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POSTANALYSIS
Festive FeastMega Navidad
2010
Target
Core Need
BYA drive
Occasion
Main Channel
Competitive Strategy
Strategy Focus
Layer
Drive Ticket Average during Holiday Season by targeting Families and Friendsthat want to Celebrate a special occasion.
Marketing Strategy
Triggers
Desired Outcome
Please includean example
of Promotion
MainPictorial
COB
Families/Friends
Celebrate the Holidays together
Families gatherings and friend reunions
To spend special moments
with loved ones
Ticket Average
Lunch and dinner
Dinne In and Drive Thru
Offer complete meal with a special treat (family size premmium dessert) at a great price
Promo Performance
Plese fill excel document with as muchInformation as you can in order to havea robust post analysis from the region
Por favor llenar el documento de excelcon la mayoria de informacion que este Disponible para poder analizar
Window Sticker
Banner
Menu Board double panel
Main competitor information during protion
Pricing:
Competitor:McDonald’s
La Caja Grande de McDonald’s
9500 colones (with 4 16oz sodas)
Promotion:
Main competitor information during protion
Pricing:
Competitor:Church’s Chicken
Rica Navidad
10500 colones (9pc bundle)
Promotion:
Main competitor information during protion
Pricing:
Competitor:McDonald’s
La Caja Grande de McDonald’s
9500 colones (with 4 16oz sodas)
Promotion:
Main competitor information during protion
Pricing:
Competitor:Rosti Pollos
Rosti Económico Navideño
15000 colones
Promotion: