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Positioning Cork Airport For Growth In A Challenging Operating Environment.

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Positioning Cork Airport For Growth In A Challenging Operating Environment
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Page 1: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Positioning Cork Airport For Growth In A Challenging Operating Environment

Page 2: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Cork Airport (ORK) International Gateway To The South Of Ireland

Page 3: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Cork

GalwayDublin

Belfast

Limerick

Waterford

DEMOGRAPHICS Republic of Ireland’s 2nd largest centre of

population Population:518,000 within 60Kms Workforce: 220,000

SCALE Strong international location for investment 133 Overseas companies (21,522 Employment) Continued new investment & re-investment

SKILLS: University City with 35,000 3rd level students. Ready supply of skilled people across many

sectors Particularly strong Pharma and IT Sectors.

EXCELLENT INFRASTRUCTURE Airport, Rail and Motorway links Modern up to date infrastructure

QUALITY OF LIFE Particular focus on local quality food, sailing and

attractive wild coastline Performs excellently in quality of life surveys

Cork - Key Facts

Page 4: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Cork Airport (ORK) Serves A Distinct Market Different To Dublin Or Shannon Airports

Shannon Airport from Cork80miles | 130km

Dublin Airport from Cork170miles | 270km

Page 5: Positioning Cork Airport For Growth In A Challenging Operating Environment.

2.34 million passengers flown• Down 0.9% on 2011

50+ Destinations

5 Scheduled Carriers

• Out of 25 Total Carriers

74.6% Overall Scheduled Load Factor

• Up 1.3 points on 2011

• 2.99 million seats flown

9 New Routes and Services launched

• Improvement on 2011’s 7 launches

5

Passengers

Destinations

New Routes

Load Factor

Airlines

5

Key Measures in 2012

Page 6: Positioning Cork Airport For Growth In A Challenging Operating Environment.

29,081 sq. metres. 28 check-in desks and 2 hand

baggage desks. 8 departure gates. 4 fixed links - 1 Airbridge. 3 luggage belts plus 1 out of gauge

belt. Terminal capacity to deal with 4

million passengers annually. Latest baggage and security systems

for fast processing of passengers and baggage.

New Terminal BuildingOpened 2006

6

Page 7: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Runways At Cork Airport

7

Cork Airport has two runways, 17/35 and 07/25. The main runway, 17/35, is equipped with Category II ILS.

Page 8: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Cork Airport Traffic & Destinations

8

Page 9: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Cork Airport Traffic Performance2005-2012 Passengers

2005

2006

2007

2008

2009

2010

2011

2012

0

500

1,000

1,500

2,000

2,500

3,000

3,500

252 42

6

502

450

340

175

43 0

2,47

8 2,58

4

2,67

8

2,80

9

2,42

9

2,25

0

2,31

9

2,34

0

Cork Traffic Performance

Domestic Int'l

Pas

sen

ger

s (0

00’s

)

Domestic Traffic has gone from 16% to 0% of Cork traffic.

2.7m

3.0m3.2m 3.3m

2.8m

2.42m 2.36m 2.34m

Page 10: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Cork Airport Traffic Seasonality2012 v 2011

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

0

50

100

150

200

250

300

2012 2011Passengers‘000s

The Peak Summer Months of June, July and August accounted for 34% (versus 33% in 2011) of the total number of Passengers

travelling through Cork Airport in 2012

Page 11: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Cork Airport (ORK)Destinations Served in 2013

Page 12: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Aer Lingus to Operates

Alicante Summer Only

Amsterdam Year Round

Barcelona Summer Only

Birmingham Year Round

Bristol Year Round

Brussels Year Round

Edinburgh Year Round

Faro Summer Only

Geneva Winter Only

Glasgow Year Round

Gran Canaria Winter Only

Jersey Summer Only

Lanzarote Year Round

Lisbon Summer Only

London Heathrow Year Round

Malaga Year Round

Manchester Year Round

Munich Year Round

Nice Summer Only

Palma de Mallorca Summer Only

Paris Year Round

Rennes Summer Only

Tenerife Winter Only

Jet2.com to Operates

Newcastle Year Round

Ryanair to Operates

Alicante Summer Only

Bordeaux Summer Only

Carcassonne Summer Only

Faro Summer Only

Fuerteventura Year Round

Gdansk Year Round

Girona Summer Only

Gran Canaria Summer Only

Krakow Year Round

Lanzarote Year Round

La Rochelle Summer Only

Liverpool Year Round

London Gatwick Year Round

London Stansted Year Round

Malaga Summer Only

Milan Bergamo Summer Only

Palma de Mallorca Summer Only

Pisa Summer Only

Reus Summer Only

Tenerife Year Round

Vilnius Year Round

Warsaw Year Round

Wroclaw Year Round

Scheduled Services From Cork Airport

Key Operates

Green Year Round

Blue Winter Only

Red Summer Only

Page 13: Positioning Cork Airport For Growth In A Challenging Operating Environment.

12 Countries Served

Belgium (1)

England (9)

France (6)

Germany (1)

Italy (2)

Lithuania (1)

Netherlands (1)

Poland (7)

Portugal (3)

Scotland (2)

Spain* (16)

Switzerland (1)

* Incl. Canary Islands

50+ Scheduled Services From Cork Airport

8 Capital Cities Served BelgiumEnglandFranceLithuaniaNetherlandsPolandPortugalScotland

8 Competing Routes

Alicante

Barcelona

Faro

Gdansk

Lanzarote

London

Malaga

Palma Majorca

13

Page 14: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Aviation Marketing

14

Page 15: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Aviation Marketing Strategy Aviation Marketing Strategy to 2016 now being

finalised to build on Summer growth planned for 2013.

Tough competitive environment, domestically and internationally.

Cork marketed independently of Dublin but leveraging group support extensively as required.

Focus on:-• Key European target markets – Germany, Italy and Spain.• Increasing UK reach – UK Provincial, London City.• Return of Dublin Domestic.• Broadening catchment area within Ireland.

In due course, East Coast Transatlantic on a post-clearance basis.

Significant engagement with Chamber of Commerce, Cork Development Forum, Cork Area Strategic Partnership and all local stakeholders to take on board their needs when formulating the strategy.

15

Page 16: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Aviation Marketing 2013

Engaging closely with Aer Lingus and

Aer Regional about opportunities for

Cork with their new fleet.

Ongoing engagement with Ryanair.

Pitched to 30 airlines at Routes

Conference in Budapest in May for

Summer 2014 and beyond.

Pitching to 20 airlines at French Connect

in June 2013

Pitching to 30 airlines at Routes World

Conference in October

Ongoing negotiations and face to face

meetings with airlines at their Head

Offices.

16

Page 17: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Aviation Marketing 2013

Marketing extensively to broaden the

catchment area further into Limerick, Clare,

Waterford and the surrounding counties

Actively working to grow utilisation of the

airbridge.

17

Page 18: Positioning Cork Airport For Growth In A Challenging Operating Environment.

New Advertising Campaign

18

Page 19: Positioning Cork Airport For Growth In A Challenging Operating Environment.

New Advertising Campaign

19

Page 20: Positioning Cork Airport For Growth In A Challenging Operating Environment.

New Advertising Campaign

20

Page 21: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Excellent connectivity to the UK and Europe

2.4 million + Pax p.a. that will use Cork Airport in 2013

ORK currently acts as a feeder airport to LHR, AMS, CDG long haul services

25 Airlines operated scheduled and chartered flights to 50+ destinations in 2012

Load factor has grown from 74% in 2011 to 75% in 2012

Part of the DAA plc group of Irish State owned airports

Cork Airport (ORK) Think Growth. Think Cork.

Page 22: Positioning Cork Airport For Growth In A Challenging Operating Environment.

2013 Activities

22

Page 23: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Community Affairs Art Exhibitions

• Terry O’Neill Photo Exhibition in January

• Travel Photography Exhibition By Siobhain Danaher in aid of the Irish Heart Foundation February-March

• Cork Mental Health March 7th

Two paintings, by Henrietta Berk, which originally hung in the old terminal, have been installed in the new terminal.

Statue of Jack Charlton reinstated outside Red Bar.

Music from local groups in terminal around St Patrick’s week which followed successful Valentine’s Day promotion.

23

Page 24: Positioning Cork Airport For Growth In A Challenging Operating Environment.

The Gathering

24

Cork Gathering programme officially launched at Cork Airport in December 2012.

250 events planned in County Cork in 2013. Special effort made for St Patrick’s Day with

‘Greening’ of terminal, music, dancing and decorations to mark St Patrick’s Week.

Cork Airport is the major sponsor of Cork Rebel Week, October 14th to 20th.

Target to attract 5,000 overseas visitors during Cork Rebel Week.

In the meantime: Cork French Film Festival (March) Faces of Cork (May/June) Cork International Choral Festival (May) Cork Jazz Festival (October) Cork City Sports (July) Lots of other events to create a buzz for

inbound tourists.

Page 25: Positioning Cork Airport For Growth In A Challenging Operating Environment.

The Passenger Experience

25

Significant new marketing campaign launched

‘‘Better still we’re flying from Cork’’ to broaden our

catchment area.

• Radio and Outdoor (roadside and bus

shelter) media.

• Concentration on Tipperary, Waterford,

Clare, Limerick Kerry and Kilkenny.

Children’s play area planned to be installed airside

in May sponsored by Ikea.

Additional TVs installed in landside arrivals and

airside departures with RTE rolling news to

facilitate passengers.

Page 26: Positioning Cork Airport For Growth In A Challenging Operating Environment.

The Passenger Experience

26

Spring eZine launched to 15,000 database.

Public WiFi in terminal substantially upgraded in

January and now with better signal and more

reliable service.

Facebook and Twitter channels and engagement.

Page 27: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Conclusion

27

Page 28: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Conclusion

Cork Airport is a key strategic business within DAA.

We are ensuring our viability by moving to the most efficient

model for our size and managing our cost and revenue base

to keep charges competitive.

We are planning and engaging with our stakeholders to

ensure that the airport services the needs of our customers.

We are ensuring that the local team is structured and

resourced to succeed, leveraging DAA group support when

required.

We are returning to growth, expanding our route network and

reach, marketing our airport effectively and broadening our

catchment area.

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Page 29: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Questions

Page 30: Positioning Cork Airport For Growth In A Challenging Operating Environment.

Positioning Cork Airport For Growth In A Challenging Operating Environment


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