I was approached to help create a new brand identity for Joy Socks and Accendo Consulting. I designed a two sided business card that incorporated both brands, I recreated her Accendo Logo and created a new Joy Socks logo. I made stickers and cards she distributes with her product while maintaining the brands new identity. is is a non profit organization that sells funky socks and the proceeds are donated to charity. Accendo Consulting Logo Joy Socks Logo Front Side Business Card Back Side Business Card Joy Socks Stickers Joy Socks Cards INDESIGN, ILLUSTRATOR
Transcript
I was approached to help create a new brand identity for Joy Socks and Accendo
Consulting. I designed a two sided business card that incorporated both brands, I
recreated her Accendo Logo and created a new Joy Socks logo. I made stickers and cards
she distributes with her product while maintaining the brands new identity. This is a non
profit organization that sells funky socks and the proceeds are donated to charity.
Accendo Consulting Logo
Joy Socks Logo
Front Side Business Card
Back Side Business Card
Joy Socks Stickers
Joy Socks Cards
INDESIGN, ILLUSTRATOR
Being the Creative Director for The Sandwich Foundation I have designed
the organization’s logo, business cards, aprons and a banner we have used to
represent our donators and supporters. This foundation has been created to
help make sandwiches for the working homeless in the Calgary area.
The Sandwich Foundation Logo
Foundation Apron
Foundation Business Card
Foundation Banner
PHOTOSHOP, INDESIGN, ILLUSTRATOR
This was a concept design to represent my own brand Identity. I wanted to create a character
other than using just my initials to give the design more depth and personality. I designed a
logo, business card, letterhead and reversed logo to match the brand.
Business Card
Black Rabbit Logo
Letter Head
Reversed Logo Concept
PHOTOSHOP, INDESIGN, ILLUSTRATOR
This was my first published design work. I was offered a contract to create a few juice box templates that would be used in a commercial. Using
photoshop I designed two different types of boxes so the director had an option on which one to use. The apple juice wrap was used as a prop for
the Wind Mobile across Canada commercial. It got about 2 seconds of air time.
Apple juice box wrap
Orange Juice box wrap
PHOTOSHOP
These are redsigned book covers of the Harry Potter series. I geared them towards young teens by having realistic photos, a mature
looking art style and realistic approach that creates an ominous feel.
Book Cover 1 Book Cover 2
PHOTOSHOP, INDESIGN, ILLUSTRATOR
I designed this simple concept logo for a local school who was interested in redesigning their team logo. The design is only made up of
four different shapes but I feel It speaks volumes in the overall picture.
Falcon Logo
ILLUSTRATOR
Here I design an endangered species brochure. I incorporated photos of the spotted turtle, information on why the species is becoming extinct and
general information about the reptile. I wanted to make this educational but fun at the same time so I added a little humor to the design.
Endangered Species
Brochure
PHOTOSHOP, INDESIGN
I used the text mesh tool to design font inside a famous figure face. I chose Martin Luther King Jr. because I believe in many of his
ideals and love the passion and dedication he had for his people. I used different font colors to represent the lighting that was used in
the picture and to give the image more depth.
PHOTOSHOP, INDESIGN, ILLUSTRATOR
Martin Luther King JR. Photo
Typography Assignment
I decided to design a logo that played with the idea of planets and cometsfor a clothing company. I tried to make a logo that represented initials
and something that looked like stitched material so when you saw it stitched on clothing it would look exactly like the brands logo. I also made a
business card to go along with the logo.
Nebula Logo
Nebula Business Card
ILLUSTRATOR
For these designs I was asked to create a few logo concepts for a new male MMA brand called Raptor. I came up with a few designs that were
made of just typography and another that incorporated the image of an actual Raptor. I chose a few different color styles for variety and gave the
typography a scaly finish to give the design texture. Each concept and typography were created in Illustrator.
Raptor Concept 1
Raptor Concept 2
Raptor Concept 3
ILLUSTRATOR
In addition to the Raptor designs the Foxy logo was made for the same MMA company except tailored to a female demographic. The
first two concepts are more related to the color and look of a real fox, while the pink Foxy logo has an edgy and feminine feel. Each
concept and typography was created with Illustrator.
Foxy Concept 1
Foxy Concept 2
Foxy Concept 3
ILLUSTRATOR
This design was entered in the Canada 150 contest in 2014. You were asked to design a commemorative logo that represented Canada’s Anniversay
and explain the reason for your design. I created a negative space maple leaf that had 13 diamonds to represent each province and territory while
the typography acted as a flag waving in the wind.
Canada 150 Pin Concept
ILLUSTRATOR
Here is an animal hybrid that consisted of two or more animals by using the clone and
brush tools in photoshop. I made the Zuffalo by cloning parts of the zebra and transferring
the stripes on to the buffalo.
Zuffalo
Buffalo Photo
Zebra Photo
PHOTOSHOP
I created an animated animal from a realistic photo using
Illustrator. I used the pen tool for the majority of this design
and gave it my own twist with the tuffs of body hair and
