seth145 Koregaon ParkPune - 411 014
Re: Your Application as Project Manager
Dear BrandweekI've loved maps since I was a kid. Forget GPS and other technology. As fodder for imagined journeys there is nothing better than a map. Visually tracing possible routes, stopping on places with intriguing names, conjuring up the experience of being there.
Once you take the actual journeys, however, reality takes over. While you discover that some places are just as hoped and some much better, others are sadly disappointing, for any number of reasons.
Whatever the outcome, all journeys are learning experiences. More than this, all of those stops along the way somehow "morph" together and take on a life and a personality of their own in your mind. In the end, you talk about "the trip" in a holistic sense, as a synergy of memorable encounters, sights and expressions that gain resonance over time.As I've watched what's been happening across the landscape of branding of late, I've come to the realization that customers are having the same experience.
We've come to a point where a brand is, in fact, comprised of stops along a journey. Call it the customer journey, if you will.
Sincerely,
Alisha Seth
STATIONARY
EK BRAND MANUAL
ENVELOPES
If preprinted InterEthnica envelopes are not available, use a standard No. 10 or 9” x 6” envelope for business correspondence. Recipients address has to bet set in the font Myraid Pro, 10 pt, line spacing 12 pt. If you are not able to print the address directly on the envelope, use the Address Label Template precreated in MS Word and available on our server. Contact Corporate Communications.
Never handwrite the address.
+91 [email protected]://www.ekaccessory.com
Alisha Seth145 Koregaon ParkPune - 4110 14
IDENTITY
STATIONARY
EK BRAND MANUAL
BUSINESS CARD
Businesscards should be printed for every employee. Situations might happen, where an intern needs a businesscard. The size is 2” X 3” and the font is GillSans MT.
+91 9923093904
http://www.ekaccessory.com
+91 9923093904
http://www.ekaccessory.com
Design
8 | CORPORATE IDENTITY DESIGN
MEDIAAdobe PhotoshopAdobe Dreamweaver
PROJECTDesigning a Website for “EK” - The contemporary Indian accessory brand. Simplicity and color are emphasized throughout. Shows a sense of space and alignment of images, titles and navigation structure.
9 | WEBSITE DESIGN
the loneliness of the
ALAN SILLITOE
THE LO
NELIN
ESS OF TH
E LON
G D
ISTANC
E RUN
NER
ALAN SILLITO
E
Smith, a defiant young rebel, inhabits the no man’s landof institutionalised Borstal. As his steady jog-trot rhythm transports him over an unrelenting, frost-bitten earth,he wonders why, for whom, and for what he is running.
A groundbreaking collection of stories, The Lonelinessof the Long Distance Runner captured the grim isolationof the working class in the English Midlands when it was first published in the late 1950’s. But Sillitoe’s depictionof petty crime and deep-seated anger in industrial and desperate cities remains as a potent today as it was overhalf a century ago.
‘Alan Sillitoe is our wisest living short-story writer’The Times
‘I have read nothing to compare with it’Penelope Mortimer
‘All the imaginative sympathy in the world can’t fake thiskind of thing. It must have been lived in, see, touched, smelled: and we are lucky to have a writer who has come out of it knowing the truth, and having the skill toturn that truth into art’ New Statesman
‘A major writer’ Malcolm Bradbury
‘A beautiful piece of work, confirming Sillitoe as a writer of unusual spirit’Guardian
UK £7.99*
*recommended price
BOOK COVER
MEDIAAdobe Illustrator
PROJECTRedesign an existing book cover.The Lonliness of the Long Distance Runner by Alan Sillitoe was chosen to be redesigned. An attempt to show simplicity by use San Serif Typeface in typography for the cover.
Design
11 | PRINT
11 | PRINT
Des
ign
Cul
ture
Now
Cooper-HewitNational Design Museum2 East 91st streetNew York City
For
Regi
stra
tions
ple
ase
call
0913
7198
512
or w
ww
.des
ignc
ultu
reno
w.o
rg
SPEAKERS
Erik Adigard| M.A.D Thursday, September 12 6:00 pm Graphic Designer Erik Adigard founded McShane Adigard Design (M.A.D) in 1989. The firm has since designed Web sites, multimedia installations, and print publication for global clients including Weird Magazine..
1
Julie Bargmann|D.I.R.T. StudioTuesday, October 97:30 pmJulie bargmann foundedD.I.R.T Studio, a landscape consultancy. in 1992. Recent projects include the landscaping of Massachusetts Mueeum of Contemporary Art in North Adams, and Riverside Park South andthe Hudson River Park in theNew York City. 2
Michael Gabellini|Gabellini AssociatesWednesday, November 26:00 pmMichael Gabellini, a graduate of Rhode IslandSchool of Design,worked for Khon Pedersen Fox Associates before founding his own practice in 1991. Recent projects includeexhibitions for the Guggenheim Museum,the Marian Goodman Gallery, and theCouncil of Fashion Designers of America.
34
Rebeca Méndz | Méndez Communications Thursday, December 4 6:30 pm Rebeca Méndez, born and raised in Mexico City and trained at the Art Centre College of Design in Pasadena, has designed publications for the Getty Centre, the Los Angeles County Museum of Art, and the Whitney Museum of American Art.
NOW
Cooper Hewit, National Design Museum
2 East 91st Street
New York City
Erik A
diga
rd
McS
hane
Adi
gard
Des
ign
Julie
Bar
gman
n
D.I.R.T
. Stu
dio
Mic
hael
Gab
ellin
i
Gab
ellin
i Ass
ocia
tes
Rebec
a M
énde
z
Mén
dez
Comm
unica
tions
For Registrations please call 09137168512 or www.designculturenow.org
Erik Adigard | M.A.D Thursday, September 12 6:00 pm Graphic Designer Erik Adigard founded McShane Adigard Design (M.A.D) in 1989. The firm has since designed Web sites, multimedia installations, and print publication for global clients including Weird Magazine..
Julie Bargmann | D.I.R.T. StudioTuesday, October 97:30 pmJulie bargmann founded D.I.R.T Studio, a landscape consultancy, in 1992. Recentprojects include the landscaping of Massachusetts Museum of Contemporary Art in North Adams, and Riverside Park South and the Hudson River Park in the New York City.
Michael Gabellini | Gabellini AssociatesWednesday, November 26:00 pmMichael Gabellini, a graduate of Rhode Island School of Design,worked for KhonPedersen Fox Associates before founding his own practice in 1991. Recent projects include exhibitions for the Guggenheim Museum, the Marian Goodman Gallery, andthe Council of Fash on Designers of America.
Rebeca Méndz | Méndez CommunicationsThursday, December 46:30 pm Rebeca Méndez, born and raised in Mexico City and trained at the Art Centre College of Design in Pasadena, has designed publications for the Getty Centre, the Los Angeles County Museum of Art, and the Whitney Museum of American Art.
POSTER
MEDIAAdobe Illustrator
PROJECTA3 posters were created as a classroom project for a lecture series titled “Design Culture Now”. Two variations were expected. Use of Typography and negative in the first one and Color and Diagonal Typography in the other marks the difference.
Design
12 | PRINT
Hi. looking for a solution to your problem?Well here it is! the assurity of providing the most advanced and comprehensive visual marketing solutions the industry has to offer.
PALLAVIGraphics. Print. Creative thought.
MEDIAAdobe Illustrator
PROJECTSelf Branding assignment. Designing an a5 size poster using a the person’s picture with a combination of text to brand ourself.
POSTERDesign
12 | PRINT 13 | PRINT
13 | PRINT
POSTCARDS
Summer
MEDIAAdobe IllustratorAdobe photoshop
PROJECTDesigning postcards inspired by various eras of Graphic Design to enhance software skills. Each one defines personal interests like music, Indian street art, New York etc.
Design
14 | PRINT
READING SITUATIONS
www.tc.edu/Psych
Lorem Ipsum is simply dummy text of
the printing and typesetting industry.
Lorem Ipsum has been the industry's
standard dummy text ever since.
Psychological Counseling Psychology in Education Developmental Psychology Organizational Psychology
Contrary to popular belief.
MAGAZINE AD
MEDIAAdobe Illustrator
PROJECTAn internship project to design a mock layout for a magazine ad for Teacher’s college, Columbia University.
14 | PRINT 15 | PRINT
15 | PRINT
VEG CLASSIC BURGERVEG PATTY, TOMATO, CUCUMBER AND SAUTEED ONIONS
VEG CHEESE BURGER CHEESE, TOMATO, CUCUMBERAND SAUTEED ONIONS
VEG SPICY LOVE BURGERW/HOMEMADE RED CHILLY SAUCE
SANTA FE BURGERW/SAUTEED GREEN PEPPER
VEG MONSTER BURGERDOUBLE DECKER
DOUBLE CHEESE BURGER2 VEG PATTY LOADED WITH CHEESE
EGG BURGERW/ 1 EGGW/ 2 EGG
EGG CHEESE BURGERW/ 1 EGGVEG AND EGG BURGERVEG PATTY WITH EGG ON TOP
JUMBO EGG BURGER W/ 3 EGGS
EGG WHITE BURGERW/ BROWN BREAD
BURGER TIMESEGG BURGERW/ SALAMI, SAUSAGE AND 2 EGGS
CHICKEN CLASSIC BURGERW/ CUBED CHICKEN BREAST
CHICKEN SALAMI BURGERW/ MAYO AND MUSTARD
CHICKEN CHEESE BURGERLOADED WITH CHEESE
CHICKEN SPICY LOVE BURGERW/ HOME MADE CHILLY SAUSE
GRILLED CHICKEN BURGERW/ GRILLED BONELESS CHICKEN
BIG BOY CHICKEN BURGERW/ EGG
CHICKEN MONSTER
BURGER
SAUSAGE ON A STICK(NO BREAD)
NYC HOT DOGHOT DOG WITH MUSTARD, KETCHUPMAYO AND SAUTEED ONIONS
NYC EGG HOT DOGCHEESE HOT DOGWITH LOTS OF CHEESE
SAUTEED SAUSAGES2 SAUSAGES W/ ONIONS AND SPICY SAUSE
BBQ CHICKEN STEAKBONELESS CHIKEN BREAST SAUTEED ONIONS AND BARBECUE SAUCE WITH BUN ON SIDE
CHICKEN AND EGG STEAKW/ BUTTER BUN
CHICKEN CHEESE STEAKW/ BUTTER BUN
MAYO CHEESE STEAKW/ BUTTER BUN
LEMON PEPPER STEAKW/ BUTTER BUN
CHICKEN FLORENTINECHICKEN BREAST W/ HAM, CHEESE SPINACH AND BUN ON SIDE
CHICKEN PLATTERBBQ CHICKEN, SALAMI, SAUSAGE W/ BUTTER BUN ON SIDE
BBQ CHICKEN OVER BUTTERED RICECUBED CHICKEN BREAST IN BBQ SAUCEW/ RICE
EGG BURGERS
CHICKEN BURGERS
CHICKEN STEAKVEG BURGERS
COMBO MEALS
CHICKEN HOT DOGS
RICE BOWLS
ARABIAN RICE CUBED CHICKEN BREAST W/ YOGURT AND SPICY SAUCE
CHICKEN STEW
BURGER TIMESServed with tomato, cucumber, ketchup and sauteed onions
Served with tomato, cucumber, ketchup and sauteed onions
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CHICKEN COMBOCHICKEN CLASSIC BURGER W/ FRIES AND COKE
VEG COMBOVEG CLASSIC BURGER W/ FRIES AND COKE
HOT DOG COMBOHOT DOG W/ FRIES AND COKE
CHECK OUR DAILY SPECIAL’S
MEDIAAdobe Indesign
PROJECTA personal project to design a menu for a cafe “BURGER TIMES”. Different Serif and San Serif Fonts are combined to give a different feel to the menu. Visual columns are created by varied font sizes and use of two color helps in differentiating the items.
16 | PRINT
CD COVER
MEDIAAdobe Illustrator
PROJECTPackaging for a compact Design which includes a CD cover and a CD label. Titled “OUT OF THE BLUE” is a collection of rare tunes by various artists of old times with a funk flavor. Different Packaging form, color and Typography is effectively used.
Design
17 | PACKAGING DESIGN
MENU
16 | PRINT
CANDLE PACKAGINGstay raw.
stay natural.stay organic.
A refreshing mix of berry and cinnamon, highly scented
candle, an exclusive blend of vegetable wax and lead free
wick for optimal performance.
BERRY ANDCINNAMON
.org
LEMON ANDPEPPERMINT
stay raw.stay natural.stay organic.
A refreshing mix of lemon and peppermint, highly scented
candle, an exclusive blend of vegetable wax and lead free
wick for optimal performance.
.org
Burn within sight.
Keep away from anything that can catch fire.
Keep away from children and pets.
Trim wick 1/4th prior to lighting.
Do not burn candle more than 4 hours.
Place on temperature safe surface.
WARNING
Candle 3.5ozMaximum Retail priceRs. 625Inclusive of all taxes
MADE IN INDIA
stay raw.stay natural.stay organic.
A refreshing mix of berry and cinnamon, highly scented
candle, an exclusive blend of vegetable wax and lead free
wick for optimal performance.
BERRY ANDCINNAMON
.org
LEMON ANDPEPPERMINT
.org
A refreshing mix of lemon and peppermint, highly scented candle, an exclusive blend of vegetable wax and
lead free wick for optimal performance.
stay raw.stay natural.stay organic.
A refreshing mix of berry and cinnamon, highly scented
candle, an exclusive blend of vegetable wax and lead free
wick for optimal performance.
BERRY ANDCINNAMON
.org
LEMON ANDPEPPERMINT
stay raw.stay natural.stay organic.
A refreshing mix of lemon and peppermint, highly scented
candle, an exclusive blend of vegetable wax and lead free
wick for optimal performance.
.org
Burn within sight.
Keep away from anything that can catch fire.
Keep away from children and pets.
Trim wick 1/4th prior to lighting.
Do not burn candle more than 4 hours.
Place on temperature safe surface.
WARNING
Candle 3.5ozMaximum Retail priceRs. 625Inclusive of all taxes
MADE IN INDIA
stay raw.stay natural.stay organic.
A refreshing mix of berry and cinnamon, highly scented
candle, an exclusive blend of vegetable wax and lead free
wick for optimal performance.
BERRY ANDCINNAMON
.org
LEMON ANDPEPPERMINT
.org
A refreshing mix of lemon and peppermint, highly scented candle, an exclusive blend of vegetable wax and
lead free wick for optimal performance.
stay raw.stay natural.stay organic.
A refreshing mix of berry and cinnamon, highly scented
candle, an exclusive blend of vegetable wax and lead free
wick for optimal performance.
BERRY ANDCINNAMON
.org
LEMON ANDPEPPERMINT
stay raw.stay natural.stay organic.
A refreshing mix of lemon and peppermint, highly scented
candle, an exclusive blend of vegetable wax and lead free
wick for optimal performance.
.org
Burn within sight.
Keep away from anything that can catch fire.
Keep away from children and pets.
Trim wick 1/4th prior to lighting.
Do not burn candle more than 4 hours.
Place on temperature safe surface.
WARNING
Candle 3.5ozMaximum Retail priceRs. 625Inclusive of all taxes
MADE IN INDIA
stay raw.stay natural.stay organic.
A refreshing mix of berry and cinnamon, highly scented
candle, an exclusive blend of vegetable wax and lead free
wick for optimal performance.
BERRY ANDCINNAMON
.org
LEMON ANDPEPPERMINT
.org
A refreshing mix of lemon and peppermint, highly scented candle, an exclusive blend of vegetable wax and
lead free wick for optimal performance.
stay raw.stay natural.stay organic.
A refreshing mix of berry and cinnamon, highly scented
candle, an exclusive blend of vegetable wax and lead free
wick for optimal performance.
BERRY ANDCINNAMON
.org
LEMON ANDPEPPERMINT
stay raw.stay natural.stay organic.
A refreshing mix of lemon and peppermint, highly scented
candle, an exclusive blend of vegetable wax and lead free
wick for optimal performance.
.org
Burn within sight.
Keep away from anything that can catch fire.
Keep away from children and pets.
Trim wick 1/4th prior to lighting.
Do not burn candle more than 4 hours.
Place on temperature safe surface.
WARNING
Candle 3.5ozMaximum Retail priceRs. 625Inclusive of all taxes
MADE IN INDIA
stay raw.stay natural.stay organic.
A refreshing mix of berry and cinnamon, highly scented
candle, an exclusive blend of vegetable wax and lead free
wick for optimal performance.
BERRY ANDCINNAMON
.org
LEMON ANDPEPPERMINT
.org
A refreshing mix of lemon and peppermint, highly scented candle, an exclusive blend of vegetable wax and
lead free wick for optimal performance.
MEDIAAdobe Illustrator
PROJECTPackaging for organic candles. .ORG is a hypothetical candle brand with an earthy, raw and organic feel. The reusable packaging developed expresses the same feel by using materials like jute, muslin and paper mache..
18 | PACKAGING DESIGN
Personal project. Styling for a portfolio shoot for a budding actor from Whistling Woods International. Various looks like Avante Garde, Biker, laid back, punk, serious etc were given to show variety in character.
19 | STYLING
19 | STYLING
STYLING
PROJECT
Theme: Contemporary IndiaInspiration: Contemporary dance forms and urban yoga.
In middle of busy streets, stands a woman, an Indian woman who dances on the noise of water droplets falling on the ground. Yet so simple, yet so glamourous with exaggerated eyes and a drape that falls just as her movements. Freedom, Beauty, truth and love defines her.
20 | STYLING