PORT

FOLI

O

NARMIN DHANANIR E S U M E

15436 NW 12th Court Pembroke Pines, FL

630.615.8322

narmin.dhanani@gmail.com

http://goo.gl/8I2RcX

WORK EXPERIENCE

MARKETING COORDINATOR

@ Uniform Advantage: Multi-faceted organization offering premier medical scrubs, chef apparel & more with worldwide distribution.

• Search Engine Optimization for five business units• Email & Social Marketing development for over 10 different platforms• Graphic design and collaboration with Art Team• Project management lead for several local and business unit initiatives• Traffic analytics to gain insight on site users and behaviors

2013 - Present

COMMUNICATIONSSPECIALIST

@ Caterpillar: Global leader of heavy construction and mining manufacturing.

• Supported external marketing initiatives for Crisis Communications Team through website development and design, post mail, web content management, e-blasts, and printed material• Collaborated with corporate IT Team and managed all logistics for Live Broadcast quarterly employee meetings to a global audience• Implemented comprehensive Operations Communication Strategy for the leadership team and global team members via emails, web sites, newsletters, all-employee-meetings, leader forums, special events, learning opportunities, achievement awards…etc. • Created, implemented, and analyzed quarterly customer satisfaction and employee opinion surveys

2010 - 2013

SKILL

S &

EXPE

RTIS

E

intranet

press releasestrate

gy

communications

marketingcontent developer

graphic design

townh

all

techn

ology

compliance

broad

cast

projec

t

manage

ment

relat

ions

analytics

DHANANI

Chicago, IL

Plantation, FL

TIMELINE

2006 2007 2008 2009 2010 2011 2012 2013 2014

American MedicalAssociation - Intern

Caterpillar, Inc.- Intern

Takeda PharmaceuticalsNorth America - Intern

American Health InformationManagement Assoc. - Intern

Loyola University Chicago - B.A.

Caterpillar, Inc.- Communications Specialist Uniform Advantage

- Marketing Coordinator

EDUCATION

LOYOLA UNIVERSITY CHICAGO

PUBLIC RELATIONS, ADVERTISING &MARKETING

BACHELOR OF ARTSDegree Received: May 2010

Chicago, IL

COMPUTER PROFICIENCY

PHOTOSHOPILLUSTRATOR

INDESIGNMS OFFICEFACEBOOK

TWITTERSILVERPOPPINTEREST

BLOGSGOOGLE+

ABOUT MECreative CONCEPTUAL analytical SOCIAL media

WEB marketing VIDEO Editing GRAPHIC DESIGN

FACEBOOK polyvore Pinterest Design Collaborative

CONTENT Strategy PROJECT Management EVENT

Coordinator DETAIL oriented

QR BUSINESS PROFILE

public

s

SILVERPOP

email

mar

ketin

gSTRATEGY

• Drive online sales for 5 business units under UA portfolio• Communicate new product offerings & promotions• Track customer behavior and changing market trends• Expand Social Media engagement via directed incentives

SCOPE

Target over 1M users weekly spanning multiple countries across the world

Publish & Track

Concept

InventoryValidation

DevelopArt

Proof

SeniorMgmt Review

PROCESS

REPORTING & ANALYTICS

• Analyze multitude of KPIs per business unit

• Prepare reporting package detailing seasonality and historical performance for senior management

• Develop strategies to increase conversion and dissect cart abandonments

Netprospex

Creative CoOp

Fabric.comCASE

STU

DIES

increasing conversion rates

protecting brand integrity

evaluating buyer behavior

socia

l med

ia • Daily • 40K + Fans• Product promotions, polls, contests, giveaways, fan exclusive promotions, & multiple social media platform integrations

• Daily • 500+ Followers• Product promotions, industry knowledge, fashion advice, re-tweets, & customer service inquiries

• Daily • Followers & Communities• Product promotions, industry knowledge & SEO customized content

• Weekly • 1K+ Followers • Product images & infographics

• Weekly• Integrated with all social media sites• Product promotions, industry knowledge, SEO customized content, contests, polls, & fashion advice

• Monthly• General public• Product promotions, industry knowledge, SEO customized content, new product releases, community sponsorships, & company news

“Shoesday Tuesday featuring Anywear Exact! LIKE

& TELL US 3 places where you will wear your Anywear light weight and slip-resistant shoes! We will pick our 2 random winners tomorrow at 10:00

AM EST, ONLY comments on this post will be accepted as entries.

“

676

Love it! RT @PostNetNC141: #sassy #cute #professional new look on Danielle!

#uniformadvantage pic.twitter.com/PLrVrLFUVk

“ “

PR.com Vocus.com

proj

ect m

anag

emen

t• Implemented comprehensive Operations Communication Strategy for the leadership team and global team members.

120K

empl

oyee

s

o Email communications o Intranet content o Internal newsletters

• Established the first Global Operations Magazine with over 25 pages of original content, translated in 4 languages, and distributed to over 4,000 global employees

CONTINGENCY PROTOCOL

• Served as Team Lead for Union Negotiations Contingency/Crisis Communications Team• Developed and executed a comprehensive one-year Communications Strategy in the event of a strike with 40+ guidelines on SharePoint• Established standard protocol and processes for future negotiation engagements• Trained communication reps worldwide

• Established cadence for quarterly Town Hall meetings o Reviewed & synchronized presentation material for leaders o Involved IT on system evaluation and preparation o Coordinated scheduling of senior leadership o Engaged with CAT TV on Global Live Broadcast

LEADER FORUMS

• Recorded, edited, and broadcasted videos for managers, customers, and meetings• Led WebEx training for 500+ management workforce

OTHER

COMMUNICATIONS STRATEGY

6 Sigma Green Belt Certified

EXAMPLES

Email Marketing

Email Marketing

Email Marketing

Email Marketing

Social Media

Just Wanted to Say THANK YOU…on National Compliment Day!January 24, 2014

Today is National Compliment Day and we want to THANK YOU for being the BEST CUSTOMERS a company could ask for! Our goal as a company is to provide YOU, our valued customers, with not only quality merchandise, but also superior Customer Service. It is our #1 priority to reciprocate the dedication and loyalty that we receive from our customers. We love receiving feedback from YOU so we can continually improve and make sure that we are providing you with the best possible shopping experience. So thank you to all of our customers who take a minute out of their day to let us know how we’re doing and how we can help you best! We really appreciate each and every one of you!

From Anastasia:Thank you so much for helping me when my package was lost in the mail!! I truly appreciate the fast response to my email and the genuine care that I received when discussing my order. I wish more companies cared as much as your company does. I am thankful for your easy to use website as well; it always helps me find everything I need at ease. You have a customer for life here, I will continue to purchase strictly through your company! Feel free to use my review on your website; I’d love for people to see the great experience I always have with you guys!! Have a happy holiday!!

From Karen:I recently had a large order of 27 items. Once I got this list organized, it was very easy to go online and put in my order. I then received them very, very quickly. I just wanted to thank you for the excellent service and scrubs.

From Jill:I wanted to tell you all that I am very happy with my shopping experience. First, the website is easy and fun to navigate. I love the size filters and color match buttons. It allowed me to put together matching outfits quickly and without confusion. Your scrubs are affordable, while sacrificing none of the look and quality I prefer, and I received my scrubs only five days after ordering them! Thank you so much for everything!

From Megan:I am emailing to let you know I received my order today, they fit perfectly and look great. Very fast shipping to Australia and excellent customer service. Thank you very much.

From Patricia:I just wanted you to know that I appreciate the great customer service and wonderful product! I ordered your butter soft smock tops, and they are perfect! The team received them today, and love, love, loved them!

Have questions about a product? Need help with sizing or color matching? We’re here to help! Our Customer Service department is here to make your shopping trip with Uniform Advantage a positive one, so the next time you have a question or need assistance be sure to contact us! Whether you prefer email, phone, or live chat online we are here for you!

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