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Journal of Business & Industrial MarketingEmerald Article: Positioning strategies in business markets
Stavros P. Kalafatis, Markos H. Tsogas, Charles Blankson
Article information:
To cite this document: Stavros P. Kalafatis, Markos H. Tsogas, Charles Blankson, (2000),"Positioning strategies in business
markets", Journal of Business & Industrial Marketing, Vol. 15 Iss: 6 pp. 416 - 437
Permanent link to this document:
http://dx.doi.org/10.1108/08858620010349501
Downloaded on: 19-11-2012
References: This document contains references to 61 other documents
Citations: This document has been cited by 22 other documents
To copy this document: [email protected]
This document has been downloaded 13608 times since 2005. *
Users who downloaded this Article also downloaded: *
Christoph Fuchs, Adamantios Diamantopoulos, (2010),"Evaluating the effectiveness of brand-positioning strategies from a consumer
perspective", European Journal of Marketing, Vol. 44 Iss: 11 pp. 1763 - 1786
http://dx.doi.org/10.1108/03090561011079873
Roger Brooksbank, (1994),"The Anatomy of Marketing Positioning Strategy", Marketing Intelligence & Planning, Vol. 12 Iss: 4 pp.
0 - 14
http://dx.doi.org/10.1108/02634509410060695
Simon Knox, (2004),"Positioning and branding your organisation", Journal of Product & Brand Management, Vol. 13 Iss: 2 pp. 105 -
15
http://dx.doi.org/10.1108/10610420410529735
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