Date post: | 31-Mar-2015 |
Category: |
Documents |
Upload: | albert-wyne |
View: | 217 times |
Download: | 1 times |
Positioning Cork Airport For Growth In A Challenging Operating Environment
Cork Airport (ORK) International Gateway To The South Of Ireland
Cork
GalwayDublin
Belfast
Limerick
Waterford
DEMOGRAPHICS Republic of Ireland’s 2nd largest centre of
population Population:518,000 within 60Kms Workforce: 220,000
SCALE Strong international location for investment 133 Overseas companies (21,522 Employment) Continued new investment & re-investment
SKILLS: University City with 35,000 3rd level students. Ready supply of skilled people across many
sectors Particularly strong Pharma and IT Sectors.
EXCELLENT INFRASTRUCTURE Airport, Rail and Motorway links Modern up to date infrastructure
QUALITY OF LIFE Particular focus on local quality food, sailing and
attractive wild coastline Performs excellently in quality of life surveys
Cork - Key Facts
Cork Airport (ORK) Serves A Distinct Market Different To Dublin Or Shannon Airports
Shannon Airport from Cork80miles | 130km
Dublin Airport from Cork170miles | 270km
2.34 million passengers flown• Down 0.9% on 2011
50+ Destinations
5 Scheduled Carriers
• Out of 25 Total Carriers
74.6% Overall Scheduled Load Factor
• Up 1.3 points on 2011
• 2.99 million seats flown
9 New Routes and Services launched
• Improvement on 2011’s 7 launches
5
Passengers
Destinations
New Routes
Load Factor
Airlines
5
Key Measures in 2012
29,081 sq. metres. 28 check-in desks and 2 hand
baggage desks. 8 departure gates. 4 fixed links - 1 Airbridge. 3 luggage belts plus 1 out of gauge
belt. Terminal capacity to deal with 4
million passengers annually. Latest baggage and security systems
for fast processing of passengers and baggage.
New Terminal BuildingOpened 2006
6
Runways At Cork Airport
7
Cork Airport has two runways, 17/35 and 07/25. The main runway, 17/35, is equipped with Category II ILS.
Cork Airport Traffic & Destinations
8
Cork Airport Traffic Performance2005-2012 Passengers
2005
2006
2007
2008
2009
2010
2011
2012
0
500
1,000
1,500
2,000
2,500
3,000
3,500
252 42
6
502
450
340
175
43 0
2,47
8 2,58
4
2,67
8
2,80
9
2,42
9
2,25
0
2,31
9
2,34
0
Cork Traffic Performance
Domestic Int'l
Pas
sen
ger
s (0
00’s
)
Domestic Traffic has gone from 16% to 0% of Cork traffic.
2.7m
3.0m3.2m 3.3m
2.8m
2.42m 2.36m 2.34m
Cork Airport Traffic Seasonality2012 v 2011
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
0
50
100
150
200
250
300
2012 2011Passengers‘000s
The Peak Summer Months of June, July and August accounted for 34% (versus 33% in 2011) of the total number of Passengers
travelling through Cork Airport in 2012
Cork Airport (ORK)Destinations Served in 2013
Aer Lingus to Operates
Alicante Summer Only
Amsterdam Year Round
Barcelona Summer Only
Birmingham Year Round
Bristol Year Round
Brussels Year Round
Edinburgh Year Round
Faro Summer Only
Geneva Winter Only
Glasgow Year Round
Gran Canaria Winter Only
Jersey Summer Only
Lanzarote Year Round
Lisbon Summer Only
London Heathrow Year Round
Malaga Year Round
Manchester Year Round
Munich Year Round
Nice Summer Only
Palma de Mallorca Summer Only
Paris Year Round
Rennes Summer Only
Tenerife Winter Only
Jet2.com to Operates
Newcastle Year Round
Ryanair to Operates
Alicante Summer Only
Bordeaux Summer Only
Carcassonne Summer Only
Faro Summer Only
Fuerteventura Year Round
Gdansk Year Round
Girona Summer Only
Gran Canaria Summer Only
Krakow Year Round
Lanzarote Year Round
La Rochelle Summer Only
Liverpool Year Round
London Gatwick Year Round
London Stansted Year Round
Malaga Summer Only
Milan Bergamo Summer Only
Palma de Mallorca Summer Only
Pisa Summer Only
Reus Summer Only
Tenerife Year Round
Vilnius Year Round
Warsaw Year Round
Wroclaw Year Round
Scheduled Services From Cork Airport
Key Operates
Green Year Round
Blue Winter Only
Red Summer Only
12 Countries Served
Belgium (1)
England (9)
France (6)
Germany (1)
Italy (2)
Lithuania (1)
Netherlands (1)
Poland (7)
Portugal (3)
Scotland (2)
Spain* (16)
Switzerland (1)
* Incl. Canary Islands
50+ Scheduled Services From Cork Airport
8 Capital Cities Served BelgiumEnglandFranceLithuaniaNetherlandsPolandPortugalScotland
8 Competing Routes
Alicante
Barcelona
Faro
Gdansk
Lanzarote
London
Malaga
Palma Majorca
13
Aviation Marketing
14
Aviation Marketing Strategy Aviation Marketing Strategy to 2016 now being
finalised to build on Summer growth planned for 2013.
Tough competitive environment, domestically and internationally.
Cork marketed independently of Dublin but leveraging group support extensively as required.
Focus on:-• Key European target markets – Germany, Italy and Spain.• Increasing UK reach – UK Provincial, London City.• Return of Dublin Domestic.• Broadening catchment area within Ireland.
In due course, East Coast Transatlantic on a post-clearance basis.
Significant engagement with Chamber of Commerce, Cork Development Forum, Cork Area Strategic Partnership and all local stakeholders to take on board their needs when formulating the strategy.
15
Aviation Marketing 2013
Engaging closely with Aer Lingus and
Aer Regional about opportunities for
Cork with their new fleet.
Ongoing engagement with Ryanair.
Pitched to 30 airlines at Routes
Conference in Budapest in May for
Summer 2014 and beyond.
Pitching to 20 airlines at French Connect
in June 2013
Pitching to 30 airlines at Routes World
Conference in October
Ongoing negotiations and face to face
meetings with airlines at their Head
Offices.
16
Aviation Marketing 2013
Marketing extensively to broaden the
catchment area further into Limerick, Clare,
Waterford and the surrounding counties
Actively working to grow utilisation of the
airbridge.
17
New Advertising Campaign
18
New Advertising Campaign
19
New Advertising Campaign
20
Excellent connectivity to the UK and Europe
2.4 million + Pax p.a. that will use Cork Airport in 2013
ORK currently acts as a feeder airport to LHR, AMS, CDG long haul services
25 Airlines operated scheduled and chartered flights to 50+ destinations in 2012
Load factor has grown from 74% in 2011 to 75% in 2012
Part of the DAA plc group of Irish State owned airports
Cork Airport (ORK) Think Growth. Think Cork.
2013 Activities
22
Community Affairs Art Exhibitions
• Terry O’Neill Photo Exhibition in January
• Travel Photography Exhibition By Siobhain Danaher in aid of the Irish Heart Foundation February-March
• Cork Mental Health March 7th
Two paintings, by Henrietta Berk, which originally hung in the old terminal, have been installed in the new terminal.
Statue of Jack Charlton reinstated outside Red Bar.
Music from local groups in terminal around St Patrick’s week which followed successful Valentine’s Day promotion.
23
The Gathering
24
Cork Gathering programme officially launched at Cork Airport in December 2012.
250 events planned in County Cork in 2013. Special effort made for St Patrick’s Day with
‘Greening’ of terminal, music, dancing and decorations to mark St Patrick’s Week.
Cork Airport is the major sponsor of Cork Rebel Week, October 14th to 20th.
Target to attract 5,000 overseas visitors during Cork Rebel Week.
In the meantime: Cork French Film Festival (March) Faces of Cork (May/June) Cork International Choral Festival (May) Cork Jazz Festival (October) Cork City Sports (July) Lots of other events to create a buzz for
inbound tourists.
The Passenger Experience
25
Significant new marketing campaign launched
‘‘Better still we’re flying from Cork’’ to broaden our
catchment area.
• Radio and Outdoor (roadside and bus
shelter) media.
• Concentration on Tipperary, Waterford,
Clare, Limerick Kerry and Kilkenny.
Children’s play area planned to be installed airside
in May sponsored by Ikea.
Additional TVs installed in landside arrivals and
airside departures with RTE rolling news to
facilitate passengers.
The Passenger Experience
26
Spring eZine launched to 15,000 database.
Public WiFi in terminal substantially upgraded in
January and now with better signal and more
reliable service.
Facebook and Twitter channels and engagement.
Conclusion
27
Conclusion
Cork Airport is a key strategic business within DAA.
We are ensuring our viability by moving to the most efficient
model for our size and managing our cost and revenue base
to keep charges competitive.
We are planning and engaging with our stakeholders to
ensure that the airport services the needs of our customers.
We are ensuring that the local team is structured and
resourced to succeed, leveraging DAA group support when
required.
We are returning to growth, expanding our route network and
reach, marketing our airport effectively and broadening our
catchment area.
28
Questions
Positioning Cork Airport For Growth In A Challenging Operating Environment