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| Date post: | 15-Jan-2015 |
| Category: |
Design |
| Upload: | srijan-kumar |
| View: | 525 times |
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Post-it Notes
• A classical example of Business Innovation.• Used simple technology, but great innovation
to create a useful product.• Great design, easy to use – Need to teach.• Performed better than advertised.• Forerunner of Web and email – made
informal, asynchronous communication
A Story
A story
• Silver Spencer
A story
• Silver Spencer
• Arthur Fry
A story
• Silver Spencer
• Arthur Fry
• 3M
A story
• Silver Spencer
• Arthur Fry
• 3M
• elastomeric copolymer microspheres
In 1968..
• Silver Spencer, a chemist, was searching for new, patentable adhesives
• Mixed organic molecules to non standard proportions.
• Result: “inherently tacky elastomeric copolymer microspheres”
• Or Simply, a glue that didn’t stick very well.
A glue that did not stick well
• Failure?
• Unique
• Challenge?
• Scientifically interesting
• Hard to come up with a practical application
A practical use!
• In the early seventies, 3M introduced the Post-it Bulletin Board
Post-it Bulletin Board
• A piece of paper with glue sprayed over it
• Stick a document without using a thumbtack!
• Low sales
• Problem: Used to gather dust
Post-it Bulletin Board
• Did not solve any great problem.
• Bulletin boards worked fine for people.
• Not much demand for a better bulletin board.
• For super-fussy collectors of corporate communications ephemera, the Post-it Bulletin Board was a dream product
• Arthur fry was trying to make a bookmark which won’t fly off.
• Thought of using the glue.
• Used time from bootlegging policy at 3M.
• Distributed bookmarks to specific people.
• People reused no demand for more.
• While reading people used to tear a part of the bookmark and stick it near data and write notes about the data.
• This inspired a new use of the glue – to transmit information in a more flexible and context sensitive manner.
• Bulletin boards were immobile and of limited use.• These notes were like mini bulletin boards which can
move.• A product that people will use up!
Testing for Market
• Used the concept of viral marketing to test the popularity of the product.
• Give many samples to a people.• People distribute and ask for more.• Results were encouraging within 3M.• Skepticism from the management – a superior
glue has superior bonding power.
• The company decided to test-market the product in four cities: Denver, Richmond, Tampa, and Tulsa.
• Cost was an issue.
• Named as ‘Press and Peel pads’
• Failed in 2 cities and average in the other two.
• Marketing was wrong; the product was great.
• Returned to one of the test cities, virginia, and used viral marketing.
• Hired people to give free samples and demonstrated their use.
• Office managers, purchasing agents, lawyers, and hospital personnel.
• Huge popularity and demand.
• Decided for a commercial launch.
• Fancy words like papillon and sticky notes were discarded.
• Named as Post-it Notes to tie them with Post-it Bulletin boards.
• Sales of one will promote sales of another.
Post-it Notes
• Inspire spontaneity, rapid ideation, free association.• Can be used to make context sensitive notes in
documents.• Effective medium of communication.• Help in organization of data and documents.• Collecting down ideas. • Writing down instructions.• To write down memos and to-dos.• To write notices.
An example: Medicine and Drug Dealer
• Put a note on all new items coming to the store.
• Write agenda for the day. • Pass on orders.• Leave instructions on the desktop of staff
members.• Display notices.
Post-it Products
• Notes– Super sticky notes– Popup notes– Note pads– Specialty notes– Portable flags
Post-it Products
• Flags
Post-it Products
• Dispensers• Holder • Organizers
Post-it Products
• Pockets
Post-it Products
• Pads– Easel pads– Self stick wall pads– Self stick table tops– Meeting notes
Post-it Products
• Boards– Sticky cork boards– Sticky cork and dry easel board– Self sticky and dry easel board– Message boards– Self stick bulletin boards
Post it – Digital
• Picture paper
Post it – Digital
• Picture paper• Photo organizer – software
Post it – Digital
• Picture paper• Photo organizer – software• Photo card kit.
Post it – Digital
• Picture paper• Photo organizer – software.• Photo card kit.• Post-it® Digital Notes - is a simple to use software that
lets you – make and organize lists,– plan projects step by step, – sort your notes by category, – personalize messages with photos, – even set alarms to remind you of appointments or key dates.
Thank You!
Questions?!
