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I-HAN HUANG黃一涵 / /01 02 03 04 05 06CHAPTER // CREATIVE RECIPE美味創意 / /

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HIGHLAND PARK SINGLE MALT SCOTCH WHISKY

ENJOY A TASTE OF ANOTHER TIME

DESCRIPTION PICK ONE EXISTING WHISKY COMPANY AND REDESIGN THEIR PACKAGING SYSTEM BY USING EVOLUTIONARY AND REVOLUTION

TOOLS

METHODS

NUTRITION

INGREDIENTS

GOTHAM

GOTHAM CONDENSED

ADOBE CALSON PRO

COPPERPLATE

KIRSTY

ARNO PRO

READY IN

6 WEEKS

COURSE

PACKAGE DESIGN 4

INSTRUCTOR

THOMAS MCNULTY

CATEORGORY

PACKAGE DESIGN

THE COMPANY THAT I CHOSE WAS HIGHLAND PARK SCOTCH SINGLE MALT WHISKY. FOR EVOLUTIONARY MOVE, I WANTED TO RETAIN ITS SIGNATURE QUALITIES - BLACK LABEL AND COLOR CODING FOR DIFFERENT YEARS. BUT ALSO EDITED ELEMENTS TO CREATE A BALANCED DESIGN THAT BETTER COMMUNICATES THE WHISKY’S PREMIUM QUALITY AND ITS BRAND HERITAGE. AND FOR THE REVOLUTIONARY MOVE, I WANTED TO FOCUS ON AN 45-55 YEAR OLD GENERATION MARKET AND TO REACH A HIGHER PRICE POINT. THE DESIGN USED ILLUSTRATION OF THE HIGHLAND PARK DISTILLERY WHERE PRODUCED THE BEST SPIRIT IN THE WORLD TO CELEBRATE RICH BRAND HERITAGE AND CRAFT. A TALLER-NECK BOTTLE SHAPE WAS INTRODUCED TO ENHANCE THE CONFIDENT, DELICATE SILHOUETTE.

01 BRAND

02 LABEL

03 COLOR

04 HIERACHY

05 SHAPE

06 PRICE

07 ALCOHOL

08 TYPE

LOW MID HIGH

壹貳參肆伍陸章節 //WHISKY PACKAGE DESIGNPROJECT //

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DISTILLEDIN KIRKWALLWHISKY MAKER

43 % ALC./ VOL 750ML

SINGLE MALT SCOTCH WHISKY

SINGLE MALT

SCOTCH WHISK Y

We guarantee this whisky to be distilled solely from the finest home grown malt


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43 % ALC./VOL 750ML

AT HIGHLAND PARK, WE INSIST ON AN UNCOMPROMISING APPROACH TO WHISKY-MAKING. WE’RE ONE OF ONLY A HANDFUL OF

DISTILLERIES THAT SLOWLY MALTS ITS BARLEY ON A STONE FLOOR. GENTLY SMOKY BUT SURPRISINGLY SWEET IS THE PERFECT WAY TO

DESCRIBE THE UNIQUENESS OF HIGHLAND PARK.


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At Highland Park, we insist on an uncompromising approach to whisky-making. We’re one of only a handful of distilleries

that slowly malts its barley on a stone �oor. Gently smoky but surprisingly sweet is the perfect way to describe the

uniqueness of Highland Park.

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I-HAN HUANG黃一涵 //01 02 03 04 05 06CHAPTER // HI!嗨！//

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0707


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THE SIGNATURE ZEN ROLL

REDEFINE HOW WE LOOK AT TIME THROUGH THE LENS OF ZEN

DESCRIPTION DESIGN A CLOCK AND PUT THE DESIGN INTO REAL PRODUCTION. BASED ON YOUR DESIGN, SEARCH FOR AN EXISTING BRAND THAT MATCH THE CONCEPT, AND DESIGN AN APPROPRIATE PACKAGE THAT WILL CARRY THE CLOCK.

TOOLS

METHODS

NUTRITION

INGREDIENTS

HELVETICA NEUE

小塚ゴシック PR6N

READY IN

3 WEEKS

COURSE

PACKAGE DESIGN 3

INSTRUCTOR

THOMAS MCNULTY

CATEORGORY

PACKAGE DESIGN

PRODUCE DESIGN

THE DESIGN OF THE CLOCK WAS INSPIRED BY ZEN GARDEN, WHICH STRESS FOR ASYMMETRY, NATURE, PROFUNDITY AND TRANQUILITY. ALL THESE TRAITS ARE CONSIDERED AND I AT-TEMPTED TO ACHIEVE THESE IN THE CLOCK DESIGN. ENSO IN JAPANESE MEANS CIRCLE, WHICH IS A CONCEPT STRONGLY AS-SOCIATED WITH ZEN. THE ENSO CLOCK STRIVES FOR SIMPLIS-TICITY THAT WILL REDEFINE HOW WE THINK OF TIME WHILE RETRIEVING SOME LOST ANALOGOUS AESTHETIC FEEL IN TO-DAY’S DIGITIZED WORLD. BY PLACING IT IN ONE’S PERSONAL SPACE, IT TAKES ON THE CONTEXT WHICH ITS BEING PLACED IN. IT SHOULD INTEGRATED SEAMLESSLY IN VARIOUS TYPE OR INTERIOR SPACES, REGARDLESS OF THE MATERIAL SURROUND-ING IT IN BOTH OFFICE AND HOME ENVIRONMENT.

01 BRAND

02 LABEL

03 COLOR

04 HIERACHY

05 SHAPE

06 PRICE

07 ALCOHOL

08 TYPE

LOW MID HIGH

壹貳參肆伍陸章節 //CLOCK DESIGNPROJECT //

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PINK HEART MELT-AWAYS

THE NATURE AND CHEMISTRY OF ROMANTIC LOVE

DESCRIPTION PICK A PAPER COMPANY AND CREATE A BOOK, POSTER AND COLLATERIAL ITEMS FOR PROMOTION USE.

TOOLS

METHODS

NUTRITION

INGREDIENTS

PERPETUA

SWISS 721

LEKTON

READY IN

15 WEEKS

COURSE

TYPOGRAPHY 3

INSTRUCTOR

ARIEL GREY

CATEORGORY

PRINT

ODIS EST, TEM CON CONE CONSEQUE CON NONESTRUM ATIUM NATIA VOLOR REPERI SA PREM QUIS PRA SA NATIUS MAGNIMOD QUAE RERFERATUR SITIOS DOLOREM OLOREHE NDICID ES AM RENTOREIUM HICTUS NIS ET EVERIBUS ET ET VOLUPTATIIS IUR?MUS. ET HILITIO RECABO. AM EOS MOLUPTAM REPELIQUAE POREMQUATEST DERUNT.ACCUM, IPSA COMNIHIL IPSANT FACES ES MOLOREM INVELIQ UIDUNT UT LITIUS SUNT OMNIHILICID QUIATUR SI ATQUE VOLUM ATUR, VOLOR ABORUNTI TES SIT QUAMUS A DIA EUM INT AUT FACIPIT UT AUT LABORPO RIBEAQUIS DOLENDERUM NESTO BEA EX ESTIO. ATECTATEM. ULPA NOBIS EA INCIPIS ENIS AD QUAM LABORIBERO VEL MIN PRO ES SIMILIQUE NET OFFICI-ISQUI CON REST LABORE MAGNIHI CIPSAM QUASPE NONSEQU

01 BRAND

02 LABEL

03 COLOR

04 HIERACHY

05 SHAPE

06 PRICE

07 ALCOHOL

08 TYPE

LOW MID HIGH

壹貳參肆伍陸章節 //PAPER PROMOTIONPROJECT //

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GOOD-FOR-YOU BREAKFASTS

WORK FOR A BETTER AND SMARTER WORLD

DESCRIPTION THIS IS A COLLABORATE GROUP PROJECT. CREATE A UNIQUE RETAIL STORE AND DESIGN A PACKAGING SYSTEM.

TOOLS

METHODS

NUTRITION

MEMBERS

I-HAN HUANG

FRED CARRIEDO

JESSICA GIBOIN

LYDIA MULYADI

VICTORIA HERRERA

READY IN

10 WEEKS

COURSE

PACKAGE DESIGN 4

INSTRUCTOR

THOMAS MCNULTY

CATEORGORY

PACKAGE DESIGN


01 BRAND

02 LABEL

03 COLOR

04 HIERACHY

05 SHAPE

06 PRICE

07 TEAM WORK

08 TYPE

LOW MID HIGH

壹貳參肆伍陸章節 //COLLABOTATIVE GROUP PROJECTPROJECT //

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STORE LABEL IDENTITIES

STORE BRANDS

Good HomeNAME //

Home SuppliesCATEGORY / /

25–55 FamiliesTARGET AUDIENCE / /

Conscious everyday products at an affordable price for the traditional but modern family.

USP / /

Good KitchenNAME //

Kitchen SuppliesCATEGORY / /


Bring in innovation and tradition into the very excit-ing culinary lives of consumers at home.

USP / /

Good HealthNAME //

Pharmacy & NutritionCATEGORY / /


Families Magnis magnam dolor alitatur, et aut et offi-cae sendamust, quos sinulpa eos suntiis suntempe

USP / /

Good PetNAME //

Pet SuppliesCATEGORY / /

Dog& Cats OwnersTARGET AUDIENCE / /


USP / /

Good OutdoorNAME //

Outdoor EntertainmentCATEGORY / /



USP / /


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PRIVATE LABEL IDENTITIES

RascalsNAME //

Children’s toysCATEGORY / /

3–10 ChildrenTARGET AUDIENCE / /

Safe and educational products that will help to inspire learning and imagination in young minds.

USP / /

NumbersNAME //

Pantry FoodCATEGORY / /


Bring in diverse and traditional pantry food in a healthier and organic approach.

USP / /

IntimateNAME //

Sexual AccessoriesCATEGORY / /

25–40 Men& WomenTARGET AUDIENCE / /

Innovative products for your snesual side, keeping your love life romantic and exciting.

USP / /

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PRIVATE BRANDS


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PROECTIVE DESCRIPTION //

Develop an evolutionary and a revolutionary design for spirits. At the first phase of your evolutionary design will include maintaining the current bottle shape, front and back labels and bottle neck design.

At the second phase, you will be asked to create a revolutionary design using the same brand and product line. You will reposition this product by creating a premi-um image. This bottle will also come with a unique container.

GOOD HOME

CATEGORY

Home Appliances

GROUP MEMBERS

I-Han HuangFred CarriedoJessica GiboinLydia MulyadiVictoria Herrera

CONCEPT

Home AppliancesTibus consequamust ra qui dolupta testrun tiatum remped maxim et peritibus is ut quatiumqui in necae lique corepres dusci di doluptati omnim-perorum sae voluptatia consend ebiscimusape eossed et utem. Neque nis aut lis arcimpos volum aliciist, se sequi reres ad quossi inciatur maximet perferuntium quam qui ommo magnimp erumqui ulligenda cus reritae labo.

USP

Bring in innocation and tradition into the very exciting cullinary lives of consumers at home.

TARGET AUDIENCE

25 –50 Families

KEY ADJECTIVES

Modern CleanInviting


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directions

removefoil seal andreattach

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flipsqueeze podto fill cup

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mixfill bottlewith water

3

cleana littlesmarter

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all natural

this bottle ises 90% less plastic, oil & CO2. It is 100% non toxic and biodegradable.

all good

30% surfacants, plant derived oils, water and food grade colorant.


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GOOD HEALTH

CATEGORY

Pharmacy & Nutrition

GROUP MEMBERS


CONCEPT


USP


TARGET AUDIENCE

25 –50 Families

KEY ADJECTIVES



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16 capsules cápsulas

child chiller


sinus clear


muscle relax


allergy ease


sweet dreams


head ease

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USDAORGANIC

RAW

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060606


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NUMBERS

CATEGORY

Pantry Food

GROUP MEMBERS


CONCEPT


USP

Bring in diverse and traditional pantry food with healthier and organic approaches.

TARGET AUDIENCE

25 –45 Families

KEY ADJECTIVES


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PRODUCT GUIDELINE

SPICEOdi ditaectam quiam et ari-onse ceribus ut lis alitende sit apicat.

SPREADSOdi ditaectam quiam et ari-onse ceribus ut lis alitende sit apicat.

SOUPSOdi ditaectam quiam et ari-onse ceribus ut lis alitende sit apicat.

BACKINGOdi ditaectam quiam et ari-onse ceribus ut lis alitende sit apicat.

SNACKSOdi ditaectam quiam et ari-onse ceribus ut lis alitende sit apicat.

OILSOdi ditaectam quiam et ari-onse ceribus ut lis alitende sit apicat.

PASTASOdi ditaectam quiam et ari-onse ceribus ut lis alitende sit apicat.


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GRILLED CHEESE SANDWICH

EASY AND FAST TO FIND WHAT’S NEAR BY

DESCRIPTION CREATE A NEW IDENTITY, APPLICATION AND GRAPHIC STANDARD MANUAL FOR A SOCIAL MEDIA COMPANY.

TOOLS

METHODS

NUTRITION

INGREDIENTS

HELVETICE NEUE

DIN

READY IN

7 WEEKS

COURSE

IDENTITY DESIGN 2

INSTRUCTOR

ANDREW CAMBOURIS

CATEORGORY

IDENTITY


01 BRAND

02 SOCIAL NETWORK

03 COLOR

04 HIERACHY

05 SIZE

06 PRICE

07 LANGUAGE

08 TYPE

LOW MID HIGH

壹貳參肆伍陸章節 //FOURSQUARE IDENTITYPROJECT //

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I-HAN HUANG黃一涵 //01 02 03 04 05 06CHAPTER // CREATIVE RECIPE美味創意 //

壹貳參肆伍陸章節 //

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FOURSQUARE IDENTITYPROJECT //

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GOOD KITCHEN

CATEGORY

Kitchen Suppliances

GROUP MEMBERS


CONCEPT


USP


TARGET AUDIENCE

25 –50 Families

KEY ADJECTIVES


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HOME APPLIANCE DESIGNPROJECT //

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GOOD PET

CATEGORY

Pet Supplies

GROUP MEMBERS


CONCEPT


USP


TARGET AUDIENCE

25 –50 Families

KEY ADJECTIVES


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GOOD OUTDOOR

CATEGORY

Outdoor Decor

GROUP MEMBERS


CONCEPT


USP


TARGET AUDIENCE

25 –45 Families

KEY ADJECTIVES


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I-HAN HUANG黃一涵 // I AM READY!我準備好了！//01 02 03 04 05 06CHAPTER //

Typography 3

COURSE //

Paper Promotion

PROJECT //

Ariel Grey

INSTRUCTOR //

Typography

CATEGORIES //

Dopamine Testosteron Norepinephrine

HO

HO

NH2

OH

H HH

O

HO

HO

A B C


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Serotonin Estrogen

NH2

NH

HO

NH2 OH

OH

NH

HH

HO

D E

Date post:	13-Mar-2016
Category:	Documents
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