FEBUARY 2012

PortfoliochAlEEpoRn jongkAmAnont

Address 78 Thok Kai Bumrungmang rd. Phanakorn Bangkok, Thailand 10200 +66869016996 chaleeporn.j@gmail.com

TrainingEducation & Qualification 2010-2011 Istituto Marangoni, Master in Design Direction, Milan Italy. 2004 -2008 Chulalongkorn University, Bangkok Thailand. BA, Art Education,(Graphic Design.)

Professional Experience Sep 2011- Jan 2012 MacsIotti Art direcion Company in Milan Italy. http://macsiotti.com/ as Junior Graphic designer and Research assistance. be apart of communication design team for Trussadi SS12, Pennyblack SS12/ FW12, The private space (Bacelona) etc.

2008-2009 Museum of Siam work as Graphic Designer and co- project with client. 2007 The Director assistance For seires “Mafia Lovers” location in Hong kong. 2005 Internship in photographer assistance with Image magazine in Thailand. Positive attitude, Enthusiastic, Service mind, Be Patient and Energetic.

Computer Skills Operation system Windows 98- Window 7, Mac OSX Others Internet Explorer,Office (Word, Excel, Power Point, Outlook) Adobe (Illustrator e Photoshop, In design, Premier), Sketch up

Language Thai, Mother tongue. English, Fluent. Italian, Base.

Interest Fashion&Style Art & Design etc. graphic, Photograph Phylosophy

I authorize the processing of personal data under the D. Decree. 196/2003

Chaleeporn Jongkamanont

English Version

Index

Ad CAmPAIgn Tru trussardi SS2012 Trussardi SS12

wEbSITE Pennyblack SS12

The private space (bacelona)

brAnd IdEnTITy Zelinda zanichelli Lumina del sol Puviman museum Siam

COnTEmPOrAry dESIgn rESEArCH American Trend researchAdVErTISIng PrInCIPLE ralph Lauren moodboard marangoni Advertising Campainge

dESIgn dIrECTIOn rESEArCH Poster From Classic movie&ArT dIrECTIOn

Tru trussadi SS2012Ad CAmPAIgn

There are two proposal for tru trussardi SS 12.

Ad CAmPAIgn

Ad campaign for tru trussardi SS12

Tru trussadi SS2012

Ad CAmPAIgn

I had a chance to retouch and create a proposal for the presentation trussardi SS 12.

Trussadi SS2012

Ad CAmPAIgn

Ad campaign for trussardi SS12

Trussadi SS2012

Pennyblack SS2012

http://www.pennyblack.com

Widgets layout for pennyblack website in SS 2012. concept is about traveling in many capital of fashion city as moscow, newyork, St. tropez.In this project, I done about the layout for only website.

wEbSITE

wEbSITE Pennyblack SS2012

http://www.pennyblack.com

Widgets layout for pennyblack website in SS 2012. concept is about traveling in many capital of fashion city as moscow, newyork, St. tropez.In this project, I done about the layout for only website.

Pennyblack SS2012

http://www.pennyblack.com

Widgets layout for pennyblack website in SS 2012. concept is about traveling in many capital of fashion city as moscow, newyork, St. tropez.In this project, I done about the layout for only website.

wEbSITE

Pennyblack SS2012wEbSITE

http://www.pennyblack.com

Widgets layout for pennyblack website in SS 2012. concept is about traveling in many capital of fashion city as moscow, newyork, St. tropez.In this project, I done about the layout for only website.

Pennyblack SS2012wEbSITE

http://www.pennyblack.com

Widgets layout for pennyblack website in SS 2012. concept is about traveling in many capital of fashion city as moscow, newyork, St. tropez.In this project, I done about the layout for only website.

The private space (bacelona)wEbSITE

la vida de los objetos is the project for present the objects in shop in the privatespace. We have concept as every objects have their own life and represent the process from begining until the end after we can sell it.

http://www.theprivatespacebcn.com/shop

Zelinda zanichellibrAnd IdEnTITy

The proposal for Zelinda Zanichelli, Italian photographer for her own website.

brAnd IdEnTITy Lumina del sol

Identity projuct for lumina del sol, is my first private project that I have done when I had experience with macsiotti.The colours was combinded together to be one as the feeling of pureness and being calm from the spa experience.

PuvimanbrAnd IdEnTITy

The brand Identity for puviman spa bangkok.The project is about the spa in central world(before the goverment problem)

museum SiambrAnd IdEnTITy

logos for the museum siam (Re branding project).The lop Buri cultural exhibition 2009.

museum SiamInVITAIOn CArd

The project of perper ticket and invitation card for museum Siam in 2009.

COnTEmPOrAry dESIgn rESEArCH American Trend research

AMERICAN STYLE

AMERICAN STYLETYPE: SHOESPIONEER: MARQUIS M. , CHUCK TAYLORWHERE: MASSACHUSETTS.INFLURENCE PERIOD :1908 UNTIL NOW

THE COMPANY BEGAN IN 1903 BY PRODUCE SHOE BUT THE CONVERT MODEL BEGAN IN 30STHE FACTORY CHANGE TO PRODUCED THE ATH�LETIC SHOE.

CHUCK TAYLOR BEGAN TO BE A SEELER AND CHANGED SOME DESIGN ABOUT LEBEL IN THE SHOE AND HAS HIS SIGNATURE THERE FOR THE SPECIAL CHARACTERISTIC AND IMAGE.

IT BECAME POPULAR FROM VARIOUS MATERIALSAS LEATHER, VINYL, CANVAS DENIM AND HEMP

AND THE SUITABLE PRICE.

IT’S CAN SELL 800,000,0000 PAIRS.

The page is the presentation of convert all star that tell tha story of the brand and how it can become a popular brand for teenaged arounf the world.

AdVErTISIng PrInCIPLE ralph Lauren moodboard

RALPH LAURENAnalysis, Mood board and Photographer selected

by

CHALEEPORN JONGKAMANONTDesign Direction, Istituto Marangoni

The analysing process of the brand “Ralph lauren.” This show the mood board that I already done from the value of the Ralph lauren Brand.

ADVERTISING PRINCIPLE Marangoni Advertising Campainge

values

creativeobbession

passion

high competencehigh qualityhigh profile

internationalprofession

good relations

Competitors

Royal College of artLondon, UK

Central Saint MartinsLondon, UK

London College of fashionLondon, UK

Identification of competitors

Design Fashion

Formal

Informal

Ecole de la chambre syndicale

The analysing communication process that analys istituto Marangoni and the competitors.

ADVERTISING PRINCIPLE Marangoni Advertising Campainge

proposal 1

proposal 2

proposal 3

The proposal for the ethnic campainge for istituto Marangoni under “istituto Marangoni resist Fur” to remind the designer and consumer the reduce the product from the animal.

Media in Internet

Media > Sculpture in shopping street : VIA MONTENAPOLEONE, MILAN.

Media > Parade in Shopping main street : champs elysee, PARIS.

ADVERTISING PRINCIPLE Marangoni Advertising Campainge

The campainge will be in shopping area by bill board, print advertising, website and parade event in shopping street as costume the rabbit but have a blood tear to express the hurt feeling from killing them for be fur.

Poster From Classic movie

Breakfast

atTIFFANY’S

This is a poster of classic movie. In this project we have to choose one of classic movie and design the poster from the main sign from the movie to express the feeling, mood and tone. For Breakfast at tiffany’s, I chose the black dress, black gloves and bubble, for the sign of the main character.This movie is the origin of the begining of the black dress fashion around the world.

dESIgn dIrECTIOn rESEArCH &ArT dIrECTIOn