AMY-JANE TWELVETREESFASH20026N0311543

contents page

1.d&ad

2.self promotion

6.boots alliance

8.british fashion council

11.zine

15.additional elements

1.D&AD

My dream job would to be to work alongside the current creative designer for Elle décor magazine being Florentino Pamintua .The magazine is stylish and offers the ultimate ideas in home décor and design, Elle décor has been trend setting interior design ideas for 20 years. The magazine is an international publication and therefore helps customers achieve a more beautiful home with ideas from around the world. In an attempt to acquire this ideal job position it will require me presenting myself in a unique and innovative way, that will put me on the map.I have an advantage of possessing an unusual surname, which I hasten to add I am very proud of. Not many people forget the surname but to reiterate this fact I would take the name and link it into a plan that would involve posting a total of twelve bonsai trees to florenting Pamintua , a tree a day would arrive in the post.To make the plan more masterful and tie it in with décor, each tree would be sprayed a different colour and labelled with an attribute that ties in with the colour of the tree.

Day 1 Red – represents my passionDay 2- Silver – methodical/practicalDay 3- Sky Blu – cool under pressureDay 4- Terracotta Orange – Exciting/innovative Day 5- Royal Purple - TrustfulDay 6- Teal Green - Naturalday 7- flourescent yellow tree- energisedday 8- fuchsia pink- thoughtful and friendlyday 9- sepia borwn- reliableday 10- pure white- clean/ fresh ideasday 11- gold tree- valuable day 12- multicoloured- bringing the whole thing together

D&AD

3.self promotion

Earlier on in the year as part of development course work I created a self promoting business card and CV. Further to having submitted the work I received constructive feedback that I took on board and resulted in me modifying both the business card and the CV. I had originally designed my business card linked in with my surname “Twelvetrees”. It involved a falling leaf which had connections to trees , but not a direct significant association, I thought about it and realised the falling leaf could give the wrong image so I changed this to a picture of trees from an angle looking up as if there growing, this The adapted card and CV have more of a graphic tone creating an improved more professional image.

SELF PROMOTION

SELF PROMOTION

6.BOOTS ALLIANCE

The “here come the girls” campaign won many awards, but as a group we felt that boots weren’t successfully bonding with the male consumers and therefore were missing out of a bit section of the customer market. Consequently reflecting on the girls campaign we produced a viral operation called “The boys are back in town”, if the initial ideas were to be a success we would then go on to create a far bigger reaching campaign. The plan was not to completely exclude the female gender from the marketing strategy, we would work it so it stood for boys v girls; but we did feel the male gender had to be given priority to hopefully increase this consumer section.

We were set a task by alliance boots to strengthen and maximize the relationship that Boots has with its consumers. We took this project and proactively decided to take a risk and aim an initial viral campaign at the male consumer. Many of Boots aspirational brands sold within the store are aimed at the male consumer.

BOOTS ALLIANCE

Vodafone London Fashion Weekend is organized by the British Fashion Council and has been running for ten years; this year the council approached Fashion Communication and Promotion to have them create a promotional campaign that promotes and ultimately increases footfall and sales in key feature areas of the London Fashion weekend. Working within a group I helped to device a campaign that we based around the hype of yarn bombing and named Knitopoly. By introducing Knitopoly to the masses through an intriguing viral process of interaction and social networking, the campaign was devoted to enticing consumers to London Fashion Weekend and enhancing the overall experience. Given the opportunity to choose a key area feature of the LFW to work with, we opted to channel efforts towards the shoe studio. Our main aims were to create a more spacious environment with improved aspects involving storage, mirrors and seating areas; features that would develop the whole consumer experience.

8.BRITISHFASHIONCOUNCIL

http://www.youtube.com/watch?v=ghVmSyWWi0I

BFC

BFC

11.zine

We were set a brief to to create a zine that is considered a niche publication of the future. Zines are a self publication that are a growth market , the Contents often focus on music, art, DIY culture, fashion trends, technology, film, food, etc.The brief involved investigating the future of publishing and future trends, and selecting a publication that represents the future of publishing and conducting a case study, for this I chose to investigat the magazine Dazed and Confused. In addition we were required to create our own zine. I chose to design and produce a zine based on toilet graffiti. An interesting subject that is considered controversial, but also fascinating for several reasons.

ZINE

FOR REPORT CLICK HERE http://issuu.com/atwelvetrees/docs/nopaperreport

No PaperFacebook.com/nopapernopaper@live.co.uk

zine12.blogspot.co.uk/

ZINE

ZINE- PRESENTATION

I conducted a ten minute presentation to introduce my zine. The outline of the information I gave included my reasons for choosing the subject of toilet graffiti, which tied in with my love of and interest for contemporary art. I liked the idea that toilet graffiti was individual to graffiti in general and the subject had a fascination that could be displayed within a zine and untwined. I Like the secrecy element of the toilet writing, and the interesting fact that the graffiti is very different between the male and female toilets.I outlined my research methods including primary and secondary sources. Explaining how interesting the research was.

Questionnaires revealed how peoples view of graffiti was very different, and at this stage I began to realise it was a hugely debatable subject.To coincide with the zine project I explained that I case studied the magazine publication Dazed and Confused being a magazine I felt represented the future of publishing. A self published international magazine producing innovative material based around art and culture, it can also be displayed on digital platforms including an app. I outlined my consumer profile and explained how this was being displayed within my report which includes descriptive words;

The person I’m aiming my zine at would be 34% Opinionated 16% cultural 14% ballsy 20% attends museums and 16% Rebellious.I explained my proposed sponsor being the Tate modern and my promotional idea relating to inviting the public to graffiti the toilet walls of a life size toilet and then donating the art piece to the Tate modern. I mentioned business opportunities like my zine photographs being used on post cards and greeting cards. I thoroughly enjoyed creating this zine and my interest and fascination of the graffiti has grown. I am hoping this will show through within the zine itself.

15.ADDITIONALELEMENTS

16.LONDON FASHION WEEKENDI carried out work experience behind the scenes at London Fashion Weekend working for an art production/PR company called Bacchus Studio.

“About Bacchus Studio:Bacchus Studio comprises a team of talented and tenacious professionals who live and breathe the art of pro-duction.From concept to delivery, every stage of a project is crafted to our very highest standards.Our ongoing mission is to produce events that are extraordinary and unique, and endure beyond the moment”

London Fashion weekend ( Thursday 23rd - Sunday 26th February 2012.) includes several Catwalk shows run-ning throughout the day and evening and I assisted in backstage management helping to organise models and clothes to ensure the catwalk displays ran smoothly and on time. It was a great opportunity to be in-volved in a such a prominent event and to experience hands on action behind the scenes. I learnt just how pressurised things get back stage, but was pleased with the way I coped with it. The whole exerince also gave me a good insight into event side of the fashion industry.

ADDITIONAL ELEMENTS

LONDONFASHIONWEEKEND

ADDITIONAL ELEMENTS

11.BERLIN BLOG

http://amygoestoberlin.blogspot.co.uk/

ADDITIONAL ELEMENTS

THANK YOU