portfolio_final

MY CREATIVE RECIPE

selected works by I-Han Huang

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_RECIPE NO .

Copyright © 2013 I-Han Huang. All Rights Reserved. No portion of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without express permission of I-Han Huang.

I-HAN HUANG

_ P H O N E

202 834 9981

_ E M A I L

[email protected]

_ W E B

ihanhuang.com

_ D E P A R T M E N T C H A I R

Mary Scott

_ C O U R S E

Senior Portfolio

_ I N S T R U C T O R

Mary Scott

_ P R I N T I N G & B I N D I N G

Blurb.com

_ P A P E R T E X T S T O C K

Mohawk Superfine

_ S C H O O L

Academy of Art University, School of Graphic Design79 New Montgomery StreetSan Francisco, CA 94105

_ T Y P E F A C E S

Din, Mecury Text

_ P H O T O G R A P H Y

I-Han Huang

_ S O F T W A R E

Adobe Creative Suite 6

For my mom, dad, and sister, I-Ting. And for my best friend, Maurice Chan. You always supported me no matter what I chose to do. Without you, I could never have made this.

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PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

自序

色、香、味俱全是料理的基礎；色、形、體則是我作為一位平面設計師

對設計作品的基本要求。

色就是「顏色」。顏色可說是人與設計作品之間溝通的語言，當在設計

酒標時，我會考慮到客群的年齡、地位而選用能符合他們身分，促進彼

此溝通對話的顏色。當語言相通時，溝通自然順暢。形是指「形狀」。

設計企業標誌時常需要將無形的概念轉化為有形。

體則是「體會」。這也可說是設計師個人對設計物品的感觸。就像是設

計一座時鐘；時鐘不只作為告知時間之用，還要具備喚起人們重新思考

時間觀念的效用。設計者透過審視周遭環境，以及觀察人事物隨時間變

化的感受，將心中所覺足以加深人與物（時鐘）之間緊密互動的創意具

體呈現在作品上。

設計是我對生活的體現。對我來說，每項設計案就有如一道料理，從構

思菜色、食材準備，到最後的擺盤呈現，每個細節都是重點。說設計是

人與人之間的一種視覺溝通模式也不為過；如何讓作品本身具備感動人

的能量，且能吸引人們的目光停駐，這是我一向致力呈現的設計力。未

來我也將繼續用心感受世界、用心生活，並將生活中的各種體驗融入設

計作品中，相信能夠表述設計精神的作品一定能深入人心。

歡迎來到我的設計世界。

S P R I N G 2 0 1 3

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CONCEPT

Color, smell, and taste are basics of the cuisine; color, form, and mood are my principles as a graphic designer.

Color can be said as the language of the communication between people and the design work. When I was designing wine labels, I would take into account the age and status of the target group, and chose colors that meet the group’s taste. Using the same language (color) improved the communication. The form is the “shape”, to convert an abstract concept into a tangible shape is also a challenge for graphic designer. Last but not least, the mood is the “experience”, which are the feelings evoked from the design work. Take an example of designing the enso clock; a clock not only inform time, but also have users rethink the idea about time. The clock comprises my experience through an examination of the surroundings, as well as the observation of changes of people and things over time. That deepens the interaction between people and the clock.

Graphic design is a manifestation of my life. For me, it is like making cuisine. From conception, preparation, to final presentation, each step is important. It is also a visual communication between people. How to make the work itself get into viewers’ minds are what I have always been committed to my work. In the future, I will continue to live hard and work hard; inspiring from life experience and integrate into my works. I believe the works that expressed the spirit of the design will stay in our minds.

Welcome to my design world!

I-Han Huang

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TABLE OF CONTENTS

Project: Love in the age of science

MADAM RUTHMARTA'S LOVE POTION01/07

p. 13-23

Project: Muji Enso clock

THE SIGNATURE ZEN ROLL02/07

p. 24-35

Project: Aston Martin home appliances

JAMES BOND'S FAVORITE ROAST BEEF04/07

p. 46-53

Project: Foursquare Identity

1, 2, 3 CHICKEN ALFREDO03/07

p. 36-45

Project: Highland Park Scotch Whisky

THE BOOTLEG SCOTCH05/07

p. 54-65

Group Project: Good Store

GOOD-FOR-YOU BREAKFASTS06/07

p. 66-83

Identity collection

SWEET CAKE POPS!07/07

p. 84-89

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PORTFOLIO // MY CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

MADAM RUTHMARTA'S LOVE POTION

_ 4 sheets of Epson Premium papers

_ 2 boxes of Moab Entrada papers

_ 1 glass petri dish

_ 1 teaspoon of glue

_ I N G R E D I E N T S

_ D I R E C T I O N S

I chose Strathmore Elements as my company. It is a super smooth sheet with a lines pattern that creates visual texture and matching solid sheets which both deliver extraordinary ink holdout and superior opacity.

Just like how chemical elements define papers’ texture, brightness and weight, the chemical elements in our brain drive our daily behaviors and emotions. Inspired by Dr. Helen Fisher, who is a expert to the chemistry of love, she, In her book, Why We Love, explained how chemical elements worked in our brain in a romantic relationship. She proves that romance is not mere an emotion but it is a drive as powerful as hunger. In this book, I talked about how the chemical elements in our brain works when we fall in love. It’s a book that celebrates love.

_ B R I E F

Select a paper company and design a promotion book for one of its paper line. The promotion includes a promotional book, swatch cards, and poster.

15 weeks informativescientificpoetic

bookposterswatch cards

_ P R E P T I M E _ K E Y W O R D S _ D E L I V E R A B L E S

the nature and chemistry of romance

01/07_RECIPE NO .

_ P R O J E C T

Love in the age of science

PROJECT // PAPER PROMOTION COURSE // TYPOGRAPHY 3 INSTRUCTOR // ARIEL GREY

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THE SIGNATURE ZEN ROLL

_ B R I E F

redefine time through the eyes of zen

02/07_RECIPE NO .

_ P R O J E C T

Muji Enso clock

_ 2 cups of sand

_ 2 pieces of corrugated board

_ 1 sheet of wood venner

_ 2 AA batteries

_ 1 piece of cherry wood

_ 3 teaspoons of glue

_ 1 clock mechanism


You are responsible for designing a clock and putting the design into fabri-cation. Based on your design, search for an existing brand that matches the concept, and design an appropriate package for the clock.


The design of the clock was inspired by the zen garden, which stresses asymmetry, nature, profundity and tranquility. All these traits are consid-ered and I attempted to execute them in the clock design. Enso in Japanese means circle, which is a concept strongly associated with zen.

The Enso clock strives for simplisticity that will redefine how we think of time while retrieving the analogous look in today’s digitized world. By placing it in one’s personal space, it takes on the context which its be-ing placed in. It should integrated seamlessly in various types of interior spaces, regardless of the material surrounding it in both office and home.

4 weeks Japaneseminimalneat

clockpackage


PROJECT // MUJI ENSO CLOCK COURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY

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11:00 AM

10:00 AM

8:00 AM

7:00 AM

12:00 PM

2:00 PM

2:10 PM

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2:25AM

7:20PM

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1, 2, 3 CHICKEN ALFREDO

_ B R I E F

a quick and easy way to find out what’s nearby

03/07_RECIPE NO .

_ P R O J E C T

Foursquare brand identity

_ 3 boxes of Epson Premium paper

_ 1 iPhone 4


Create a new identity, application system and graphic standards manual for a social media company. You will be responsible for the creation of a symbol, wordmark or communication of both.


Foursquare is a location-based social networking application for mobile devices that people used to interact wit with their environment. The com-pany was created in 2009 and in 2012, it had 20 million registered users worldwide. It currently supports 10 other languages than English.

To differentiate Foursquare from it main competitor, Yelp, I based my con-cept on the idea that Foursquare was an app as someone that really knows me. Unlike Yelp’s generic listings, I created unique icons for each category that user can easily find what they are looking for, and use bright colors to make it more interesting and user friendly.

7 weeks social sharingfuncustomized

standard guideapplications


PROJECT // FOURSQUARE IDENTITY COURSE // IDENTITY 2 INSTRUCTOR // ANDREW CAMBOURIS

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007'S FAVORITE ROAST BEEF

_ B R I E F

live your daily life like James Bond

04/07_RECIPE NO .

_ P R O J E C T

Aston Martin home appliances

_ 5 silver boxes

_ 5 home appliances (including the electronic razor, trash can, toaster, wine chiller and soap sensor)

_ 5 sheets of Hahmenuhle papers

_ 5 sheets of silver foil

_ 20 magnets


Create a new line of housewares packaging for a company a brand that cur-rently does not produce them, but may possibly do so.


Aston Martin is well-known as James Bond’s car in the movie 007. A dis-tinguished heritage, coupled with exceptional design, craftsmanship and quality, has made Aston Martin a globally recognised name with a reputa-tion for understated style and elegance. With these unique qualities in mind, I wanted to create a home collection for the brand. These exclusive items have been carefully selected across a range of products from contem-porary trash cans to technologically advanced razors, toasters to stunning silverware.

Each product will be shown in a crisp photographic style corresponding to that used in a Aston Martin model guide.

4 weeks potentelegantluxurious

packaging


PROJECT // ASTON MARTIN HOME APPLIANCES COURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY

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THE BOOTLEG SCOTCH

_ B R I E F

the best spirit in the world

05/07_RECIPE NO .

_ P R O J E C T

Highland Park scotch whisky

_ 2, 12 inch tall whisky bottles

_ 3 sheets of Epson Premium paper

_ 2 sheets of Moab Entrada papers

_ 1 sheet of silver foil

_ 2 sheets of gold foil_ 1 black cherry wood wine box

_ 1 teaspoon of Googone oil

_ 2 oz of black spray paint


Develop an evolutionary and a revolutionary design for spirits. The evolu-tionary design will include maintaining the current bottle shape, front and back labels and neck design.


The brand that I chose was Highland Park Scotch Single Malt Whisky. For the evolutionary design, I wanted to retain its signature qualities—the black label and color coding for different years, but also edit elements to create a balanced design that better communicates the whisky’s premium quality and its brand heritage.

For the revolutionary design, I wanted to focus on a 45-55 year-old whisky drinkers and to reach a higher price point. The design incorporated the il-lustration of the Highland Park Distillery where the best spirit in the world was produced to celebrate its rich brand heritage and craft.

5 weeks sophisticateddelicatesmoky

labelsgift box


PROJECT // HIGHLAND PARK SCOTCH WHISKY COURSE // PACKAGE DESIGN 4 INSTRUCTOR // THOMAS MCNULTY

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GOOD-FOR-YOU BREAKFASTS

_ B R I E F

work for a smarter and better world

06/07_RECIPE NO .

_ P R O J E C T

Good store

20 rolls of double-sided tape

_ 150 pieces of exacto knife blades

_ 20 boxes of Epson Premium paper

_ 2 boxes of Brilliant Lustre paper

_ 5 sheets of color foils_ 1 bottle of Googone oil

_ 50 units inkjet cartridge

_ 40 weeks of hard work


Work as a group to create a retail store with house brands and supporting private brands. The store and its products should revolve around a central concept with a specific target market.


We all can enrich our lives in diffferent ways by going to Good Store. Good Store is geared toward the new geek generation. In a world where things too often don’t work, Good Store seeks a path that does. We are the alter-native model. No dogma. No party lines. No borders. We care about what works—what is sustainable, prosperous, productive, creative, and just for all of us and each of us. The house brands aim to support that lifestyle with everyday living es-sentials while our private brands cater to toddlers, families and people who want to enhance their sexual lives

_ M E M B E R S

I-Han Huang

Fred Carriedo

Jessica Giboin

Lydia Mulyadi

Victoria Herrera

10 weeks goodinformativesustainable

packaging


PROJECT // GOOD STORE COURSE // PACKAGE DESIGN 4 INSTRUCTOR // THOMAS MCNULTY

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STORE BRANDS

_ N A M E

Good Home

_ C A T E G O R Y

Home supplies

_ T A R G E T

25-50 families

_ U S P

Environmental friendly cleaning products for modern families.

_ N A M E

Good Outdoor

_ C A T E G O R Y

Outdoor supplies

_ T A R G E T

25-45 families

_ U S P

Well design entertainment that enhance outdoor living.

_ N A M E

Good Health

_ C A T E G O R Y

Supplements

_ T A R G E T

25-35 families

_ U S P

Consious everyday supplements and nutrition products with friendly design for young people.

_ N A M E

Good Kitchen

_ C A T E G O R Y

Kitchen supplies

_ T A R G E T

25-50 families

_ U S P

Consious everyday kitchen sup-plies at an afforadble price for modern families.

_ N A M E

Good Pet

_ C A T E G O R Y

Pet supplies

_ T A R G E T

Dogs & cats parents

_ U S P

A modern and pet friendly brand deserving of playful personality.

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PRIVATE BRANDS

_ N A M E

Intimate

_ C A T E G O R Y

Sexual life

_ T A R G E T

25-35 couples

_ U S P

Products for your secretive but sensual side that keep your love lives romantic and exciting.

_ N A M E

Numbers

_ C A T E G O R Y

Pantry foods

_ T A R G E T

25-50 families

_ U S P

Bring in diverse and traditional pantry foods in a healthier and organic approaches.

_ N A M E

Rascals

_ C A T E G O R Y

Toys & books

_ T A R G E T

3-10 children & parents

_ U S P

Provide safe and educational products that will help toddlers to inspire their learning imagination.

RASCALS INTIMATENUMBERS


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01SPICES

-04BAKING

-

02SPREADS

-05SNACKS

-

03SOUPS

-06OILS

-

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SWEET CAKE POPS

a collection of logos

07/07_RECIPE NO .

_ P R O J E C T

Identity collection

PROJECT // IDENTITY COLLECTION

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THANK YOU

PAGE // 90

_ FAMILY _ TEACHERS _ FRIENDS & COWORKERS

Mary ScottThomas McNultyDarrell HaydenChristine GeorgeAriel GreyDavid HakeRoger Swee

Maurice ChanTheresa YenEmily MassaRosilyn LinJean YuanErica ChiangDebby ChangChi HuangLee HutchinsonGirija BhomawatLeanne ShepelAnne BragginsStephanie AnackerElizabeth RobinsonStren Pipken

ihanhuang.com_WEBSITE

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