FATEMA TAMBAWALA

PORTFOLIO 2015

THESIS

As a Karachite, I have noticed that we don’t have a lot of days to celebrate or look forward to except the 14th August or Eid. So I came to the conclusion that one thing Karachites are very passionate about is food. Thus the aim of this thesis project is to celebrate Karachi’s food culture. My thesis project is a hypo-thetical business called Taste of Karachi. The purpose of this project is to provide an interactive guided tour and an enjoyable experience of Karachi. Taste of Ka-rachi offers a glimpse into local eateries and charming neighborhoods that gives Karachi a character and a sense of community.

Brochuers

Postcards

Posters

Website

ADVERTISING

MEDICAMTaking an existing ad of a Pakistani product and remaking it. Giving insight to the brand and making coming up with a campaign that follows the Big Idea "Bad Teeth Suit Some People, but Not You.”

Burger KingThe brief was to introduce the new Buger King beverages all together.

MagnumBig Idea: You deserve a Magnum

PACKAGING

Packaging and logo

MOVIE POSTER

THANK YOU!want to know more ? please visit my behance portfolio

https://www.behance.net/ftambawala or write to me to get in touch.