Portfolio.nicoleHandler

8/7/2019 Portfolio.nicoleHandler

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nico le handle

A blank page is a powerful thing if us

copywriter



Play-Doh



Ru’s Hut



Bio-Oil



Bio-Oil



Billb

By day

By night

Rosamond Giord Zoo



Altern

Rosamond Giord Zoo



In Transit

Changing billboard on a truck in motion down thehighway. When trafc is moving at a steady pace,

an image of a cheetah is shown as they are thefastest mammal (reaching up to 60 mph).

When trafc is moving slowly, the imagechanges to a turtle moseying on down the

highway with all the other unfortunate drivers.This can also be two separate trucks.

Rosamond Giord Zoo



Copy: Nicole Handler, Lauren Finn, Courtney Taddonio

Art Direction: Kate Overholt, Julia Dorfman, Steve MendocaState Farm AAF NSAC District 2 Winner



PRINT

}

These executions

capture the

vulnerability Young

Adults feel after an

accident. No matter

how they react,

State Farm Agents

are there to help.

MY DAD IS GOINGTO KILL ME.

FROM FRUSTRATED TO JUST FINE,

STATE FARM IS THERE.

Find the agent that can help you at w ww.StateFarm.com/RealMoments



PRINT

I SWEAR

I PUT IT IN REVERSE.

FROM ON EDGE TO AT EASE,


Find the agent that can help you at www.StateFarm.com/RealMoments

NICE MERGE THERE,CAPTAIN MINIVAN.

FROM WORKED UP TO WORKED OUT,


Find the agent that can help you atwww.StateFarm.com/RealMoments



DIGITAL

}

}The “What You Need To Know” page on

the microsite (www.StateFarm.com/

RealMoments) houses a simple info-graphic

that gives consumers a brief overview of

what’s most important to understand about

insurance. The “What You Don’t Need To

Know” cleverly conveys all the complexities

of insurance that State Farm Agents handle.

Like the print ads, these

web banners embody

how Young Adults react

to accidents.HOLY

FROM OH SH*T TO OK,


Find the agent that can help you at www.StateFarm.com/RealMoments

WHO HIT

A PAFind the agent that can help you at www.StateFarm.com/RealMoments

FROM FREAKED OUT TO FIGURED OUT,

STATE FARM IS THERE



DIGITAL

}

}Sometimes the most confusing part

about insurance is knowing what kind

of coverage is needed. This “RentersFlow Chart” lays it all out. The bottom

line: You have stuff so you need

renter’s insurance.

This application makes getting an autoquote engaging. The user enters his/

her information while building their

car through a game. Throughout the

process, the user can see how each

feature affects the cost of the coverage.





**1st Place in Naonal Compeon, GM+U Markeng Challenge

GM+U

The Challenge

College kids are cheap, it’s a known fact. So of course they

would be interested in a program that saves them money,

especially with the real world around the corner. Problem

is, they don’t know about GM+U, the program that exists

to help them out when they need a new car.Copywriters: Nicole Handler, Lauren Finn, Courtney Taddonio

Art Directors: Kate Overholt, Julia Dorfman, Steve Mendoca



The copy and images illustrate silly ways college

students aempt to save money and point out thatGM is here to help by saving them more with a

discount on a car for their future.

Web Banner Ads



Web Website Redesign

Key words link to words

in the navigaon bar and

light up when scrolled over

(example: “Home” = “real

world”).

The story told on the

homepage relates to the

somemes scary transion

the target is going through.

The banner ads will appear

on the boom of the page

and change with every visit.

The scker in the upper

right hand corner of the

GM+U website links to the

microsite, www.GMgetsU.

com where students can ndfun extras.

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For the “That Sngy Guy Contest,” students submit proof of outrageously sngy

behavior they see on campus (like shing coins out of a fountain). Whoever has the

sngiest nd will receive a gas card for the next year.

GM makes the real world easier for students wh

want to let their parents know about the discou

providing an email template on www.GMgetsU.

Microsite Contest and Email Template



Everyone sympathizes with a death in the family,so why does a death in the wallet get ignored?

Students can send their friends condolences

about that parking cket they have to pay or for

the credit card bill they just received from all that

online shopping they did.Students want the best deal

but they don’t always know

where to nd it. With the GM+U

smartphone applicaon, students

say what they want and GM can

tell them where it’s cheapest.

Link to the website.

T

c

d

y

b

c

Mobile Pix Messaging and Application



Th e Cha l l e ng e

Build a deeper engagement with college students for Hot Pockets. Create a campaign

that reaches students at all points during the day and utilizes existing equity thinking

that Hot Pockets are a mini-meal and can be eaten whenever, wherever.

Copywriting: Nicole Handler

Art Direction: Paolo Feoli

th h t



I n t e ra c t i v e

All campaign elements are

housed on an engaging,interactive website.

New logo’s laid backdesign resonates morewith the college target

The dorm-room feel ofthe site is personalizedwith college paraphernalia

based on the student’s ISP.

Chris who embodies ourtarget, helps guide youthrough the website.

www.thehotsp

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I n t e ra c t i v e

The mom-o

The mom-o-matic allows the user to tell a crazy

college story into the machine by typing or speakingthrough their computer microphone. The mom-o-

matic then translates your story into a version PG

enough for Mom’s ears.

Example:

Input: The basketball game last night was crazy! After MichiganState won, we stormed the court. I found a huge sneaker and gured

it was one of our player’s, but then it turned out just to be somesuper tall kid’s shoe that was dressed up like a Spartan Warrior.He almost beat me up over it. Yea… I almost got pummeled by a

Spartan. Oh, and P.S. chicks don’t dig body paint.

Mom-o-matic Translation: Hello Mom. Last night was great fun. Iwent to the basketball game, but do not worry. While my roommates

were engaging in post-game tom-foolery, I made sure to get myhomework done. Send Dad my love.

H S V di M hi T



Ca m p u s I n va s i o n

sHot Spot Vending Machine T

The Mom

Copy: Plug in. Hear the real story and what the mom-o-maticsays you should tell Mom for the chance to win a free Hot Pocket.

Hot Pocket vending machinestour college campuses. As thestudent waits for their mealto heat up in the microwave,they can plug in to thebillboard on the machine andhear stories like those told toand translated by the mom-o-matic and possibly win freeHot Pockets.

A team of moms invadecollege campuses,intruding upon everydayconversations with theirfriends. They’ll be secretlylmed and revealed in

campus-wide “newsalert” emails and on the jumbotron.

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A t d

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Augmented

Ca m p u s I n va s i o n

s

Posters are plastered all overcampus. Anyone snapping apicture will discover an image

of a Hot Pocket and a clue ofwhere to go to win points.

They can exchange these“Hot Points” online for stuffthat make the meal withoutyour mom even better, likefunny screen print tees and ahands-free Hot Pocket feeder.More points are rewarded forbuying a box of Hot Pockets.

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The Hot Pocket B



D o w n l oa d s

The Hot Pocket B

The Hot Pocket Block ItFacebook Application acce

through the website andFacebook page. It automa

sets the student’s privacy sso his Mom can’t see his

pictures and wall post

Parents’ Weekend Break



E v e n t sParents Weekend Break

Tents are set up on campusquads for students to go hang out

with friends after a weekend withparents.

Projector playingMom Squadinvasion videos

DJ playing music

Massage Chairs

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The Hot Pocket Rocket and The



pa c kag i ng

The Hot Pocket Rocket and The

Hot Pocket girls run around campuses blastingheated Hot Pockets (wrapped in foil and at-shirt) out of the Hot Pocket Rocket.

Repackage Hot Pockets in a form thatwill resonate with the college target.

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Published Work



The Challenge:Encourage ‘green’ behavior at Publicis NewYork by creatively engaging people to think ‘green’ throughout their work day.

Copywriting: Nicole Handler Art Direction: Paolo Feoli



: . i

: . i



*Comparedtopre-2004conventionalwashers.**Whenpairedwith aDuet® washer;comparedtoa conventionaltop-loadpair,electricmodelsonly.®Registeredtrademark/™TrademarkofWhirlpool,U.S.A.©2009WhirlpoolCorporation.All rightsreserved.

WE HEAR Y OU

THE NEW HIGH-EFFICIENCY WHIRLPOOL® DUET® STEAM LAUNDRY CARE SYSTEM

Uncompromised cleaning using 74% less water and 80% less energy*Use 40% less energy in the dryer with the new Eco Normal cycle**New TumbleFresh™ option keeps clothes smelling fresh so you don’t have to re-wash forgotten loads

We can’t make laundry go away, but we can make it a little less of a chore.

I WISH MY LAUNDRY WERE MORE GREEN...AND I’M NOT TALKING

GRASS STAINS.

whirlpool.com

THE CHALLENGE:Create a headline for the High-EfciencyWhirlpool Duet that has the tone of existingcampaign.

**The client changed the line from the originalconcept: “Grass stains shouldn’t be the only thing

green about my laundry.”

where i’ve been

about me



i’m a tech-savvy socialite www.nicole-handler.com

i have computer skills Familiar with PC and Mac plaorms

Adobe: Illustrator, InDesign, Photoshop

i’ve been enlightened Syracuse University, Syracuse, NY

S.I Newhouse School of Public Communicaons

Bachelor of Science – May 2010

Major: Adversing — Minor: Markeng, Psychology

Syracuse University London Abroad Program

Phi Sigma Pi Naonal Honors Fraternity

i’m a winner 1st Place in AAF NSAC District 2

1st Place in GM+U Markeng Challenge

Newhouse Scholar, 2010

Most Promising Adversing Student, 2009

i’m creave of courseI built a size 9 shoe out of masking tape

I created a cocktail dress from scratch without a needle or threa

I made jello without access to a kitchen

i’m a hard working go geer Publicis, copywring intern New York, New York — Summer 2009

• Developed an enre campaign using non-tradional media for Hot Pockets

• Brainstormed and devised Whirlpool headline which was produced by the client

• Created an internal campaign to encourage environmental awareness within the agency

Arnold Worldwide, copywring intern New York, New York — Summer 2008

• Wrote radio, print, and online copy for clients such as McDonald’s, Lee, USTA, and Hershey

• Developed an integrated campaign for agency client, Ocean Spray’s Cranergy

• Worked with and shadowed a variety of copywriters in the agency

MTV Networks, markeng intern New York, New York — Summer 2008

• Wrote creave briefs for promoonal event apparel and signage

• Selected best creave execuons for event gear

Marn Agency Student Workshop, copywring intern Richmond, Virginia — January 2008

• Chosen among 15 naonwide to parcipate in workshop

• Developed an enre campaign for the ESPN X-Games

• Created concepts and wrote copy for print, television, and web

The NewHouse, copywriter Syracuse University — Fall 2007 - Present

• 1st Place in AAF Naonal Student Adversing Compeon District 2• 1st Place in naonal compeon to develop an integrated campaign for General Motors

• Established brand identy for the Syracuse University student run adversing agency

about me. . . 973-615-1563 • 1 Dogwood Drive, West Orange, NJ 07052 • nicole.r.handler@g

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