Date post: | 22-Jan-2018 |
Category: |
Technology |
Upload: | yufen-lan |
View: | 241 times |
Download: | 1 times |
Background
• I was a in a banking facility.
• The old website had and it our clients.
• My job was to help the website to meet both user and business goals.
What I did
Learned from the successes and failures of other .
Conducted a detailed analysis of web and call
.
users and and analyzed the result data
the ideas and attitudes of company leadership
The research focused on ,
and .
Problems & Solutions
• Problem: Users feel uneasy to find the information they want.
• Solution: Added search function, regrouped information and redesigned home page with clearer navigation.
Effective!
• Problem: Users hope to have custom-tailor information and one to one service.
• Solution: Integrated website with CRM and Call Center. So each user has their own account with personal preference and service.
Efficient!
• Problem: Low satisfaction score and lots of complaint.
• Solution: Improved user interaction. Satisfaction!
Morbi! ****! ****! ****! ****! ****! ****!
Justoame! ****! ****! ****! ****! ****! ****!
Nbhlacu! ****! ****! ****! ****! ****! ****!
Orciport! ****! ****! ****! ****! ****! ****!
Curabitu! ****! ****! ****! ****! ****! ****!
Analysis
It’s very hard for diabetic patients to exercise, keep healthy diets and monitor
glucose level regularly.!They .!
Analyzing the existing
similar apps.
What I Did
Since I have computer science background, my first assignment was to help professor
and to it. (http://uxdm.wpi.edu)
Through the iterative design process, I
.
What I Learned • Standard design. • Uniformed styles. • Less scrolling down. • Less loading times.
Sensory Experience
• Clear navigation. • Search function. • Opening an external link in a new blank tab. • Balancing content in each column.
Browsing Experience
• A page containing images of people’s faces is more appealing.
• Users often exhibit a viewing pattern that is shaped like the letter “F”.
Viewing Pattern
Research Proposal Background
Tablet is a different medium than desktop or laptop. People interact with it differently by using a touch screen or a stylus.
Conceptual Model
User Reaction: • Attitude • Purchase Intention • Viewing Behavior
Device: Desktop
VS. Tablet & PC
Prototypes
Music Store
Device Setup Tobii X120 eye tracker. Sample rate of 60Hz.
Measurements • Survey:
• User attitudes • Perceptions • Intentions.
• Heat map: • Viewing behavior.
Proposed Analysis
• T-test for survey data • Heat maps will be inspected manually.
Prototype Design and Develop The website: • Include all elements in an e-commerce website. • Is compatible with all devices, e.g. mobile phone,
tablet and laptop.
Using sliding elements to test the influence of
physical interaction with
tablet.
Using both sliding and static
elements for comparison.
Using some photos of pretty female faces to test distraction.
UX Test Strategy Design
What I did: • Implementing test functions in JavaScript. • Questions are shown in random sequences. • Every element has a unique ID number that will be shown in a pop up window when is clicked. • Timestamp of each click, total numbers of clicks and answers are recorded and exported to MS Excel automatically after each test.
Test steps: Step 1: Watch introduction video and calibration. Step 2: Find the ID numbers to answer the questions on the page banner. Step 3: Answer a survey.
What I learned: • How to set up Tobbi eye-tracking device. • Try to make sure all tester experience the same testing environment. • Never make users feel negative. • Banning the search button.