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PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND...

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PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN
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Page 1: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

P O R T F O L I O B O O KM A R I S S A P O Z Z I | 2 0 2 0 | G R A P H I C D E S I G N

Page 2: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

T H I S T LY C R O S S

C O M P A N Y R E B R A N D

Scottish hard cider company based at the cider shed

just outside Dunbar, in the heart of the East Lothian

countryside. The main goal of this campaign is to reach

a more international customer awareness of the brand.

In addition, the rebrand will attract and encourage

tourists to Scotland to visit the brewery facilities as

a day trip/experience. They can enjoy a tour, tasting,

dinner, and/or just the friendly atmosphere with a

hard cider in hand. The purpose is for visitors to feel at

home, welcomed, and relaxed at the brewery.

Page 3: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

C O M P A N Y R E B R A N D

L A B E L D E S I G N

Page 4: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

C O M P A N Y R E B R A N D

L A B E L D E S I G N

Page 5: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

C O M P A N Y R E B R A N D

L A B E L D E S I G N D E T A I L S

Page 6: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

C O M P A N Y R E B R A N D

L A B E L D E S I G N D E T A I L S

Page 7: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

C O M P A N Y R E B R A N D

R E S P O N S I V E W E B S I T E

Page 8: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

C O M P A N Y R E B R A N D

I L L U S T R A T I O N S

B L U E B E L L S C O T T I S H T H I S T L E H E A T H E R

Page 9: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

C O M P A N Y R E B R A N D

B R E W E R Y E X P E R I E N C E

C I D E R T A N K W R A P S

Page 10: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

C O M P A N Y R E B R A N D

B R E W E R Y E X P E R I E N C E

M U R A L F O O D F E S T I V A L B O O T H

Page 11: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

C O M P A N Y R E B R A N D

M E R C H A N D I S E

Page 12: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

C O M P A N Y R E B R A N D

M E R C H A N D I S E

Page 13: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

C O M P A N Y R E B R A N D

L O G O E X P L A I N E D

Page 14: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

C O M P A N Y R E B R A N D

P R O C E S S S K E T C H E S

Page 15: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

R E D B O N E W O V O K A

V I N Y L R E C O R D L A B E L

After exploring Josie’s Records in Lubbock, TX, I came

across an old Redbone album. I knew Redbone sang the

song “Come and Get Your Love,” and that’s about all I

knew of the 1970s Native American rock group. After

doing more research on the band, I found that they have

an extremely rich cultural background that I was able

to explore in the patternings.

Page 16: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

V I N Y L R E C O R D L A B E L

C O V E R

Page 17: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

C O V E R

V I N Y L R E C O R D L A B E L

Page 18: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

S K E T C H E S

V I N Y L R E C O R D L A B E L

Page 19: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

M E C A

N O N - P R O F I T R E B R A N D

MECA is a non-profit organization that provide alter-

native arts activities for Houston’s youth and families.

MECA programs are nationally recognized for their

talented student artists. Student ensembles and artists

also are known for their talent and achievements.

Page 20: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

N O N - P R O F I T R E B R A N D

L O G O E X P L A I N E D

Page 21: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

P O S T E R S E R I E S

N O N - P R O F I T R E B R A N D

Page 22: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

R E S P O N S I V E W E B S I T E

N O N - P R O F I T R E B R A N D

Page 23: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

W E B S I T E P A G E S

N O N - P R O F I T R E B R A N D

Page 24: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

S K E T C H E S

N O N - P R O F I T R E B R A N D

Page 25: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

K O N A C O F F E E F E S T I V A L

F O O D F E S T I V A L D E S I G N

The Kona Coffee Cultural Festival is recognized as

the oldest and most successful food festival in Hawaii.

It honors Kona’s cultural heritage, recognizing the

accomplishments of Kona coffee pioneers, farmers, and

artisans. Because of the cultural ties of the festival, the

new design and campaign harkens to vintage Hawaiian

travel posters and Polynesian tattoo pattern designs.

Page 26: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

P O S T E R

F O O D F E S T I V A L D E S I G N

Page 27: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

F E S T I V A L A P P

F O O D F E S T I V A L D E S I G N

Page 28: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

M E R C H A N D I S E

F O O D F E S T I V A L D E S I G N

Page 29: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

D E S I G N E L E M E N T S & S K E T C H E S

F O O D F E S T I V A L D E S I G N

Page 30: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

A Q U A T I C A D V E N T U R E S

F I C T I O N A L B R A N D D E S I G N

Aquatic Adventures offers various water excursions

lead by highly trained guides all over Australia and

six peak coastline locations. Their focus is on a fun,

adventurous time exploring the water that is such an

important part of the Australians’ day-to-day life. Their

excursions are extremely personalized to each group so

that the guests really get a great immersive experience

of the Australian coast and even the culture.

Page 31: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

S T A T I O N A R Y S Y S T E M

F I C T I O N A L B R A N D D E S I G N

Page 32: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

M E R C H A N D I S E

F I C T I O N A L B R A N D D E S I G N

Page 33: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

M E R C H A N D I S E

F I C T I O N A L B R A N D D E S I G N

Page 34: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

R E S P O N S I V E W E B S I T E

F I C T I O N A L B R A N D D E S I G N

Page 35: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

T R A D E S H O W B O O T H

F I C T I O N A L B R A N D D E S I G N

Page 36: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

S K E T C H E S

F I C T I O N A L B R A N D D E S I G N

Page 37: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

P O S I E P I T S

F I C T I O N A L B R A N D D E S I G N

Searching for a new, natural, and clean take on arm

pit health and care, Posie Pits was born. Posie Pits was

inspired by the small bouquets of flowers and herbs

that were carried as protection to ward off the smell

of the Great Plague in England in 1665. People would

carry these small bouquets in their pockets to keep

themselves smelling fresh, despite the scent of the dis-

ease. The products used are organic and vegan, taken

straight from natural flowers and herbs provided by

Mother Nature herself. Taking care of your pits should

be just as important as taking care of anything else, and

Posie Pits knows this.

Page 38: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

L A B E L S

F I C T I O N A L B R A N D D E S I G N

Page 39: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

L A B E L S

F I C T I O N A L B R A N D D E S I G N

Page 40: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

S T O R E D I S P L A Y

F I C T I O N A L B R A N D D E S I G N

Page 41: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

S K E T C H E S

F I C T I O N A L B R A N D D E S I G N

Page 42: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

N O S T A L G I A

C A T A L O G D E S I G N

Born out of a passion that I have for hand lettering and

vintage lightbulbs, I was able to work with the compa-

ny Nostalgic Bulbs for this project. With the variety of

bulbs and shapes they sent me, I art directed my own

photoshoot. With these beautiful bulbs as my subject, I

was able to snap some really great images, especially of

the intricacies of the bulbs’ filaments.

Page 43: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

C O V E R

C A T A L O G D E S I G N

Page 44: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

S P R E A D S

C A T A L O G D E S I G N

Page 45: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

S P R E A D S

C A T A L O G D E S I G N

Page 46: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

P H O T O G R A P H Y

C A T A L O G D E S I G N

Page 47: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

L O G O S

L O G O D E S I G N

A variety of logos created for fictional companies

or rebranded for pre-existing companies.

Page 48: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

L O G O S

L O G O D E S I G N

mecameca

1. THISTLY CROSS (SCOTTISH HARD CIDER)

2. AQUATIC ADVENTURES (AUSTRALIAN H20 EXCURSIONS)

3. POSIE PITS (VEGAN ARMPIT CARE)

4. BECOMING OVER BEING (SPORTS INDUSTRY PODCAST)

5. MECA (MULTICULTURAL EDUCATION CENTER FOR THE ARTS)

1

2

3

4

5

Page 49: PORTFOLIO BOOK...PORTFOLIO BOOK MARISSA POZZI | 2020 | GRAPHIC DESIGN. THISTLY CROSS COMPANY REBRAND Scottish hard cider company based at the cider shed just outside Dunbar, in the

T H A N K S FO R TA K I N G A Q U I C K P E E K AT M Y WO R K , Y ’A L L !w e b W W W . M P O Z Z I A R T A N D D E S I G N . C O M | e M A I L M A R I S S A P O Z Z I @ G M A I L . C O M | P h O N e 7 1 3 . 5 0 4 . 8 0 9 2


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