ANASTASIA BUCHINSKAYA

TABLE OF CONTENTS

BRAND MANAGEMENT PROJECT

Main goals of the project:

• analysis of the current situation on the market of high-end clothes;

• market research - the right niche, competitors, SWOT analysis;

• create the proper brand name and logo;

• recognizable brand DNA;

• target analysis;

• trend analysis, research of Italian and French fabrics suppliers;

• product development - creation of the collection for AW 2013 /14 season;

• timing process;

• budgeting, creation of business and plan;

• communication strategy;

• packaging;

• innovations for the business process of high-end brand creation.

BrANd mANAgemeNT projeCT.ColleCTIoN

prINTS for fABrICS

mATerIAlS of ColleCTIoN:SIlK, leATHer, velveT, wool emBroIderY,prINTS

red vAleNTINo projeCT. Neo romANTIC ASIATIC STorY

Workshop Domus Academy with Red ValentinoDesignandelaborateamini-collectionforRedValentino.Thecollectionisstructuredasfollow:2jackets,3pants,5dresses,4skirts,2shirts,2tops,2coats.Projectandsetamini-collectioninterpretingkeyelementsRedValentinocollectionsbasedonthereferringAsiaticMarketCustomers.Lastbutnotleast,itwillberequestedtothinktoasuitablepackagingandadequatecommunication strategy for the collection proposed.

RED VALENTINO PROJECT. COLLECTION SKETCHES

MATERIALS:SILK, COTTON, SATIN, PANAMA WOOL,TAFFETA,EMBROIDERY

deSIgN of meN CloTHeS.oSTIN rUSSIA

TeCHNo lAdY ColleCTIoN

• 3dplaceinthenomination

“Avant-garde”,Collection

“Techno-lady”,13thInter-

national Content of young

designers“TheAdmiralty

Needle”,2007S.Petersburg)

• 1placeinthenomination

“Avant-garde”,Collection

“Techno-lady”,8thGradu-

ateFashionWeek“The

AssemblyofFashion”2008

Moscow)

KNITweAr ColleCTIoN.moodBoArd

TexTUre

SofTNeSS

volUme

CoNTemporANITY

HerITAge

KNITweAr ColleCTIoN. SKeTCHeS.

KNITweAr ColleCTIoN

KNITWEAR COLLECTION

MATERIALS:WOOL,COTTON,VISCOSE HAND MADE COLLECTION

KNITWEAR COLLECTION.PATTERNS

GRAPHIC WORKS

fASHIoN IllUSTrATIoN

fASHIoN SKeTCHeS wITH prINTS

prINTS for SIlK

pATTerNS for fABrICS/SIlK/SATIN

ART WORKS

STYLISH GIRL LOVE

Collage, acrylic gouache, paper Acrylic gouache, paper

ABOU T MYYSELF

STYLISH LOVE

Work experience

Product manager, Mila Anufrieva Lifestyle Atelier Milan, Italy, 12/2012-today

Master Thesis, Domus Academy Milan Italy 09/2012-12/2012

Domus Academy workshop with Red Valentino Milan Italy 03/2012-04/2012

Designer of men clothes O'stin Moscow, Russia 07/2010-12/2011

Designer of women clothes ReLaif Moscow, Russia 01/2010-07/2010

Internship Vereteno Moscow, Russia 06/2010-08/2010

Education

Domus Academy, Master of Fashion Management, January 2012 – December 201275/100 (distinction)

Brand management, product management, buying, visual merchandising, fashion communication.

Moscow State Textile University, Master of Fashion Design, September 2005 – June 20105/5 (distinction)

Drawing, painting, costumeʼs graphics, colour in a costume, technology of manufacturing knit clothes, technology of sewing, collections development, modeling/prototyping, hand-drawing, research & design, pattern cutting, grading and garment construction, economics, management.

Languages Computer

Russian native Microsoft Office: Word, Excel, PowerPoint, Windows & Mac Operating SystemsEnglish fluent Adobe Photoshop, Illustrator, InDesign,Imovie, Pages Italian intermediate French basic

Awards

1place in the nomination “Avant-garde”, Collection “Techno-lady”, 8th Graduate Fashion Week “The Assembly of Fashion”2007 Moscow)

3d place in the nomination “Avant-garde”, Collection “Techno-lady”,13th International Content of young designers “The Admiralty Needle”, 2007 S.Petersburg)

Addressviale San Gimignano 2/1

Milano, Italy 20146

+39 320 837 34 17abuchinskaya07@gmail.com

Art lover. Absolutely Fashion lover. Music lover. Life lover. Love lover. I'm a good person. I was raised well, but I'm not the girl next door. I want to travel the world. I appreciate the little things. My favorite color is red. My lucky number is 7. I realize that friends come a dime a dozen, but good friends come once in a lifetime. I live for brief moments. Life is short, so am I.