CAMILLE CAZON

projects

THE BULBE[SCAPE] CASE STUDY: VILLA MAREIABREAKAGETHE SCISSORFEEDBACK

drawings

A COLLECTION 061424283032

38 44485052545662

community design

>CONGO STREET INITIATIVECOLLABORATIVErStore INITIATIVE52nd STREETWINDOW DISPLAYPARK(ING) DAY 2011LEVERAGE EXHIBITION

A COLLECTION

graphics

STOREFRONT IMPROVEMENT PROGRAM INFOGRAPHICgood design good business WORKSHOPPROJECT SAMPLERSCOLLABORATIVE E-BLASTTEDDY CRUZ FLYERPARK(ING) DAY FLYERLEVERAGE COLLATERALCOLLABORATIVE CATCHER

44485052545662

6869707274757678

ACTIVE

INACTIVEIN BETWEEN

THIS EXTRAORDINARY SITE is a former landfill largely owned by the City of Albany. The Bulb is a relic of almost a century of systematic filling and the filling was halted in the 1960’s by efforts of Save the Bay. Because the bulb is geographically unorganized, it can be described as every man’s land. Urban artists, dog-walkers, runners, homeless people, and teenagers flock to the spot.

The goal of this studio project is to investigate an arena network that responds to activities of specific subcultures: people that pocketbike, unicycle, and/or bmx stunt ride. These subcultures will intermix and coexist with secondary subcultures of circus activity, films, fortune telling, martial arts community, acupuncture and chiropractics.

THE BULBalbany bulb

studio project summer 2009 the bulb6

7

Extreme

Moderate

Static

Alternative Film

Fortune Telling

Pocket Bikes

Acupuncture

Chiropractic

Unicycle

Trapeze

BMX Stunt

Martial Arts

Movement BMX STUNT

POCKET BIKES

UNICYCLES

CIRCUS EVENTS

ACUPUNCTURE

CHIROPRACTIC

FORTUNE TELLING

MARTIAL ARTS

ALTERNATIVE FILM

Alternative Film

resistance to join Big Six

lure audience with spectacle

outside “Hollywood”

technology

BMX STUNT

VideosMusic

RACES30-40 s longEvent lasts 6 hrsTrack=300-400 m

Olympics (2008)

Pools/Skateparks

Designed in response to Physics

CULTUREFashionLingo

UNICYCLES

DIRECTIONALITYCirclesBackwardsForwards

PARTSWheelSaddleAxlePedalsCrank ArmsHokey Spokes

Chiropractic

Low Back PainNeck PainHeadache

Reposition of pelvis and spineSpinal manipulation

Licensed in all 50 statesLargest alternative Medical Profession

POCKET BIKES

APPEARANCEfastlightweight

No tricks simply races Since they are smaller

Acupuncture

TECHNIQUESAcupressureShintsuLaser acupunctureRyodorakuScalp AcupunctureMoxibustionElectroacupuncture

EVOKINGSensation of PainTouchTemperature

TREATMENTPainDepressionAddictionGastrointestinal DisoordersCardiovascular AccidentStroke

Fortune-Telling

Full-Time Jobs

Ridicule

Business

prospects

Women consult more than men Dynamics between teller and client and sometimes even a 3rd party is involved

Martial Arts

Training for combat: physically defeat others and defend oneself from threat

STRIKING

Punching, Boxing, KickingGRAPPLING Throwing, Judo, PinningWEAPONRY FencingLOW-IMPACT Tai-ChiMIXED MARTIAL ARTS

military training

STYLES

Circus Events

TRICKSTravelingVagabonds

PERFORMERSclownsjugglersgypsiesacrobatics

trapeze

SpecataclesMusic/Dancing

Bladder

Kidney

Small Intestine

Adrenal gland

Pancreas

Liver

Stomach

Lungs

Heart

Mouth Salivary Gland

Submaxillary and sublingual glands

Tear gland Nose Palate

Eye

Sexual organs

PROCESS

THE DESIGN IS BASED on careful mapping and program analysis, Using digital tools and research, I came up with the scale that dictates the organization of the programs and the pathways.

+ program analysis

studio project summer 2009 the bulb8

DISPLAY “SPECTACLE”

some form of interaction

LEVELplace opportunities for those who wants to go down to be enveloped in nature as well as tending to the animals

55’

50’

40’

30’

20’

10’

45’

MEDITATIVE SPACEtake advantage of the natural surroundings

BODY AS A “TOOL”force people to use the body by incorporating narrow and winding paths

TRANSITIONmore spectacle created in these moments. “pockets” that fold people in

MACHINEemphasize the idea of the machine and its industrial aspect. viewing area with benches, tables, and chairs to watch both spectacle

FRAMEviewing area that makes use of the views surrounding the edge

PATHS

ACUPUNCTURE

MARTIAL

ARTS

TRAPEZE CHIROPRACTIC

ANIMALS FORTUNE

TELLING

FREAK SHOW

BMX.UNICYCLE.

POCKET BIKE.

PROGRAM

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DESIGNTHE PROPOSED DESIGN is a linear elevated park consisting of two main elements: the structure and the pathways. Each structure houses the specific activities of the subcultures and adheres to each programming. The programs are arranged based on an extreme scale; how much work the body is doing to perform tasks. The further the visitor goes into the park, the more labor intensive the pathways get, thus creating a mind-body interplay.

studio project summer 2009 the bulb10

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studio project summer 2009 the bulb12

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Shat

tuck

Ave

nue

Colle

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venu

e

Tele

grap

h Av

enue

Bancroft Way

THE UNIQUE SITE IS AN OPEN SPACE situated at the Southwest periphery of the UC Berkeley Campus. In addition to being the endpoint of one of Berkeley’s busiest street, the site is between Kroeber Hall (Art Building) and Wurster Hall (College of Environmental Design). The goal of this studio exercise is to create an art/architecture gallery space that can also be used as a performance space.

E[SCAPE]uc berkeley campus

studio project spring 2009 e[scape]14

map

pin

g m

od

els

+ mapping diagrams

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DESIGNTHE PROPOSED DESIGN ATTEMPTS to engage passersby along the site. It consists of a superstructure, the fabric canopy, and hardscape, which are wooden elements that can be used as placemaking principles. The superstructure creates moments in the pockets that contain gallery and performance spaces. The flowing nature of the fabric canopy imitates the flow of people along the site. The design intervention is carefully placed so that it does not encroach along the main path of circulation.

studio project spring 2009 e[scape]16

17

+ superstructure + hardscape

studio project spring 2009 e[scape]18

studio project spring 2009e[scape] 19

+ circulation diagram

+ private/public diagram

+ pathways diagram

studio project spring 2009 e[scape]20

21

tecton

ics

LONGITUDINAL SECTION 1/2”=1’

studio project spring 2009 e[scape]

1

2

3

1. STEEL TUBE CONNECTION 2. STEEL TUBE3. FABRIC CANOPY

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SECTION DETAIL 1/2”=1’

1

2

3

54

6

7

1. CATERNARY CABLE 2. PIPE MAST3. FABRIC CANOPY4. ANCHOR BOLTS5. BASE PLATE6. GROUT PLATE 7. FOUNDATION

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Alvar Aalto and his clients wanted this house to be an experiment; they both wanted to address the issue of social dwelling. Not only were the clients concerned with improving social conditions, they also wanted to incorporate art into everyday life. Art became the driving force that shaped the form of the house.

Aalto became engulfed with nature as a form of architecture. The house stands in the middle of a pine forest on top of a gentle hill. He took this idea and reflected it on the house by encompassing it in wave like forms as symbols of freedom.

CASE STUDY: VILLA MAREIA noormarku, finlandarchitect: alvar aalto

studio project summer 2008 case study24

2

+ axonometric drawings

25

+ breaking fluidity diagrams 1st Floor + breaking fluidity diagrams 2nd Floor

+ final model

studio project summer 2008 case study26

+ public/private diagram

+ materials diagram

+ art installations diagram

+ breaking fluidity diagrams 2nd Floor

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University Avenue

I-80

BERKELEY MARINA

THE BERKELEY MARINA is located at the westernmost portion of Berkeley, CA at the foot of University Avenue, one of the busiest corridor of the city. The goal of this studio is to design an intervention that is experientially and cinematically linked to the existing pier. The structure must be no larger than 20,000 SF and must touch the pier at least three times.

The proposed design for the new cinematic structure compliments the existing pier by incorporating fluid and fractured moments, which is created by volumes situated along the site. The spaces within the volumes use views from the site to amplify a movement that highlights a connection and disconnection between the individual and the site.

BREAKAGE: A VOLUMETRIC CINEMA berkeley marina

studio project summer 2008 breakage28

berkeley marina

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THE SCISSORconstruction project

CHALLENGE: create a wooden water jug system that can transport five gallons of water at least three feet. Our system achieved upward movement by using the scissor effect.

+ connection detail

studio project spring 2009 the scissor

+ detail

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+ front view + side view+ detail

31

{Bikeshare

BikeshareBike Lanes

Work Hubs

Pedestrian Walkways

PerformanceFarmer’s market

FEEDBACK2012 Cleveland Design Competition

design competiion 2012 feedback32

{

The bridge design, Feedback, addresses sustainability and response in many ways. First and foremost the design promotes bicycling, but the bridge is no longer just a connector, but a destination as well. Four bike share racks are positioned at even increments along the bridge, meaning you’ll always be within a 2-3 minute walk of a bicycle station and anyone can travel the half mile bridge in about a quarter of the time it takes to walk. This accessibility makes the vast bridge more suitable for diverse uses at either end. A farmer’s market in the West Concourse sells fresh, locally sourced food while the East Concourse houses artist studios, collaborative workshops, and non-profits who serve the local community. Shipping containers are used as an adaptable, modular, and temporary means of utilizing this space. The central span serves as a splendid lookout as well as a dynamic performance venue. In the Central Span, the bicycle path rises into a one-way elevated track loop that encircles the performance space, allowing for unique views while also serving the practical purpose of traffic control. Lastly, the lower level is powered by the electromagnetic energy of the vehicular traffic above passing above.

+ -

Social media as a tool

Bridge as a connector AND a

destination

Activity Hub

Harvest Traffic Energy

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design competiion 2012 feedback

SCALE: 1/64”=1’

Performance Space

Farmer Stands

Work Hubs

BikeshareS t a t i o n

BikeshareS t a t i o n

East Entrance

West Entrance

SCALE: 1/16”=1’

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SCALE: 1/16”=1’

Piezoelectricity is the energy caused by the motion and vibration

that occur between two objects as they pass.

The friction creates a voltage that can be transformed into re-usable energy.

}

Object releases energy as friction to

a surface.

Piezoelectric crystals can be embedded into

any surface.

RE-USE?WOW!

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DRAWINGS

drawings 38

39

You are not a profession that has distinguished itself by your social and civic contributions to the cause of civil rights, and I am sure this has not come to you as any shock. You are most distinguished by your thunderous silence and your complete irrelevance.

“

-Whitney Young AIA Convention 1968

42

43

bcWORKSHOP IS A COMMUNITY DESIGN CENTER in Dallas, TX. Congo Street Initiative began in 2007 with the desire to help stabilize ownership within in 5 families in the forgotten block of Congo Street.

The “Holding House” was built in order to prevent displacement during construction. Each family moved into the Holding House allowing them to work closely with bcWORKSHOP while redesigning/rebuilding their home.

I was a member of the construction team, that built Ms. Ella’s LEED Platinum 950 SF, 4BD, 2 BA home, the final house constructed as part of the Congo Steet Initiative and recipient of 2 AIA Design Awards in 2010.

Images courtesy of bcWORKSHOP

CONGO STREETINITIATIVE

community design summer 2010 congo street initiative44

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community design summer 2010 congo street initiative46

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community design 2011 collaborative

The COMMUNITY DESIGN COLLABORATIVE is a community design center that...

Provides pro bono predevelopment services to nonprofit organizations

Offers unique volunteer opportunities for design professionals

Raises awareness about the importance of design in community revitalization

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2009-33 rStore SPHI PROJECT II- CONCEPT DESIGN

HARVEST MARKET1428-32 POINT BREEZE AVE.

rStore IS AN INITIATIVE of the Community Design Collaborative that connects business owners and/or property owners with design professionals to envision and plan for physical improvements to the facade of their building and transform commercial corridors into welcoming and vibrant places that are a backbone to healthy communities.

STOREFRONT IMPROVEMENTINITIATIVE

community design 2011 rStore initiative

+ corridor realities workshop

50

2009-33 rStore SPHI PROJECT II- CONCEPT DESIGN

HARVEST MARKET1428-32 POINT BREEZE AVE.

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ornate bay

DRAFT May 2011Philadelphia City Planning Commission

uncover

the raelyn building

two stories

52nd Street Storefront Facade DesignPhase 1 Storefront Improvement Tasks

cornice, bay, sign, window52

nd S

t

Market St

Ludlow St

Ranstead St

Chestnut St

Sansom St

Walnut St

18 52nd St

118 52nd St

138 52nd St

43 52nd St

45 52nd St

VIBRANT COMMERCIAL CORRIDORS provide the stability of healthy neighborhoods. Through the Philadelphia Department of Commerce, the 52nd Street Target Storefront Improvement Program has been established to revitalize the neighborhood commercial corridor. The Community Design Collaborative assisted the City of Philadelphia Commerce Department with cost estimates for 5 buildings included in the Design Guidelines.

52nd STREET STOREFRONT FACADEDESIGN

community design june 2011 52nd street52

8 52nd St 6 52nd St14 52nd St12 52nd St

10 52nd St16 52nd St

17 52nd St25 52nd St

33 52nd St35 52nd St37 52nd St39 52nd St41 52nd St43 52nd St45 52nd St47 52nd St135 52nd St

18 52nd St20 52nd St118 52nd St

52nd St

Market S

t

Ludlow S

t

Ranstead S

t

Chestnut S

t

Sansom

St

Walnut S

t

138 52nd St140 52nd St 136 52nd St 134 52nd St

Chestnut Elevation52nd Street Storefront Facade Design

Phase 1 Storefront Improvement Tasks

DRAFT May 2011Philadelphia City Planning CommissionDESIGN

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THE COMMUNITY DESIGN COLLABORATIVE | WINDOW DISPLAY DESIGN/BUILD CHARRETTE

work with one interested CDC

collect six businesses who would like a storefront window remodel

gather volunteers, assign a team of volunteers to each business

hold a required volunteer training session

DESIGN DAY team+business owner

consultation

DESIGN/BUILDINSTALLATION

CELEBRATION

1 DAY 1 DAY 2 WEEKS 1 DAY

GOOD DESIGN.VISUAL MERCHANDISING

WORKSHOP

architects

graphic designers

interior designersindustrial designers

artists

VOLU

NTE

ERTE

AM

BUSI

NES

SO

WN

ER

MID

-REV

IEW

Market St

A PROPOSAL IN RESPONSE to comments from businesses that there is less money available for facades upgrades. Window displays are less expensive, can be imaginative and provocative, and can increase business. The goal is to create low cost high impact solutions that promote small businesses along commercial corridors. p

rocess

WINDOW DISPLAY DESIGN/BUILDPROPOSAL

community design july 2011 window display54

THE COMMUNITY DESIGN COLLABORATIVE | WINDOW DISPLAY DESIGN/BUILD CHARRETTE

work with one interested CDC

collect six businesses who would like a storefront window remodel

gather volunteers, assign a team of volunteers to each business

hold a required volunteer training session

DESIGN DAY team+business owner

consultation

DESIGN/BUILDINSTALLATION

CELEBRATION

1 DAY 1 DAY 2 WEEKS 1 DAY

GOOD DESIGN.VISUAL MERCHANDISING

WORKSHOP

architects

graphic designers

interior designersindustrial designers

artists

VOLU

NTE

ERTE

AM

BUSI

NES

SO

WN

ER

MID

-REV

IEW

Market St

WINDOW DISPLAY DESIGN/BUILDPROPOSAL

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PARK(ING) DAY 2011TEMPORARY URBANISM:

community design sept 2011 park(ing) day 201156

Park(ing) DAY IS A NATIONAL EVENT where activists, artists, architects, and other citizens transform metered parking space into temporary public place. This annual event re-imagines the possibilities of 170 square feet of public space and raises awareness of the need for more pedestrian-friendly spaces in urban areas.

Park(ing) Day originated in 2005 in San Francisco by the art collective Rebar.

57

CITY HALL

READING TERMINAL

CONCEPTWe typically think of buildings, roads and paths, parks and people as the main elements of the urban landscape. These elements are the fuel of the urban condition and create that environment of movement and constant evolution that draw people into a city. The pieces of this urban landscape that are ignored and left behind, the by-products of day to day city life, are the elements that can actually have the most potential if recognized and reconstituted.

Utilizing the often ignored found objects within the city -the industrial remnants of shipping pallets - we attempt to re-purpose an urban condition from the scrap.

SITEThe location of our park next to the Convention Center and Reading Terminal market in Center City allows for the conditions of the site to change over the course of the day.

DESIGNThe design of the parking spot creates a common outdoor urban situation - a patio/outdoor lounge/garden program from uncommon materials. The elements of the design are meant to perform within various programmatic configuration as appropriate to the site.

The modular banquet table can be pulled apart for a configuration of 3 separate cafe tables. The stacked of pallets allow visitors to experience the pallet in its most commonly understood form - a cluttered stack.

community design sept 2011 park(ing) day 201158

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SEPTEMBER 16, 2011

community design sept 2011 park(ing) day 201160

SEPTEMBER 16, 2011 + park installation

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Strengthening Neighborhoods through DesignLEVERAGEEXHIBITION

LEVERAGE SHOWCASES the work of design firms, nonprofit orgnizations, public agencies, and others engaged in community design. The exhibition features over 50 projects and programs from New York City, Chicago, Dallas, Philadelphia, and beyond. The exhibition serves as forum for growing interest in community design and public interest architecture and highlights the important role design plays in revitalizing neighborhoods.

The featured projects pay homage to the movement and provide a vision for community design moving forward. Submissions range in scope from compact temporary structures to neighborhood master plans and help make the case that high impact projects can also be low cost.

community design oct 2011 leverage exhibition62

+ window display

63

COMMUNITY DESIGN takes many shapes and forms. There is no single definition and that clearly comes up in the exhibition. As part of the exhibition, we wanted to document how the community defines community design. We set up an “interactive forum” where people can finish the sentence community design is... and my community is great because... in the back of a postcard.

community design oct 2011 leverage exhibition64

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graphics storefront improvment program infographic

CITY OF PHILADELPHIASTOREFRONT IMPROVEMENT PROGRAM

RETAIL

Market St

CALL FOR PROGRAM DETAILS215.683.2025

PREPARE SIP APPLICATION

-PHOTOS OF BUILDING & SURROUNDING STREET (EXISTING CONDITIONS)-DESCRIPTION OF PROPOSED WORK (NARRATIVE, SKETCH, ARCHITECTURAL DRAWINGS)

-CONTRACTOR ESTIMATES

SUBMIT APPLICATION

SIP DESIGN REVIEW COMMITTEECOMMERCE DEPARTMENTHISTORIC COMMISSIONART COMMISSIONPLANNING COMMISSIONCOMMUNITY DESIGN COLLABORATIVE SIP APPROVED (GRANT LETTER)

HIRE CONTRACTOR TO PERFORM WORK OBTAIN BUILDING PERMITS (100% REIMBURSABLE)

SUBMIT PROPER DOCUMENTATION REQUIRED FOR REIMBURSEMENT (RECEIPTS, “AFTER” PICTURES, CAN-CELLED CHECKS, BANK STATEMENTS, ETC.)

�rst steps

SIP application

application review

construction

award

IF IN ELIGIBLE AREA, BUSINESS WILL BE ASSIGNED A CORRIDOR RELATIONSHIP

MANAGER

AWARD GIVEN

REVISE PROPOSAL/ESTIMATES AS REQUIRED

HIRE ARCHITECT (100% REIMBURSABLE)

>

>

$

The Commerce Department’s Storefront Improvement Program encourages individual businesses and property owners within eligible neighborhood com-mercial corridors to improve their storefronts, making these areas more attractive to shoppers and growing their vitality and economic performance. The program can reimburse up to 50% of the cost of eligible improvements to a maximum of $8,000 for a single commercial property, or up to $12,000 for a multiple address or corner business property.

$8,000 $12,000

PROCESS

68

C2 ZONINGLOTS ON ONE STREET LINE LOTS FACING MORE THAN ONE STREET

Accessory signs- also included in the calculation of the total sign area

Permitted a total sign area of 6 square feet for each lineal foot of street line

SHORTER STREET LINE FRONTAGE:Sign area of 6 sf for each lineal foot of street line

LONGER STREET LINE FRONTAGE:Sign area of 4 sf for each lineal foot of street line

The total of the sign areas permitted may be cumulated, provided that it is restricted only to one street frontage

25’x 4 sf100 sf

total sign areaLONGER STREET

10’x 6 sf60 sf

total sign areaSHORTER STREET

15’x 6 sf90 sf

total sign area

gooddesign

goodbusiness

Removal of aluminum siding; expose architectural details

New awning w/ signage

New lighting fixture

New open security gate under awning

New storefront

Good use of color

before

DECORATIVE CORNICE

ONE OVER ONE WINDOW

MASONRY WALL

STOREFRONT CORNICE

CLERESTORY

STOREFRONT DISPLAY WINDOW

ENTRY DOOR

BASE

TWO OVER TWO WINDOW

SIX OVER SIX WINDOW

MULLIONS (or muntons)

TRANSOM

BRACKETSDENTILS

TOP RAIL

STILE

MIDDLE RAIL

WOOD PANEL

BOTTOM RAIL

ELEMENTS OF A FACADE

SAMPLE FACELIFT

after

PRICINGElement PriceSecurity Solid Rolling Door $2,000-$2,500Open Rolling Grille $2,500-$3,000Security Bars (door) $450Bars (typical residential window) $250SignageFlat Panel, 2 color on white background $13-$15/SFFlat Panel -as abv, Illuminated $35-$55/SFProjecting Signs- as abv, Illuninted $65-$75/SF bracket $450-$500Decals: Storefront Window (4'x6') $250-$300Decals: Door (hours) $190Cast Metal Letters: Plastic (12") $30/LetterCast Metal Letters: Metal (12") $65/LetterAwningsSunbrella Fabric Awning $110-$140/LFAwnings w/ no sides, no lip $80-$90/RFGraphics: Logo (Face) $135Graphics: Logo (Side) $65

Installation Prices Vary

workshop

2011

graphicsgood design good business workshop 69

1216 Arch Street | First Floor | Philadelphia, PA 19107 | ph 215.587.9290 | fx 215.587.9277 | cdesignc.org

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Community Arts and CultureThe Community Design Collaborative

Samuel S. Fleisher Art Memorial, a community art center was energized by a board member’s $25,000 do-nation to transform a neglected courtyard into a children’s teaching and display space. The Collaborative worked closely with a task force to explore options and create a conceptual plan to provide a blueprint for improvements.

06-07

Value of Services: $15,000

Landscape architects volunteering with the Collaborative worked with the Mural Arts Advocates on their Albert M. Greenfield Restorative Justice Project. The volunteers facilitated two design workshops with the community, youth and inmates at SCI-Graterford to create a conceptual landscape design for the Lindley Mural Garden, a proposed public art and open space in the Logan neighborhood. 07-21

Value of Services: $12,355

The Collaborative has worked with Spiral Q Puppet Theater since 2005 to help the organization assess its existing building and options for potential new spaces by offering short consultations and mini-feasibility. The Collaborative team assigned to assess a building in 2005 has continued to advise Spiral Q to help them make the most of their limited resources and find the right fit. 05-36

Value of Services: $15,109

BuildaBridge International, a nonprofit arts education organization, came to the Collaborative for help with the preliminary design for a community studio in a residential block in Germantown. The design services provided by the Collaborative team included schematic designs and an opinion of probable cost. The service grant enabled BuildaBridge to engage the community and secure funding for the proj-ect. 07-11

Value of Services: $12,970

The Print Center, located in Center City Philadelphia since 1915, is dedicated to supporting printmaking and photography and came to the Collaborative for assistance with the renovation of its existing facility. The study will help the organization, located on Latimer Street, consider strategies for how to maximize its space. Options included reconstructing the building behind the historic façade while preserving its garden and garden wall. 07-09

Value of Services: $41,000

graphics project samplers70

1216 Arch Street | First Floor | Philadelphia, PA 19107 | ph 215.587.9290 | fx 215.587.9277 | cdesignc.org

��

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Business Facade ImprovementsThe Community Design Collaborative has worked with community organizations and local small business to utilize design to enhance business facades and transform commercial corridors into welcoming and vibrant places that are a backbone to healthy communities.

rStore: Facade Improvement Design ConsultationsrStore is an inititative of the Community Design Collaborative that connects business owners and/or property owners with design professionals to envision and plan for physical improvements to the facade of their building. Participating in the rStore program prepares business owners to apply for funding to help offset the costs of improvements.

Program Overview:A typical rStore service grant matches six business and/or prop-erty owners with a design professional for a 60-90 minute design consultation. Deliverables include a building sketch and a cost estimate. The products can then be used to apply for match-ing grants through the City of Philadelphia Department of Com-merce’s Storefront Improvement Program (SIP), the Merchants Fund, or other similar programs.

Design Day:Individual 60-90 min consultations with a design professional

Concentration on exterior facade of the building only

Occurs in a central location in your community

Design products include a building sketch and cost estimate

Typical recommendations address: signage, lighting, awnings, se-curity grilles, storefronts, window, and door replacement, fascia repair, window boxes or planters, painting, and general restora-tion, repair and maintenance.

Logan CDC is a community development corporation that serves the Logan neighborhood through several revitalziation efforts, which in-cludes community and economic development, commercial corridor, and affordable housing development. Through the rStore program, the Collaborative assisted Logan CDC by partnering volunteer design professionals with five business owners. The final products delivered include a facade improvement guideline for Logan along with design recommendations, and an opinion of probable cost for the five busi-nesses that they can use as leverage to get a matching grant through the City of Philadelphia’s Storefront Improvement Program.

Value of Services: $18,980

Southwest CDCConceptual design for three business owners along the Woodland Avenue

commercial corridor Value of Services: $10,980

Frankford CDCSix businesses participated in a Design Day consultation with the Collabora-

tive volunteers. Design recommendations suggest replacing existing signs, in-

stalling new storefront windows, and installing new facade lighting fixtures. Value of Services: $6,553

Nueva EsperanzaThe Collaborative worked with Nueva Esperanza to help promote community development along the North 5th Street commercial cooridor. The owners re-ceived design recommendations and an opinion of probable cost. This project is being funded by the City of Philadelphia’s Storefront Improvement Program.

Value of Services: $11,735

71

graphics e-blast BEFORE

COLLABORATIVE monthly E-BLAST

BEFOREBEFOREBEFORE

72

graphicse-blast AFTER

AFTERAFTERAFTER

73

graphics teddy cruz flyer74

FRIDAY2011SEPTEMBER 16

WHEN: Friday, September 16, 2011 5-7 PMWHERE: Center for Architecture, 1218 Arch Street

RSVP: parkingparty.eventbrite.com

Hosted by the Community Design Collaborative in partnership with the Mayor’s O�ce of Transportation and Utilities

Park(ing) Day Party 5-7 PM at the Center for Architecture

D E P U T Y M A Y O R R I N A C U T L E R

graphicspark(ing) day flyer 75

graphics LEVERAGE collateral76

www.aaonetwork.org/DIA2011

77

Fold up all fourcorners so the

points meetin the middle.

It should look like this.Flip it over.

Fold up all fourcorners so the

points meetin the middle.

It should looklike this.

Fold the top back.Work your fingers into thefour corners and work the

creases to form the four points

.

Folding instructions:

CON

FERENCE

EXHIBITIONPUBLIC

KEYNOTE

PUBL

ICAT

ION

teddycreativ

e acts of c

itizensh

ip

cruz

10.10.11

cdesignc.org

EXHIBITION OPENING 10.5.11

graphics collaborative catcher78

+ collaborative catcher

79