Portfolio

GRAHAM CONWAYINTEGRATED BOOK

www.designglondon.co.uk

Media Type Escalator panel

Media Type 48 Sheet poster

Media Type Press advertisments

Agency VCCP

Client Coca Cola - UK

Project Coca Cola Zero launch advertising campaign

RoleDesign and layout

GRAHAM CONWAY - INTEGRATED PORTFOLIO - ADVERTISING/PROMOTIONAL

AgencyDesignG London Limited

ClientTiptree Jams - Thursday Cottage

Project Bespoke advertising

RoleArt direction, design and production

Media Type Full page adverts

Thank goodness it’s ThursdayOur award-winning curds are made with fresh fruit, free-range eggs and country butter, before being hand- oured into ars f you think emon is the on y a our, think again

e a so do b ackcurrant, ras berry, ime, assion fruit and banoffee curds ou won’t nd us in major supermarkets. We’re a little too… free-spirited for that. Independent retailers, delis, food halls and good farm shops are more our thing.

So why wait til Friday when Thursday has so much to offer? Have a taste of fruity goodness. Enjoy.


Media Type Taxi and Metro wrap,

national press adverts, 6 and 48 sheet

posters and Liverpool Street adgates

Media Type Creative masters

Faro

Malaga

Mallorca

Ibiza

Alicante

Barcelona

Amsterdam

Belfast

Waterford

Jersey

DublinLondon Southend Airport...hello Europe

Fly direct to 11 destinations from London Southend Airport.

Flying in 2012 just got easier.

A Stobart Group Company. www.southendairport.com

Flying with

London Southend Airport... because you want to park your car, not buy the airport

With parking from £6 per day without pre-booking and 11 European destinations on sale now!



Flying with

It's less than one hundred paces (under cover of course) from our train station to our new fly-through terminal at London Southend Airport. At peak times there are up to 8 trains an hour operating from Central London. And with a journey time of just 52 minutes from London Liverpool Street and 44 minutes from Stratford;


London Southend Airport...under 100 paces from train station to our new fly-through terminal!


Flying with

AgencyDesignG London Limited

Client

Stobart Group London Southend Airport

Project Above and through the line London and regional campaign

RoleArt direction, design and production across the completed campaign


Media Type Instore posters

AgencyElvis Communications

ClientO’neils

Project World cup promotional campaign

RoleDesign and production

Media Type A2 instore posters


Media Type 8pp sales

brochure insert

The story line is a light-hearted cat and mouse caper which sees a young music star trying to get to a secret gig, which the over-zealous authorities are keen to close down. In a mission to avoid the police and over-excited fans, the music star is helped by a cool female driver and a new A-Class.

To generate excitement and awareness, YouDrive will be communicated by a pre-launch campaign from Monday 1 October. This pre-activity will include digital outdoor, 10” TV ads, full page national press ads, online ads, social media and a trailer video which will play on the digital site youtube.com/YouDrive.

From Monday 8 October we will be continuing the momentum of the campaign with a heavyweight TV plan which will see both 30” and some special 60” spots play out until 2 December. In addition to this, the campaign will be supported with Cinema which will be shown in the opening weekend of the new James Bond movie “Skyfall’’. A homepage takeover on YouTube, online advertising, mobile pre-rolls, national emails and social media will lend further support to YouDrive.

Help us build awareness for this campaign by telling your teams about YouDrive and encouraging them to get involved and even vote during the X-Factor on their preferred story line.

We have included a 30” trailer which promotes the YouDrive event for you to play in your showroom. From Monday 8 October the full TV commercial can be downloaded from The Edge. To bring YouDrive to life in the showroom, we will also be providing special YouDrive branded POS graphics for your new A-Class POS stand. These will arrive from Friday 28 September.

We’d like your tweets and posts to support this campaign and drive engagement with your fans and followers. Pre-populated content will be created for you to publish on your Retailers Official Facebook and Twitter channels. The copy will be provided to you through a social media toolkit via The Edge from Thursday 4 October.

Simply copy and paste the highlighted posts onto your channels during the proposed time, for your chance to win a weekend away to the TV shoot location itself in Lisbon, Portugal. Further details on how you can enter can be found on The Edge now. Terms and conditions apply.

Campaign overview:

- Launches the new A-Class whilst sharpening brand perception

- Viewers vote for TV ad scenarios through Twitter #YouDrive

- Ad breaks 7.45pm 6 October during X-Factor

Launching soon, the new A-Class campaign will engage consumers like never before. On Saturday 6 and Sunday 7 October, we are inviting consumers to take part in YouDrive, a social networking world-first. Using Twitter, consumers will drive the action of a 3-part story shown over the weekend on national TV to introduce the new A-Class.

YouDrive sees three TV commercials play out during the first live show of the X-Factor on Saturday 6 and Sunday 7 October. On Saturday evening, a 60” ad will show the first part of the story and will provide a scenario at the end of it for people to vote on. Using Twitter hashtags, viewers will be able to vote on their favourite scenario. The scenario with the most votes will play out in the last ad break of the show on Saturday evening, again this ad will finish with voting scenario.

The story is then concluded on Sunday evening in a special 90” TV spot.

After the event consumers can visit the campaign YouTube channel youtube.com/YouDrive to view all of the films and choose how they would like to drive their own story. As an added benefit, we are offering the chance to win a new A-Class for a year. They simply just need to find the hidden gig date within the film and enter the prize draw form.

########YYYYYYYYYOOOOOOOOOOOOUUUUUUUDDDDDDDDDRRRRRRIIIIIIIIIIIIVVVVVVVVVVVVVVVVEEEE30”0”30”0”30 TrTr TrT Trailailailererererrerr

Media Type Clapper board packaging

box and 30” Trailer

Media Type Studio shoot

AgencyWeapon 7 - London

ClientMercedes Benz

Project Retailer DM



AgencyMonk London

ClientCyclone Promotions

Project Promotional advertising

Role

Art-direction, design and production

Media Type 48 sheet poster

Media Type 6 sheet poster

TICKETS AVAILABLE @ WWW.WATERFRONT.CO.UK BOX OFFICE: 028 9033 4455 VIP CALL 0845 900 3765

CYCLONE PROMOTIONS PRESENTS

FRIDAY JUNE 20th, WATERFRONT HALL, BELFAST

JAMIE

CONLANWBO EUROPEAN SUPERFLYWEIGHT

TITLE DEFENCE

TICKETS - £30, £40, £60 & VIP | DOORS OPEN 6PM

MARC

MCCULLOUGH

MARTIN PARLAGI

VACANT WBOEUROPEAN FEATHERWEIGHT

TITLE

ALSO FEATURING

CONRAD CUMMINGS JAMIE

CONLANWBO EUROPEAN SUPERFLYWEIGHT

TITLE DEFENCE

ALSO FEATURING

CONRAD

CUMMINGS

MARC

MCCULLOUGH

MARTIN PARLAGI

VACANT WBOEUROPEAN FEATHERWEIGHT

TITLE

MMCMCMCCCCCCUCUCULLLLLLOUOUOUOUOUGHGHGHGHGH


AgencyJam @ Engine

ClientSky

Project End of year review book


23

DESIGNER BOX SETOBJECTIVESky teamed up with designers Roland Mouret, Sophie Dahl, Giles Deacon and Kit Neale to launch four designer Sky+ HD 2TB boxes celebrating the range of TV and Movies available from On Demand.

It was our job to drum up buzz and raise awareness in the run-up to the launch of the limited edition boxes.

INSIGHTWith limited time and budget, harnessing the power of influencers was key to amplifying the reach of the buzz.

THE IDEAWe hosted a twitter competition for a chance to win the Roland Mouret designer box, amplified by re-tweets from the talent, and supported by influencer activity.

EXECUTIONWe created a simple-but-effective ‘RT & follow to win’ competition for the giveaway. Adopting the #tag #DesignerSkyBox to tie all content together and ensure accurate reporting, we posted a competition tweet and three reminders over the 24 hour period – along with a retweet from Roland Mouret.

We sent designer Sky+ HD designer boxes (and gift packs) to key fashion and lifestyle bloggers for them to review on their site and generate positive content on their social platforms. They were asked to use the #tag #DesignerSkyBox and link to Sky.com to promote the On Demand messaging.

RESULTSDespite a small budget of £3,500 and no media spend, we achieved a total reach of 1.2 million people. Our bloggers alone reached 675,000 with their sites and 287,572 on Twitter.

We received 601 valid entries to the Twitter competition within the 24-hour period.

Best of all, we saw brand engagement increase by 3,600% from the 0.01% average on the brand page to 0.37%, all with an overwhelmingly positive sentiment.

STRATEGIESDIGITAL

33

OBJECTIVEBritain & Ireland’s Next Top Model is one of Sky Living’s flagship shows, with a loyal following of fans and advocates.

We were asked to galvanise fans of the show to become advocates and drive positive buzz in the run-up to the new series premiere.

INSIGHTResearch showed that our audience was obsessed with using their smartphones to snap and share pictures of themselves online.

THE IDEAWe created Insta-Model, a unique social modelling competition surfing the selfie phenomenon, that allowed fans of Britain & Ireland’s Next Top Model to win the chance to feature on the show.

EXECUTIONFans were asked to snap selfies and share the photos to Instagram and Twitter using hashtag #BINTM along with three campaign hastags: #selfie, #pout and #fierce.

The best entry each week was selected by BINTM judges, with the final winner voted for by the public and announced live, on-air during the closing credits of the series premiere of BINTM, creating a seamless link between the TV show and social media activity.

The competition was launched via a 30-second TV spot featuring Dannii. It was further publicised through the judges’ social media accounts, leveraging their huge fan base. Posts on the BINTM and Sky Living Facebook, Twitter and Instagram accounts boosted buzz further.

RESULTSThe campaign drove record levels of engagement for an integrated idea with social at its heart, reaching over 28 million people!

Hashtag #BINTM was mentioned 12,889 times in total, with 5,721 competition entries.

A whopping 31% of all buzz around the return of BINTM was about the competition itself.

13

BRITAIN & IRELAND’S NEXT TOP MODEL

OBJECTIVEThe Face is a brand new modeling-themed reality TV show on Sky Living featuring super model judges Naomi Campbell, Erin O’Connor and Caroline Winberg.

We were asked to drive awareness and create buzz around the new show and the launch activity with a targeted campaign during London Fashion Week.

INSIGHTWe knew our target audience, fashion fans, would be out in force at Somerset House, the home of London Fashion Week, in the week before the premiere.

THE IDEAWe wanted to give fans the model treatment by scouting them to have their photo professionally taken and shared online.

EXECUTIONWe descended on Somerset House during London Fashion Weekend to get fashion-obsessed fans supporting Team Naomi, Team Erin or Team Caroline.

We gave our participants a chance to have a mini-makeover before a professional fashion photographer snapped their headshot. All participants walked away with a fun Polaroid and a promotional t-shirt with the name of their chosen #Team with details of when the new show started.

To amplify the buzz, we sent special #Team t-shirts to 10 of Britain’s top fashion bloggers, who were encouraged to share selfies wearing the tees.

RESULTSWe captured over 200 photographs, smashing the original target of 80.

Our 10 bloggers tweeted and Instagram-ed images of themselves wearing the #Team t-shirts, resulting in a total reach of 41,958 on Twitter and 9,698 on Instagram.

21

THE FACEOBJECTIVESWe were asked to raise awareness and drive desire for Sky Go Extra by demonstrating the app’s unique product benefit of being able to download content and watch without an internet connection and how it can fit seamlessly into users’ busy lives.

OUR INSIGHTSixty-five percent of UK smartphone users use their devices to ‘pass away some time’. And where do busy professionals want to pass away the time more than waiting for their Tube or train home?

THE IDEAWe wanted to help Britain’s rail-weary commuters travel by content – give them bespoke content recommendations based on their journey time.

THE EXECUTIONWe deployed state-of-the-art interactive D6 touch-screens in four mainline train stations - London Charing Cross, London Euston, London Liverpool Street, and Manchester Piccadillly.

These screens would ask users to input their journey time, and would then recommend the perfect programmes available to download Sky Go Extra to view on their journey. Delivering a personalised demonstration of the benefit of Sky Go Extra.

We built a support ecosystem around the campaign using Tranvsision ads played out in the stations, on-floor media, experiential engagement, as well as press and TV ads encouraging use of the hashtag, #onskygoextra.

THE RESULTSCommuters interacted with our D6 screens nearly 16,000 times over the campaign period, outperforming the nearest equivalent campaign to date (Tesco’s shop on the platform campaign).

The Twitter campaign drove 2,058 mentions – more than 3 million opportunities to see – in just two weeks.

11

SKY GO EXTRA

CAMPAIGNSSOCIAL

9

2 0 1 3R E V I E W

Media Type Cover spread

Media Type

Internal design spreads


Agency Monk London

Client Love me tender

Project type Responsive website

RoleUX, art-direction and design of all assets for development and coding

Media Type Desktop layout

Media Type Tablet and

smartphone layout

GRAHAM CONWAY - INTEGRATED PORTFOLIO - DIGITAL

AgencyOgilvy

ClientHellman’s

Project Hellman’s Summer Hacks

Role

Design and production of all campaign social assets for Youtube and Facebook

Media Type Facebook cover design

Media Type Facebook visual posts


Agency Freelance

Client BT

Project type Unified communications tool

Role

UI art direction, design and production of complete visual assets for a team of developers

Media Type Desktop and smartphone

application design


AgencyJam @ Engine

ClientUnilever

Project Unilever social engagement

RoleDesign and production of all social assets

Media Type Social cover design

Media Type Social visual posts


Agency Freelance

Client LB Group





smartphone layout


Agency Exposure

Client Nike

Project type Digital presentation creative

RoleArt-direction, design and

complete production

JUST DO IT.

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OVER THE LAZY RIVER, THE QUICK BROWN FOX JUMPED OVER THE LAZY RIVER, THE QUICK BROWN FOX

JUMPED OVER THE LAZY RIVER, THE QUICK BROWN FOX JUMPED OVER THE LAZY RIVER,











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Agency Freelance

Client Creative Edge Photography





smartphone layout


GRAHAM CONWAY

TTC House, 86 Broomfield Road, Chelmsford, Essex, CM1 1SS07958 574 472 | [email protected] | www.designglondon.co.uk

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